Megatron Electronics and Control

Name

Megatron Electronics and Control

Legal name

מגטרון אלקטרוניקה ובקרה בעמ

Website

https://megatron.co.il

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Haifa

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Industrial Instrumentation Equipment Sales: Revenue is generated through the sale of industrial measurement and control equipment including sensors, transmitters, controllers, displays, and related components. The company acts as a distributor for international manufacturers, generating revenue from product markups and technical services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Megatron Electronics and Control is an Israeli industrial instrumentation distributor and manufacturer that supplies measurement and control equipment to industrial customers. The company represents multiple international manufacturers (Pulsar, Georgin, Tricor, UWT, AALBORG, Smartec, Monitran, Lascar, Electronic Assembly, Belt-Way Scales, Sitron, KEM, Kuebler, Enotec, LEEG, Orange Research, CCS, Presys) and produces its own Megatron-branded products including signal transducers, isolating transducers, battery protection modules, pulse converters, and pressure/level sensors. Its portfolio spans level, flow, pressure, and temperature measurement, plus ultrasonic systems, hazardous area equipment, data loggers, vibration sensors for predictive maintenance, controllers, indicators, and timers.

Product overview

Megatron Electronics and Control is an Israeli industrial instrumentation distributor and manufacturer specializing in measurement and control solutions. The portfolio consists of multiple product categories organized around measurement types: Level Measurement (ultrasonic, radar, capacitive, rotary paddle, float switches), Flow Measurement (electromagnetic, ultrasonic, Coriolis, gear), Pressure and Temperature Measurement (transmitters, sensors, switches), and supporting instrumentation including transmitters, indicators, controllers, data loggers, vibration sensors for predictive maintenance, and hazardous area equipment. The company also manufactures its own Megatron-branded products including signal transducers (MTWT series), isolating transducers (MIS series), battery protection modules (MVDD series), and pulse converters. Additionally, Megatron represents numerous international brands including Pulsar (UK), Aalborg (USA), Georgin (France), Metran (Germany), Tricor (Germany), UWT (Germany), Monitran (UK), and Smartec (Netherlands). The company operates from Israel and serves industrial customers across process industries.

Differentiator

Problem solved

Functional benefit

Brands

• Megatron Products: Own brand products including transmitters, displays, alert systems, timers and controllers

Products and services

• Flow Measurement Products Comprehensive range of flow measurement solutions including electromagnetic flow meters, ultrasonic flow meters, Coriolis flow meters, gear flowmeters, and flow sensors for liquids, gases, and solids in various pipe diameters, sold to industrial process customers.
• Level Measurement Products Portfolio of level measurement devices including ultrasonic sensors, radar level sensors, capacitive sensors, rotary paddle switches, float switches, and continuous level measurement systems for liquids and bulk solids in industrial tanks and containers.
• Pressure and Temperature Measurement Pressure transmitters, pressure sensors, pressure switches, temperature transducers, and temperature sensors for industrial process measurement and control applications across manufacturing plants.
• Transmitters, Indicators and Controllers Signal transmitters, digital indicators, displays, and programmable controllers for sensor inputs including 4-20mA, voltage, and resistance signals with relay outputs, used by industrial process control customers.
• Ultrasonic Systems Complete ultrasonic measurement systems including controllers, sensors, and transmitters for non-contact level and flow measurement in industrial applications, based on Pulsar and Metran represented brands.
• Conveyor Weight Measurement Belt scales and conveyor weight measurement systems for continuous weighing of materials on conveyor belts in industrial processes, from represented partner Belt-Way Scales Inc.
• Predictive Maintenance Solutions Vibration sensors and monitoring systems for predictive maintenance of motors, pumps, and rotating equipment to prevent failures and optimize maintenance schedules, sourced from represented partner Monitran.
• Data Loggers Multi-channel data loggers for recording temperature, humidity, electrical signals, and other process parameters with USB connectivity and software for data analysis in industrial applications.
• Hazardous Area Equipment Intrinsically safe transmitters, Zener barriers, safety relays, and explosion-proof instrumentation for use in hazardous atmospheres with ATEX, IECEx, and FM certifications.
• Timers Cycle timers and programmable timers for sequential control of multiple outputs in industrial automation applications.
• Flange Pressure Transmitter (SMP858) Megatron-branded pressure transmitter with flange connection for large pipe diameters, measuring range 0~1kPa to 0~2MPa, with 4~20mA, 1~5VDC, HART output and accuracy of 0.075% to 0.5% F.S., suited for chemicals, petrochemicals, metals, cement, and control processes.
• MVDD-B Battery Protection Module Megatron-branded battery protection module for 12V, 24V, or 48V battery systems with HI and LO voltage thresholds, designed for charge/discharge protection with relay output.
• Tricor Coriolis Flow Meter Coriolis flow meter for measuring flow, density, temperature, and quantities of liquids including aggressive fluids and colors, with HART communication, accuracy of ±0.1%, pressure up to 350 bar, temperature up to 200°C, and ATEX/IECEx/CSA certifications.
• Georgin Hazardous Area Instrumentation Industrial instrumentation and signal interfacing products for hazardous areas including Zener barriers (BZG, BZC series), programmable converters, intrinsically safe relays, 4-20mA transmitter power supplies, and galvanic isolated converters from represented partner Georgin (France).
• Submersible Pressure Sensor Megatron-branded submersible pressure sensor for level measurement in dirty liquids with high accuracy, measuring range 5kPa~70MPa, 4~20mA output, accuracy of 0.2% to 0.5% F.S.
• MIS-546 Dual Isolating Transducer Megatron-branded dual isolating transducer with 2 inputs (0-10VDC), 2 outputs (0-10VDC), accuracy of 0.1%FS, and 1500V galvanic isolation.
• MTWT Signal Transducers Series Megatron-branded 2-wire isolated signal transducers for converting various input signals to standard 4-20mA output for control, alarm, controllers, displays, and recorders, with 500VDC galvanic isolation.
• Clamp-On Ultrasonic Flow Meter External clamp-on ultrasonic flow meter for non-invasive flow measurement suitable for pipe diameters 10mm to 150mm, measuring water, sewage, oil, diesel, and coolant with accuracy of 1% and repeatability of 0.20%.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• GEORGINcoreChannel Partner/ Reseller/ DistributorFrench company with two areas of expertise: industrial instrumentation and signal interfacing for hazardous areas. Active since 1939. Provides Zener barriers, intrinsically safe relays, and explosion-proof equipment. Georgin products are represented by Megatron in Israel.
• Smartec SensorscoreChannel Partner/ Reseller/ DistributorDutch company specializing in manufacturing of temperature sensors, humidity sensors, and infrared sensors in super small sizes suitable for any electrical circuit, computer, transducer or controller. Over 20 years of experience. Located in the Netherlands and represented by Megatron in Israel.
• Electronic AssemblycoreChannel Partner/ Reseller/ DistributorLocated in Munich, Germany, founded in 1977. Company focuses on technologies for medical/pharmaceutical, automation, automotive and industrial applications. Produces displays and is represented by Megatron in Israel.
• Lascar ElectronicscoreChannel Partner/ Reseller/ DistributorEstablished in 1977 to manufacture LCD panels and screens for measurements. Produces power supplies, displays and data loggers. Represented by Megatron in Israel.
• Belt-Way Scales Inc.coreChannel Partner/ Reseller/ DistributorLeading manufacturer of conveyor scale equipment, founded in 1992, specializing in conveyor scales and related solutions. Megatron represents the company and its products in Israel.
• Pulsar (UK)coreChannel Partner/ Reseller/ DistributorUK-based manufacturer of ultrasonic level and flow measurement instruments. Provides solutions for solid and liquid level measurement including BlackBox controllers, Ultra series, and dBi HART sensors.
• UWT (Germany)coreChannel Partner/ Reseller/ DistributorGerman manufacturer of level measurement equipment. Products include Nivobob continuous level measurement systems for bulk materials.
• AALBORGminorChannel Partner/ Reseller/ DistributorManufacturer of rotameters and flow meters for gases and liquids.
• KEMminorChannel Partner/ Reseller/ DistributorManufacturer of precision instrumentation for industrial applications.
• MonitranminorChannel Partner/ Reseller/ DistributorProvider of vibration sensors for predictive maintenance applications.
• EnotecminorChannel Partner/ Reseller/ DistributorManufacturer of oxygen and gas analyzers.
• SitronminorChannel Partner/ Reseller/ DistributorProvider of level and flow measurement solutions.
• LEEGminorChannel Partner/ Reseller/ DistributorPressure transmitter manufacturer.
• KueblerminorChannel Partner/ Reseller/ DistributorProvider of encoders and speed controllers.
• Orange ResearchminorChannel Partner/ Reseller/ DistributorProvider of differential pressure measurement equipment.
• CCSminorChannel Partner/ Reseller/ DistributorPressure switch manufacturer.
• PresysminorChannel Partner/ Reseller/ DistributorInstrumentation manufacturer for industrial applications.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• WIKA: German specialist in pressure and temperature measurement, plus level and force. Directly comparable to Megatron's pressure and temperature transmitter portfolio and a frequent competing brand in industrial tenders.
• KROHNE: German-headquartered specialist in process instrumentation — flow, level, pressure, temperature — with a focus on industrial measurement across chemicals, water, oil & gas. Closely overlaps Megatron's flow and level measurement portfolio and represents a leading global alternative for the same customers.
• SICK AG: German sensor and automation specialist serving factory, logistics, and process automation. Overlaps with Megatron's industrial-sensor focus across level, flow, and measurement categories.
• VEGA Grieshaber: German specialist in level and pressure measurement with strong ultrasonic and radar technologies. Competes head-on with the level-measurement category (ultrasonic, radar, capacitive) that Megatron carries via Pulsar and UWT.
• ifm Electronic: Industrial sensor and instrumentation manufacturer covering process sensors, position sensors, and condition monitoring — including vibration/predictive-maintenance products, which overlap with Megatron's Monitran-based offering.
• Bürkert: German-headquartered fluid control and process measurement specialist, with overlap in flow sensors, transmitters, and controllers — categories in which Megatron carries AALBORG, KEM, and other represented brands.

Broad incumbents

• Endress+Hauser: Global leader in industrial measurement and automation instrumentation across flow, level, pressure, temperature, and analytics. The dominant broad-line competitor in the same space where Megatron operates as a regional specialist distributor.
• Siemens Process Instrumentation: Broad industrial-automation incumbent with an extensive instrumentation portfolio (Sitrans, SITRANS P, etc.). Competes for the same industrial customers and increasingly sells directly into the Israeli market.
• ABB Measurement & Analytics: Process-automation major with a full measurement and analytics portfolio covering flow, pressure, temperature, and level. A broader-line alternative for the same industrial accounts Megatron serves.
• Yokogawa Electric: Japanese process-automation and measurement incumbent with a strong flow and pressure product line. Operates broadly in process industries where Megatron's hazardous-area ATEX/IECEx portfolio is also sold.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/megatronil
• Facebookfacebook.com/MegatronControls

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Megatron Electronics and Control