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Pollster.com

Full company profile

uuid002um8m

Namestring
Pollster.com
Legal namestring
BuzzFeed, Inc.
Websiteurl
pollster.com
Company typeenum
Private
Founded yearint
2020
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
Markets served

Serves global market

Keyword5 values
political poll aggregation, public opinion analysis, election polling content, survey data journalism, polling trend tracking
Industry2 codes
1Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data)
CodeMPAJADAKPrimaryYes
2News & Current Affairs Aggregators
CodeMPACAKAAPrimaryNo
NAICS code2 codes
  • Newspaper Publishers513110
  • Marketing Research and Public Opinion Polling54191
SIC code2 codes
  • Newspapers: Publishing Or Publishing & Printing2711
  • Periodicals: Publishing Or Publishing & Printing2721
Product category
Political Polling Content
Social media profiles1 record
Cost components2 values
Personnel, Operations
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Pollster.com is a political poll aggregation content section published within HuffPost (under BuzzFeed, Inc.). It curates, summarizes, and presents political polling data, election forecasts, and survey-based journalism drawn from multiple sources for general readers. The site does not sell commercial products, subscriptions, or services; content is freely accessible to consumers as part of HuffPost's editorial offering.

Differentiator
Functional benefit
Problem solved
Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Peers10 records
TypeBroad incumbent
Description

Gallup is one of the original public opinion polling firms, conducting and publishing its own polls and indices; while it primarily produces first-party data rather than aggregating others, it operates in the same public opinion polling category as Pollster.com.

TypeDirect peer
Description

FiveThirtyEight (now under ABC News) aggregates polls and builds election forecasting models, directly competing with Pollster.com in the political polling and election analytics niche.

TypeBroad incumbent
Description

The Economist publishes the Economist's presidential election forecast model built on aggregated polling data, broadly comparable to Pollster.com's aggregation and forecasting role but from a major global news brand.

TypeDirect peer
Description

RealClearPolitics is a political news and polling aggregator that maintains a signature Poll Averages page tracking polling across U.S. elections — the same core function Pollster.com pioneered, making it the closest direct peer.

TypeDirect peer
Description

Daily Kos Elections provides progressive-leaning poll aggregation, modeling, and election analysis, overlapping with Pollster.com's core offering of consolidated polling data and forecasts.

TypeDirect peer
Description

Decision Desk HQ aggregates polling, provides election results, and offers data products to campaigns and media — a modern, more data-productized version of what Pollster.com does.

7Sabato's Crystal Ball
TypeDirect peer
Description

Sabato's Crystal Ball at the University of Virginia Center for Politics provides election analysis and poll-based forecasts, serving the same political professional and enthusiast audience as Pollster.com.

TypeDirect peer
Description

270toWin is a long-running election data and polling site that aggregates state-level polling and electoral projections, comparable to Pollster.com in audience and use case.

TypeBroad incumbent
Description

Pew Research Center conducts and publishes public opinion polling and election-related research, serving as a trusted source in the same polling and political data space that Pollster.com covers.

TypeDirect peer
Description

Cook Political Report produces race ratings and aggregates polling data for U.S. elections, competing for the same political data consumer as Pollster.com.

Market position
Strengths3 records

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights3 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Pollster.com

Political Polling Contentpollster.com

Pollster.com firmographics

Firmographics
Name
Pollster.com
Legal name
BuzzFeed, Inc.
Website
https://pollster.com
Company type
Private
Founded year
2020
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Pollster.com industry classification

Industry
Product category
Political Polling Content
NAICS
Newspaper Publishers (513110), Marketing Research and Public Opinion Polling (54191)
SIC
Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry
Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data) (MPAJADAK)
akta.pro secondary industry
News & Current Affairs Aggregators (MPACAKAA)

Keywords

  • Political poll aggregation
  • Public opinion analysis
  • Election polling content
  • Survey data journalism
  • Polling trend tracking

Pollster.com business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations

Pollster.com product offering

Product offering

Core offering

Pollster.com is a political poll aggregation content section published within HuffPost (under BuzzFeed, Inc.). It curates, summarizes, and presents political polling data, election forecasts, and survey-based journalism drawn from multiple sources for general readers. The site does not sell commercial products, subscriptions, or services; content is freely accessible to consumers as part of HuffPost's editorial offering.

Differentiator

Problem solved

Functional benefit

Companies that use Pollster.com

Customer profile

Ideal customer profiles1 record

Pollster.com technology and API

Technology

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Pollster.com partnerships and signals

Strategic signal

Recent moves2 records

Pollster.com competitors and assessment

Company assessment

Broad incumbents

  • Gallup: Gallup is one of the original public opinion polling firms, conducting and publishing its own polls and indices; while it primarily produces first-party data rather than aggregating others, it operates in the same public opinion polling category as Pollster.com.
  • The Economist: The Economist publishes the Economist's presidential election forecast model built on aggregated polling data, broadly comparable to Pollster.com's aggregation and forecasting role but from a major global news brand.
  • Pew Research Center: Pew Research Center conducts and publishes public opinion polling and election-related research, serving as a trusted source in the same polling and political data space that Pollster.com covers.

Direct peers

  • FiveThirtyEight: FiveThirtyEight (now under ABC News) aggregates polls and builds election forecasting models, directly competing with Pollster.com in the political polling and election analytics niche.
  • RealClearPolitics: RealClearPolitics is a political news and polling aggregator that maintains a signature Poll Averages page tracking polling across U.S. elections — the same core function Pollster.com pioneered, making it the closest direct peer.
  • Daily Kos Elections: Daily Kos Elections provides progressive-leaning poll aggregation, modeling, and election analysis, overlapping with Pollster.com's core offering of consolidated polling data and forecasts.
  • Decision Desk HQ: Decision Desk HQ aggregates polling, provides election results, and offers data products to campaigns and media — a modern, more data-productized version of what Pollster.com does.
  • Sabato's Crystal Ball: Sabato's Crystal Ball at the University of Virginia Center for Politics provides election analysis and poll-based forecasts, serving the same political professional and enthusiast audience as Pollster.com.
  • 270toWin: 270toWin is a long-running election data and polling site that aggregates state-level polling and electoral projections, comparable to Pollster.com in audience and use case.
  • Cook Political Report: Cook Political Report produces race ratings and aggregates polling data for U.S. elections, competing for the same political data consumer as Pollster.com.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights3 records

Customer concentration

Pollster.com social profiles

Digital presence

Pollster.com financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pollster.com leadership team

Management profile

Number of profiles

Pollster.com funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pollster.com M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pollster.com

What does Pollster.com do?

Pollster.com is a political poll aggregation content section published within HuffPost (under BuzzFeed, Inc.). It curates, summarizes, and presents political polling data, election forecasts, and survey-based journalism drawn from multiple sources for general readers. The site does not sell commercial products, subscriptions, or services; content is freely accessible to consumers as part of HuffPost's editorial offering.

Is Pollster.com a public or private company?

Pollster.com is a private company. It is classified as corporate owned and is currently operating.

When was Pollster.com founded?

Pollster.com was founded in 2020. It employs 1 to 10 people.

Who are Pollster.com's main competitors?

Broad incumbents on record are Gallup, The Economist and Pew Research Center. Direct peers are FiveThirtyEight, RealClearPolitics, Daily Kos Elections, Decision Desk HQ, Sabato's Crystal Ball, 270toWin and Cook Political Report.

Does Pollster.com have an API?

No public API is recorded for Pollster.com.

What industry is Pollster.com in?

Pollster.com's product category is Political Polling Content. Its primary akta.pro industry code is MPAJADAK, Data Journalism & News Intelligence Publishers (Indexes, Election/Market Data), with a secondary code of MPACAKAA, News & Current Affairs Aggregators. Its NAICS code is 513110 and its SIC code is 2711.

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