Plantons pour l'avenir

What Plantons pour l'avenir does

Plantons pour l'avenir is a private, apolitical, and independent endowment fund (fonds de dotation) created in September 2014 and headquartered in Cestas, Aquitaine, France. It is governed by articles 140 and 141 of French law n°2008-776 of August 4, 2008, operating under a recognized mission of general interest (intérêt général) for environmental defense. Its core purpose is to relaunch reforestation in France within a sustainable forest management framework by connecting corporate patrons with forest property owners. Since inception, the organization has supported 449 reforestation projects across France, reforesting 2,697 hectares and planting 3,371,106 trees, funded through mécénat from 432 corporate patrons.

The organization operates three interconnected programs: Planter (the primary reforestation program that allows forest owners to submit projects and receive corporate sponsorship), Sensibiliser et Former (an awareness and education program that includes initiatives like Forestivités and Vis ma vie de Bûcheron), and Innover (a research and innovation program aimed at improving forestry practices). Distribution is conducted through a direct engagement model: forest owners submit projects via the organization's website, and prospective corporate patrons are recruited through structured pathways including the "Devenez mécène" channel. Patrons are organized into five tiers (Grands Parrains, Parrains, Partenaires, Bienfaiteurs, Amis) with donations qualifying for French tax deductions under mécénat provisions.

The business model is donation-based rather than commercial. The organization does not charge for services; its inflows come from corporate patronage (mécénat d'entreprise) and individual donations, with no disclosed revenue or ARR figures. The team is small (9 employees), technology is not disclosed, and the organization explicitly avoids reliance on AI/ML tooling. Operations are confined to France, with no international footprint or indications of pending geographic expansion.

Name

Plantons pour l'avenir

Legal name

Fonds de dotation Plantons pour l'avenir

Website

https://plantonspourlavenir.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Plantons pour l'avenir is a French endowment fund connecting 432 corporate patrons with forest owners to fund reforestation across France, operating planting, education, and innovation programs as a non-profit mécénat platform.

Ownership category

akta.pro rank

Product category

Environmental Conservation & Reforestation Services

NAICS

Support Activities for Forestry (11531), Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE), Environmental & Climate Grantmaking Foundations (BPAGAKAM), Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)

Keywords

• Endowment fund reforestation
• Corporate patronage forestry
• Forest restoration programs
• Sustainable forest management
• Tree planting initiatives

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Patronage (Mécénat d'entreprise): Companies become patrons/mécènes to support reforestation projects in France. Patrons are categorized into tiers: Grands Parrains, Parrains, Partenaires, Bienfaiteurs, and Amis. This is the primary funding mechanism for the endowment fund.

Distribution channels2 records

Marketing channels3 records

Core offering

Plantons pour l'avenir is a private, apolitical, independent endowment fund (fonds de dotation) that channels corporate patronage (mécénat) and individual donations to fund reforestation projects across France. It operates three interconnected programs: the Planter program (connecting forest property owners with corporate sponsors for tree-planting projects), the Sensibiliser et Former program (awareness and forestry training initiatives), and the Innover program (research and innovation in forestry practices). Since 2014 it has supported 449 projects, reboised 2,697 hectares, and planted 3,371,106 trees.

Product overview

Plantons pour l'avenir is a private endowment fund (Fonds de dotation) that operates as a platform connecting forest owners with corporate sponsors to fund reforestation projects across France. The organization offers three interconnected programs: the Planter program enables landowners to submit reforestation projects and receive sponsorship; the Sensibiliser et Former program provides environmental education and awareness initiatives; and the Innover program supports research and innovation in forestry practices. Together, these programs form a cohesive ecosystem addressing the full lifecycle of forest restoration from planting to long-term stewardship and knowledge transfer.

Differentiator

Problem solved

Functional benefit

Products and services

• Programme Planter The primary reforestation program supporting tree-planting projects across France. It enables forest property owners engaged in sustainable forest management to submit reforestation projects and connect them with corporate sponsors for funding.
• Programme Sensibiliser et Former An awareness and education program that transmits forestry knowledge and heritage to future generations, including initiatives such as Forestivités and Vis ma vie de Bûcheron. It supports submitting awareness/educational projects.
• Programme Innover An innovation and research program designed to continuously improve conditions for forest dynamics through research projects and technological innovation in forestry practices. It accepts research-innovation project submissions.

Quantifiable outcome

• 2,697 hectares reboised since 2014
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reforest'Action: French enterprise-focused reforestation organization that connects companies with tree-planting projects, mirroring Plantons pour l'avenir's mécénat-to-reforestation model and corporate ESG positioning.
• Pur Projet: France-based social enterprise designing and financing reforestation and agroforestry projects with corporate partners, directly comparable in operating model and target audience.
• One Tree Planted: Non-profit focused on global reforestation funded by individuals and corporate partners; similar donation-driven, project-based reforestation model with strong corporate sponsorship layer.
• Eden Reforestation Projects: Global non-profit that plants trees through donor and corporate funding; comparable in its reliance on mécénat-style contributions to fund reforestation at scale, though operating internationally.

Regional players

• Fondation Yves Rocher - Terre de Femmes: French corporate foundation funding reforestation and environmental projects through mécénat, structurally and operationally similar to a fonds de dotation in the same domestic market.
• Fondation GoodPlanet: French environmental foundation created by Yann Arthus-Bertrand that runs reforestation and sustainability projects, operating with mécénat funding from French corporate partners.
• Terres de Liens: French non-profit mobilizing citizen and corporate support for land stewardship and rural sustainability; a fellow French endowment/fund-style nonprofit with corporate mécénat and project-based grantmaking.

Others

• Compensations Carbone / EcoAct: France-based climate consulting and carbon project developer that connects corporations to forestry and reforestation carbon offset projects; adjacent to Plantons pour l'avenir through the same corporate sustainability buyer base.

Broad incumbents

• WWF France: Large established French environmental NGO with corporate partnerships and forest programs; overlaps with Plantons pour l'avenir on reforestation advocacy and corporate patronage fundraising.
• Office National des Forêts (ONF): French national forest office managing public forests and reforestation policy; a much larger, established incumbent in the same domestic forestry ecosystem as Plantons pour l'avenir.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/LUEy9QhAZbs
• LinkedInlinkedin.com/company/plantons-pour-l-avenir

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plantons pour l'avenir