Clinicum

What Clinicum does

Clinicum is a Swiss B2B healthcare media company that publishes a specialized magazine and operates the 'clinicum digital' website, covering digital health developments, healthcare IT events, and industry news for medical professionals, hospital administrators, and healthcare IT decision-makers in Switzerland. Its core product is a subscription-based magazine published six times per year, with a separately priced French-language edition ('clinicum ROMANDIE') serving French-speaking Switzerland, distributed both in print and through the clinicum.ch digital platform. The business model combines recurring subscription revenue (CHF 136 per year for six issues, CHF 180 with the ROMANDIE edition) with advertising income from healthcare IT vendors and partners, cross-promoted via the Swiss Medical Journal (SÄZ) which reaches approximately 47,000 physicians, and through banner advertising and integration with FMH Services' fmhjob.ch job portal.

The company has been operating since 1981 and is headquartered in Olten, Switzerland, with a very small team of 1-10 employees. Clinicum positions itself as the leading Swiss healthcare magazine for digital health information and networking, and it amplifies coverage of major European digital health events including DMEA Berlin, Smart Health Europe, GS1 Excellence Day, and others. There is no disclosed AI/ML capability, no enterprise software product, and no disclosed financial metrics; the operation functions primarily as a vertical media and advertising business anchored on a long-running print and digital publication.

Name

Clinicum

Legal name

Clinicum

Website

https://clinicum.ch

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Clinicum is a Swiss B2B healthcare media company that publishes a print and digital magazine covering digital health news, healthcare IT events, and industry developments for medical professionals and institutions in Switzerland, monetized via subscriptions and advertising.

Ownership category

akta.pro rank

Product category

Healthcare Trade Publishing

akta.pro industry

PRIMARYEDAGAGAA

Medical & Clinical Reference (Physicians, Nursing, Allied Health)

Education/Educational Publishing & Learning Content/Professional & Technical Reference Publishing

Keywords

• Healthcare media publishing
• Digital health magazine
• Healthcare industry news
• Medical professional subscriptions
• Healthcare IT coverage

Headquarters

HQ city

Olten

HQ country

Switzerland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Magazine Subscription: Subscription revenue from healthcare professionals subscribing to the clinicum publication. The magazine publishes 6 issues annually plus 2 issues of 'clinicum ROMANDIE' edition.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

Clinicum designs, edits, and publishes the "clinicum" healthcare magazine for the Swiss market, releasing 6 issues per year plus 2 issues of the "clinicum ROMANDIE" edition, alongside the clinicum.ch digital news platform. The publication delivers editorial coverage of digital health transformation, healthcare IT solutions, interoperability standards, and Swiss healthcare industry events to medical professionals and healthcare institutions.

Product overview

Clinicum digital is a Swiss healthcare media platform offering a digital magazine that covers digital health topics, healthcare IT events, industry news, and networking opportunities. The platform provides subscription-based access to content including news about healthcare technology companies, upcoming events, and professional job listings within the Swiss healthcare sector.

Differentiator

Problem solved

Functional benefit

Products and services

• clinicum digital (online magazine and news platform) A Swiss digital healthcare magazine and news platform providing coverage of digital health developments, healthcare IT events, industry news, and professional networking opportunities for the Swiss healthcare sector. Targeted at medical professionals, hospital administrators, and healthcare IT decision-makers.
• clinicum print magazine subscription (6 issues annually) An annual subscription to 6 print issues of the clinicum magazine covering Swiss healthcare digitalization, digital health news, and industry coverage, priced at CHF 136 per year inclusive of 2.5% VAT. Targeted at healthcare professionals and institutions in Switzerland.
• clinicum ROMANDIE edition subscription (2 issues annually) An optional French-language regional edition of the clinicum magazine, providing 2 additional issues per year for French-speaking Swiss healthcare professionals. Priced separately as part of the bundled annual subscription (CHF 180 for the combined 6+2 issue tier).
• Banner advertising on clinicum.ch B2B digital advertising placements on the clinicum.ch website, sold to healthcare technology vendors seeking reach into the Swiss healthcare professional audience via the platform's banner inventory.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Swiss Medical Journal (SÄZ)coreGTM or Marketing PartnerClinicum appears as a magazine within the Swiss Medical Journal (SÄZ), reaching approximately 47,000 medical professionals. This cross-promotion partnership extends clinicum's reach to the broader Swiss physician community.
• FMH ServicesminorGTM or Marketing Partnerfmhjob.ch, the FMH job portal, is featured on clinicum's advertising network, providing job advertising services for healthcare professionals.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Medscape: Large-scale global healthcare professional media platform covering clinical, digital health, and policy topics — broader scope and reach than clinicum but analogous advertising- and subscription-supported B2B healthcare media model.
• DocCheck: European healthcare professional network and media platform operating in German-speaking markets with broader scale than clinicum — comparable B2B healthcare professional audience and content/advertising model.

Direct peers

• Healthcare IT News (HIMSS): Global digital health and health IT news outlet reaching healthcare IT decision-makers with editorial coverage of interoperability, EHRs, and industry events — directly comparable to clinicum's editorial vertical and B2B healthcare IT audience.
• Becker's Hospital Review: B2B healthcare publication targeting hospital executives and IT leaders with digital health, IT, and operational coverage — directly comparable audience and multi-channel media model.
• EHR Intelligence (Xtelligent Healthcare Media): Specialist digital health publication focused on EHRs, interoperability, and health IT — closely comparable niche editorial focus to clinicum's coverage of Swiss healthcare digitalization.
• Healthcare Informatics: Long-standing U.S. trade publication covering health IT, clinical informatics, and digital transformation — analogous niche editorial and B2B media business serving healthcare IT decision-makers.
• Healthcare Dive: Digital publication covering healthcare IT, digital health, and provider/payer news — comparable editorial focus, multi-channel digital distribution, and B2B advertising monetization.
• HIStalk: Long-running independent healthcare IT news and commentary site with strong readership among hospital IT leadership — comparable editorial specialization and target audience.
• MedCity News: U.S.-based healthcare business and innovation media platform covering digital health, health IT, and life sciences — directly comparable B2B healthcare media model with subscription and advertising revenue streams.

Regional players

• Ärzte Zeitung: German medical profession newspaper and digital platform serving physicians in the DACH region — comparable B2B medical professional media model in a neighboring German-speaking market with overlapping advertiser and reader base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clinicum