Radico Health

Name

Radico Health

Legal name

Radico, Inc.

Website

https://radico.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Organic Hair Color and Hair Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Color & Bleaching (CRABABAD)

akta.pro secondary industries

Professional Hair Color (CRABALAA), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Natural hair color
• Organic hair dye
• Herbal hair care
• Certified organic cosmetics
• Henna hair products

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales - International: Revenue generated from selling natural and organic hair colors and hair care products to international markets including Japan, USA, Canada, UAE, New Zealand, Bahrain, Taiwan, Spain, Sweden, Hungary, Germany, Switzerland, Austria, Denmark, Australia and 100+ countries.
2. Product Sales - Domestic India: Revenue from selling products within India through organic retail stores and potentially direct channels.
3. Organic Hair Care Herbs: Sale of organic hair care herbs as standalone products.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Radico manufactures and sells 100% natural and certified organic hair color products under its flagship Colour Me Organic brand, alongside SUNAB (Super Natural Brown) and Close to Natural ranges. The company formulates its products using only organic herbs, with no synthetic chemicals such as PPD, PAP, Ammonia, or Resorcinol, and sells them globally to retail stores, salons, distributors, and end consumers.

Product overview

Radico is a pioneer in Natural & Organic hair colors and hair care products. The company offers a portfolio of three main branded products: (1) Colour Me Organic - their flagship certified organic hair colour line (first in the world to receive ECO-CERT organic certification), (2) Sunab - premium 100% natural hair colours developed after extensive R&D, and (3) Close to Natural Range - an entry-level 50-60% natural hair colour line. All products are made from herbs only, contain no synthetic chemicals (PPD, PAP, Ammonia, Resorcinol), and are positioned for health-conscious consumers seeking alternatives to chemical hair dyes. The company also offers organic hair care herbs as add-on products.

Differentiator

Problem solved

Functional benefit

Brands

• Colour Me Organic: 100% Natural and certified Organic Hair Colours brand - the company's flagship certified organic hair colour product line, first in the world to receive ECO-CERT organic certification for single-step hair colour.
• Sunab

Products and services

• Colour Me Organic 100% Natural and certified Organic Hair colours brand and Radico's flagship certified organic product line. Made exclusively of organic herbs with no synthetic chemicals, it is safe for those allergic to PPD, PAP, Ammonia, and Resorcinol, while conditioning hair to be soft, silky, and shiny. First single-step 100% Natural Hair Colour in the world to receive ECO-CERT organic certification, available in 24 shades.
• Sunab 100% Natural Hair colour Premium brand developed after years of R&D. Name derived from 'Super Natural Brown' as coined by satisfied Japanese customers. Offers multiple shades of 100% natural brown hair colours without chemical processing.
• Close to Natural Range Hair colour range in Black, dark brown and brown shades. First range that was 50 to 60% natural with no need for peroxide - only water required to make paste, making it a safer alternative for health-conscious consumers.
• Organic Hair Care Herbs 100% Organic herbs for hair care, sold as standalone organic hair care products. Part of Radico's organic hair care product line, leveraging the company's pure herb extraction techniques that preserve all active constituents.
• Temporary Henna Tattoo Kit Kit containing henna powder, henna oil, cone, and cotton swab packed in a handmade cotton pouch with zip fastener. Designed for body decoration and temporary tattoos, marking Radico's entry into the natural cosmetics market.

Quantifiable outcome

• Available in 100+ countries worldwide
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Naturtint: Spanish-headquartered natural hair color brand sold globally, formulated without ammonia, resorcinol, and parabens. Closely comparable to Radico on product (natural permanent hair color), distribution (multi-country retail), and target consumer (chemical-allergy sufferers).
• Surya Brasil: Brazil-based natural and vegan hair color brand sold internationally with henna and botanical ingredients. Comparable to Radico on natural hair color portfolio, international presence (notably in Latin America), and clean-beauty positioning.
• Light Mountain: US natural henna-based hair color and body art brand. Directly comparable to Radico on 100% natural (henna-based) hair color category and natural/chemical-free positioning.
• Madison Reed: US-based direct-to-consumer professional hair color brand offering ammonia- and PPD-free formulations with multi-shade ranges. Highly comparable to Radico on category (permanent/semi-permanent hair color), positioning (health-conscious consumers), and salon channel access.
• Morrocco Method: US-based natural and organic haircare brand focused on henna, clay, and herbal ingredients. Comparable to Radico's Sunab and Close to Natural lines on natural henna-based colorants and health-conscious consumer positioning.
• Herbatint: Italian natural hair color brand with herbal extracts and a 30+ year heritage. Directly comparable to Radico on permanent herbal hair color, European/global distribution, and positioning around natural ingredients.

Broad incumbents

• Wella Company (Professional Hair Color): Global professional hair color leader (Koleston, Illumina) with established salon relationships. Comparable to Radico as a broader incumbent in professional hair color; relevant for evaluating salon-channel competition in Japan and other markets where Radico has penetrated.
• L'Oréal (Botanicals / Vegan Hair Color lines): World's largest beauty company with natural/organic-certified sub-ranges in hair color (e.g., Garnier Botanics, L'Oréal Botanicals). Comparable to Radico as a broader incumbent entering the certified-natural hair color category with massive distribution and marketing scale.
• Lush: Global handmade cosmetics retailer with strong natural/henna-based hair color SKUs sold through its own retail stores. Comparable to Radico as a broader incumbent in natural personal care with overlapping certified-natural ingredients and a global retail footprint.

Emerging players

• The Henna Guys: US-based direct-to-consumer natural henna and indigo hair color brand. Comparable to Radico as a niche emerging player in 100% natural hair color with a digital-first go-to-market model targeting chemical-allergy sufferers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/colourmeorganic
• Xx.com/colourmeorganic
• LinkedInlinkedin.com/company/radicoindia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radico Health