Electronic Assembly
DISPLAY VISIONS GmbH (formerly ELECTRONIC ASSEMBLY) is a German Mittelstand manufacturer founded in 1977 that designs and produces industrial LCD, OLED, and TFT display modules, intelligent HMI units, and compact PLCs with touch for industrial automation, medical, automotive, and environmental OEMs.
- Company typePrivate
- Founded1977
- HeadquartersGilching, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Electronic Assembly does
DISPLAY VISIONS GmbH (formerly ELECTRONIC ASSEMBLY), founded in 1977 and headquartered in Gilching near Munich, designs, develops, and manufactures industrial-grade display modules and human-machine interface (HMI) products. Its portfolio spans chip-on-glass (COG) character and graphic displays, OLED modules with operating ranges of -40°C to +80°C and >2000:1 contrast, IPS TFT color displays with >1000 cd/m² brightness, touch panels (PCAP and resistive), compact PLCs with integrated touch displays, functional modules (voltmeters, counters), USB/WLAN data loggers, and supporting accessories. The core technical differentiator is the proprietary integrated display controller with pre-loaded graphics functions, fonts, and animations, accessible via simple high-level command calls over standard industrial interfaces (SPI, I²C, RS-232, RS-485/422, USB, LAN, WiFi, Modbus TCP/RTU). This 'making things easy' architecture eliminates pixel-level programming and reduces customer time-to-market; a WYSIWYG tool (uniTFTDesigner) supports graphical development for the uniTFT series.
The company operates a hybrid go-to-market: direct sales through its own e-commerce shop (shop.lcd-module.de) and a multilingual website (German, English, French), combined with global distributor and USA representative channels. Revenue is generated primarily through hardware sales of display modules and starter kits (priced from approximately €26 to over €240 for evaluation/development kits, with production modules commanding higher prices), plus professional programming services for the eDIP and uniTFT series. Distribution follows B2B payment terms (30 days net) with credit verification for schools, government, and registered companies, and tiered cash-on-delivery terms for first-time buyers.
DISPLAY VISIONS serves five named vertical segments — industrial automation (primary), medical technology, automotive, environmental technology, and information technology — with named design-wins including Driesen + Kern (environmental data loggers) and IML Instrumenta Mechanik Labor (medical sonic tomograph). Production exceeds 40,000 modules annually at the Gilching facility, which houses an SMT assembly line and a cleanroom test laboratory established in 2013. The company is managed by founders/owner-management (Stefan Eber since 1998, Sven Jenschur, Carola Wittmann) under a Mittelstand philosophy and has guaranteed product availability of 10-15 years — substantially longer than typical industrial component lifecycles — creating switching-cost entrenchment for customers.
Electronic Assembly firmographics
Firmographics- Name
- Electronic Assembly
- Legal name
- DISPLAY VISIONS GmbH
- Website
- https://lcd-module.de
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DISPLAY VISIONS GmbH (formerly ELECTRONIC ASSEMBLY) is a German Mittelstand manufacturer founded in 1977 that designs and produces industrial LCD, OLED, and TFT display modules, intelligent HMI units, and compact PLCs with touch for industrial automation, medical, automotive, and environmental OEMs.
- Ownership category
- akta.pro rank
Electronic Assembly industry classification
Industry- Product category
- Industrial Display Modules
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- HDR & Mini-LED/OLED Monitors (HDACADAI)
- akta.pro secondary industry
- Automotive Instrument Clusters, Displays & HMI Electronics Manufacturing (IMACAJAG)
Keywords
Where Electronic Assembly is headquartered
LocationHeadquarters
- HQ city
- Gilching
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Electronic Assembly business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Display Hardware Sales: Primary revenue stream from selling LCD, OLED, TFT display modules, touch panels, HMI units, PLCs, data loggers, and related accessories. Products range from simple single-digit displays to complex multi-inch intelligent touch HMIs. Prices range from approximately €26 to €240+ for starter kits and evaluation boards, with full production modules commanding higher prices. Both one-time product sales and volume production contracts.
- Software and Programming Services: Professional project support from idea to series production including software customization and application implementation for eDIP and uniTFT series displays. This represents a professional services revenue stream alongside hardware sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Starter Kits and Evaluation Boards |
| Unit Pricing | Pay-as-you-go | Accessory Boards and Demoboards |
| Unit Pricing | Pay-as-you-go | Demo/Development Packs (uniTFT) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Electronic Assembly product offering
Product offeringCore offering
DISPLAY VISIONS (formerly ELECTRONIC ASSEMBLY) develops and manufactures industrial-grade LCD, OLED, and TFT display modules with integrated controllers, including HMI touch displays, programmable graphic displays, dotmatrix displays, compact PLCs, and data loggers. Products are designed for industrial, medical, automotive, and environmental technology applications and span from simple alphanumeric text displays to sophisticated multi-inch intelligent touch HMI units with Modbus, WiFi, and LAN connectivity. The company sells directly via its online shop and through a network of European distributors and USA representatives.
Product overview
DISPLAY VISIONS (formerly ELECTRONIC ASSEMBLY) offers a comprehensive portfolio of industrial display modules and HMI solutions. The product lineup includes: EA HMI and EA uniTFT as programmable touch display operator units; EA PLC as a compact controller with integrated touch display; EA eDIP/eDIPTFT serial graphic displays; EA OLED displays with superior contrast ratios; EA DOG Chip-on-Glass series for low-power applications; EA TFT IPS displays with high brightness; EA W-Series dotmatrix LCDs; EA DIP modules for PCB mounting; EA SER/PLUG serial displays; and EA KIT operator units. Supporting products include DVM/counter modules, WLAN/SYLOG data loggers, and the uniTFTDesigner software tool. The portfolio spans from simple 7-segment displays for measuring instruments to advanced color touch displays for medical laboratory and complex plant control applications. The company also provides programming services and comprehensive starter kits/demo boards for development support.
Differentiator
Problem solved
Functional benefit
Brands
- EA HMI: Modbus TCP/RTU displays with touch for PLC integration (RS-485, LAN, WiFi)
- EA uniTFT
- EA PLC
- EA eDIP/eDIPTFT
- EA OLED
- EA DOG
- EA TFT
- EA W-Serie
- EA DIP
- EA SER/PLUG
- EA KIT
- EA WLAN/SYLOG
- EA SYLOG
- Programmierservice
Products and services
- EA HMI (Modbus HMI) HMI touch displays (2.8\" to 10\") with Modbus TCP/RTU support for connecting to PLCs including Siemens, Beckhoff, Rockwell, and Arduino. Features RS-485, LAN, WiFi, USB, RS-232, SPI, and I2C interfaces for industrial automation integrators.
- EA uniTFT Multifunction TFT HMI operator units with programmable touch, input/output capabilities, and memory. Features IPS technology for bright, brilliant display quality. Sizes from 1.5\" to 10\" operating at 3.3V with USB, SPI, I2C, and RS-232 interfaces and object-based graphics.
- EA PLC (Compact PLC) Compact PLC with 2.8\" touch display for DIN rail mounting. Ideal for small settings in control cabinets and includes satellite displays for local status indication.
- EA eDIP / EA eDIPTFT Serial graphic displays with SPI, I2C, and RS-232 interfaces with optional touch panels. Available in color and monochrome versions with extensive built-in drawing functions and fonts that eliminate pixel-level programming.
- EA OLED Industrial OLED text and graphic displays with minimum 2000:1 contrast ratio due to true black background and active pixel technology. Operating temperature range of -40°C to +80°C suitable for extreme environments.
- EA DOG (Chip-on-Glass) Patent-protected Chip-on-Glass graphic and text display series designed for low-power handheld applications including sunlight readability. Simple connection to 3.3V systems via SPI interface.
- EA TFT TFT/IPS/LCD graphic displays with RGB interface, SPI, or LVDS options. Brilliant displays with over 1000 cd/m² brightness using latest IPS technology. Sizes from 1\" to 10\".
- EA W-Series (Dotmatrix) Classic dotmatrix LCD displays with HD44780 or compatible controller. Mounting holes and solder pad array. Available in blue-white or yellow-green colors for measuring instruments and industrial equipment.
- EA DIP DIP modules for PCB mounting with 8-bit data bus. Extremely compact design with no board overhang or mounting holes since they are soldered directly onto the PCB.
- EA SER / EA PLUG Serial LCD dotmatrix series with RS-232 interface available with driver and front frame or in snap-in housing. The PLUG series offers graphic displays in OLED technology.
- EA KIT Control and operator units with RS-232/RS-422 interfaces in compact design (2.4\" to 5.9\"). Available in several options for industrial operator interface applications. In continuous production since 1996.
- DVM / Counter Modules Fully autonomous functional modules including voltmeters, operating hour counters, and event counters for industrial measurement and monitoring applications.
- EA WLAN / EA SYLOG Data Loggers Data loggers for monitoring and recording ambient temperature, humidity, and dew point. Available in USB and WLAN variants for environmental monitoring applications.
- uniTFTDesigner (Software Tool) WYSIWYG programming tool for uniTFT HMI displays. Provides professional project support from idea to series production including software adaptation and application implementation for eDIP and uniTFT series.
- Starter Kits and Demo Boards Evaluation kits and demo boards for testing and initial commissioning of color TFT/IPS, OLED, and COG displays. Designed for use without programming knowledge, with prices ranging from approximately €26 to €241.
Quantifiable outcome
- Over 40,000 modules assembled and tested annually in-house
- +3 more outcomes
Companies that use Electronic Assembly
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Electronic Assembly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Electronic Assembly partnerships and signals
Strategic signalScale indicators5 records
Recent moves8 records
Expansion highlights5 records
Electronic Assembly competitors and assessment
Company assessmentDirect peers
- Anders Electronics: Anders Electronics is a UK-based specialist in embedded displays (LCD, TFT, OLED) and touch panels serving industrial, medical, and automotive OEMs, with a comparable B2B module-supply model.
- Orient Display: Orient Display (US-based) develops LCD, TFT, and OLED modules for industrial and embedded applications with parallel support for standard interfaces and custom designs, directly comparable to DISPLAY VISIONS' serial display offerings.
- Winstar Display: Winstar Display is one of the largest dedicated industrial LCD/OLED/TFT module manufacturers globally, offering character and graphic display modules with similar SPI/I2C/RS-232 interfaces and serving industrial, medical, and metering OEMs - direct competitor to DISPLAY VISIONS' core product lines.
- Crystalfontz America: Crystalfontz manufactures small-form-factor LCD and OLED modules with USB/serial interfaces and an e-commerce/distributor sales model closely paralleling DISPLAY VISIONS' shop.lcd-module.de.
- Raystar Optronics: Raystar Optronics specializes in small-to-medium OLED and TFT display modules for industrial, medical, and IoT applications, selling through distribution like DISPLAY VISIONS with similar product positioning.
- Newhaven Display: Newhaven Display International manufactures small-to-mid-size character LCD, graphic OLED, and TFT modules for industrial and embedded applications, with comparable serial-interface displays and a similar OEM/catalog GTM model.
- Midas Displays: Midas Displays (UK) offers character LCD, OLED, TFT, and touch panel modules for industrial and embedded use, with a comparable catalog of serial-interface displays serving similar OEM verticals.
Broad incumbents
- BOE Technology Group: BOE is one of the world's largest display panel manufacturers across LCD/OLED/Mini-LED; while not a direct competitor in small industrial modules, BOE sets the technology and pricing baseline that DISPLAY VISIONS competes against.
- Phoenix Contact: Phoenix Contact is a large industrial automation incumbent whose HMI/PLC offerings compete with DISPLAY VISIONS' PLC and Modbus HMI lines in factory-automation control cabinets.
- Siemens (SIMATIC HMI): Siemens SIMATIC HMI panels serve industrial-automation OEMs as a broad incumbent in the same factory-HMI market where DISPLAY VISIONS' Modbus HMI competes for Siemens-protocol integration opportunities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Electronic Assembly social profiles
Digital presenceElectronic Assembly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electronic Assembly leadership team
Management profileNumber of profiles
Profiles3 records
Electronic Assembly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electronic Assembly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electronic Assembly
What does Electronic Assembly do?
DISPLAY VISIONS (formerly ELECTRONIC ASSEMBLY) develops and manufactures industrial-grade LCD, OLED, and TFT display modules with integrated controllers, including HMI touch displays, programmable graphic displays, dotmatrix displays, compact PLCs, and data loggers. Products are designed for industrial, medical, automotive, and environmental technology applications and span from simple alphanumeric text displays to sophisticated multi-inch intelligent touch HMI units with Modbus, WiFi, and LAN connectivity. The company sells directly via its online shop and through a network of European distributors and USA representatives.
Is Electronic Assembly a public or private company?
Electronic Assembly is a private company. It is classified as family owned and is currently operating.
When was Electronic Assembly founded?
Electronic Assembly was founded in 1977. It employs 11 to 50 people.
Where is Electronic Assembly based?
Electronic Assembly is headquartered in Gilching, Germany, in the Europe region.
How does Electronic Assembly make money?
Two revenue lines are on record. Display Hardware Sales are the primary driver. The others are software and Programming Services.
Who are Electronic Assembly's main competitors?
Direct peers on record are Anders Electronics, Orient Display, Winstar Display, Crystalfontz America, Raystar Optronics, Newhaven Display and Midas Displays. Broad incumbents are BOE Technology Group, Phoenix Contact and Siemens (SIMATIC HMI).
Does Electronic Assembly have an API?
No public API is recorded for Electronic Assembly.
What industry is Electronic Assembly in?
Electronic Assembly's product category is Industrial Display Modules. Its primary akta.pro industry code is HDACADAI, HDR & Mini-LED/OLED Monitors, with a secondary code of IMACAJAG, Automotive Instrument Clusters, Displays & HMI Electronics Manufacturing. Its NAICS code is 334118 and its SIC code is 3670.