What Insight Human Services does

Insight Human Services is a North Carolina-based 501(c)(3) non-profit behavioral health organization headquartered in Winston-Salem that provides substance use disorder treatment, mental health services, and prevention programming across more than 50 counties. Founded in 1970 as the Council on Drug Abuse (CODA) and operating today as Insight Human Services, Inc., the organization runs a full ASAM Level 1–3.5 care continuum — including outpatient, intensive outpatient, ambulatory detox, medication-assisted treatment (Vivitrol, methadone, buprenorphine) under an accredited Opioid Treatment Program, a new adolescent residential program in Marion, and specialized women's programming through the WISH and Women's Recovery Center initiatives — supplemented by housing and recovery support (BATS), peer support specialists, on-site childcare, and transportation assistance.

The organization also operates a substantial justice-services portfolio built around Treatment Accountability for Safer Communities (TASC), Drug Education School (DES), Recidivism Reduction Services (RRS), and the District Attorney Treatment Alternative (DATA) program, which together serve court-referred adults and juveniles across the state's Regions 3 and 4. A separate community-based prevention unit delivers coalition development, youth education, and awareness campaigns across 18 counties. Its evidence-based modality stack is conventional for accredited behavioral health: motivational interviewing, cognitive behavioral therapy, trauma-informed care, relapse prevention therapy, and motivational enhancement therapy.

Commercially, Insight Human Services operates as a contracted public-sector provider rather than a fee-for-service enterprise. Revenue is assembled from a mix of state agency contracts (NC DHHS, NC Department of Public Safety, NC Department of Public Instruction), county government funding, United Way of Forsyth County grants, Medicaid and insurance reimbursement, Drug Education School enrollment fees ($150 per enrollment under N.C. General Statute 90-96), and a sliding-fee self-pay option. Customer acquisition is driven by walk-in intake, healthcare provider and court referrals, and a 20-plus-program-manager field network, with no traditional marketing, no disclosed parent company, and no equity funding.

Name

Insight Human Services

Legal name

Insight Human Services, Inc.

Website

https://insightnc.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Insight Human Services is a North Carolina non-profit behavioral health organization that provides substance use disorder treatment, mental health services, justice diversion programs, and community-based prevention across more than 50 counties from its Winston-Salem headquarters.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Health Services (8000), Services-Social Services (8300), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Behavioral Health & Substance Use Public Health Programs (BPAIAJAK)

Keywords

• Substance abuse treatment
• Behavioral health services
• Medication-assisted treatment
• Mental health counseling
• Justice intervention programs

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Grants and Contracts: Funding from North Carolina Department of Health and Human Services, NC Department of Public Instruction, NC Department of Public Safety, United Way of Forsyth County, and county governments across North Carolina.
2. Insurance and Medicaid Reimbursement: Accepts insurance for covered services and Medicaid through local management entities for behavioral health services.
3. Self-Pay and Sliding Scale: Offers sliding fee scale based on ability to pay. Services may be provided regardless of a person's ability to pay. State funding programs available for those without insurance.
4. Program Fees: Drug Education School (DES) charges $150.00 fee per enrollment pursuant to N.C. General Statute 90-96.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Insight Human Services is a non-profit behavioral health provider that delivers evidence-based substance use and mental health treatment, medication-assisted treatment, justice intervention programs, and community prevention services across 50+ North Carolina counties. Its core offerings span outpatient and residential treatment (ASAM Levels 1, 2.1, 2.5, 3.5), specialized programs for adolescents, women, and pregnant/parenting women, court-ordered assessments and education (TASC, DES, RRS, DATA), housing- and transportation-supported recovery (BATS), and community-based substance misuse prevention education.

Product overview

Insight Human Services is a non-profit behavioral health organization offering a comprehensive portfolio of substance abuse and mental health treatment services across 50+ counties in North Carolina. The organization operates core treatment programs (Drug and Alcohol Treatment, Mental Health & Psychiatric Programs, Outpatient Services) supplemented by specialized services (Begin Again Treatment Services/BATS for housing support, Adolescent Treatment Services, Women and Infant Service for Health/WISH, Women's Recovery Center). Justice intervention programs include TASC, DES, RRS, and DATA for individuals in the criminal justice system. Prevention Services round out the continuum of care with community-based programming across 18 counties.

Differentiator

Problem solved

Functional benefit

Brands

• BATS (Begin Again Treatment Services): Community-based service that includes treatment, transportation, and housing for individuals in recovery.
• WISH (Women and Infant Services for Health)
• Women's Recovery Center
• DES (Drug Education School)
• RRS (Recidivism Reduction Services)
• DATA (District Attorney Treatment Alternative)
• TASC (Treatment Accountability for Safer Communities)

Products and services

• Drug and Alcohol Treatment Evidence-based treatment for drug and alcohol misuse including medication-assisted treatment, residential and outpatient treatment, ambulatory detoxification, clinical assessments, and group, family, and individual counseling for adults and adolescents with substance use disorders.
• Mental Health & Psychiatric Programs Comprehensive mental health and psychiatric treatment addressing anxiety, depression, anger, grief, trauma, and co-occurring substance use disorders with personalized assessment and treatment planning.
• Outpatient Services Evidence-based outpatient treatment including medication-assisted treatment, intensive outpatient counseling (group, family, and individual), and psychiatric services at ASAM 1, 2.1, and 2.5 levels.
• Begin Again Treatment Services (BATS) Treatment with housing program providing transportation, temporary housing, food, and recovery support services with certified peer support specialists; typical enrollment is 90 days with aftercare planning.
• Adolescent Treatment Services

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• NC Dept of Health and Human ServicescoreOthersPrimary regulatory and funding partner providing state funding and oversight for behavioral health services in North Carolina. All programs funded and supported by this state agency.
• NC Department of Public InstructioncoreOthersState education agency providing funding and support for educational services and school-based prevention programming.
• NC Department of Public SafetycoreStrategic or Co-development PartnerPartner for justice services including TASC, RRS, and DATA programs. Provides funding and collaborative framework for serving justice-involved populations.
• NC Substance Use Disorder FederationminorOthersState federation supporting substance use disorder treatment providers through advocacy and resources.
• NC Center of Excellence for Integrated CareminorStrategic or Co-development PartnerCollaboration partner supporting integrated care approaches for behavioral and physical health services.
• United Way of Forsyth CountycoreOthersMajor funding partner providing financial support for community health and human services programs in Forsyth County.
• CADCAminorOthersCommunity Anti-Drug Coalitions of America - national organization supporting community-based prevention efforts.
• North Carolina CoalitionminorOthersState coalition initiative supporting prevention and treatment efforts across North Carolina.
• County Governments (North Carolina)coreOthersMultiple county governments provide funding and support for local prevention and treatment services across the 50+ counties served.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Monarch NC: NC-based non-profit offering behavioral health, mental health, and substance-use services statewide with residential and outpatient programs — same mission, similar scope and regional orientation as Insight.
• RHA Health Services: Non-profit behavioral health and IDD services provider operating across NC and the Southeast, delivering outpatient mental health, SUD treatment, and supported housing — directly comparable service mix and geography to Insight.
• Daymark Recovery Services: North Carolina-based non-profit providing outpatient and intensive outpatient behavioral health and substance-use treatment across many NC counties with CARF accreditation — the closest like-for-like peer to Insight within NC.
• Coastal Horizons Center: North Carolina non-profit providing outpatient and residential substance-use treatment, MAT, and justice-involved services — directly overlaps Insight's SUD, MAT, and TASC-style programming.
• Easterseals PORTHealth: NC-based non-profit delivering behavioral health, substance-use, and IDD services across multiple counties, combining clinical treatment with prevention and community programs — a strong functional peer.

Broad incumbents

• BAART Programs (BayMark Health Services): National network of OTPs and MAT clinics providing methadone and buprenorphine services; directly competes with Insight's OTP credentials and office-based opioid treatment programs.
• Hazelden Betty Ford Foundation: Large national non-profit SUD treatment operator with residential, outpatient, and recovery housing; comparable continuum of care but operates at much larger scale and broader geography.
• CleanSlate Centers: National for-profit chain of office-based medication-assisted treatment (buprenorphine, naltrexone) centers; competes with Insight's outpatient MAT services in markets where both operate.
• Volunteers of America (National): National non-profit providing behavioral health, SUD treatment, recovery housing and reentry services across many states; similar wraparound-service orientation and justice partnership model as Insight.

Others

• Sandhills Center (LME/MCO): NC Local Management Entity/Managed Care Organization that contracts with providers like Insight to deliver publicly funded behavioral health and SUD services — a payer/buyer rather than direct competitor, but a key counterpart in the same NC funding ecosystem.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insight Human Services