Coteo

What Coteo does

Coteo is a privately held French communication agency headquartered in Calais, operating since September 1989 under the legal name SARL Les Passionnes Du Web (RCS Boulogne 430 432 799, social capital €39,700). Founded by Bruno Lee, the firm runs four complementary service lines from three physical offices across the Côte d'Opale (Calais, Boulogne-sur-Mer, Dunkerque): website creation and maintenance through the Coteoweb division (launched April 2000), event organization (Entreprises et Territoires B2B salons across 21+ cities in Hauts-de-France since 2012, plus Salons de l'Habitat, Salon des Vignerons, and Salon du Mariage B2C events), radio advertising as the exclusive commercial service for Radio 6 since 1989 (7 frequencies, 251,400 weekly listeners, 475 spots produced per year), and a graphic design studio producing roughly 30 print creations annually plus a transactional print catalog (custom apparel, roll-ups, flyers, cards).

The underlying technology stack is conventional for a regional agency: Responsive Web Design (RWD), in-house web hosting, click-and-collect e-commerce modules, and integrations with Stripe (payments), Mailjet (email), and Google Analytics (audience measurement). The agency's event and radio offerings are operationally its largest assets — the Radio 6 exclusive agreement grants monopoly control over regional ad inventory, and the B2B salon network is supported by Hauts-de-France regional government and operates as both a revenue stream and a customer-acquisition channel.

Coteo monetizes through a mix of one-time project fees (website builds, graphic design, print orders with unit pricing typically €35–€250 per order), recurring web maintenance contracts across 350 active client sites, advertising sales on Radio 6, and exhibitor/transaction fees from 22 salons per year. Customer segments are SMBs and local businesses in the Côte d'Opale and Hauts-de-France, radio advertising clients, B2B salon exhibitors, and B2C event visitors. GTM is primarily sales-led via direct office visits, supplemented by event-driven acquisition (the agency's own salons) and direct-to-consumer radio ad sales. The company holds no disclosed funding, patents, awards, or enterprise customers, and remains founder-controlled with 13 employees.

Name

Coteo

Legal name

SARL Les Passionnes Du Web

Website

https://coteo.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Coteo is a French regional communication agency founded in 1989, headquartered in Calais with offices in Boulogne-sur-Mer and Dunkerque. It provides website creation, event organization, radio advertising on Radio 6, and graphic design services to SMBs across the Côte d'Opale and Hauts-de-France regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Calais

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Website Development and Hosting: Revenue from creating, hosting, and maintaining websites for local businesses. Includes web marketing services, SEO optimization, and e-commerce solutions.
2. Radio Advertising Sales (Radio 6): Exclusive commercial service for Radio 6 since 1989. Revenue generated from selling advertising space across 7 frequencies covering the Côte d'Opale. The agency creates spots and manages antenna scheduling.
3. Event Organization: Organization and commercialization of B2B and B2C salons and events. Revenue comes from exhibitor fees for events like Entreprises et Territoires (B2B) and Salon de l'Habitat (B2C). The agency organizes 22 salons per year.
4. Graphic Design Studio: Design services for logos, graphic charters, print materials (brochures, flyers, posters), and custom printed merchandise. The agency delivers approximately 30 graphic print creations per year.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Coteo is a full-service regional communication agency providing four interconnected service lines to local businesses in the Côte d'Opale and Hauts-de-France regions: website creation and hosting (via Coteoweb), event organization (B2B and B2C salons), radio advertising (as exclusive commercial service for Radio 6 across 7 frequencies), and graphic design (logos, brochures, posters, stands, and customized print merchandise). The agency maintains 350 active websites, organizes 22 salons per year, produces 475 radio spots annually, and operates three physical offices in Calais, Boulogne-sur-Mer, and Dunkerque.

Product overview

Coteo is a full-service communication agency headquartered in Calais, France, operating since 1989. The company offers four interconnected service lines: website creation (Coteoweb), event organization (B2B and B2C salons), radio advertising (Radio 6 exclusive commercial service), and graphic design (Studio graphique). These core offerings are complemented by specialized sub-brands including Entreprises et Territoires (B2B networking salons), Salons de l'Habitat (home improvement exhibitions), Salon des Vignerons (wine fair), and Salon du Mariage (wedding exhibition), plus a print catalog for customized promotional materials. With 13 employees, the agency manages 350 active websites, organizes 22 annual events, produces 475 radio spots and 30 graphic creations per year.

Differentiator

Problem solved

Functional benefit

Brands

• Coteoweb: Web agency specializing in website creation, web marketing, SEO, and online advertising
• Entreprises et Territoires
• Salons de l'Habitat
• Salon des Vignerons
• Radio 6 Pub

Products and services

• Création de sites internet (Website Creation - Coteoweb) Website creation, redesign, webmastering, web hosting, SEO (natural and Google AdWords paid), professional photography, aerial photography, virtual tours, and corporate video production for local businesses.
• Organisation d'événements (Event Organization) Organization and commercialization of B2B salons (Entreprises et Territoires across 21+ Hauts-de-France cities) and B2C salons (Salons de l'Habitat, Salon des Vignerons, Salon du Mariage), plus custom event creation and animation for corporate clients.
• Publicité Radio 6 (Radio Advertising) Exclusive commercialization of Radio 6 advertising space across 7 frequencies, with in-house creation of radio spots, audio studio recording, voice-overs, jingles, and antenna scheduling for local advertisers.
• Studio graphique (Graphic Design) Graphic design and visual identity services including logo creation, graphic charters, flyers, brochures, posters, stands, totems, PLV materials, and print production coordination for businesses.
• Catalogue Print (Custom Printed Merchandise and Materials) Catalog of customized printed materials for businesses including roll-ups (85x200cm), tri-fold flyers, business cards, custom postcards, custom apparel (T-shirts, polos, sweatshirts), and promotional merchandise priced per unit with minimum order quantities.

Quantifiable outcome

• 350 active websites maintained by the agency
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Radio 6coreStrategic or Co-development Partner · 1 January 1989Coteo has served as the exclusive commercial service for Radio 6 since the agency's founding in 1989. With 7 frequencies covering all cities of the Côte d'Opale, Radio 6 is the only radio providing complete coverage of the region. The agency commercializes all advertising spaces, creates spots, manages studio recordings, and handles antenna scheduling. Approximately 251,400 weekly listeners tune in from the Belgian border to Picardy.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• GL Events: Major French event organizer and venue operator listed on Euronext Paris. Most directly comparable to Coteo's B2B and B2C salon organization business (Entreprises et Territoires, Salons de l'Habitat), though at far larger scale and across international venues.
• Makheia Group: Independent French communication and digital marketing agency group serving brand clients with brand content, digital, and media services. Comparable as a France-headquartered multi-service communication agency with overlapping web, content, and marketing capabilities — though serving larger national clients.
• Australie: Independent French creative and advertising agency with offices in Paris and abroad. Comparable as a France-based independent multi-service agency offering creative, brand, and digital services — overlapping Coteo's design and campaign capabilities, though focused on larger brand clients.
• Eskimoz: France-based digital marketing agency specializing in SEO, SEA, web design, and content. Comparable as a French multi-service digital agency competing for the same regional SMB web and marketing budgets that Coteo serves through its Coteoweb division.

Broad incumbents

• Reed Exhibitions France: Global events organizer with major French operations producing trade shows and B2B exhibitions. Comparable to Coteo's salon organization business (Entreprises et Territoires, Salons de l'Habitat), though at vastly greater scale and across many verticals and countries.
• TBWA\Paris: Paris creative agency within the TBWA global network. Comparable as a France-based advertising and brand communication provider offering creative, digital, and campaign services similar to Coteo's web and graphic design lines, though serving enterprise brands.
• Publicis Groupe: Global French-headquartered advertising and communications group. Comparable as the largest French-language advertising/communications incumbent offering overlapping capabilities across creative, media buying, digital, and events — but at vastly greater scale and across all of France rather than a single region.
• DDB Paris: Paris office of DDB Worldwide, part of Omnicom. Comparable as a French full-service advertising agency providing creative, digital, and media services — overlapping Coteo's integrated agency offering, though focused on large national and international advertisers.
• Havas: Paris-based global advertising and communications group with strong French regional agency networks. Comparable because it bundles creative, media, digital, and healthcare communications — overlapping Coteo's integrated agency model, though operating nationally and globally.
• BETC Paris: Paris-based creative advertising agency within the Havas network. Comparable as a French full-service agency spanning creative campaigns, digital, and brand design — overlapping Coteo's graphic design and web creative capabilities at a larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coteo.agence
• LinkedInlinkedin.com/company/coteo
• Xx.com/coteo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coteo