Decor City
Decor City is a Lagos-based interior design firm selling 3D wall panels, wallpapers, photomurals, flooring, and ceilings, and delivering turnkey design-and-install services to residential, corporate, and hospitality clients across Nigeria.
- Company typePrivate
- Founded2012
- HeadquartersYaba, Nigeria
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Decor City does
Decor City (legal entity: Blueville Decor City Services) is a Lagos-based interior design and decor products firm serving both residential and enterprise customers across Nigeria. Its product catalog spans 3D wall panels, wallpapers, custom photomurals (printed using in-house 3D/5D/8D technology), flooring, and stretch ceilings, supported by a Lagos showroom and a nationwide courier fulfillment network for bulky items.
Beyond product supply, the company offers turnkey interior design services covering site survey, design, and installation for residential, corporate, and hospitality clients. Named enterprise customers include Sahara Group, Dangote Cement, Terra Kulture, Main One, Best Western, Logo Infrastructure, Uncle Stan's, and Navadina Beauty & Spa, indicating a project-based enterprise workstream alongside a distributed retail base. The company has also introduced training programs for aspiring interior designers as a knowledge-channel initiative.
The business model combines direct-to-consumer e-commerce and showroom sales of decor products with higher-value B2B design-and-install contracts. Pricing on catalog items ranges roughly from ₦6,000 to ₦22,500 per unit/square meter, while enterprise projects are scoped per engagement. Founded in the early-to-mid 2010s, the company operates with a small team (11–50 employees) and has expanded its product portfolio and delivery footprint incrementally rather than through external funding or M&A, none of which is disclosed in the available data.
Decor City firmographics
Firmographics- Name
- Decor City
- Legal name
- Blueville Decor City Services
- Website
- https://decorcity.com.ng
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Decor City is a Lagos-based interior design firm selling 3D wall panels, wallpapers, photomurals, flooring, and ceilings, and delivering turnkey design-and-install services to residential, corporate, and hospitality clients across Nigeria.
- Ownership category
- akta.pro rank
Decor City industry classification
Industry- Product category
- Interior Design Services
- NAICS
- Interior Design Services (54141), Paint and Wallpaper Retailers (444120), Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)
Keywords
Where Decor City is headquartered
LocationHeadquarters
- HQ city
- Yaba
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
Decor City business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Interior Design Services: Turnkey interior design, construction, and finishing services for corporate offices, hospitality spaces, and residential properties. Services include design, sourcing, installation, and aftercare.
- Wall Decor Products: Sale of wall coverings including wallpapers (various types: textured vinyl, embossed, flock, screen-printed, washable, vinyl-coated, vinyl), 3D wall panels, photomurals (custom printed to wall dimensions), and framed canvas wall art.
- Floor Decor Products: Sale of flooring solutions including laminate wood floors, hardwood flooring (Iroko, Apa, Mahogany, Teak options), and SPC vinyl flooring.
- Ceiling Solutions: Sale and installation of ceiling systems including stretch ceilings, POP false walls and ceilings, and suspended ceilings.
- Training Services: Training programs for customers on installation of 3D wall panels and other products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 3D Wall Panels - Standard eco-friendly panels |
| Unit Pricing | Pay-as-you-go | 3D Wall Panels - Premium eco panels |
| Unit Pricing | Pay-as-you-go | 3D Photomural Wallcoverings |
| Unit Pricing | Pay-as-you-go | 5D Embossed Photomural Wallcoverings |
| Unit Pricing | Pay-as-you-go | 8D Embossed and Reflective Photomural Wallcoverings |
| Unit Pricing | Pay-as-you-go | Laminate Wood Flooring |
| Other | Pay-as-you-go | Free Delivery Threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Decor City product offering
Product offeringCore offering
Decor City is a Lagos-based turnkey interior design firm that delivers design, construction, and finishing services for residential, corporate, and hospitality spaces. Alongside its services, it sells wall decor (3D wall panels, wallpapers, photomurals, vinyl coverings), floor decor (laminate wood, hardwood, SPC vinyl), and ceiling decor (stretch ceilings, POP) products through its e-commerce site, with in-house custom photomural printing sized to wall dimensions.
Product overview
Decor City is a Lagos-based turnkey interior design and construction company offering a comprehensive portfolio of wall decor, floor decor, and ceiling decor solutions, combined with full-service interior design for residential, commercial, and hospitality spaces. The product portfolio centers on 3D Wall Panels (made from recycled plant and bamboo fibre), Wallpapers (various styles including textured vinyl, embossed, flock), Photomurals (custom photo wallpapers in 3D, 5D, and 8D finishes), Vinyl Wall Coverings, Laminate Wood Floor, Hardwood Flooring (Iroko, Apa, Mahogany, Teak), SPC Vinyl Flooring, Stretch Ceiling Systems, and POP False Walls & Ceilings. The services include Corporate & Office Interior Design, Residential Interior Design & Decoration, Hospitality & Commercial Design, and Architectural Design & Construction. The company sells both products (per square meter pricing) and complete design-build services.
Differentiator
Problem solved
Functional benefit
Products and services
- 3D Wall Panels
Companies that use Decor City
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Decor City technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Decor City partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Decor City competitors and assessment
Company assessmentDirect peers
- Serena & Lily: US-based design-forward home décor e-commerce brand selling curated wall coverings, lighting, and furniture direct-to-consumer; mirrors Decor City's model of design-led decor products sold online alongside interior design services.
- Apt2B: Online modern furniture and décor retailer offering room packages and design help; mirrors Decor City's e-commerce-first motion targeting customers furnishing complete rooms.
- Interior Define: Direct-to-consumer furniture brand that pairs e-commerce product sales with interior design packages; a close analogue to Decor City's product-plus-design-service hybrid model.
- Jonathan Adler: Design-led home décor brand selling proprietary wall coverings, lighting, and accessories direct-to-consumer with a bold aesthetic; parallels Decor City's strategy of vertically branded decor products.
Broad incumbents
- West Elm: Williams-Sonoma-owned home furnishings retailer with in-store interior design services and broad wall, floor, and lighting assortment; overlaps Decor City's integrated decor-plus-design offering at much larger scale.
- Crate & Barrel: Omnichannel home furnishings retailer with dedicated interior design service offering; comparable in combining curated decor products with professional design services for residential customers.
- Wayfair: Largest US online home furnishings marketplace carrying wallpapers, flooring, and ceiling products across price points; relevant comparison for Decor City's e-commerce-led decor retail motion.
- Pottery Barn: Williams-Sonoma home brand offering wall décor, rugs, lighting, and free interior design services; relevant comparison for Decor City's full-room design-and-product package.
- Anthropologie Home: Lifestyle retailer's home category offering curated wall art, wallpapers, and furnishings with a strong design-brand identity; competes for the same aspirational residential and boutique hospitality customer as Decor City.
- CB2: Crate & Barrel's modern-design sister banner retailing wall décor, lighting, and furnishings; comparable to Decor City's modern, design-forward aesthetic for residential and small commercial interiors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Decor City social profiles
Digital presenceDecor City financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decor City leadership team
Management profileNumber of profiles
Decor City funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decor City M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decor City
What does Decor City do?
Decor City is a Lagos-based turnkey interior design firm that delivers design, construction, and finishing services for residential, corporate, and hospitality spaces. Alongside its services, it sells wall decor (3D wall panels, wallpapers, photomurals, vinyl coverings), floor decor (laminate wood, hardwood, SPC vinyl), and ceiling decor (stretch ceilings, POP) products through its e-commerce site, with in-house custom photomural printing sized to wall dimensions.
Is Decor City a public or private company?
Decor City is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Decor City founded?
Decor City was founded in 2012. It employs 11 to 50 people.
Where is Decor City based?
Decor City is headquartered in Yaba, Nigeria, in the Africa region.
How does Decor City make money?
Five revenue lines are on record. Interior Design Services are the primary driver. The others are wall Decor Products, floor Decor Products, ceiling Solutions and training Services.
Who are Decor City's main competitors?
Direct peers on record are Serena & Lily, Apt2B, Interior Define and Jonathan Adler. Broad incumbents are West Elm, Crate & Barrel, Wayfair, Pottery Barn, Anthropologie Home and CB2.
Does Decor City have an API?
No public API is recorded for Decor City.
What industry is Decor City in?
Decor City's product category is Interior Design Services. Its primary akta.pro industry code is CRAIACAA, Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings). Its NAICS code is 54141 and its SIC code is 5700.