What Amavita does

Amavita is Switzerland's largest pharmacy network, operating approximately 200 physical pharmacy locations across the country under the umbrella of Galenicare Management AG, which is part of the Galenica group. Founded in 2005 and headquartered in Bern, the company employs approximately 3,000 staff from 60 nationalities and serves roughly 32,000 customers daily. The business operates as a hybrid pharmacy retailer combining physical storefronts with a comprehensive e-commerce platform at amavita.ch, supported by services including Click & Collect (online ordering with in-store pickup), the Rezepte-Manager digital prescription management system with automatic 30-day expiration reminders and free postal delivery, and the Beratung plus discrete consultation service for sensitive health topics.

The core product portfolio spans medications and treatments (approximately 24,675 articles covering Rx, OTC, flu, allergies, skin, gastrointestinal, and pain categories), beauty and body care, nutrition and dietary supplements, baby and parenting supplies, medical and nursing care equipment, and household products. The company also carries branded product lines including Omida (homeopathic and Schuessler salt products since 1946), CERES (mother tinctures), ENDWARTS (wart removal), PARAKITO (insect protection), and TRAWELL (motion sickness). A distinguishing feature is deep specialization in complementary medicine — phytotherapy, homeopathy (1,659 articles), Schuessler salts (273 articles), Bach flower therapy, spagyrics, and anthroposophical remedies — combined with conventional pharmacy offerings.

The business model is a transaction-based retail pharmacy operation with no subscription or membership pricing model; the Starcard loyalty program (708,800 members) drives repeat visits rather than recurring fees. Revenue is generated through unit pricing on medications, health products, beauty items, and household goods sold both online and in-store, with promotional discount campaigns regularly featured. The go-to-market motion is direct-to-consumer through both physical pharmacy presence and online channels, targeting Swiss consumers across four primary segments: general consumers, families with children, patients with chronic conditions, and health-conscious individuals seeking complementary medicine. All revenue is concentrated in Switzerland with no disclosed international expansion.

Name

Amavita

Legal name

Galenicare Management AG

Website

https://amavita.ch

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Amavita is Switzerland's largest pharmacy network, operating approximately 200 physical locations plus an online store, serving around 32,000 customers daily with medications, beauty products, complementary medicine, and digital prescription management services under the Galenica group.

Ownership category

akta.pro rank

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Pharmacy Sales: Revenue from selling medications (both prescription and over-the-counter), health products, beauty and body care items, baby products, medical supplies, and household cleaning products through physical pharmacy locations and online store.
2. Prescription Medication Services: Processing and dispensing prescription medications through physical pharmacies with online ordering capability. Customers can order repeat prescriptions via the Rezepte-Manager platform.
3. Online Commerce: E-commerce revenue from the amavita.ch online platform selling products across categories including medications, beauty products, nutrition, baby care, medical supplies, and household items.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Amavita is Switzerland's largest pharmacy retail network, combining approximately 200 physical pharmacy storefronts with the amavita.ch online platform to dispense prescription and over-the-counter medications, beauty and body care items, baby and parenting products, medical supplies, household goods, and complementary-medicine products (homeopathy, phytotherapy, Schüssler salts, Bach flowers, spagyrics, anthroposophika). Customers can order online for home delivery or Click & Collect at any of the network pharmacies, manage repeat prescriptions digitally through the Rezepte-Manager, and access discrete in-pharmacy health consultations via the Beratung plus service.

Product overview

Amavita is Switzerland's largest pharmacy network operated by Galenicare Management AG, comprising approximately 200 physical pharmacies with around 3000 employees serving approximately 32,000 customers daily. The company offers a unified platform combining online and physical retail operations. The core product is the Amavita Online-Apotheke (online pharmacy platform) enabling customers to order medications (both OTC and prescription), beauty products, health supplements, baby care items, medical supplies, and household products. Key supporting services include the Rezepte-Manager for digital prescription management with automatic expiry reminders and free postal delivery, Beratung plus for discrete in-pharmacy consultations on sensitive health topics, and Click & Collect for convenient store pickup. The product portfolio includes major categories: Medikamente & Behandlung (24,675 articles covering medications and treatments), Beauty & Körperpflege (facial care, hair care, makeup, dental care, etc.), Ernährung & Gesundheit (nutrition and dietary supplements), Baby & Eltern (baby food, care, and parenting supplies), Sanitätsartikel & Krankenpflege (first aid, diagnostics, mobility aids, orthopedics), and Haushalt & Reinigung (household and cleaning products). Notable product brands include Omida (Swiss homeopathic and Schüssler salt brand since 1946), CERES (mother tinctures and homeopathic preparations), ENDWARTS (wart removal products), PARAKITO (mosquito protection wearables), and TRAWELL (motion sickness medication). The company also offers complementary medicine products including phytotherapy, homeopathy, Schüssler salts, Bach flower remedies, spagyrics, and anthroposophical remedies through its approximately 200 Swiss pharmacy locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Amavita Online-Apotheke (Online Pharmacy Platform) Swiss online pharmacy storefront at amavita.ch listing medications, beauty products, health supplements, baby care items, medical supplies, and household products for online ordering with home delivery or Click & Collect pickup at any of the network's roughly 200 pharmacies.
• Rezepte-Manager (Prescription Manager) Digital prescription-management service that stores and tracks repeat prescriptions, sends automatic reminders 30 days before expiry, and enables customers to receive medications by free postal delivery or to retrieve them at any Amavita pharmacy nationwide.
• Beratung plus (Plus Consultation) Discrete in-pharmacy consultation service conducted in private rooms to address sensitive health topics such as skin problems, hay fever, erectile dysfunction, and vaginal complaints, with the ability to dispense prescription medication immediately after the consultation.
• Click & Collect In-store pickup service where online orders are prepared within 1 business day and customers are notified by email, with no shipping costs applied.
• Starcard (Customer Loyalty Program) Customer loyalty card program with 708,800 members providing rewards and benefits for regular shoppers at Amavita pharmacies.
• Omida (Schüssler Salze & Homöopathische Mittel) Swiss brand since 1946 retailing Schuessler salts and homeopathic remedies, including Arnica, Spongia, and combination preparations in tablets, globules, creams, gels, lotions, and powders.
• CERES (Urtinkturen & Homöopathische Mittel) Brand offering mother tinctures and homeopathic preparations for various indications, including Geranium robertianum, Taraxacum, Carduus marianus, Angelica Archangelica, Passiflora, Ginkgo, Melissa officinalis, Calendula, Sambucus nigra, Echinacea purpurea, Viscum, and combination remedies.
• Pflanzenheilkunde / Phytotherapy Category Herbal-medicine assortment including Amavita Nieren- und Blasendragées, CYSTINOL, VITANGO, Panax Ginseng, GINSANA, ARKOCAPS, and GRANUFINK for various health conditions.
• Homöopathie / Homeopathy Category Homeopathic category offering 1,659 articles including Omida Arnica montana, SCHMIDT-NAGEL products, SIMILASAN eye drops, SANUM remedies, CERES tinctures, and combination preparations for inflammation, nerve pain, flu, cough, and anxiety.
• Schüssler Salze / Schuessler Salts Category Schuessler salts category with 273 articles spanning 12 basic salts and 15 supplementary salts in tablets, creams, lotions, gels, and powders from Omida, PFLUEGER, and ADLER brands.
• Medikamente & Behandlung (Medications & Treatment Category) Comprehensive medication assortment of 24,675 articles covering flu and cold remedies, respiratory conditions, allergies, skin problems, wound care, eye/ear/nose treatments, gastrointestinal issues, infections, and both prescription and OTC medications.
• Beauty & Körperpflege (Beauty & Body Care Category) Beauty and personal-care assortment including facial care, hair care, skin care, makeup, perfume and deodorant, shaving, sun care, massage/sauna products, dental care, intimate care, manicure/pedicure, and gift sets.
• Ernährung & Gesundheit (Nutrition & Health Category) Nutrition and health assortment including weight-management products, fitness and sports nutrition, cooking/baking supplies, beverages/tea, food items, and dietary supplements.
• Baby & Eltern (Baby & Parents Category) Baby and parenting assortment including baby health, baby food, baby care, pacifiers/teething toys, toys/clothing, pregnancy and breastfeeding supplies, and fertility/pregnancy tests.
• Sanitätsartikel & Krankenpflege (Medical Supplies & Nursing Care Category) Medical supplies and nursing-care assortment including first-aid kits, disinfection products, diagnostic and self-tests, foot protection, incontinence supplies, casts/splints, glasses/contact lenses, practice accessories, mobility aids, orthopedics, protective clothing, and tapes/bandages.
• Haushalt & Reinigung (Household & Cleaning Category) Household and cleaning assortment including events/party supplies, garden products, household essentials, cleaning products, textile and leather care, and pet supplies.
• ENDWARTS (Wart Removal Brand) Wart-removal product line including ENDWARTS Solution (formic acid, caustic treatment), ENDWARTS Freeze (cryotherapy spray), and ENDWARTS Pen C for precise home treatment.
• PARAKITO (Mosquito Protection Brand) Insect-protection brand offering neoprene wristbands with replaceable essential-oil tablets providing natural protection against mosquitoes and ticks for up to 15 days per tablet, with variants for adults, children, and pregnant women.
• TRAWELL (Travel Sickness Medication) Motion-sickness medication in chewing-gum form containing 20 mg dimenhydrinate, used for travel by car, train, airplane, or ship, suitable for adults and children from 8 years.

Quantifiable outcome

• Serve approximately 32,000 customers daily
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• GalenicacoreOthersAmavita is part of the Galenica network, one of Switzerland's strongest healthcare market partners. Galenica develops solutions for innovative and safe future healthcare delivery.
• Galenicare Management AGcoreOthersThe management company overseeing Amavita pharmacy operations, located at Untermattweg 8, CH-3027 Bern.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• DocMorris: DocMorris is one of Europe's largest online pharmacies with a strong Swiss customer base, focusing on mail-order OTC, prescription, and beauty fulfillment. It is a direct competitor to Amavita in the Swiss online pharmacy channel.
• Medbase: Medbase operates one of Switzerland's largest pharmacy and medical-center networks, combining retail pharmacies with physician services. It is a direct competitor to Amavita in Swiss pharmacy retail and primary-care-adjacent services.
• Coop Vitality: Coop Vitality is the pharmacy/health format of major Swiss retailer Coop, combining pharmacy services with broader retail traffic. Directly comparable to Amavita on omnichannel pharmacy retail and a similar target customer.
• TopPharm Apotheken: TopPharm is a Swiss cooperative-style pharmacy brand with independent partner pharmacies offering prescription, OTC, and beauty categories; competes with Amavita in the same retail pharmacy channel with overlapping customer segments.
• BENU Apotheken Schweiz: BENU is the Swiss arm of the European Phoenix Group pharmacy network, operating a sizable chain of physical pharmacies across Switzerland with prescription dispensing, OTC, and beauty assortments directly comparable to Amavita.
• Apotheke Zur Rose (post-Galenica integration): Zur Rose is a leading Swiss online pharmacy that historically competed directly with Amavita in mail-order pharmacy; following its integration into the Galenica network, it operates as a sister brand within the same parent ecosystem competing for the same Swiss digital pharmacy customer.
• Well (Well_apotheke.ch): Well is a Swiss online-first pharmacy retail brand offering prescription and OTC medicines plus home delivery, directly overlapping with Amavita's online pharmacy, Click & Collect, and home-delivery services.

Others

• Dr. B. Scheffler / Apotheke im Schneider (independent pharmacy example) — omitted due to scale mismatch:
• Galexis: Galexis is the pharmaceutical wholesale and logistics arm of the Galenica Group, Amavita's parent network. It is an ecosystem participant enabling Amavita's supply chain rather than a retail competitor.

Broad incumbents

• Müller (Drogerie): Müller is a large European drugstore chain with significant Swiss presence offering health, beauty, and personal care assortments. Comparable to Amavita's beauty and OTC categories but as a broader general-merchandise health-and-beauty retailer rather than a regulated pharmacy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amavita