Maxipas

What Maxipas does

Maxipas Saúde Ocupacional Ltda is a privately held Brazilian occupational health and safety (Saúde e Segurança do Trabalho) services provider, founded in 1995 and headquartered in Curitiba, Paraná. The company serves over 15,000 partner companies — from single-employee small businesses to multinationals such as Schneider Electric, Thomson Reuters, Heinz, Sicoob, Roca, and MALWEE — by managing the full lifecycle of compliance with Brazil's Normas Regulamentadoras, eSocial government reporting, periodic medical examinations, and psychosocial risk programs (including NR1 2025 requirements). Service delivery is hybrid: 15 owned/regional offices across Southern Brazil, a franchise network in operation since 2008 (Global, Conversão, and Aliança tiers), and a national network of 3,500+ accredited clinics spanning 1,400 cities.

The technology stack is anchored by DUON, a cloud-based client-facing platform for scheduling, exam management, and real-time SST indicators, supported by an internal management platform (PGM), an AI chatbot (MAIA) for Portuguese-language customer support, a robotic process automation tool (eBot) for eSocial error correction, and a mobile application (MaxiApp). The company has productized its offering into three monthly subscription tiers (Básico, Essencial, Integral) plus à la carte services, and monetizes its franchise model through initial investments of R$75,000 to R$150,000+ plus ongoing royalties.

Maxipas derives revenue from three streams: recurring subscription fees for compliance and clinical-exam service plans, à la carte occupational health services, and franchise entry fees and royalties. Distribution combines direct sales by regional commercial teams, franchise-generated regional demand, inside-sales via the website with WhatsApp lead capture, and self-service onboarding through DUON and MaxiApp. Marketing is anchored by the MaxiNews content hub and digital channels including the MAIA chatbot and Chatbase widget. Recognition includes Top of Mind Brasil 2024 (top 5 occupational medicine providers), ABF Excellence in Franchising 2024, and Great Place to Work certification.

Name

Maxipas

Legal name

MAXIPAS SAÚDE OCUPACIONAL LTDA

Website

https://maxipas.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Maxipas Saúde Ocupacional is a 30-year-old Brazilian occupational health and safety services provider serving 15,000+ companies through a cloud platform, 15 regional offices, a franchise network, and 3,500+ accredited clinics nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Criciúma

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription Plans (Básico, Essencial, Integral): Monthly subscription plans with tiered service inclusions. The Básico plan covers core compliance tools; the Essencial adds clinical exams; the Integral is the full-service option with all programs, exams, and national accredited network access. Prices are quote-based.
2. À La Carte / Avulsos Services: Individual services sold separately for clients whose standard plans do not meet their needs. Services include eSocial management, clinical exams, LTCAT, PGR, PCMSO, training, and other occupational health services.
3. Franchise Fees: Franchisees pay an initial investment fee (Global model from R$150,000; Conversion model from R$75,000) and ongoing royalties for the right to operate under the Maxipas brand and use its platforms, systems, and national network.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Maxipas is a Brazilian occupational health and safety company that helps businesses comply with Normas Regulamentadoras (NRs), eSocial government reporting, and CLT labor regulations. It sells subscription plans (Básico, Essencial, Integral) plus à la carte services such as clinical occupational exams, LTCAT, PGR, PCMSO programs, and training, delivered through a national network of 3,500+ accredited clinics across 1,400 cities.

Product overview

Maxipas offers a comprehensive occupational health management ecosystem built around its DUON platform as the central hub, complemented by AI-powered tools (MAIA chatbot), automation systems (eBot for eSocial management), management solutions (PGM), and mobile access (MaxiApp). The company provides three service plan tiers (Básico, Essencial, Integral) along with individual services in occupational health and safety, including clinical exams, document management (PGR, PCMSO, LTCAT), training courses, and prevention services.

Differentiator

Problem solved

Functional benefit

Brands

• DUON: A comprehensive platform for complete management of occupational health, including scheduling, exam management, and real-time indicators for companies.
• MaxiApp
• MAIA
• eBot
• PGM

Products and services

• Maxipas Subscription Plans (Básico, Essencial, Integral) Tiered monthly subscription plans providing occupational health management to Brazilian companies. Básico includes the DUON RH platform, eSocial management, and standard programs (PGR, PCMSO, LTCAT, LTIP, APRE, APRP). Essencial adds occupational clinical exams (ASO) to the monthly fee. Integral is the comprehensive plan adding AET ergonomic evaluation, psychosocial risk programs per NR1 2025, and full program coverage with clinical exams included. Prices are quote-based.
• À la Carte Occupational Health Services (Avulsos) Individual occupational health and safety services sold separately for clients needing specific deliverables outside their subscription plan. Services include eSocial management, clinical exams, LTCAT (Environmental Labor Conditions Report), PGR (Risk Management Program), PCMSO (Occupational Health Medical Control Program), training, and other occupational health services.
• Maxipas Franchise Program Franchise opportunity for entrepreneurs and existing medical/occupational clinics to operate under the Maxipas brand using its technology platforms, systems, and national accredited network. Three models are available: Global (new unit from zero, initial investment from R$150,000, includes physical structure, 3-month implementation, and coverage of all Normas Regulamentadoras), Conversão (conversion of an existing occupational clinic to Maxipas, initial investment from R$75,000), and Aliança (alliance for existing medical clinics with possibility of maintaining their own brand, terms defined individually). Franchisees pay an initial investment plus ongoing royalties.

Quantifiable outcome

• 10 million+ occupational health and safety processes completed in Brazil
• +3 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered supporting and core.

• Google (Cloud Storage)supportingTechnology or IntegrationGoogle's cloud storage services are used for international data storage, with servers located in the United States and Europe. Google is one of several cloud providers utilized by Maxipas for its data infrastructure.
• Box TecnologiasupportingTechnology or IntegrationBox Tecnologia provides cloud storage for personal data with servers located in Brazil. It is the primary local cloud storage provider trusted by Maxipas for domestic data hosting.
• BITRIX (Bitrix24)coreTechnology or IntegrationBITRIX Participações Ltda. provides the Bitrix24 CRM and platform infrastructure used by Maxipas for franchise lead management, customer relationship management, and operational workflows. Multiple Maxipas digital properties are built on the Bitrix24 platform.
• AGE Technology (Age Desenvolvimento de Sistemas Ltda.)supportingTechnology or IntegrationAGE Technology is responsible for storage of PIOM (Programas de Inovação e Oportunidades no Mercado) and EMA data, serving as a data management partner for Maxipas's operational systems.
• SOCsupportingTechnology or IntegrationSOC provides cloud-based management system services used by Maxipas for operational technology infrastructure. SOC servers are located in Brazil.
• SOC (Security Operations Center)supportingTechnology or IntegrationSOC (Security Operations Center) services are used for cloud storage and security monitoring of Maxipas's systems and data infrastructure.
• Bureau VeritassupportingTechnology or IntegrationBureau Veritas is used by Maxipas for certification and compliance services, contributing to quality assurance and regulatory compliance operations.
• Facebook / Instagram (Meta)supportingTechnology or IntegrationMeta's Facebook and Instagram platforms are used for social media marketing and customer engagement. Data from these platforms may be stored on servers outside Brazil.
• WhatsApp (Meta)supportingTechnology or IntegrationWhatsApp is used as a customer communication channel, including via the Mavi bot integrated into the DUON platform.
• LinkedInsupportingTechnology or IntegrationLinkedIn is used for professional networking and recruitment purposes. Platform servers may be located outside Brazil.
• Cayman SistemassupportingTechnology or IntegrationCayman Sistemas is identified as the web development partner that developed Maxipas's website (caymanweb.com.br). The company also maintains the Bitrix24 site infrastructure.
• ChatbasesupportingTechnology or IntegrationChatbase is used for the AI chatbot widget on Maxipas's website (chatbase.co), providing an additional AI-powered customer interaction layer beyond the internal MAIA system.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Gupy: Brazilian HR-tech platform for recruitment, talent management, and HR operations used by large employers. Comparable to Maxipas as a tech platform serving the same enterprise HR/SESMT buyer, with adjacent capability in workforce compliance even though Gupy is not an occupational health provider.
• Senior: Brazilian ERP, HCM, and payroll software platform used by thousands of Brazilian employers. Comparable to Maxipas as a software vendor whose products touch Brazilian SST/eSocial compliance workflows (payroll + SST modules), competing partially for the same enterprise RH/SESMT budget even though Senior is not a clinical SST provider.
• Pixeon: Brazilian healthtech providing software (PACS, LIS, RIS, HIS) to hospitals, labs, and clinics. Comparable to Maxipas as a Brazilian healthcare-software infrastructure provider to clinical operations, serving an overlapping customer base of clinical providers even though Pixeon's footprint is broader and software-only.

Broad incumbents

• SESI (Serviço Social da Indústria): Brazilian institutional SST provider operated by the National Industry Confederation (CNI), offering nationwide occupational health and safety services to industry employers. Directly comparable to Maxipas as the dominant institutional incumbent in the same Brazilian SST regulatory space, though it is not-for-profit and mandates industry funding.
• Dasa: Brazil's largest integrated diagnostics and healthcare network, operating labs, hospitals, and outpatient clinics. Comparable to Maxipas as a large-scale Brazilian clinical services platform capable of delivering occupational exams (admission, periodic, return-to-work) to enterprise employers through owned clinical assets, though Dasa's core business is broader diagnostics.

Emerging players

• Conexa Saúde: Brazilian digital health and corporate telemedicine platform offering online consultations, occupational health exams, and corporate wellness programs. Comparable to Maxipas as a tech-enabled Brazilian health-services platform targeting enterprise HR/RH buyers, with stronger consumer-facing digital distribution but weaker physical clinic network.
• Memed: Brazilian digital prescriptions and health platform used by physicians across Brazil. Comparable to Maxipas as a venture-backed Brazilian healthtech digitizing regulatory workflows, although Memed's focus is prescriptions and physician tools rather than occupational health compliance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maxipas
• Facebookfacebook.com/MAXIPAS
• LinkedInlinkedin.com/company/maxipas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxipas