What Makheia Group does

Makheia Group is a French independent brand content and digital communications agency founded in 1998 and headquartered in Paris. Publicly listed under the ticker epa:ALMAK, the group historically operated a multi-brand agency network spanning brand content, digital marketing, and youth-focused communications, with sub-brands Big Youth, Mademoiselle Scarlett, and Sequoia each targeting distinct client segments.

From 2011 through 2018, Makheia pursued an active roll-up strategy, completing at least seven acquisitions including Laforme Agency (2011), Teymour Corporate (2012), La Deuxieme Maison (2013), Agence Big Youth (2014), Megalo & Co. (2014), Les Argonautes (2016), and Headoo (2018). Capital was raised across at least three funding rounds between 2007 and 2014, with NextStage as a repeated investor and Vatel Capital participating in a 2014 round of approximately $1.4 million. Revenue model, customer composition, and pricing structures are not disclosed in the available data.

The Makheia Group agencies have subsequently been integrated into the consulting/communication division of NetMedia Group, with the corporate website redirecting visitors to the parent group's communication pole. Contact is now routed via [email protected], and Edouard Rencker is named as President & CEO. Operating status in the source material is flagged as "acquired," indicating the standalone group no longer operates as an independent commercial entity.

Name

Makheia Group

Legal name

Makheia Group

Website

https://makheia.com

Company type

Private

Founded year

1998

Operating status

Acquired

Headcount range

11–50 employees

Short description

Makheia Group is a French independent brand content and digital communications agency headquartered in Paris, operating sub-brands Big Youth, Mademoiselle Scarlett, and Sequoia. Its agencies have been integrated into NetMedia Group's consulting division.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Corporate Reputation & Thought Leadership (MPAAAOAF)

Keywords

• Brand content agency
• Digital marketing services
• Communication consulting
• Brand strategy services
• Integrated marketing communications

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Makheia Group is a French independent brand content and digital communication agency offering integrated marketing, brand strategy, youth-focused communications, and corporate communication services. The group operates through a portfolio of sub-brands (Big Youth, Mademoiselle Scarlett, Sequoia), each addressing distinct communication and marketing needs for brand clients. The agencies have been integrated into the consulting division of NetMedia Group.

Product overview

Makheia Group operates as a multi-brand communication agency network. The group's portfolio includes three sub-brands—Big Youth, Mademoiselle Scarlett, and Sequoia—each serving distinct communication and marketing needs. The agencies are now integrated into the consulting pole of NetMedia Group, forming part of a broader communication services organization.

Differentiator

Problem solved

Functional benefit

Brands

• Big youth: Brand operated under Makheia Group
• Mademoiselle Scarlett

Products and services

• Big Youth A communication and marketing services brand within Makheia Group specialized in youth-focused communications, targeting brand clients seeking to reach younger audiences.
• Mademoiselle Scarlett A communication and marketing services brand under Makheia Group providing integrated communication services to brand clients.
• Sequoia A brand under Makheia Group providing communication and marketing services to clients.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• NetMedia GroupcoreStrategic or Co-development PartnerMakheia Group agencies have been integrated into the communication division of NetMedia Group. This represents a consolidation of Makheia's operations under NetMedia Group's corporate structure. Contact is available via [email protected].
• Big YouthminorOthersBig Youth is a brand under Makheia Group, with its own website at bigyouth.fr. No additional partnership details specified.
• Mademoiselle ScarlettminorOthersMademoiselle Scarlett is a brand under Makheia Group, with its own website at madamoisellescarlett.fr. No additional partnership details specified.
• SequoiaminorOthersSequoia is a brand under Makheia Group accessible via sequoia.fr. No additional partnership details specified.

Recent moves7 records

Expansion highlights3 records

Broad incumbents

• Havas: Havas is a Paris-headquartered global advertising and communications group (now under Vivendi). It operates in the same French brand communications market as Makheia but at vastly greater scale and global breadth, making it a broad incumbent rather than a direct peer.
• Publicis Groupe: Publicis is one of the world's largest advertising holding companies, headquartered in Paris. While it competes for the same French brand content and digital mandates as Makheia, its scale, network of agencies, and global reach place it as a broad incumbent.
• Dentsu (France): Dentsu is a major global advertising network with significant French operations. It competes with Makheia for French brand content and digital mandates but at a vastly greater scale as part of a global holding structure.
• WPP (France operations): WPP is the world's largest advertising holding company with extensive operations in France through agencies like Ogilvy and VMLY&R. It is comparable as an incumbent in the French brand content and digital space, though at much larger scale than Makheia.

Direct peers

• La Chose: La Chose is an independent French creative advertising agency headquartered in Paris. It targets a similar client base and competes in the same French brand content and digital communications market as Makheia.
• BETC Paris: BETC is a well-known Paris-based creative advertising agency (part of Havas). It directly competes with Makheia for French brand content and digital marketing clients with similar creative-led offerings.
• Buzzman: Buzzman is a Paris-based independent creative and digital advertising agency. It is comparable to Makheia as a French-independent brand content agency serving similar client profiles with similar creative and digital capabilities.
• TBWA\France: TBWA\France is the French arm of the TBWA Worldwide network, a major creative agency based in Paris. It competes directly with Makheia for French brand content and digital mandates with a similar creative-led proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/makheia
• Facebookfacebook.com/makheia.group
• LinkedInlinkedin.com/company/687630

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makheia Group