What Jayaboard does

Jayaboard (legally PT. Knauf Plasterboard Indonesia) is Indonesia's first gypsum board manufacturer, established in 1993 and operating as a subsidiary of Germany's Knauf Group. The company produces a comprehensive portfolio of gypsum boards ranging from standard Papan Gypsum Jayaboard to premium technical variants including SHEETROCK PROTECH with Air-Purifying technology, Firestop (fire-resistant), Soundstop (acoustic), Wet-Area Optimum (moisture-resistant), Heatstop, Moldstop, and Impactstop boards, along with Jayabell Echostop acoustic perforated boards and AQUAPANEL cement boards. The product portfolio is complemented by a complete drywall system offering comprising JayaBMS metal framing, JayaFurring, JayaCompound jointing compounds, insulation, and installation tools, sold as integrated partition and ceiling solutions (Single Stud, Staggered Steel Stud, Twin Stud partitions; Concealed and Exposed Grid ceilings; EasyFinish systems).

The business operates a distribution-led go-to-market model through a nationwide network of distributors, three physical 'Rumah Jayaboard' showrooms (Medan, Surabaya, Tangerang), direct sales via phone and WhatsApp, and an applicator community platform (JayaPRO). Revenue is generated primarily through hardware sales of gypsum boards and construction materials. The company serves a diversified customer base spanning individual homeowners, contractors/applicators, architects, developers, hospitality projects (Westin Jakarta, Ayana Komodo, Grand Travello), healthcare facilities (Bali International Hospital, Mayapada Hospital), sports infrastructure (Jakarta International Stadium), commercial real estate (Green Office Park 1), and government/CSR projects (SDN 44 Gresik). With 30 years of operation and 13 consecutive years of TOP Brand recognition (2011-2024) in both gypsum board and ceiling categories, Jayaboard holds a defensible market leadership position in the Indonesian construction materials sector.

Name

Jayaboard

Legal name

PT. Knauf Plasterboard Indonesia

Website

https://jayaboard.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Jayaboard is Indonesia's pioneer gypsum board manufacturer (founded 1993) and subsidiary of Germany's Knauf Group, producing comprehensive drywall systems, specialty boards, and metal framing distributed nationwide to construction, hospitality, healthcare, and residential customers.

Ownership category

akta.pro rank

Product category

Building Materials & Drywall Systems

NAICS

Gypsum Product Manufacturing (327420), Gypsum Product Manufacturing (32742)

SIC

Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Gypsum Board & Drywall Panels (IMADAEAA)

akta.pro secondary industries

Fire-Resistant, Moisture-Resistant & Specialty Performance Boards (IMADAEAJ), Acoustic Gypsum Boards & Sound Control Systems (IMADAEAK)

Keywords

• Gypsum board products
• Drywall construction materials
• Building interior systems
• Ceiling partition solutions
• Construction materials manufacturing

Headquarters

HQ city

Kebayoran Lama

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Gypsum Board and Construction Materials Sales: Primary revenue from manufacturing and selling gypsum boards including standard, premium, and specialized performance variants (Firestop, Heatstop, Soundstop, Wet Area Optimum, Moldstop, Impactstop), metal frames (JayaBMS), compounds (JayaCompound/JayaCornice), accessories, and related construction materials through distributor network across Indonesia.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Jayaboard manufactures and sells gypsum boards and integrated drywall system components for building interiors. Its product portfolio includes standard and specialized gypsum boards (fire-, sound-, moisture-, heat-, mold-, impact-resistant, and air-purifying variants), metal framing systems (JayaBMS, JayaFurring), jointing compounds (JayaCompound/JayaCornice), ceiling panels (Jayapanel), cement boards (AQUAPANEL), insulation, tools, and casting plaster, sold through a nationwide distributor network across Indonesia for residential, hospitality, healthcare, commercial, and multi-story construction projects.

Product overview

Jayaboard® is a comprehensive gypsum board and drywall system solutions provider in Indonesia, offering a unified portfolio centered around its flagship gypsum board products. The core offering includes standard gypsum boards (Papan Gypsum Jayaboard®) and premium variants like SHEETROCK® PROTECH with Air-Purifying technology. Supporting products include JayaBMS metal framing systems (Stud & Track, JayaFurring™), JayaCompound jointing compounds (JayaCornice 5in1), insulation materials, and specialized tools. The product line extends to technical gypsum boards including Firestop™ (fire-resistant), Soundstop™ (soundproof), Wet-Area Optimum™ (moisture-resistant), Heatstop® (heat-resistant), Moldstop (mold-resistant), and Impactstop™ (impact-resistant), plus acoustic boards (Jayabell Echostop™), cement boards (AQUAPANEL®, Durock®, Fiberock®), casting plaster (JayaCasting), and ceiling panels (Jayapanel®). These products form integrated drywall system solutions including partition systems (SS8, SS9, SS3, SS29) and ceiling systems, all supported by a nationwide distribution network and showroom experience centers (Rumah Jayaboard®) in Medan, Surabaya, and Tangerang.

Differentiator

Problem solved

Functional benefit

Brands

• Jayapanel®: High-quality gypsum panel ceiling product with smooth surface, easy installation, and durability.
• AQUAPANEL®
• JayaBMS™
• JayaFurring™
• JayaCompound / JayaCornice
• JayaPRO
• JayaCasting
• JayaBell Echostop™
• SHEETROCK® PROTECH
• Soundstop™
• Wet-Area Optimum™
• Firestop™
• Heatstop®
• Impactstop™
• Moldstop™

Products and services

• Papan Gypsum Jayaboard® Standard high-quality gypsum boards for ceiling and partition applications, offering strength, aesthetics, and environmental friendliness; serves as the foundation brand of Jayaboard's drywall system solutions for residential, commercial, and institutional construction.
• Jayaboard® SHEETROCK® PROTECH Premium gypsum board featuring Air-Purifying technology that reduces harmful indoor emissions; includes anti-sagging up to 60 cm frame spacing, lighter weight, stronger edges, consistent core, and Indonesia's first screw line innovation. Dimensions: 2400 x 1200 mm; thickness: 9 mm or 12 mm.
• Plafon Jayapanel® High-quality gypsum ceiling panel with smooth surface, easy installation, and durability, designed specifically for ceiling applications in residential and commercial interiors.
• AQUAPANEL® Innovative cement board for exterior walls and ceilings, offering water resistance, weather resistance, and anti-fungal properties for outdoor and wet-area construction applications.
• Glass Mineral Wool Insulation (Insulasi) Glass mineral wool insulation that reduces sound transmission from outside and between rooms, supporting soundproofing requirements for walls and ceilings.
• JayaBMS Metal Frame System (Stud & Track) High-quality metal frame system for ceiling and partition applications; includes stud & track and JayaFurring variants made from steel meeting SNI standards, with Galvalume AZ coating, rust resistance, and 2-hour fire resistance certification.
• JayaFurring™ Metal furring system for ceiling frames with clip-lock design enabling faster installation; made from high-quality steel with SNI, TKDN certification, fire resistance up to 2 hours, Galvalume AZ coating for rust resistance, and minimal 3x Safety Factor.
• JayaCompound / JayaCornice Jointing compounds designed for gypsum board connections, providing smooth, strong, and crack-free finishing. JayaCornice 5in1 is designed for mixing ease and optimal finishing results.
• JayaCasting Plaster gypsum casting product with ideal formula for craft applications and decorative ornament casting, including profile lis, center/rose panels, ceramics, and other gypsum-based ornaments.
• Peralatan (Installation Tools) Complete tools solution from jointing to fixing tools, specifically designed for neat, precise, and efficient gypsum installation results.
• Jayabell Echostop™ Acoustic gypsum board with perforation pattern and acoustic tissue designed for optimal sound absorption; usable as wall cladding, ceiling, or partition panels, recommended for aesthetic room appearance with quality acoustic performance.
• Soundstop™ Soundproof gypsum board with high density for optimal sound dampening, achieving optimal STC values and certified to international standards for acoustic-rated partition and ceiling systems.
• Firestop™ Fire-resistant gypsum board designed for fire-rated partition and ceiling systems in residential and commercial buildings requiring certified fire resistance.
• Wet-Area Optimum™ Moisture-resistant gypsum board designed to minimize damage risk in humid areas such as bathrooms, kitchens, and other moisture-prone zones.
• Heatstop® Heat-resistant gypsum board for applications requiring heat resistance, featuring metalized film coating for heat reflection in high-temperature environments.
• Moldstop Mold-resistant gypsum board designed to prevent mold growth on surfaces, suitable for areas with high humidity.
• Impactstop™ Impact-resistant gypsum board for commercial, industrial, and residential buildings requiring severe duty performance (BS 5234); offers flexibility for interior needs and crack-free surface for perfect finishing.
• Durock® Exterior cement board used in architectural installations, known for durability and weather resistance in outdoor applications.
• Fiberock® Homogeneous gypsum board without paper layers, used in architectural installations where higher performance and moisture tolerance are required.
• Jayaboard Drywall System Solution Complete drywall system solution comprising gypsum boards, metal frames, compounds, and accessories, including partition systems (Single Stud, Staggered Steel Stud, Twin Stud), ceiling systems (Concealed Grid, Exposed Grid), and EasyFinish systems (Bond System, Frame System) with benefits of 14x faster installation, earthquake resistance, sound dampening, fire resistance, and cost efficiency.

Quantifiable outcome

• 14x faster installation than conventional brick walls
• +4 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Urban Art IndonesiaminorStrategic or Co-development Partner · 1 January 2025Urban art collective collaborating on Creative Hub project for Cinta Laura with modern and functional design using Jayaboard products.
• andramatincoreStrategic or Co-development Partner · 1 January 2023Leading Indonesian architecture firm collaborating on WOW NEIGHBORS installation at ARCH:ID 2023. Previously collaborated on Sakola Tukang program for skills training. Created A READING OASIS installation featuring Jayabell Echostop acoustic panels.
• K-Thengono Design StudiocoreStrategic or Co-development Partner · 1 January 2023Architecture firm collaborating on ARCH:ID 2023 to create FRAMEWORK installation showcasing flexible spatial configuration using Jayabell Echostop acoustic panels as partitions.
• BYO LivingminorChannel Partner/ Reseller/ Distributor · 1 January 2023Living products company collaborating on WOW NEIGHBORS exhibition at ARCH:ID 2023 with Jayaboard and architects.
• Chandra Liow / Tim2OneminorGTM or Marketing Partner · 1 January 2023Content creator collaboration on YouTube Next Top Model project featuring Jayaboard products.
• Knauf GroupcoreOthers · 1 January 2022Jayaboard is a brand under PT. Knauf Plasterboard Indonesia, part of Knauf Group (Knauf Digital GmbH based in Munich, Germany). Knauf is a global leader in building materials with operations worldwide. Jayaboard operates as the Indonesian subsidiary leveraging Knauf's technology and brand standards.
• Arkipelago TonincoreStrategic or Co-development Partner · 1 January 2022Architectural firm collaborating on Melting Iceberg installation at ARCH:ID 2022 to raise awareness about climate crisis. Used Durock cement board, Fiberock, and Jaya Acoustic Panel to create sustainable stalactite formations.
• Alien Design ConsultantminorStrategic or Co-development Partner · 1 January 2022Architecture firm collaborating on Bintaro Design District 2022 with Foreign Monolith installation at Taman Menteng Bintaro.
• PT. ArkoninminorStrategic or Co-development Partner · 1 January 2022Construction company collaborating on Bintaro Design District 2022 with Redefine installation at their Bintaro office location.
• PT Batara Mega Krida KencanaminorStrategic or Co-development Partner · 1 January 2022Collaborated with Andra Martin architect to create Sakola Tukang training program for developing construction skills among Indonesian youth.
• GBC Indonesia & IABHIminorStrategic or Co-development Partner · 1 January 2022Green Building Council Indonesia and Indonesian Healthy Building Association collaborated on Xperience: GREENSHIP Building event showcasing Jayaboard's contribution to Green Office Park 1 project.
• Anang & AshantyminorGTM or Marketing Partner · 1 January 2022Celebrity couple building a 5-floor content creation studio (Lumiere) with Jayaboard products, showcasing aesthetic and high-quality interior design.
• Pandu PersadaminorStrategic or Co-development Partner · 1 January 2022Construction company participating in Innovative Sharing session to discuss construction trends and challenges with Jayaboard.
• PT Ciriajasa Cipta Mandiri, PT BRIKS, PT InovominorStrategic or Co-development Partner · 1 January 2022Construction companies participating in Buka Bersama Jayaboard Innovative Sharing session for technical knowledge exchange.
• Sinar Mas Land (Green Office Park 1)minorStrategic or Co-development Partner · 1 January 2021Major real estate developer project where Jayaboard contributed sustainable building materials for green building certification.
• Raditya DikaminorGTM or Marketing Partner · 1 January 2021Writer, actor, and director renovating his home using Jayaboard products for content creation and residential purposes.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Boral Limited: Australian building materials and construction group with gypsum operations (formerly Boral Gypsum, now partially integrated with USG Boral/Knauf). Comparable as a regional Asia-Pacific incumbent in gypsum and plasterboard.
• Knauf Group: Global building materials conglomerate and parent company of Jayaboard. Knauf manufactures gypsum boards, insulation, and drywall systems worldwide, providing the technology and brand standards Jayaboard leverages. Comparable as the ultimate owner of Jayaboard and the largest gypsum producer globally.
• Siniat (Etex Group): Gypsum and drylining business of Belgium-based Etex Group, with global operations including Asia-Pacific. Directly comparable product portfolio (standard, fire, moisture, acoustic boards) and competes with Jayaboard in emerging market segments.
• Saint-Gobain (CertainTeed Gypsum): French multinational building materials group with a major gypsum business (CertainTeed, Gyproc). Operates across Asia-Pacific and competes with Jayaboard in premium drywall, ceiling systems, and specialty boards; comparable as a global gypsum incumbent with overlapping product range.
• Georgia-Pacific (DensGlass/GP Gypsum): Major US-based building products manufacturer with a gypsum division (DensGlass, DensArmor, ToughRock). Comparable as a large diversified incumbent with overlapping gypsum board, shaft liner, and specialty board product lines.

Direct peers

• Knauf Plasterboard (Thailand / Vietnam / Malaysia operations): Other Knauf Group subsidiaries in Southeast Asia producing gypsum boards under similar technology and brand standards. Directly comparable as sister entities under the same parent company, targeting similar emerging-market drywall customers.
• National Gypsum Company: One of the largest gypsum board manufacturers in North America (PurpleXP, eXP, Gold Bond). Directly comparable product portfolio (standard, fire-resistant, moisture-resistant, soundproof boards) and business model of a pure-play gypsum specialist.

Regional players

• PT Siam-Indo Gypsum Industry: Indonesian gypsum board manufacturer (Elphant / Elephant brand), one of Jayaboard's most direct Indonesian competitors. Comparable as a domestic Indonesian gypsum manufacturer targeting similar residential and commercial segments.
• Yoshino Gypsum: Japan's largest gypsum board manufacturer (Tiger Board brand), part of Yoshino Gypsum / Chiyoda Ute group. Comparable as an Asia-focused gypsum specialist with strong technical board portfolio (fire, sound, moisture resistant).

Emerging players

• Aplus Gypsum Board (Aplus Building Materials): Gypsum board and ceiling manufacturer targeting Asian markets including Indonesia. Comparable as an emerging regional competitor offering standard and specialty gypsum boards at competitive price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Jayaboardtube
• Facebookfacebook.com/Jayaboard.id
• Instagraminstagram.com/Jayaboard.id
• Xx.com/jayaboardtwit

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jayaboard