Acts and Facts
Acts and Facts is a French environmental sustainability consulting firm that helps large enterprises, primarily in retail, accelerate ecological transition through three pillars: awareness (Eclairer), measurement (Mesurer), and action (Agir).
- Company typePrivate
- Founded2019
- HeadquartersLille, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Acts and Facts does
Acts and Facts is a French environmental sustainability consulting firm founded in 2019 within the AFM (Association Familiale Mulliez) family business ecosystem, and restructured in 2023 as a SAS (Société par Actions Simplifiée). The company operates three interconnected service pillars: Eclairer (awareness-building via workshops such as Climate Fresque, Biodiversity Fresque, and the CAP 1.5°C executive program), Mesurer (environmental impact measurement including Bilan Carbone carbon footprint assessments, Life Cycle Assessments using ACV methodology, climate resilience diagnostics using the OCARA method, biodiversity impact mapping, and CSRD reporting support), and Agir (strategic design and execution of sustainability transformation projects, including multi-company community animations). Its underlying technology stack comprises sustainability consulting methodologies and frameworks rather than proprietary software, leveraging established standards (BEGES, GHG Protocol, ACV) and licensed tools such as OCARA developed by Carbone 4 with ADEME, HDI Global France, Bureau Veritas, and CCI Grand Est.
The firm serves approximately 40 member companies with hundreds of contributors, primarily large French enterprises in the retail and consumer goods sectors — including Adeo (Leroy Merlin, Kiabi, Jules, Boulanger), Auchan, Decathlon, Mobivia (Norauto), Kiloutou, Nhood, 3 Brasseurs France, and Agapes. Its go-to-market combines direct B2B sales-led consulting engagements (delivered as mono-company or multi-company prestations) with a tiered annual membership model that grants access to themed inter-company communities (covering circularity, biodiversity, eco-design, sustainable mobility, buildings, regulatory monitoring, and freight decarbonation), executive dinners, webinars, and workshops. Revenue is generated through three streams: annual recurring membership subscriptions, professional services consulting engagements, and community-based cooperation fees, with pricing scaled to enterprise size.
The company maintains an 11–50 person core team (12 named professionals including Leader Anne-Céline Bertrand, pole leaders, and consultants) and operates from a single headquarters in Lille, France (Euralille business district). Acts and Facts retains deep structural ties to the AFM/Mulliez conglomerate — the parent ecosystem that originated the venture and continues to provide the bulk of its member companies — while positioning itself as an independent ecological transition accelerator serving the broader French enterprise market.
Acts and Facts firmographics
Firmographics- Name
- Acts and Facts
- Legal name
- SAS ACTS AND FACTS
- Website
- https://actsandfacts.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Acts and Facts is a French environmental sustainability consulting firm that helps large enterprises, primarily in retail, accelerate ecological transition through three pillars: awareness (Eclairer), measurement (Mesurer), and action (Agir).
- Ownership category
- akta.pro rank
Acts and Facts industry classification
Industry- Product category
- Sustainability Consulting
- NAICS
- Environmental Consulting Services (54162)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Sustainability Engagement, Training & Behavior Change Programs (On-site) (BPABALAK)
Keywords
Where Acts and Facts is headquartered
LocationHeadquarters
- HQ city
- Lille
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Acts and Facts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Annual Membership (Adhésion): Annual membership providing access to cooperative activities, communities, inspiring events, webinars, executive dinners, newsletters, and external ecosystem access. Fixed annual pricing based on company size.
- Professional Services (Prestation): Custom consulting and advisory services offered to individual companies or multi-company groups. Includes awareness programs (Éclairer), measurement projects (Mesurer), and transformation project support (Agir). Provided as mono or multi-company engagements.
- Community Cooperation: Inter-company community engagement through thematic communities (circularity, biodiversity, environmental performance, sustainable mobility, buildings, eco-design, regulatory monitoring, transportation, awareness). Members collaborate on joint projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership with tiered pricing based on company size |
| Other | Multi-year contract | Custom consulting engagements for individual companies |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
Acts and Facts product offering
Product offeringCore offering
Acts and Facts is an ecological transition accelerator delivering B2B sustainability consulting services to large French enterprises, primarily in retail. Its offering is structured around three integrated pillars: Eclairer (awareness and training via workshops and learning programs), Mesurer (environmental impact measurement including carbon footprint, life cycle, biodiversity, and climate resilience assessments), and Agir (strategic design and transformation project implementation). Services are delivered through annual memberships for ongoing community-based engagement or custom professional-services engagements.
Product overview
Acts and Facts is an ecological transition accelerator that operates as a consulting services company, not a software product. The offering is organized as three interconnected service pillars: Eclairer (awareness and training), Mesurer (environmental measurement), and Agir (strategic project implementation). These three pillars work together to take organizations from consciousness-raising through impact measurement to concrete action. The company also facilitates inter-company communities where member organizations collaborate on shared environmental themes (circular economy, biodiversity, eco-design, sustainable mobility, buildings, regulatory monitoring, and freight decarbonation). Services are delivered through annual memberships (cooperation/multi-company) or custom consulting engagements (prestations).
Differentiator
Problem solved
Functional benefit
Products and services
- Eclairer Awareness and sensitization service pillar offering workshops (Fresque du Climat, Fresque de la Biodiversité, Fresque de l'Économie Circulaire), learning expeditions, and training programs (CAP 1.5°C, ACTS FOR CHANCE, ECO-AXIETE) for company stakeholders to trigger consciousness and engagement on environmental transition.
- Mesurer Environmental impact measurement service pillar providing carbon footprint assessments (Bilan Carbone), Life Cycle Assessments (ACV), biodiversity impact diagnostics, climate resilience evaluation using OCARA methodology, and CSRD compliance support to identify and quantify impacts and build reduction trajectories.
- Agir Strategic design and project implementation service pillar that accelerates environmental transformation projects through pre-scoping, multi-company community animations, and coordination of impact projects across member companies.
- Annual Membership (Adhésion) Annual subscription providing access to cooperative activities, themed communities, inspiring events, webinars, executive dinners, newsletters, and external ecosystem access. Tiered fixed annual pricing based on company size.
Quantifiable outcome
- Supported 30+ companies with 250+ leaders engaged in ecological transition by 2020
- +1 more outcomes
Companies that use Acts and Facts
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles2 records
Acts and Facts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Acts and Facts partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- Corporate for ChangecoreStrategic partnership for ACTS FOR CHANCE program - a collaborative journey to engage company employees in sustainable transformation. Corporate for Change contributes methodology and platform for employee mobilization programs.
- AFM (Association des Familles Mulliez)coreActs & Facts originated within the AFM ecosystem in 2019. AFM is the founding ecosystem providing the network of ~40 companies in retail, sports, food, and other sectors. Acts & Facts was born as a catalyst for ecological transition within this business community.
- Carbone 4supportingActs & Facts uses the OCARA methodology developed by Carbone 4 in partnership with ADEME, HDI Global France, Bureau Veritas and CCI Grand Est for climate resilience and adaptation assessments.
- CEC (1% for the Planet)supportingCEC (Club Entreprises & Changement / 1% for the Planet) shown as partner organization supporting environmental initiatives.
- Circul'RsupportingCircular economy specialist partner providing expertise and tools for the Make it Circular community focused on accelerating circular economy models.
- La Fresque du ClimatsupportingPartner providing Climate Fresque workshop methodology and facilitation tools for awareness and engagement programs.
- immaTerrasupportingEnvironmental consulting partner providing expertise for biodiversity and environmental impact assessment methodologies.
- REGENERATIVsupportingPartner providing regenerative business and sustainability expertise for environmental transformation programs.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
Acts and Facts competitors and assessment
Company assessmentDirect peers
- EcoAct: Independent French climate consultancy (formerly part of EY, now part of Accenture) offering carbon footprint, CSRD reporting, and climate strategy services to large enterprises. Direct competitor in the same French and European enterprise sustainability space.
- GreenFlex: French sustainability consultancy delivering carbon strategy, eco-design, and CSR advisory to large companies. Comparable customer profile (French enterprise and retail) and service portfolio spanning awareness, measurement, and transformation.
- Carbone 4: Paris-based climate strategy and carbon advisory firm and the originator of the OCARA methodology that A&F licenses. Overlaps directly with A&F in Bilan Carbone, climate resilience, and net-zero strategy for French enterprises — Carbone 4 is both a partner and a direct competitor.
- Utopies: Paris-based strategic CSR and sustainable development consultancy serving French majors on strategy, reporting, and stakeholder engagement. Competes for the same executive-level sustainability mandates A&F wins within the AFM ecosystem.
Others
- Noé Conservation: French biodiversity NGO and consultancy providing biodiversity diagnostics, ecosystem services assessment, and corporate biodiversity strategy. Adjacent rather than directly competitive — relevant because A&F's biodiversity pillar overlaps with Noé's offerings at the methodology and partnership level.
Broad incumbents
- Bureau Veritas: Global testing, inspection and certification company with a substantial environmental services line including CSRD verification, Bilan Carbone and ESG assurance. A broader incumbent that overlaps with A&F's Mesurer pillar, particularly for large enterprise mandates that require third-party verification.
- PwC France (Sustainability Services): The sustainability and climate practice of PwC France delivers CSRD reporting, Bilan Carbone, and climate advisory to many of the same French enterprise customers. A broader incumbent with multi-region delivery that competes for the same executive mandates.
Emerging players
- Vert Durable: Smaller French sustainability consultancy offering carbon assessment and CSR strategy to mid-sized French companies. Comparable niche position focused on French enterprise sustainability work, though at a smaller scale than A&F.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Acts and Facts social profiles
Digital presenceActs and Facts compliance and trust
Trust signalCompliance1 record
Acts and Facts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acts and Facts leadership team
Management profileNumber of profiles
Profiles15 records
Acts and Facts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acts and Facts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acts and Facts
What does Acts and Facts do?
Acts and Facts is an ecological transition accelerator delivering B2B sustainability consulting services to large French enterprises, primarily in retail. Its offering is structured around three integrated pillars: Eclairer (awareness and training via workshops and learning programs), Mesurer (environmental impact measurement including carbon footprint, life cycle, biodiversity, and climate resilience assessments), and Agir (strategic design and transformation project implementation). Services are delivered through annual memberships for ongoing community-based engagement or custom professional-services engagements.
Is Acts and Facts a public or private company?
Acts and Facts is a private company. It is classified as corporate owned and is currently operating.
When was Acts and Facts founded?
Acts and Facts was founded in 2019. It employs 11 to 50 people.
Where is Acts and Facts based?
Acts and Facts is headquartered in Lille, France, in the Europe region.
How does Acts and Facts make money?
Three revenue lines are on record. Annual Membership (Adhésion) is the primary driver. The others are professional Services (Prestation) and community Cooperation.
Who are Acts and Facts's main competitors?
Direct peers on record are EcoAct, GreenFlex, Carbone 4 and Utopies. Noé Conservation is listed as an others. Broad incumbents are Bureau Veritas and PwC France (Sustainability Services). Vert Durable is listed as an emerging player.
Does Acts and Facts have an API?
No public API is recorded for Acts and Facts.
What industry is Acts and Facts in?
Acts and Facts's product category is Sustainability Consulting. Its primary akta.pro industry code is BPABALAK, Sustainability Engagement, Training & Behavior Change Programs (On-site). Its NAICS code is 54162 and its SIC code is 8731.