The Beauty Therapists Massage Institute

Name

The Beauty Therapists Massage Institute

Legal name

The Beauty Therapists Massage Institute

Website

https://thebeautytherapists.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Vocational Massage Therapy Education

NAICS

Other Personal Care Services (81219), Offices of Other Health Practitioners (6213)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro industry

PRIMARYHSALANAJ

Massage Therapy Schools & Certification Programs

Home & Personal Services/Personal Care & Beauty Services/Beauty Schools & Training (Cosmetology/Esthetics/Nails)

SECONDARYEDAOALAH

Massage Therapy & Bodywork

Education/Vocational, Technical & Trade Education/Beauty, Cosmetology & Personal Care Training

SECONDARYHSALAEAB

Deep Tissue Massage

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

SECONDARYHSALAEAO

Medical/Therapeutic Massage (Rehab/Pain Management)

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

Keywords

• Massage therapy training
• Continuing education workshops
• Beauty therapy licensure
• Spa therapy education
• Vocational massage program

Headquarters

HQ city

North Richland Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Professional Massage Therapy Training Programs: 500-hour massage therapy licensure program and certification workshops offered in-person. Revenue generated through tuition and course fees with flexible payment plan options.
2. Continuing Education (CE) Workshops: Specialty workshops (30-hour certifications and 6-hour CEU courses) for licensed massage therapists. Offered both in-person and online through Thinkific platform.
3. Distance Education / Online CEU: Self-paced online courses accessible 24/7 via Thinkific platform for health & hygiene, aromatherapy, and medical massage continuing education.
4. Intern Spa Services: Student-provided massage services ($55 for 55-min, $82.50 for 90-min) under licensed instructor supervision. Additional revenue from gift cards with buy-5-get-1-free and buy-10-get-2-free package deals.
5. Non-Credit Classes: Classes for non-professionals including couples massage, caregiver chair massage, and foot reflexology. Open enrollment without license requirement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Beauty Therapists Massage Institute is a state-licensed massage therapy school in the Dallas–Fort Worth area that delivers a 500-hour basic massage therapy licensure program, a series of single- and multi-day continuing education (CE) workshops for licensed therapists, online CEU distance-education classes, non-credit hobby classes for non-professionals, and discounted intern-supervised spa services performed by student trainees. The institute combines classroom and hands-on clinical training on-site with self-paced online coursework delivered through Thinkific, and operates an in-house intern spa where students fulfill practical hours while serving public clients.

Product overview

The Beauty Therapists Massage Institute is a state-licensed massage therapy school (MS#1043) offering a multi-product educational portfolio centered around its core 500-Hour Basic Massage Therapy Program for licensure. The institute complements its core program with certification workshops including Massage Cupping Certification, Hot Stone Massage, Aromatherapy Basics, Bamboo Massage, European Facial, Body Scrub & Body Wrap, Ear Candling, and Massage Therapy Instructor Certification (all 30 hours for specialty certifications, 6 hours for CE workshops). Distance Education/Online CEU Classes delivered via Thinkific provide flexible 24/7 online learning. Non-Credit Classes for Non-Professionals serve personal interest students. The Intern Spa sub-brand provides affordable hands-on services performed by supervised students. Products range from full professional licensure training to specialty CE workshops, online self-paced courses, personal enrichment classes, and student-run spa services.

Differentiator

Problem solved

Functional benefit

Products and services

• 500-Hour Basic Massage Therapy Program Texas-approved 500-hour foundational massage therapy licensure course covering Swedish, deep tissue, sports, prenatal, and other modalities, delivered via in-person classes plus online/distance education modules through Thinkific, including practical clinical hours and a free workshop preview for prospective students.
• Massage Cupping Certification Workshop 6-hour hands-on certification workshop teaching cupping therapy techniques for currently licensed massage therapists seeking CE credits.
• Hot Stone Massage Workshop 6-hour hands-on certification workshop on hot stone massage techniques, designed for licensed therapists earning continuing-education hours.
• Aromatherapy Basics Workshop 6-hour introductory certification workshop on the therapeutic use of essential oils for licensed massage therapists earning CE credits.
• Bamboo Massage Workshop 6-hour hands-on certification workshop on bamboo-tool massage techniques, intended for licensed massage therapists earning continuing-education hours.
• European Facial Workshop 6-hour certification workshop on European facial techniques, offered to licensed massage therapists and estheticians for CE credit.
• Body Scrub & Body Wrap Workshop 6-hour certification workshop covering body scrub and body wrap modalities, intended for licensed massage therapists earning continuing-education hours.
• Ear Candling Workshop 6-hour certification workshop on the ear candling modality, designed for licensed massage therapists seeking CE credits.
• Massage Therapy Instructor Certification (30-Hour Workshop) 30-hour hands-on certification course qualifying licensed massage therapists to become approved massage therapy instructors.
• Distance Education / Online CEU Classes Self-paced online continuing-education course library delivered through Thinkific, offering licensed massage therapists 24/7 access to CEU content on demand, typically structured as a recurring subscription.
• Non-Credit Classes for Non-Professionals Recreational hobby classes and introductory workshops (such as couples massage) open to the general public for personal enrichment rather than professional licensure.
• Intern Spa Services Discounted public spa and massage sessions performed by student interns under instructor supervision, where students complete required clinical practicum hours while the public receives reduced-price services.

Quantifiable outcome

• Graduates report landing jobs at luxury spas within weeks of graduating

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ThinkificcoreTechnology or IntegrationThinkific provides the online learning management platform for The Beauty Therapists Massage Institute's distance education and CE courses. Students access 24/7 self-paced courses including Health & Hygiene, aromatherapy, and medical massage through the Thinkific platform at thebeautytherapists.thinkific.com.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cortiva Institute: A national massage therapy and aesthetics school network operating in multiple U.S. states; offers licensure programs, CE workshops, and spa career pathways of comparable scope and tuition-driven model to TBTMI.
• National Holistic Institute: Multi-location California-based massage therapy school offering 500+ hour licensure programs and CE workshops, with curriculum including anatomy, kinesiology, and supervised clinic hours—directly comparable to TBTMI's structure and program content.
• Boulder College of Massage Therapy: Colorado-based state-licensed massage therapy school offering comprehensive licensure programs with supervised student clinics and specialty CE workshops; directly comparable licensing/curriculum footprint to TBTMI.
• Downeast School of Massage: Maine-based massage therapy school offering 600+ hour licensure programs with supervised clinical practice and CE workshops; directly comparable as a private, single-region vocational massage school with similar regulatory licensing model.
• Swedish Institute: NYC-based health-education college offering massage therapy licensure alongside other allied health programs; comparable as a state-approved massage school with strong employer-placement focus and complementary CE offerings.
• Healing Hands School of Holistic Health: California holistic health school offering massage therapy licensure and CE programs with hands-on clinical practice; comparable for combining vocational massage education with broader wellness curriculum and workshop-based CE tracks.

Broad incumbents

• Paul Mitchell Schools: Large network of cosmetology and esthetics schools across the U.S.; relevant comparable as a private vocational education operator in the personal-care space with state licensing and employer placement focus, though primarily focused on hair/esthetics rather than massage.
• Milan Institute: Multi-state vocational school operating in beauty, spa, and allied health including massage therapy programs; comparable business model (state-licensed vocational training, multi-stream tuition, employer placement) with broader category coverage than TBTMI.
• Bellus Academy: Multi-location beauty and wellness school offering esthetics, cosmetology, and massage therapy programs; comparable as a state-licensed vocational school serving spa and wellness employers with a CE/workshop ecosystem.
• Aveda Institute: National beauty/wellness education network owned by Estée Lauder covering cosmetology, esthetics, and spa therapy training; comparable in delivering vocational training tied to employer pipelines (luxury spas, resorts), though broader in scope than TBTMI's massage focus.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/beautetherapist
• Facebookfacebook.com/massage.institute
• LinkedInlinkedin.com/company/the-beauty-therapists-massage-institute

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Beauty Therapists Massage Institute