CPA Máquinas

What CPA Máquinas does

CPA Máquinas is an authorized New Holland concessionária headquartered in Porto Alegre, Rio Grande do Sul, Brazil, operating 11 physical dealership stores that serve agricultural producers across 130 municipalities in the planalto, missões, and northern coastal regions of the state. The company sells the full New Holland portfolio of agricultural machinery, including tractors (Series T3F through T9 PLM Intelligence), combine harvesters (CR, TC, TX lines), planters (PL6000, PL7000), sprayers (Defensor 2500, 3500 HC), headers, and hay/forage equipment (FR780, BigBaler, Roll-Belt lines), as well as genuine New Holland parts and factory-trained workshop services. CPA Máquinas is part of Grupo Ferrarin, a diversified agribusiness group with 50+ years of operating history, and holds its New Holland franchise since 1994; the dealership was rebranded from Agrofel Máquinas in 2020 after being spun off from the Agrofel Grãos e Insumos operation in 2010.

The business model combines one-time capital equipment sales (tractors, harvesters, implements), recurring parts and workshop service revenue, and integrated financial services through partnerships with Banco CNHI (BNDES credit lines, CDC financing), Creditá S/A (the group's agricultural finance arm operating across 70+ Grupo Ferrarin stores), and the New Holland factory consortium. Pricing is quote-based and not publicly disclosed, with sales executed through an enterprise field-sales motion across the physical dealership network supplemented by digital channels (website, online quotation forms, social media, and the New Holland online parts e-commerce store). Underlying technology is largely OEM-provided: the dealership distributes and supports New Holland's precision agriculture ecosystem, including the My PLM Connect telemetry platform for remote fleet and agronomic data management and the My New Holland customer portal. CPA Máquinas is privately held, with a headcount of 101-250 employees, and is certified as a Great Place to Work and LGPD-compliant.

Name

CPA Máquinas

Legal name

CÓMERCIO DE PRODUTOS AGRÍCOLAS LTDA. – CPA MÁQUINAS

Website

https://cpamaquinas.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

CPA Máquinas is an authorized New Holland agricultural equipment dealership in Rio Grande do Sul, Brazil, operating 11 stores across 130 municipalities to sell tractors, harvesters, planters, sprayers, parts, and integrated financial services to regional agricultural producers.

Ownership category

akta.pro rank

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of new agricultural machinery including tractors, harvesters, planters, sprayers, and implements under the New Holland brand. Revenue generated through direct sales at 11 physical dealership locations.
2. Parts and Components: Sale of genuine/New Holland original parts and components for agricultural machinery. Parts can be purchased in-store or through New Holland's online e-commerce catalog.
3. Workshop/Technical Services: Workshop services including specialized technical assistance, skilled labor, and warranty services for New Holland equipment. Professionals trained directly by the factory provide quality service.
4. Agricultural Consortium: New Holland factory consortium offering tractor and machinery acquisition with lower administration rates, no interest, no adhesion fees, no mortgage requirements, and monthly assemblies. Monthly, quarterly, semi-annual, or annual payment options.
5. Agricultural Financing: Financial services including BNDES credit lines, CDC financing for imported equipment and used machinery, and precision equipment financing through Banco CNHI. Creditá financial services offering personalized credit solutions for rural producers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CPA Máquinas is an authorized New Holland concessionária operating 11 dealership locations across Rio Grande do Sul, Brazil. The company sells new agricultural machinery (tractors, harvesters, planters, sprayers, and implements), genuine New Holland parts, precision agriculture platforms, and provides workshop services plus integrated financial solutions (consortium and financing via Banco CNHI and Creditá).

Product overview

CPA Máquinas is a New Holland agricultural equipment dealership operating since 1994 with 11 stores across Rio Grande do Sul, Brazil. The product portfolio consists of New Holland branded agricultural machinery and implements organized into: (1) Core machinery including tractors (T3F through T9 PLM Intelligence series, TK4, TL5, TT/TTF, TT4), combines/harvesters (CR, TC, TX lines), planters (PL6000, PL7000), sprayers (Defensor 2500, 3500 HC), and headers (SuperFlex, Draper, Corn, Rigid); (2) Hay and forage equipment including forage harvesters (FR780), round and square balers (Roll-Belt, BC5000, BigBaler, BigBaler High Density, RB125, BR Utility), mowers (DiscCutter, DuraDisc, MegaCutter), rakes (ProRotor), tedders (ProTed); (3) Implements including front loaders (Pá Carregadeira for TL5); (4) Precision agriculture platforms (My PLM Connect telemetry, My New Holland portal); (5) Financial services (Banco CNHI financing, Creditá, Consórcio New Holland); (6) Parts and workshop services. The company is part of Grupo Ferrarin with over 50 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• New Holland Tractors (Linhas T3F, T4, T5, T6, T7, T8, T9, TK4, TL5, TT, TT4, Série 30) Complete line of New Holland tractors including specialty (T3F fruit growing), mid-range (T4, T5, T6), high-power (T7, T8 PLM Intelligence, T9 PLM Intelligence), tracked (TK4), versatile (TL5), narrow (TT, TTF), and Série 30 (7630, 8030) models. Designed for agricultural producers needing force, performance, and efficiency with modern technology.
• New Holland Combine Harvesters (Linhas CR, TC, TX) Harvester line including dual-rotor CR models for high productivity and quality grains, versatile TC 4.90 and TC 5.90 with SmartSieve leveling, and advanced TX series with modern control systems designed for Brazilian harvesting conditions.
• New Holland Planters (PL6000, PL7000) Planters including PL6000 (configurable 11-36 lines with 45cm or 50cm spacing) and PL7000 (for large properties with uniform seed spacing and depth). Designed for soil preparation and planting in diverse conditions.
• New Holland Sprayers (Defensor 2500, Defensor 3500 HC) Agricultural sprayers including Defensor 2500 with central tank for stability and 24/27 meter booms, and Defensor 3500 HC high-spec model with 250 cv power and advanced automation features.
• New Holland Headers/Platforms (SuperFlex, Draper, Milho, Rígida) Harvester headers including SuperFlex (17-35 feet with flexible cutting), Draper (30-45 feet for highest cutting capacity), Milho (corn headers - EXITUS and PREMIUM models), and Rígida (for rice cultivation, 20-30 feet versions).
• New Holland Hay and Forage Equipment Complete hay and forage line including FR780 forage harvester (775 hp, Cursor 16 Tier 4B), balers (BR Utility, Roll-Belt, BC5000, BigBaler, BigBaler 1290 High Density, RB125), mowers (DiscCutter, DuraDisc, MegaCutter), rakes (ProRotor), and tedders (ProTed).
• Front Loaders and Implements (Pá Carregadeira Frontal) Front loaders designed for TL5 tractor line with mechanical coupling allowing installation in under 1 minute. Includes exclusive hydraulic shock absorber for smooth operation.
• Used Agricultural Equipment (Seminovos) Pre-owned agricultural machinery and equipment available through the GF Máquinas dealership network.
• Genuine New Holland Parts Genuine New Holland parts designed and developed specifically for each machine with factory quality testing. Available 24/7 through the online New Holland Agriculture store.
• Workshop Services (Serviços de Oficina) Specialized technical assistance with factory-qualified professionals and genuine parts. New Holland products come with 12-month contractual warranty without hour limits.
• Financial Services (Banco CNHI, Creditá, Consórcio New Holland) Integrated financial solutions including Banco CNHI (BNDES credit lines, CDC for imported and used machinery, precision equipment financing), Creditá (personalized credit for rural producers since 2010), and Consórcio New Holland (factory consortium with lowest administration rate, no interest, no adhesion fees).
• My PLM Connect Telemetry Portal Official New Holland telemetry portal for farm management enabling remote fleet monitoring, agronomic data collection, and integration with Digital Agriculture platforms across all property sizes.
• My New Holland Customer Portal Customer portal providing access to vehicle information, PLM device management, tutorial videos, operator manuals, parts catalog, and direct contact with customer service center. Free registration with single login access.

Quantifiable outcome

• New Holland products come with 12 months contractual warranty without hour limits.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Creditá S/AcoreGTM or Marketing Partner · 1 January 2010Creditá is the first agricultural financial company in Brazil, offering personalized credit, financing, and investment solutions for rural producers. Operating for over 10 years since 2010, Creditá serves agricultural producers through more than 70 Grupo Ferrarin stores in Rio Grande do Sul's interior.
• New Holland AgriculturecoreChannel Partner/ Reseller/ DistributorCPA Máquinas is an authorized New Holland concessionária since 1994, exclusively representing the New Holland brand for agricultural machinery, implements, precision agriculture technology, and related services. New Holland, part of CNH Industrial, has 128 years of brand heritage and provides the complete portfolio of agricultural equipment including tractors, harvesters, planters, sprayers, and implements.
• Grupo FerrarincoreStrategic or Co-development PartnerGrupo Ferrarin is the parent company with over 50 years of experience in agribusiness. The company started in 1969 in Palmeira da Missões/RS and has grown to become a major force in Rio Grande do Sul's agricultural sector. CPA MÁquinas is part of the GF Máquinas division within Grupo Ferrarin.
• Banco CNHIcoreGTM or Marketing PartnerBanco CNHI (CNH Industrial Capital) provides financial services for agricultural machinery acquisition including BNDES credit lines, CDC financing for imported equipment, used machinery CDC, and precision equipment financing. An important partner for machinery and equipment purchase financing.
• New Holland Consórcio (Factory Consortium)coreGTM or Marketing PartnerNew Holland factory consortium offering the lowest administration rate in the agricultural market with no interest, no adhesion fees, no life insurance, and no mortgage requirements. Monthly assemblies transmitted via internet with transparent pricing and delivery guarantee.
• Environmental Consulting PartnerminorStrategic or Co-development PartnerCPA Máquinas maintains a partnership with a specialized environmental consulting firm for waste management support, including document retention, operating licenses, environmental permits, annual training across all units, environmental process audits, and process improvement proposals.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Case IH (CNH Industrial): Case IH is the sister CNH Industrial brand to New Holland and operates its own Brazilian dealer network. The two brands compete head-to-head across tractors, combines and implements, meaning Case IH's dealer economics, customer base and product portfolio closely mirror those of CPA Máquinas' New Holland franchise.
• John Deere Brasil: John Deere is the largest global agricultural equipment OEM and operates in Brazil through its own dealer network selling tractors, combines and precision agriculture technology. It is the principal rival OEM to New Holland and competes directly with CPA Máquinas at the brand level for the same farmer wallet in Rio Grande do Sul.
• Stara: Stara is a leading Brazilian agricultural machinery manufacturer headquartered in Não-Me-Toque, Rio Grande do Sul — the same state where CPA Máquinas operates. While Stara manufactures (rather than distributes) its own implements, planters and sprayers, it operates in the same ag equipment ecosystem with overlapping farmer customers and the same regional labor and supplier base.
• AGCO Brasil (Massey Ferguson / Valtra): AGCO, through its Massey Ferguson and Valtra brands, is a major global ag equipment OEM with an established Brazilian dealer footprint. Its tractors, combines and implements compete with New Holland's portfolio in the same RS farmer segment, making AGCO a relevant broad incumbent comparable on customer base, product mix and distribution model.

Direct peers

• Brumaq: Brumaq is a Brazilian John Deere authorized dealer with a similar multi-store footprint in southern Brazil. It sells competing OEM machinery, parts and service to the same agricultural producer customer segment, making it a directly comparable dealership competitor to CPA Máquinas in the Rio Grande do Sul and broader southern Brazilian market.
• Tracbel: Tracbel is a multi-state Brazilian agricultural and construction equipment dealer and authorized Case IH (CNH Industrial) distributor. It operates the same concessionária business model as CPA Máquinas — multi-store physical distribution of OEM tractors, harvesters and implements, parts and service — making it the closest direct comparable dealership peer in Brazil.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cpamaquinas
• LinkedInlinkedin.com/company/cpamaquinas
• Instagraminstagram.com/cpamaquinas

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPA Máquinas