SportSoft

What SportSoft does

SportSoft is a Saint Petersburg-based IT services company founded in 2012 that builds digital solutions exclusively for sports organizations. Its portfolio spans website development, mobile applications, custom systems for competition management, CRM/ERP/LMS implementations, and technical support, delivered to clients that include the Russian Anti-Doping Agency (RUSADA), the Russian Football Union, the Russian Premier League, the Federation of Sports Wrestling of Russia, the Moscow Football Federation, and student sports bodies. The company reports 600+ active clients, 50+ completed projects, and reach to approximately 10 million users over its operating history.

The technical foundation is a modern microservices stack (Spring Boot and Kotlin on the back end, React Native and Flutter for cross-platform iOS/Android, Kubernetes/Docker for infrastructure) that supports both bespoke deployments and a productized offering called Sport CMS, launched in 2025 as a ready-made website + CRM + ERP + personal accounts + mobile app bundle for clubs, leagues, federations, camps, and festivals. Revenue mechanics combine one-time custom development fees (projects ranging 1–24 months), recurring Sport CMS licensing, and ongoing technical support engagements; the company states that 90% of customers continue post-launch into support/expansion work, indicating a services-led model with a retention-anchored upsell motion. Go-to-market is direct sales via the corporate website, with content marketing (blog, podcast, VK/OK social channels) and published case studies used to support inbound demand.

The business is privately held, headquartered in Saint Petersburg, operates only within Russia, and has no disclosed institutional investors, subsidiaries, or parent company. Headcount is reported in the 11–50 band and revenue is not publicly disclosed.

Name

SportSoft

Legal name

SportSoft

Website

https://sportsoft.ru

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

SportSoft is a Saint Petersburg-based IT company founded in 2012 that builds websites, mobile apps, and custom management systems (competition, CRM, ERP, LMS) for sports federations, leagues, and clubs, primarily in the Russian market.

Ownership category

akta.pro rank

Product category

Sports Technology Software

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

Keywords

• Sports IT solutions
• Sports content management
• Competition management software
• Sports federation software
• Custom sports web development

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Development Services: Bespoke IT solutions built to specification for sports organizations including websites, mobile apps, and management systems. Development timelines range from 1 to 24 months depending on scale and complexity.
2. Sport CMS Licensing: Ready-made content management system for clubs, leagues, and federations offered at lower cost and faster deployment than custom development.
3. Technical Support Services: Ongoing technical support and product development services after launch, with costs depending on monthly volume of work performed. 90% of customers continue with technical support post-launch.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SportSoft develops and delivers digital solutions for sports organizations including a proprietary ready-made content management system (Sport CMS) covering websites, CRM, ERP, personal accounts, and mobile applications, as well as custom development of bespoke systems for competition management, sports schools, infrastructure facilities, and LMS platforms. The company also provides ongoing technical support services post-launch to develop and maintain these digital products.

Product overview

SportSoft offers IT solutions for sports, providing both a ready-made CMS product (Sport CMS) and custom development services. Their product portfolio includes a core ready-made content management system for sports organizations (clubs, leagues, federations, camps, festivals) that can be rapidly deployed with website, CRM, ERP, personal accounts, and mobile app capabilities. Additionally, they offer custom development services including website and mobile app development, custom systems for sports organizations (competition management, CRM, ERP, LMS), and ongoing technical support. The company has developed specialized solutions for notable clients including RUSADA (LMS/education platform), the Russian Premier League (competition management system), and various sports federations.

Differentiator

Problem solved

Functional benefit

Brands

• Sport CMS: Ready-made content management system for sports clubs, leagues, and federations featuring website, CRM, ERP, and mobile app capabilities

Products and services

• Sport CMS A proprietary ready-made content management system designed for sports clubs, leagues, federations, camps, and festivals, offering a website with responsive mobile version, CRM for managing applications and payments, ERP for internal process automation, personal accounts for athletes, coaches, parents, and fans, and a mobile application. It is positioned to be configured and deployed faster and at lower cost than fully custom development, covering the full digital ecosystem of a sports organization as a unit.
• Website and Mobile Application Development Custom development services for websites of any complexity, online stores, information portals, and mobile applications for sports organizations.
• Custom Systems for Sports Organizations Design of system architectures for competition management, sports schools, infrastructure facilities, CRM systems, ERP systems, and LMS platforms tailored to the specific requirements of sports organizations and built using a microservices architecture.
• Technical Support Ongoing technical support and product development services after launch, with 90% of customers continuing with SportSoft to develop their products further. Pricing depends on monthly volume of work performed.

Quantifiable outcome

• For RUSADA: Cost per issued certificate reduced to 2.2 rubles; 937 thousand people completed online courses; 1.6 million online certificates generated; project completed in 6 months
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hudl: Sports video and analytics platform serving clubs, federations, and athletes at scale. Comparable as a vertical SaaS product for sports organizations focused on digital tooling, performance analysis, and operations, though primarily serving club-level rather than federation-level customers.
• Stack Sports: Provider of sports management technology including registration, websites, mobile apps, and league management tools for sports organizations. Directly comparable as a vertically-specialized sports tech platform offering websites, apps, and management systems to clubs, leagues, and federations.
• Teamworks: Operations platform for elite sports organizations providing athlete management, communication, scheduling, and content tools. Directly comparable as a SaaS platform serving sports teams and federations with operational management functionality, overlapping with SportSoft's CRM/ERP offerings.
• Jonas Club Software: Provider of club management software for sports and fitness clubs, including member management, billing, scheduling, and CRM functionality. Comparable in providing operational/management software to sports clubs and organizations, though focused primarily on fitness and member-based clubs in North America.
• Catapult Sports: Sports technology company providing athlete monitoring, performance analytics, and team management software to professional teams and federations. Comparable as a vertical SaaS for sports organizations, though more focused on performance/wearable data than digital ecosystem management.

Broad incumbents

• Genius Sports: Global sports data and technology company providing data, content, and tech services to sports leagues, federations, and media. Comparable as a sports-tech vendor serving federations and leagues, though at much larger scale and with focus on data/streaming rather than CMS/operations.
• Sportradar: Leading global provider of sports data and content, serving leagues, federations, media companies, and betting operators. Comparable as a technology partner to sports organizations globally, though focused on data, content, and integrity rather than digital ecosystem/CMS.
• SportsEngine (NBC Sports Next): Sports technology platform (now part of NBC Sports Next) providing registration, league management, websites, and mobile apps for youth and amateur sports organizations. Comparable in serving sports clubs/leagues with digital infrastructure, though focused primarily on the youth sports segment in North America.
• Active Network / Community Brands: Provider of activity and event management software, including registration, membership management, and payment processing for sports organizations and events. Comparable in serving sports leagues/clubs with registration, payment, and management functionality at large scale.

Emerging players

• Playeasy: Sports tourism and event management platform connecting sports organizers with venues and travel providers. Comparable as a digital ecosystem serving sports organizations, though more focused on event/tourism rather than federation management systems.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sportsoft.ru
• LinkedInlinkedin.com/company/sportand-me

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportSoft