Joubert Plywood

What Joubert Plywood does

Joubert Plywood, founded in 1930 in Charente, France, is a privately held manufacturer of certified plywood panels serving the construction, marine, industrial, and interior-fitted sectors. The company produces six product ranges — Okoumé, Poplar, Expression, Façade Premium, Industry, and Marine — built on peeled veneer technology, phenolic-resin (NAUF) adhesives, and biomass/photovoltaic energy. Its French poplar supply is sourced within 150 km of its two French plants (Auge-St-Médard and Saint-Jean-d'Angély), and its Okoumé supply is vertically integrated through a 568,000-hectare FSC-certified forest concession and peeled veneer factory in Gabon (Port-Gentil) via CPBG. Total production capacity is approximately 80,000 m³/year across three sites.

Joubert sells through a combination of dedicated direct sales teams organized by retail chain and region, plus a distributor network covering 35 countries, with 60% of turnover from exports. Pricing is quote-based B2B with no public list; multi-year contracts, tailored finishing (varnish/paint, insecticide treatments, bespoke cutting), and logistics services accompany the panels. The company holds a dense certification stack (FSC, PEFC, CARB ULEF, NAUF, A+, CE 2+, NF Extérieur CTB-X, BS 1088:2018 with Lloyd's Register Type Approval) and supports downstream LEED, BREEAM, HQE, and RE2020 certifications — positioning it for buyers with strict sustainability and indoor-air-quality requirements.

The business is organized under the holding Ets Guy JOUBERT SAS, with operating subsidiaries Joubert Les Eliots SAS and Joubert Saint-Jean d'Angély SAS, a wholly owned subsidiary Joubert Valter Peupliers (reforestation JV, 2017), and a 2025 announced integration into Groupe Nankai Plywood. Headcount is stated as 501–1,000 across firmographic sources, with 245 employees in France and 365 employees/partners worldwide referenced in company material. Revenue is not publicly disclosed.

Name

Joubert Plywood

Legal name

Ets Guy JOUBERT SAS (Holding)

Website

https://joubert-group.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Joubert Plywood is a French manufacturer of FSC/PEFC-certified Okoumé, Poplar, and Marine plywood panels, producing ~80,000 m³/year across two French plants and a Gabon veneer factory, and selling through distributors and direct sales teams in 35 countries.

Ownership category

akta.pro rank

Product category

Engineered Wood Products

NAICS

Softwood Veneer and Plywood Manufacturing (321212), Hardwood Veneer and Plywood Manufacturing (321211), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Softwood Plywood Manufacturing (IMAMACAA)

akta.pro secondary industries

Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB), Engineered Wood Siding, Trim & Mouldings (IMAMACAI), Engineered Wood Product Finishing, Coating & Overlay (Film-faced, HPL/LPL) (IMAMACAN)

Keywords

• Certified plywood manufacturing
• Okoume plywood panels
• Poplar plywood products
• Marine plywood supply
• Industrial plywood solutions

Headquarters

HQ city

Val-d'isere

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Plywood Panel Sales: B2B sales of certified plywood panels (Okoume, Poplar, Marine grades) through direct sales teams and distributor networks to construction, furniture, vehicle fitting, and marine industries

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Joubert Plywood manufactures and sells certified plywood panels across six product ranges (Okoumé, Poplar, Expression, Façade Premium, Industry, and Marine) for construction, fit-out, furniture, marine, and industrial applications. The company operates three production sites with 80,000 m³/year capacity, sourcing raw materials through FSC-certified forests in Gabon and PEFC-certified poplar within 150km of its French manufacturing sites. It serves B2B customers including building materials distributors, architects, industrial manufacturers, and boat builders across 35 countries.

Product overview

Joubert Plywood is a French manufacturer of certified plywood panels producing both Okoumé and Poplar plywood across six distinct product ranges. The Joubert Okoumé line offers versatile plywood for fit-out, decoration, and joinery. Joubert Poplar provides lightweight French-origin Poplar plywood for contemporary interiors. Joubert Expression features pre-finished panels ready for paint or varnish application. Joubert Façade Premium delivers stable, weather-resistant panels for exterior cladding and facades. Joubert Industry serves demanding industrial applications including fire resistance and specialized uses. Joubert Marine provides high-performance plywood for nautical construction. The company operates 3 production sites (2 in France, 1 in Gabon) with 80,000 m³/year capacity and exports to 35 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Joubert Okoumé: Okoume plywood product line for fitting, decoration and joinery applications
• Joubert Poplar
• Joubert Expression
• Joubert Façade Premium
• Joubert Industry
• Joubert Marine

Products and services

• Joubert Okoumé (Startplak, Startplex, Combiplak, Combiplex, Okouplak, Okouplex) Quality-proven and versatile Okoumé plywood essential for fitting, decoration, and joinery applications. Available in multiple variants (Startplak, Startplex, Combiplak, Combiplex, Okouplak, Okouplex) sourced from FSC-certified forests in Gabon, suitable for distributors, architects, designers, and industrial users.
• Joubert Poplar (Joubert Poply, Joubert Poflex) Lightweight and flexible all-Poplar certified plywood of French origin (sourced within 150km of manufacturing sites), intended for contemporary interior fittings. Available in Poply and Poflex variants.
• Joubert Expression (Joubert Poprimed, Joubert Primed, Joubert Ecopaint, Joubert Paint, Publigraph, Boeiplex XL Primed) Ready-prepared panels combining reliability and aesthetics, designed for time savings, reduced implementation costs, and flawless finishes. Multiple variants support different paint and varnish applications.
• Joubert Façade Premium (Okoumé Bardage, Okoumé Sélection, Okoumé Rainuré 1 face, Okoumé Rainuré 2 faces) Stable and resistant panels serving as reference solutions in exterior architecture for facades and cladding applications. Variants include siding (Bardage), Sélection grades, and grooved options (Rainuré 1 or 2 faces).
• Joubert Industry (Ilomba, Joubert Poplyfeu, Joubert Panofeu, Joubert Aludoor, Joubert Rubberplex, Stark) Technical and specific excellence products dedicated to the most demanding industrial applications, including fire resistance (Poplyfeu, Panofeu), specialty doors (Aludoor), rubber-faced panels (Rubberplex), and heavy-duty panels (Stark, Ilomba).
• Joubert Marine (Marine Ply, Super Marine Ply, Sapelli Marine) Demanding and expert panels renowned in nautical construction for exceptional mechanical resistance. Marine Ply and Super Marine Ply are compliant with British Standard 1088:2018 with Lloyd's Register Type Approval; Sapelli Marine offers II/II and II/III face grades for boat building.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Joubert Valter PeuplierscoreStrategic or Co-development Partner · 1 January 2017Joint venture created in 2017 with Banque des territoires and Société Forestière de la Caisse des Dépôts to offer landowners solutions for planting or reforesting poplar trees. The initiative aims to plant 60,000 trees by 2028, supporting the local poplar supply chain and carbon sequestration goals.
• CBG (Compagnie des Bois de Lastourville)coreStrategic or Co-development Partner · 1 January 2002Partnership with CBG in Gabon involves 568,000 hectares of FSC-certified forests under sustainable management. The concession follows EUDR criteria ensuring legal timber sourcing without deforestation, with geolocation of plots and respect for local populations. From forest to the peeled veneer factory in Port Gentil, the partnership supports work and training for approximately 1,000 people.
• Société Forestière de la Caisse des DépôtscoreStrategic or Co-development PartnerForestry expertise partner in the Joubert Valter Peupliers joint venture, contributing to the management and sustainability of poplar reforestation projects.
• VALOBATminorOthersJoubert Plywood is a member of VALOBAT, the eco-organization for construction products, fulfilling extended producer responsibility obligations under Article L.541-10 of the French Environmental Code. Identifiers: FR334105 04RRND (Joubert Les Eliots) and FR334104 04WODO (Joubert Saint-Jean d'Angely).
• WanerysminorOthersWanerys provides web hosting services for joubert-group.com from Antipolis II - 8A rue du Pâtis Tatelin, 35700 Rennes.
• YouzminorOthersYouz is the design agency responsible for joubert-group.com visual design.
• AvantiminorOthersAvanti provides web design and development services for joubert-group.com.
• Plantons pour l'avenirminorStrategic or Co-development PartnerJoubert Plywood supports reforestation projects and awareness/innovation initiatives through this endowment fund for French forest sustainability.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Garnica Plywood: Spanish-headquartered plywood manufacturer producing Poplar, Okoume and specialty panels with sustainability certifications. Direct competitor to Joubert in European certified plywood for construction, vehicle fitting and marine applications.
• Boise Cascade: US-based plywood and engineered wood products manufacturer serving construction and industrial markets. Comparable to Joubert as a plywood specialist, though focused on North American softwood structural panels.
• Latvijas Finieris (Riga Wood): Latvian birch plywood manufacturer with Riga brand widely used in construction, transport and packaging. Directly competes with Joubert in European plywood for industrial and construction buyers with comparable birch and specialty grades.
• Pollmeier Massivholz: German manufacturer of beech hardwood plywood (Europly, Baubuche LVL). Directly comparable to Joubert in producing certified European engineered wood panels for furniture, construction and industrial buyers.
• Metsä Wood (Metsäliitto Cooperative): Finnish manufacturer of birch and spruce plywood and engineered wood products serving European construction, transport and furniture markets. Comparable to Joubert as a European-certified plywood producer with strong sustainability positioning.

Broad incumbents

• Weyerhaeuser: US timberland owner and engineered wood products producer including plywood and OSB. Comparable to Joubert at the category level (plywood for construction) though serving North American rather than European markets.
• Stora Enso: Nordic forest products major producing plywood, CLT, LVL and sawn timber. Overlaps with Joubert in European plywood but operates at much greater scale and across multiple wood-based product categories.
• UPM-Kymmene: Finnish forest and bio-products company with Wisa plywood and birch plywood ranges serving construction and transport. Competes with Joubert in certified European plywood but as part of a much broader forest-products portfolio.
• Georgia-Pacific Plywood: Large US forest products manufacturer with significant plywood and OSB production. Overlaps with Joubert in structural and specialty plywood but operates as a much broader building products conglomerate.

Others

• Groupe Nankai Plywood: Asian plywood group that acquired/integrated Joubert Plywood in 2025. Now the parent entity; comparable as a plywood manufacturer with overlapping Okoume and tropical-hardwood product lines and broader Asian distribution reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/joubert-plywood
• Facebookfacebook.com/Joubert-Plywood-107693805059679

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joubert Plywood