Farmacia Sant'Anna Apotheke

What Farmacia Sant'Anna Apotheke does

Farmacia Sant'Anna Apotheke is an independent community pharmacy located in the city center of Brunico (Bruneck), South Tyrol, Italy. Operating as a sole proprietorship under the legal entity Farmacia S. Anna della Dott.ssa Sarah Polli S.r.l., the pharmacy offers prescription and over-the-counter medications, natural products, dietary supplements, gluten-free products, cosmetics, sports nutrition, and a curated set of wellness categories (Wellness, Beauty, Sport, Cosmetics, Immuno, Inflammations, Mind). It serves local residents and visitors of the South Tyrol region through a bilingual (Italian/German) interface and free pharmacist consultations, both in-store and via a WhatsApp consultation channel.

The business runs a dual-channel model: a physical retail pharmacy at Via Josef Seeber, 1b, 39031 Brunico, and an e-commerce storefront at latuafarmacia.store offering home delivery. Customer engagement is supported by an AI-powered chatbot built on the third-party Chatbase platform, embedded directly into the website, alongside phone and WhatsApp contact points. The technology stack is otherwise commodity: a Wix-hosted website with multilingual support, and a product supply partnership with AVMS (avmsup.com) for the online catalog. The company has no public listing, no external investors, and operates without disclosed subsidiaries or additional locations.

Revenue is generated primarily through retail pharmacy sales (Rx and OTC), supplemented by online transactions, while free consultations function as a customer-acquisition and loyalty mechanism rather than a direct revenue stream. Headcount is in the 1-10 range, registered share capital is €300,000 fully paid, and there is no evidence of funding rounds, acquisitions, patents, or regulatory actions. The overall positioning is a digitally modernized local independent pharmacy with no disclosed scale ambitions beyond regional service.

Name

Farmacia Sant'Anna Apotheke

Legal name

Farmacia S. Anna della Dott.ssa Sarah Polli S.r.l.

Website

https://farmaciasantannabrunico.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Farmacia Sant'Anna Apotheke is an independent pharmacy in Brunico, South Tyrol, offering medications, supplements, cosmetics, and wellness products via a physical storefront and online shop, serving local residents and visitors with bilingual support and free consultations.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Retail pharmacy services
• Pharmaceutical products
• Wellness supplements
• Natural health products
• Online pharmacy sales

Headquarters

HQ city

Bruneck

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Pharmacy Sales: Physical retail sales of medications, natural products, supplements, cosmetics, and wellness products directly to consumers visiting the pharmacy in Brunico
2. E-commerce Online Sales: Online sales through latuafarmacia.store with home delivery, covering categories including Wellness, Beauty, Sport, Cosmetics, Immuno, Inflammations, and Mind products
3. Consultation Services: Free consultation services offered to customers, driving product sales and customer loyalty

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Farmacia Sant'Anna Apotheke is an independent retail pharmacy that dispenses prescription and over-the-counter medications alongside a curated assortment of natural products, nutritional supplements, gluten-free items, cosmetics, beauty and skincare, sports nutrition, immune-support and mental wellness products. The pharmacy combines a walk-in storefront in central Brunico with an online shop (latuafarmacia.store) offering home delivery, complemented by free professional consultations from qualified pharmacists in-store and via WhatsApp.

Product overview

Farmacia Sant'Anna Brunico operates as a traditional pharmacy with integrated digital services. The core offering consists of medications (prescription and OTC), natural products, and health supplements. The company offers two main platforms: an Online Shop (http://latuafarmacia.store) for purchasing products across categories including Wellness, Beauty, Sport, Cosmetics, Immuno, Inflammations, and Mind, and a Services section offering consultations, expert advice, gluten-free products, and medications. An AI chatbot powered by Chatbase provides automated customer support. The business also provides WhatsApp consultation services and home delivery for online orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Farmacia Sant'Anna Online Shop (latuafarmacia.store)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature1 record

Partnerships

One partnership is on record.

• AVMS (avmsup.com)minorChannel Partner/ Reseller/ DistributorThird-party supplier providing product categories including Wellness, Beauty, Sport, Cosmetics, Immuno, Inflammations, and Mind products sold through the pharmacy's online shop.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Farmae: Italian online pharmacy offering OTC drugs, supplements, cosmetics, and wellness products with home delivery. Operates as a pure-play e-pharmacy in Italy, directly competing with latuafarmacia.store for the same consumer basket.
• DocMorris: European online pharmacy operator (formerly Zur Rose) with strong presence in Germany, Switzerland, and Italy via docmorris.it. Sells prescription and OTC drugs, parapharmacy, and wellness products online — the primary digital competitor to Farmacia Sant'Anna's online shop.
• Apotea: Swedish online pharmacy and one of the largest e-pharmacies in the Nordics, offering OTC medications, supplements, beauty, and wellness products with home delivery. Comparable digital-only or digital-first pharmacy retail model.
• Shop Apotheke Europe: Major European online pharmacy headquartered in the Netherlands, operating across multiple EU countries including Italy. Directly comparable as it sells OTC medications, supplements, beauty, and wellness products via e-commerce with delivery — the same digital model Farmacia Sant'Anna competes against.

Broad incumbents

• LloydsFarmacia: Italian pharmacy chain owned by ADMENTA Italia (McKesson Europe) operating hundreds of physical stores with growing digital channels. Comparable in product assortment (Rx, OTC, beauty, wellness) but competes as a large chain rather than independent.
• Galenica Group: Swiss vertically integrated healthcare group operating pharmacy retail (Amavita, Sun Store), wholesale, and pharmaceutical services. Comparable as a major pharmacy retailer serving the Alpine German-speaking region where Farmacia Sant'Anna operates.
• Müller (Erwin Müller Group): German drugstore chain with pharmacy operations in some markets and a broad assortment of OTC, beauty, cosmetics, supplements, and wellness products. Comparable assortment and overlaps with Farmacia Sant'Anna's beauty/cosmetics/sport categories.

Regional players

• Amavita: Switzerland's largest pharmacy chain, part of Galenica group, with both physical stores and online pharmacy services. Comparable format (physical + e-commerce, broad assortment) and serves the German-speaking Alpine region neighboring South Tyrol.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/farmacia-santanna-brunico

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmacia Sant'Anna Apotheke