What Stara does

Stara S/A is a privately held Brazilian manufacturer of agricultural machinery and precision agriculture technologies, headquartered in Não-Me-Toque, Rio Grande do Sul. Founded in 1960 and operating as a family-controlled public limited company (S/A) under Brazilian law, Stara designs and produces a full portfolio of agricultural equipment — self-propelled sprayers (Imperador line), planters and seed drills (Absoluta, Princesa, Cinderela, Eva, Estrela, Guapa, Guapita, Ceres), self-propelled and gravity distributors (Hércules line, Bruttus, Twister), the new Spartakus concept, and supporting implements including corn platforms, agricultural carts, scarifiers, planes, and subsoilers. The company sells primarily through an authorized dealer network (Rede de Concessionárias) across Brazil, serving commercial grain producers (soy, corn, wheat, cotton, rice, beans), agricultural cooperatives, crop-livestock integration operations, and specialized crop producers.

Stara's offering is differentiated by a stack of proprietary precision agriculture technologies integrated through the Land Space ecosystem. Key systems include Zero Amassamento (automatic planting line shutdown, up to 4% seed savings), DPS-E (electric dosing with curve compensation), Copiagem Integrada (triple soil copying), Eco Spray (AI-powered localized spraying developed with ONE Smart Spray, the Bosch/BASF joint venture, achieving up to 95% pesticide savings), Syncro (multi-machine synchronization of up to four units), and Telemetria Stara (real-time fleet monitoring and remote diagnostics). Satellite connectivity is delivered through a partnership with Starlink (SpaceX), and Stara claims market leadership in the Brazilian self-propelled distributor segment, describing its Hércules as the world's best-selling self-propelled distributor. In June 2026, the company opened a 3,504.95 m² AutoStore-equipped parts distribution center in Aparecida de Goiânia, Goiás — the first agricultural parts AutoStore deployment in Brazil.

The revenue model combines hardware sales (machinery, implements, parts, branded merchandise) with recurring precision-agriculture services (telemetry, monitoring, Land Space connectivity) and factory-direct financial services (Stara Consórcio and Stara Financeira). Go-to-market is primarily enterprise field sales via the dealer network, reinforced by participation in major Brazilian agricultural fairs (Agrishow, Expodireto Cotrijal, Show Rural Coopavel). With a 65+ year operating history, 1,001–5,000 employees, and continuous product and ecosystem investment, Stara is a mid-large, family-owned industrial platform converting traditional agricultural equipment into a connected, service-augmented product portfolio.

Name

Stara

Legal name

Stara S/A

Website

https://stara.com.br

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Stara is a privately held Brazilian manufacturer of agricultural machinery and precision agriculture technologies, producing self-propelled sprayers, planters, distributors, and implements for commercial grain producers across Brazil through an authorized dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Não-me-toque

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Agricultural Machinery Sales: Sale of self-propelled and trailed agricultural machines including sprayers, planters, seeders, and distributors. Revenue from direct equipment sales through dealer network.
2. Agricultural Implements: Sale of implements including agricultural carts, corn platforms, scarifiers, agricultural plows, subsoilers, and soil levelers.
3. Stara Consórcio: Agricultural equipment consortium service offering installment purchase planning through credit letters, supporting medium and long-term farm planning.
4. Stara Financeira: Financing services for purchasing agricultural machines, technologies and solutions for operational efficiency improvement, with specialized factory support.
5. Parts Distribution: Agricultural parts distribution through two centers serving northern and southern Brazil. New AutoStore-equipped center in Goiás enables daily shipment of up to 14,000 items.
6. Precision Agriculture Services: Subscription-based connectivity, telemetry, monitoring, and support services integrated in the Land Space ecosystem. Includes Starlink satellite connectivity packages.
7. Telemetria and Monitoring Services: Real-time fleet management and machine monitoring services with remote diagnostics and support capabilities.
8. Stara Mania Merchandise: Branded merchandise and apparel sales through Stara Mania retail channel.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Stara manufactures and markets self-propelled agricultural sprayers, planters, seed drills, and fertilizer distributors along with trailed agricultural implements and precision agriculture technologies for Brazilian commercial farming operations. The company sells its products through an authorized dealer network across Brazil, supported by two parts distribution centers, and complements equipment sales with factory-direct precision agriculture services (Telemetria, Conecta, Land Space ecosystem) and financial services (Stara Consórcio and Stara Financeira). Stara's offering targets large and medium-scale commercial grain producers with integrated machines, digital connectivity, and aftersales support.

Product overview

Stara is a Brazilian agricultural machinery manufacturer offering a comprehensive portfolio of agricultural machines, implements, precision agriculture technologies, and services. The product portfolio includes: (1) Self-propelled sprayers (Imperador line: 3.0, 2000/2000 PV, 2500, 3000/4000, Eco Spray) combining spraying, fertilizer distribution and pneumatic seeding functions; (2) Planters and seed drills (Absoluta, Estrela, Princesa, Cinderela, Eva, Linha Guapa/Guapita, Ceres) with soil copying technology and factory-integrated spray and small seeds systems; (3) Self-propelled and gravity distributors (Hércules 9.0/6.0/4.0, Bruttus, Twister) and the new Spartakus concept integrating bar distribution, spraying and seeding; (4) Agricultural implements including corn platforms (Bravíssima), carts (Reboke line), scarifiers (Fox), planes (PAD, Starplan), and subsoilers (Asa Laser); (5) Precision agriculture technologies including Topper controllers (5500, 6500, Driver 3), Zero Amassamento, Syncro, and Telemetria; (6) Land Space ecosystem combining satellite connectivity, machine monitoring, telemetry, and remote support services; and (7) Consumables and components. The ecosystem enables connected, data-driven operations across planting, spraying, and distribution for multiple crops including soybeans, corn, wheat, cotton, rice, and sugarcane.

Differentiator

Problem solved

Functional benefit

Brands

• Land Space: Technology ecosystem integrating satellite connectivity, monitoring, telemetry, Syncro Net, and Conecta services for agricultural machines.
• Eco Spray
• Topper
• Syncro
• Conecta
• Zero Amassamento

Products and services

• Imperador 3.0 Self-propelled agricultural sprayer from Stara's Imperador line that also functions as a distributor and pneumatic seeder, combining spraying, fertilizer distribution, and seeding operations in a single self-propelled machine for commercial Brazilian farmers.
• Imperador 3000 e 4000 Self-propelled sprayer with best spray efficiency featuring central bars, intelligent 4-wheel turning, and available with Eco Spray selective technology. The Imperador 3000 and 4000 Eco Spray models integrate AI-powered cameras and sensors for targeted weed control with up to 95% product savings through partnership with ONE Smart Spray (Bosch and BASF joint venture).
• Imperador 2500 Self-propelled sprayer with precision application technology for agricultural spraying operations in Brazilian commercial farming.
• Imperador 2000 e 2000 PV Self-propelled sprayer with Ponte Verde system for pneumatic seeding of cover crops along spray bar width, reducing operation time and fuel consumption in Brazilian crop production.
• Imperador Eco Spray Self-propelled sprayer with selective spraying technology using AI-powered cameras for targeted application only where weeds are detected, achieving up to 95% product savings. Developed in partnership with ONE Smart Spray (Bosch/BASF joint venture).
• Absoluta Planter High-capacity planter with tripe soil copying (Integrated Coping system), available from 24-49 rows, featuring factory-integrated small seeds, seeds, and spray-in-furrow systems with DPS-E for curve compensation. Connected to Land Space ecosystem.
• Princesa Planter Planter with efficiency and precision for planting operations, featuring Stara Integrated Coping system and DPS-E with curve compensation, available from 14-20 rows for corn, soybean, bean, and cotton planting.
• Estrela Planter Most complete planter in the market combining Stara Integrated Coping, transport agility, and direct factory spray system with automatic line shutdown and only 7 lubrication points.
• Cinderela Planter Planter with excellent terrain copying for planting corn, soybean, beans, and cotton, available in central box or suspended versions with DPS-E and Fertisystem variable-rate fertilizer distribution.
• Eva Planter Planter integrating precision, efficiency and technology for planting corn, soybean, beans, millet, cotton, and sorghum, available from 7-11 lines with smartphone or Topper 5500 control.
• Linha Guapa Seed Drill Seed drill line including Guapa Supra Winter with high articulation capacity for uniform seeding, excellent soil copying, and efficient distribution for winter crops, cover crops and pastures.
• Guapita Seed Drill Seed drill with excellent terrain copying and quality implantation of crops, contributing to uniform emergence and better plant development, particularly for pasture and cover crop establishment.
• Ceres and Ceres Master Seed Drills Seed drill product line for agricultural seeding operations in Brazilian farming.
• Hércules 9.0 Self-Propelled Distributor Best-selling self-propelled distributor in the world now with 9,000 kg capacity, high-power engine, robust design, best-in-class cabin, LED lighting for night operations, and full Stara technology package.
• Hércules 6.0 Self-Propelled Distributor Self-propelled distributor combining Stara product tradition with excellent application quality and precision in dosing, featuring Intelligent 4-Wheel Turning.
• Hércules 4.0 Self-Propelled Distributor Self-propelled distributor with precision application for fertilizers in commercial farming operations.
• Hércules 24000, 15000 e 10000 Inox Drag Distributors Drag distributor in stainless steel for fertilizer and corrective distribution across various capacity options.
• Hércules 24000 C Hydraulic Distributor Hydraulic distributor for precise fertilizer application in commercial farming operations.
• Bruttus 25000, 18000 e 12000 Gravity Distributors Gravity distributor for fertilizers with uniform application and precision distribution of granulated correctives and fertilizers, minimizing wind action and preventing drift.
• Twister 1500 Hydraulic Drag Distributor Hydraulic drag distributor for agricultural fertilizer application across various Brazilian farming operations.
• Spartakus Concept Machine First bar distributor and sprayer in the world, integrating fertilizer pneumatic distribution, spraying, and pneumatic seeding by bars in a single self-propelled machine. Concept integrating fertilizer distribution, spraying, and seeding into one machine.
• Bravíssima Corn Platform Corn platform implement for efficient and agile corn harvesting in Brazilian agricultural operations.
• Reboke Ninja Agricultural Cart Agricultural cart for grain transport with high capacity on Brazilian farms.
• Reboke Inox Agricultural Cart Stainless steel agricultural cart for grain transport with corrosion resistance for agricultural operations.
• Reboke 11000 and 15000 Agricultural Carts Agricultural carts for grain transport with various capacity options for Brazilian farming operations.
• Fox Scarifier Scarifier for soil decompaction and agricultural soil preparation in Brazilian farming operations.
• PAD Front Agricultural Plane Front agricultural plane for soil leveling and preparation in Brazilian farm operations.
• Asa Laser Canavieiro Subsoiler Subsoiler for sugarcane soil preparation in Brazilian sugarcane operations.
• Starplan Hydraulic Plane and Leveler Hydraulic plane and leveler for agricultural soil leveling in Brazilian farm operations.
• Topper 6500 Agricultural Controller Agricultural controller with GNSS orientation, section control, and precision agriculture features for monitoring and managing field operations.
• Topper 5500 Agricultural Controller Agricultural controller for precision farming operations with orientation and control features for commercial farming.
• Topper Driver 3 Guidance System Agricultural guidance and control system for precision field operations with GNSS-based navigation.
• Zero Amassamento Automatic Line Shutdown System Exclusive Stara system that automatically shuts off planting lines where sprayers and distributors will traffic, preventing plant crushing and generating up to 4% seed savings in commercial farming operations.
• Syncro Multi-Machine Synchronization Technology Exclusive technology allowing up to 4 machines of the same function to work synchronized, sharing information to reduce overlaps, operational failures, and input waste in planting, distribution, and spraying operations.
• Telemetria Stara Service Real-time management system for field operations through internet-connected device, enabling work logistics planning, fleet optimization, cost reduction, and prevention of waste and losses through real-time fleet and machine monitoring.
• Monitoramento de Máquinas Stara Service Real-time machine monitoring service that identifies problems quickly and sends alerts to Topper and Telemetria when monitored items are outside configured parameters.
• Conecta Remote Support Service Free remote access service connecting machine operator with Stara After-Sales technician via Topper for quick, efficient support, remote diagnostics, calibration guidance, operational error correction, and real-time configuration adjustments.
• Correção de Sinal Service Signal correction systems that improve machine positioning, generating more precision in field operations for commercial farming.
• Revisão Programada Stara Service Scheduled maintenance service for Stara machines to ensure optimal performance and longevity of agricultural equipment.
• Stara Consórcio Agricultural equipment consortium service offering installment purchase planning through credit letters, supporting medium and long-term farm planning for commercial farmers purchasing Stara equipment.
• Stara Financeira Financing services for purchasing agricultural machines, technologies and solutions for operational efficiency improvement, with specialized factory support throughout the process.
• Óleos, Lubrificantes e Protetivos Oils, lubricants and protectants for Stara agricultural machines.
• Bicos de Pulverização Spray nozzles for agricultural sprayers used in Stara equipment.

Quantifiable outcome

• Up to 95% pesticide savings with Eco Spray localized spraying technology
• +6 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature11 records

Partnerships

Two partnerships are on record, tiered core.

• Starlink (SpaceX)coreTechnology or Integration · 29 August 2025Starlink satellite internet connectivity integrated into Stara machines through Land Space ecosystem. High-speed, low-latency satellite internet enables connectivity in remote field areas, powering telemetry, monitoring, and precision agriculture operations even in areas with limited traditional coverage.
• ONE Smart Spray (Bosch/BASF Joint Venture)coreTechnology or Integration · 5 February 2025Partnership between Stara and ONE Smart Spray (joint venture between Bosch and BASF) to integrate Eco Spray localized spraying technology into Imperador 3000 and 4000 sprayers. The technology uses high-resolution sensors and cameras on sprayer bars with AI to detect weeds and selectively spray only where unwanted plants are identified, achieving up to 95% product savings.

Scale indicators21 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Jacto: Brazilian agricultural machinery manufacturer headquartered in Pompéia, São Paulo, with overlapping product lines in self-propelled sprayers, planters, and precision agriculture. Jacto is Stara's closest direct competitor in the Brazilian ag machinery market, serving the same commercial grain producer customer base.
• Kuhn Group: Global manufacturer of agricultural implements (tillage, planting, spraying) competing with Stara's implement portfolio including scarifiers, plows, and planters. Has direct presence in the Brazilian market with comparable product lines.
• Tatu Marchesan: Brazilian agricultural implement manufacturer (now part of AGCO) producing tillage, planting, and harvesting implements that compete directly with Stara's Fox scarifiers, PAD planes, Asa Laser subsoilers, and Starplan levelers. Long-standing Brazilian competitor in the implements category.

Broad incumbents

• John Deere: Global agricultural machinery leader with a deep Brazilian presence through its own dealer network. Competes head-on with Stara in planters, sprayers, and precision agriculture, and has materially larger R&D resources and a broader precision-agriculture platform.
• AGCO Corporation: Global ag machinery manufacturer whose brands (Massey Ferguson, Valtra, Fendt) compete directly with Stara in the Brazilian tractor, planter, and sprayer markets. AGCO owns Tatu Marchesan (a former Brazilian implements specialist), giving it both scale and local manufacturing presence.
• CNH Industrial: Global ag machinery group whose Case IH and New Holland brands compete directly with Stara in Brazil across planters, sprayers, and precision agriculture. CNH has a strong Brazilian manufacturing footprint and global precision-agriculture ambitions.
• Kubota: Japanese agricultural machinery manufacturer expanding in the Brazilian market with tractors, implements, and precision agriculture offerings. Competes with Stara in segments like planters and smaller machinery for Brazilian commercial farms.
• CLAAS: German-based global agricultural machinery manufacturer known for harvesters and increasingly expanding into planters and precision agriculture. Has a Brazilian dealer network and competes for the same large commercial grain producer customers as Stara.

Regional players

• Mahindra & Mahindra (Farm Equipment): Indian agricultural machinery manufacturer focused primarily on tractors but expanding globally. Indirectly competitive in emerging markets and increasingly relevant to global ag machinery competitive dynamics, though with limited direct overlap in Brazilian precision agriculture.

Emerging players

• Trimble: Precision agriculture technology provider (GNSS guidance, telematics, variable rate application) whose software and controller platforms overlap with Stara's Topper line and Land Space ecosystem. Increasingly a competitor as precision-agriculture software becomes a critical differentiator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stara

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stara