Urban Sports

What Urban Sports does

Urban Sports is an Ireland-based, privately held independent distributor and installer of commercial and home gym equipment founded in March 2016 and headquartered in Banagher, Co. Offaly. The company aggregates an aggregated multi-brand catalog covering cardio (treadmills, rowers, spin bikes, crosstrainers, upright bikes, climbers), strength (dumbbells, weights, racks, benches, selectorised machines, multi-gyms), flooring, accessories, and HYROX race-standard conditioning gear. Vendor brands include Bodytone, Salter, DKN, Concept2, Monza, Peach Builder, InBody, alongside the company's own Urban Free Weights (UFW) and Urban Fitness labels. Salter Connect introduces a vendor-side cloud ecosystem (Fit Record app) that syncs sessions, but the firm discloses no proprietary technology, APIs, mobile apps, or patents.

Name

Urban Sports

Legal name

Urban Sports

Website

https://urbansports.ie

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Urban Sports is an Ireland-based B2B/B2C distributor and installer of commercial and home gym equipment, serving fitness operators, corporate wellness, hospitality, GAA/sports clubs, schools, and home consumers since 2016.

Ownership category

akta.pro rank

Product category

Fitness Equipment Distribution

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industries

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG), Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors) (CRAMADAJ), Exercise Equipment Assembly & Installation (treadmills, racks, bikes) (HSAGAHAJ)

Keywords

• Commercial gym equipment
• Home fitness equipment
• Gym installation services
• Sports equipment supply
• Fitness facility fit-out

Headquarters

HQ city

Banagher

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Gym Equipment Sales: One-time sales of commercial and home gym equipment including treadmills, rowing machines, spin bikes, weights, racks, benches, and accessories. Products sourced from brand partners like Bodytone, Salter, DKN, Concept2, Monza, and Peach Builder.
2. Installation Services: Professional installation services for commercial gyms, corporate gyms, hotels, sports clubs, PT studios, and home gyms. Includes delivery, assembly, positioning, and setup to manufacturer standards.
3. Equipment Servicing & Maintenance: Preventative maintenance contracts (scheduled every 3-6 months), reactive repairs, equipment overhauls and upgrades, and parts replacement services.
4. Business Finance Solutions: Flexible finance options for business customers to spread the cost of gym equipment purchases with manageable monthly payments. Potential tax savings with at least 20% relief available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Urban Sports is an independent Irish supplier and distributor of commercial and home gym and fitness equipment, operating as a B2B and B2C e-commerce platform. The company offers cardio machines, strength equipment, flooring, and accessories from multiple brands (Bodytone, Salter, DKN, Concept2, Monza, Peach Builder, UFW) and complements product sales with professional installation, maintenance, grant support, and finance services. It primarily serves commercial gyms, corporate wellness facilities, hotels, schools, sports clubs, PT studios, and individual home gym owners across Ireland.

Product overview

Urban Sports is an independent Irish supplier of gym and fitness equipment founded in March 2016, based in Banagher, Co. Offaly. The company operates as a B2B and B2C e-commerce platform offering a comprehensive portfolio of commercial and home gym equipment from multiple brands including Bodytone, Salter, DKN, Urban Free Weights (UFW), Monza, Concept2, and Peach Builder. Their product range includes cardio equipment (treadmills, crosstrainers, rowing machines, spin bikes, upright bikes, climbers), strength equipment (dumbbells, weights, racks, benches, weight stack machines), flooring, and accessories. Beyond product sales, they offer complementary services including commercial gym fit-outs, corporate gym installation, hospitality fitness solutions, sports club equipment, PT studio installations, home gym design and installation, equipment servicing and maintenance, sports capital grant support, and public procurement tender support. Salter Connect represents their smart/connected equipment line featuring cloud ecosystem integration for fitness clubs.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Free Weights (UFW): Professional dumbbells, barbells, kettlebells & weight plates brand sold through Urban Sports.
• Urban Fitness

Products and services

• Commercial Gym Equipment
• Home Gym Equipment
• Gym Bundles
• Commercial Gym Fit-out
• Corporate Gym Installation
• Equipment Servicing & Maintenance
• Sports Capital Grant Support
• Finance Options
• Tender & Public Procurement Support

Quantifiable outcome

• Preventative maintenance every 3-6 months reduces breakdowns and extends equipment lifespan

Named customers11 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Zimmer BiometminorOthersCorporate gym installation customer. Represents one of the enterprise clients for workplace wellness fit-out services.
• EI ElectronicsminorOthersCorporate gym installation customer. One of several enterprise clients for workplace wellness solutions.
• Atlantic AviationminorOthersCorporate gym installation customer. Enterprise client for workplace fitness facilities.
• NordsonminorOthersCorporate gym installation customer. Manufacturing company with employee wellness facility.
• Abbott DiabetesminorOthersCorporate gym installation customer. Healthcare company with workplace fitness needs.
• St Rynaghs GAAminorOthersSports club gym equipment installation customer. GAA club requiring training facility equipment.
• Dromid Pearses GAAminorOthersSports club gym equipment installation customer. GAA club requiring strength and conditioning equipment.
• Kildangan GAAminorOthersSports club gym equipment installation customer. GAA club requiring athletic training facilities.
• BodytonecoreChannel Partner/ Reseller/ DistributorPrimary brand partner. Urban Sports is an authorized reseller and distributor of Bodytone gym equipment in Ireland, including cardio, strength, functional, and home fitness equipment lines.
• SaltercoreChannel Partner/ Reseller/ DistributorMajor brand partner. Authorized distributor of Salter fitness equipment including Connect smart fitness ecosystem, plate loaded machines, and accessories.
• DKNcoreChannel Partner/ Reseller/ DistributorKey brand partner. Authorized distributor of DKN cardio and strength equipment known for commercial-grade quality and smart training technology.
• Concept2coreChannel Partner/ Reseller/ DistributorPremium brand partner. Authorized reseller of Concept2 rowing machines, ski ergs, and bikeergs in Ireland.
• MonzacoreChannel Partner/ Reseller/ DistributorCommercial strength equipment partner. Authorized distributor of Monza SA Series selectorized strength equipment for commercial gyms.
• Peach BuildercoreChannel Partner/ Reseller/ DistributorSpecialized brand partner. Authorized distributor of Peach Builder glute and lower-body training equipment for gyms.
• InBodyminorChannel Partner/ Reseller/ DistributorBody composition analysis equipment partner. Provides InBody body composition monitors as part of product offering.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Technogym: Premium global fitness equipment brand with connected-fitness ecosystem; competes for the same commercial and corporate wellness contracts that drive Urban Sports' B2B pipeline.
• Life Fitness: Global incumbent manufacturer and supplier of commercial fitness equipment with extensive distribution networks; supplies many of the same end-customers (commercial gyms, hotels, corporate wellness) as Urban Sports, only at greater scale.
• Matrix Fitness: Commercial-grade cardio and strength equipment manufacturer targeting health clubs, corporate facilities and hospitality — overlapping end customer base with Urban Sports' commercial fit-out segment.
• BH Fitness: European fitness equipment brand (cardio, strength and home gym lines) with multi-country distribution; comparable as a competing brand that Urban Sports could either resell or compete against.

Direct peers

• Powerhouse Fitness: UK-based fitness equipment retailer and distributor with both consumer and commercial channels; competes with Urban Sports on home gym bundles and commercial installation services.
• Sweatband.com: UK online retailer specializing in treadmills, exercise bikes, rowers and home gym equipment with installation services — competes head-on with Urban Sports' consumer/retail e-commerce motion.
• Fitness Superstore: UK's largest specialist fitness equipment retailer offering treadmills, bikes, rowers and strength gear with in-home delivery and installation — direct comparator on the consumer/retail motion.
• Escape Fitness: UK-headquartered supplier of functional training and commercial gym equipment with a global distribution footprint; comparable to Urban Sports on commercial equipment supply and installation.
• Pulse Fitness: UK/Ireland-based commercial and home gym equipment supplier with full-service installation and maintenance offerings, directly comparable to Urban Sports' B2B/B2C full-service model.

Emerging players

• Rogue Fitness: US-based manufacturer and direct-to-consumer seller of strength and conditioning equipment; comparable as a digitally native equipment brand expanding into the European market via distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UrbanSportsEquipment
• LinkedInlinkedin.com/company/urbansports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Sports