Oakville Minor Lacrosse Association

What Oakville Minor Lacrosse Association does

The Oakville Minor Lacrosse Association (OMLA) is an all-volunteer, not-for-profit community sports organization based in Oakville, Ontario, Canada, that develops and runs youth lacrosse programs for boys and girls aged approximately 5 to 19. It operates under two brands: Oakville Hawks (boys) and Lady Hawks (girls), and is governed under the Ontario Lacrosse Association (OLA), Ontario Minor Field Lacrosse League (OMFLL), and Ontario Women's Field Lacrosse (OWFL) charters. The association's programs include a free U5 Peanut introductory tier, paid Learn to Play House League cohorts at U7/U9/U11/U13 priced at $290-$295 per season, competitive Rep Box lacrosse for boys U7-U17 and girls U11/U13/U15, Rep Boys Field lacrosse for U9-U17, and the Lady Hawks girls' field lacrosse program running U5-U19.

The underlying technology stack is intentionally minimal: registration, tryout sign-ups, and fee processing are handled through the SportzSoft platform, and the association's primary venue is the Toronto Rock Athletic Centre at 1132 Invicta Drive, Oakville, with Sunday programming at Glen Abbey Arena from April through June. It also hosts the annual Rob MacDougall Memorial Tournament, a 16-team paperweight event priced at $1,050 per team. Marketing is community-led via the oakvillelacrosse.com website, Instagram (@oakvillelax), Facebook, and direct email.

The revenue model is a one-time seasonal registration fee per player, supplemented by tryout fees ($60-$75) and tournament team fees. The board, led by President Adam Findlay, comprises nine volunteer positions. OMLA reported a 2024 U13 Rep Field Provincial A Championship and is planning a 'Try Lacrosse' acquisition event for January 2027.

Name

Oakville Minor Lacrosse Association

Legal name

Oakville Minor Lacrosse Association

Website

https://oakvillelacrosse.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oakville Minor Lacrosse Association is an all-volunteer, not-for-profit organization that runs youth box and field lacrosse programs (U5-U19) for boys and girls in Oakville, Ontario, under the Oakville Hawks and Lady Hawks brands.

Ownership category

akta.pro rank

Product category

Youth Sports Programs

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAF

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYMPAKACAG

Recreational & Intramural Sports Programs

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Youth lacrosse programs
• Community sports leagues
• House league lacrosse
• Rep lacrosse teams
• Girls field lacrosse

Headquarters

HQ city

Oakville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Registration Fees: Seasonal registration fees for youth lacrosse programs ranging from free (U5 Peanut) to $290-$295 for Learn to Play programs. Additional revenue from rep tryout fees ($60-$75) and tournament registration fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Oakville Minor Lacrosse Association is an all-volunteer, not-for-profit community organization that delivers organized box and field lacrosse programs for boys and girls in Oakville, Ontario. It operates House League (Learn to Play) programs for ages U5-U13, competitive Rep teams in box and field lacrosse for ages U7-U17, a girls' field lacrosse program (Lady Hawks) for U5-U19, and hosts the annual Rob MacDougall Memorial Tournament.

Product overview

Oakville Minor Lacrosse Association (Oakville Hawks) offers a comprehensive lacrosse program portfolio consisting of Learn to Play House League programs for youth ages U5-U13, competitive Rep Box lacrosse for boys (U7-U17) and girls (U11, U13, U15), Rep Boys Field lacrosse (U9-U17), and Girls Field lacrosse (U5-U19). Programs run from April through August, with house league sessions on Sundays at Glen Abbey Arena. The organization also hosts the annual Rob MacDougall Memorial Tournament and offers Try Lacrosse events. Registration is managed through SportzSoft.

Differentiator

Problem solved

Functional benefit

Products and services

• Learn to Play House League House League lacrosse programs for U5-U13 age groups held Sundays at Glen Abbey Arena from April to June, serving introductory and developmental players in Oakville.
• Peanut (U5) Free Introductory Program Free introductory lacrosse program for birth years 2022-2023 with eight 30-minute Sunday morning sessions. Includes t-shirt and equipment loan.
• Paperweight (U7) Learn to Play Learn to Play lacrosse program for birth years 2020-2021 priced at $290 for an 8-week season. Includes Oakville Hawks Lacrosse Jersey and offers an optional competitive Select team.
• U9 Learn to Play/Development League Co-ed development league for birth years 2018-2019 featuring modified contact, skills training, and referee-led game play. Priced at $295 with 1.5-hour Sunday sessions.
• U11/U13 Development League Skills and scrimmage development league for birth years 2014-2017, priced at $290 for an 8-week Sunday program running 12:30pm-2pm.
• HAWKS Rep Box Lacrosse Competitive rep-level box lacrosse for boys U9-U17 and girls U11, U13, U15. Teams practice on weekdays and play games from April through provincials in August.
• HAWKS Rep Boys Field Lacrosse Competitive rep-level field lacrosse program for boys U9-U17 with outdoor practice and games running April through May. Operates under Ontario Minor Field Lacrosse League (OMFLL) governance.
• Lady Hawks Girls Field Lacrosse Girls field lacrosse program for U5-U19 age groups with separate Girls Box program for U11, U13, U15. Operated via sister site oakvilleladyhawkslacrosse.com under Ontario Women's Field Lacrosse (OWFL) governance.
• Rob MacDougall Memorial Tournament Annual memorial lacrosse tournament held July 4-5, 2026 at Toronto Rock Athletic Centre. Paperweight tournament featuring 16 teams with 4 guaranteed games per team at $1,050 per team.

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Ontario Lacrosse Association (OLA)coreStrategic or Co-development PartnerGoverning body for lacrosse in Ontario. OMLA operates under OLA governance with insurance, rules, and regulatory oversight. Players must be OLA approved for current season prior to participation.
• Ontario Minor Field Lacrosse League (OMFLL)coreStrategic or Co-development PartnerGoverns boys field lacrosse in Ontario. OMLA's boys field rep program operates under OMFLL rules and release/appeal processes.
• Ontario Women's Field Lacrosse (OWFL)coreStrategic or Co-development PartnerGoverns women's field lacrosse in Ontario. OMLA's girls field programs operate under OWFL governance.
• John Tavares FoundationminorOthersCharitable foundation. Tournament raised funds for John Tavares Foundation in previous years. John Tavares is a Canadian NHL player from the Oakville area.
• Toronto Rock Athletic CentrecoreOthersHome venue for OMLA programs located at 1132 Invicta Drive, Oakville. Hosts tryouts, practices, games, and the annual Rob MacDougall Tournament.
• SportzSoftcoreTechnology or IntegrationRegistration platform used by OMLA. Parents must create SportzSoft account to register players. System handles tryout registration, program enrollment, and fee processing.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• New Westminster Salmonbellies (Minor): British Columbia-based minor lacrosse organization with a comparable community-club operating model for youth Box lacrosse. Not a direct competitor geographically, but a strong structural analog for how a regional Canadian minor lacrosse club scales programs and tournaments.

Others

• Oakville Little League Baseball: Same-city community youth sports organization offering a comparable volunteer-run, registration-based seasonal model. Competes indirectly for parent attention, time, and registration dollars across Oakville families.
• Ontario Lacrosse Association: Provincial governing body for lacrosse in Ontario. Sets rules, insurance, and competitive pathways under which OMLA operates; not a competitor but a structural dependency and ecosystem participant.
• SportzSoft: Registration and league-management software platform used by OMLA and many Canadian youth sports associations. Technology partner/enabler rather than a competitor, but a critical operational dependency.

Emerging players

• Hill Academy: Ontario private sports academy offering elite lacrosse development programs. Competes with OMLA's Rep tier for higher-skilled Oakville-area players willing to pay for private coaching and showcase exposure.
• Edge Lacrosse: Private lacrosse training and development provider in Ontario offering clinics, camps, and skills development. Adjacent to OMLA's Learn to Play House League and Rep prep pathways, capturing a portion of paying families.

Direct peers

• Toronto Beaches Lacrosse Club: Toronto-based minor lacrosse club running youth Box and Field programming with a community-club structure similar to OMLA's Oakville Hawks model.
• Brampton Minor Lacrosse: Greater Toronto Area minor lacrosse association offering youth Box and Field programs under OLA. Highly comparable operating model, governance, and competitive positioning within reach of OMLA's catchment.
• Mississauga Minor Lacrosse Association: Neighboring Peel-region minor lacrosse association offering comparable House League and Rep Box/Field programming for boys and girls. Operates under the same OLA governance framework and competes for the same southwestern Ontario talent pool adjacent to Oakville.
• Burlington Minor Lacrosse: Halton-region neighbor running near-identical age-tiered House League and Rep Box lacrosse programs. Direct comparator on community sports structure, OLA affiliation, and competitive pathway for Oakville's border communities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OakvilleLacrosse
• Instagraminstagram.com/oakvillelax
• Xx.com/OakvilleLax
• LinkedInlinkedin.com/company/oakville-minor-lacrosse-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oakville Minor Lacrosse Association