Panamericana de Seguros

Name

Panamericana de Seguros

Legal name

Panamericana de Seguros S.A.

Website

https://pasesa.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Insurance

NAICS

Insurance Carriers (5241), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Insurance Carriers, Nec (6399), Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Surety Insurance (6351)

akta.pro primary industry

Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

• General insurance products
• Corporate insurance coverage
• Collective health insurance
• Insurance bonds and guarantees
• Cyber security insurance

Headquarters

HQ city

Panama City

HQ country

Panama

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Premiums: Collection of insurance premiums from policyholders across multiple insurance lines including personal, corporate, health, and specialty coverage products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Panamericana de Seguros S.A. (PASESA) underwrites and distributes a broad portfolio of insurance products for private individuals and corporate clients in Panama. Offerings include personal lines (health, life, accident, disability income, travel, annuity, automobile, property, valuables) and corporate lines (general lines such as fire and liability, surety bonds, collective health plans through PaseSalud, and cyber security coverage). Coverage is delivered via quote-based, direct sales engagement with customized policy structures.

Product overview

Panamericana de Seguros S.A. (PASESA) is a Panama-based insurance company founded in 1974 offering a comprehensive portfolio of insurance products. The company operates two main divisions: Personal Insurance covering individuals and families (health, life, accident, disability, travel, and annuity insurance) and Corporate Insurance covering businesses (Ramos Generales for general business lines, Fianzas for bonds and guarantees, PaseSalud for collective health benefits, and Cyber Security for cyber risk protection). The product portfolio includes property insurance for vehicles, real estate, jewelry and valuables, as well as specialized commercial coverages for contractors, maritime and aviation assets. PASESA serves both private individual clients and corporate clients through its main office in Panama City and a branch in the Colon Free Zone.

Differentiator

Problem solved

Functional benefit

Brands

• PaseSalud: Corporate health insurance and collective benefits division established in 2006, offering private health plans, life insurance, personal accident coverage, and disability income plans for enterprise clients

Products and services

• Cyber Security Insurance
• PaseSalud Collective Health Insurance
• Fianzas (Bonds)
• Ramos Generales (General Lines)
• Personal Insurance (Para Usted)
• Personal Property Insurance (Para Sus Bienes)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Million Dollar Round TablecoreOthers · 1 January 2004Company President Ezra Zalcer holds lifetime membership in this prestigious international association that sets standards for excellence in life insurance and financial services. The membership provides access to global industry best practices and networking with top insurance professionals worldwide.
• Cámara Panameña de Empresas de Corretaje de Seguros (CAPECOSE)coreOthersActive membership in Panama's primary professional association for insurance brokerage companies, providing industry representation, professional standards alignment, and networking within the Panamanian insurance sector.
• Regional and Global Strategic Partners (Reinsurance Markets)coreStrategic or Co-development PartnerThe company maintains strategic partnerships with regional and global partners, allowing access to reinsurance markets and keeping current with worldwide insurance market developments. This enables adaptation to local needs based on insurance programs implemented by similar-profile companies in other countries.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Chubb Seguros Panamá: Panama operations of global insurer Chubb, providing P&C, accident & health, and specialty coverage. Larger incumbent offering broader international capacity and competing with PASESA especially in commercial lines and surety.
• Allianz Panamá: Panama operations of global insurer Allianz, offering property, casualty, life, and health products. Larger, more diversified competitor targeting overlapping corporate and personal segments in Panama.
• AIG Seguros Panamá: Panama operations of AIG, providing commercial and personal insurance including specialty lines. Comparable global incumbent competing for corporate risk and specialty coverages offered by PASESA.
• Zurich Seguros Panamá: Panama subsidiary of Zurich Insurance Group, offering personal and commercial insurance including property, casualty, and life. Global incumbent competing for the same corporate and high-net-worth clients as PASESA.

Direct peers

• MAPFRE Panamá: Panamanian subsidiary of Spanish multinational MAPFRE, offering personal and commercial insurance including auto, property, life, and health. Competes with PASESA across overlapping product lines in the same domestic market.
• ASSA Compañía de Seguros: Panama-headquartered multi-line insurer offering personal and commercial P&C, life, and health products. Direct domestic competitor with similar product breadth and Panama market focus, making it the closest comparable to PASESA.
• Internacional de Seguros (Panama): Panama-based multi-line insurance carrier with personal and commercial offerings. Competes head-to-head with PASESA for both retail and corporate clients in the domestic market.
• Compañía Internacional de Seguros (ISA): Panamanian insurance carrier offering personal and commercial products. Comparable to PASESA as a domestic multi-line competitor with similar customer segments.
• Seguros SURA Panamá: Panama operations of Latin American insurance group SURA, providing personal and commercial P&C, life, and group benefits. Directly comparable to PASESA given shared regional insurance DNA and corporate benefits emphasis similar to PaseSalud.

Others

• Federación Panameña de Aseguradores (FEDEPA): Industry association representing Panamanian insurance carriers. Not a direct competitor but a key ecosystem participant — PASESA's industry standing relative to peers is often benchmarked through FEDEPA membership and recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/panamericana-de-seguros-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panamericana de Seguros