Bodhi School of Yoga

What Bodhi School of Yoga does

Bodhi School of Yoga is a Hyderabad-headquartered yoga education company founded in 2014 by Ashok Vankineni (Acharya Ashok). It operates four studio centers in Hyderabad with an additional presence in Bengaluru, alongside an online channel that reaches students globally. The company's offering is anchored in Yoga Alliance-accredited teacher training programs (RYT 200 and RYT 300) and has been extended into specialized certifications such as Face Yoga, MAT Pilates, and Pre-Natal Yoga, as well as M.Sc and Ph.D degree pathways delivered through a partnership with Jyotish Yoga Sastra University in Florida.

The business runs on a hybrid revenue model. One-time certification and degree courses are priced between roughly ₹24,999 and ₹90,000 (with international degree fees of $1,997 for M.Sc and $2,499 for Ph.D), while ongoing practitioner membership classes are sold on a subscription basis at ₹1,000–₹3,000 per month. Instruction is delivered by a faculty of more than 40 trainers across the physical studios and the online platform. The company also offers targeted wellness workshops as a complementary revenue stream.

The company positions itself within India's formal yoga-governance ecosystem, holding recognitions from the Ministry of Ayush, the Yoga Certification Board, AIVETC, and PQMS in addition to its Yoga Alliance USA credentials. It has publicly stated a vision of certifying 100,000 women trainers by 2030, signaling a strategic focus on scale and gender-targeted trainer production. The business is bootstrapped with no external funding disclosed.

Name

Bodhi School of Yoga

Legal name

Bodhi School of Yoga

Website

https://bodhischoolofyoga.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Bodhi School of Yoga is a Hyderabad-based yoga education company offering Yoga Alliance-accredited teacher training (RYT 200/300), specialized certifications, and academic degree pathways through four studios and an online channel serving global students.

Ownership category

akta.pro rank

Product category

Yoga Education and Teacher Training

NAICS

Sports and Recreation Instruction (61162), Exam Preparation and Tutoring (611691), Educational Services (61), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Kids & Family Yoga (HSADACAK), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga teacher training
• Yoga certification programs
• Yoga studio classes
• Wellness education
• Online yoga instruction

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Yoga Teacher Training Courses: One-time fee certification courses for yoga teacher training (200-hour, 300-hour), specialized certifications (Face Yoga, Pre-Natal, Children's/Bala, Aerial, Mudgar, Weight Loss Coach, MAT Pilates). Revenue is one-time upfront payment per course enrollment.
2. Regular Yoga Classes Membership: Monthly and annual subscription memberships for ongoing yoga practice classes (daily online and studio classes). Membership tiers with monthly, quarterly, and yearly billing options offering unlimited class access.
3. Academic Degree Programs: M.Sc in Yoga Science (4 semesters) and Ph.D in Yoga Science programs delivered in partnership with Jyotish Yoga Sastra University, Florida. Billed per academic term.
4. Wellness Workshops: Short-format workshop programs on stress management, women's hormonal health, back pain, and weight loss offered as periodic paid programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bodhi School of Yoga is a Yoga Alliance accredited yoga education institution that sells yoga teacher training courses (200-hour and 300-hour RYT certifications), specialized instructor certifications (Face Yoga, MAT Pilates, Pre-Natal, Children's/Bala, Aerial, Mudgar, Weight Loss Coach), daily yoga classes (online and in-studio), advanced yoga and mat-Pilates classes, and postgraduate academic degrees (M.Sc and Ph.D in Yoga Science) in partnership with Jyotish Yoga Sastra University, Florida. The school also offers short wellness workshops covering stress, women's hormonal health, back pain, and weight loss. All programs are delivered both online (live classes with replays) and in-person across four studio centers in Hyderabad, India.

Product overview

Bodhi School of Yoga offers a comprehensive yoga and wellness education platform with two delivery modes (online and studio). The core offering consists of Yoga Alliance certified teacher training programs at multiple levels (RYT 200 and RYT 300) available both online and in-studio, plus specialized certifications including Face Yoga, MAT Pilates, Weight Loss Coaching, Pre-Natal, Children's (Bala) Yoga, Aerial Yoga, and Mudgar training. The platform provides regular yoga classes (daily online and studio formats) and advanced yoga combined with mat-Pilates sessions. For advanced academic credentials, Bodhi offers M.Sc and Ph.D programs in Yoga Science through partnership with Jyotish Yoga Sastra University, Florida. Additional offerings include short-format wellness workshops covering stress management, hormonal health, back pain, and weight loss. The portfolio is unified through Yoga Alliance accreditation and a shared focus on the eight-limbed path of Hatha-Raja Yoga, primarily targeting women learners.

Differentiator

Problem solved

Functional benefit

Products and services

• 200-Hour Yoga Teacher Training Course (Online) Online Yoga Alliance RYT 200 certification program - 8-week immersive journey blending tradition and modern teaching with Hatha-Raja Yoga, covering 100+ asanas, pranayama, mudras, anatomy, and teaching methodology. Targets aspiring yoga teachers worldwide.
• 200-Hour Yoga Teacher Training Course (Studio) In-studio RYT 200 certification - 8 weeks of daily practice (9:30 am – 1:30 pm) combining Hatha, Ashtanga, anatomy, methodology, and Aerial & Acro yoga at Bodhi's Hyderabad centers. Targets local aspiring yoga teachers seeking immersive in-person training.
• 300-Hour Yoga Teacher Training Course (Online) Online advanced RYT 300 certification - 12-week program deepening comprehension of advanced yoga techniques, four streams of Yoga (Raja, Karma, Bhakti, Jnana), sequencing, alignment, and biomechanics. Targets yoga teachers seeking RYT 500 eligibility.
• 300-Hour Yoga Teacher Training Course (Studio) In-studio advanced RYT 300 certification - 12 weeks (90 days) of immersive 5-hour daily practice covering 70+ advanced asanas, four streams of yoga, Vedas, and Upanishads. Targets serious yoga practitioners seeking RYT 500 eligibility through in-person training.
• Face Yoga Teacher Training Course

Quantifiable outcome

• 100,000 internationally certified women yoga trainers vision by 2030
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Yoga Alliance, USAcoreOthersYoga Alliance is the primary accreditation body for yoga schools internationally. Bodhi School of Yoga holds Registered Yoga School (RYS) status with RYS-200 and RYS-300 certifications, allowing them to issue Yoga Alliance recognized credentials (RYT-200, RYT-300) to graduates. This accreditation is fundamental to their value proposition for aspiring yoga teachers seeking international career opportunities.
• Jyotish Yoga Sastra University, FloridacoreStrategic or Co-development PartnerAcademic degree partner for the M.Sc in Yoga Science (4 semesters) and Ph.D in Yoga Science (research phase) programs. The university awards the degrees while Bodhi delivers the curriculum. This partnership enables international academic recognition for yoga education beyond traditional yoga teacher certifications.
• Ministry of Ayush, Government of IndiacoreOthersGovernment ministry responsible for yoga and traditional medicine in India. Bodhi's accreditation with Ministry of Ayush provides government recognition within India and reinforces authenticity of their yoga education programs.
• Yoga Certification BoardminorOthersNational certification board for yoga teachers in India. Bodhi's alignment with Yoga Certification Board standards provides additional domestic credibility alongside international Yoga Alliance accreditation.
• AIVETC (Association of Indian Vocational and Emerging Technology Colleges)minorOthersIndustry association for vocational and emerging technology education. AIVETC accreditation provides additional institutional credibility for Bodhi's training programs.
• Professional Quality Management Services (PQMS)minorOthersQuality management certification body. PQMS accreditation provides additional quality assurance credentials for Bodhi's programs and operations.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Alo Moves: Premium online yoga and fitness video subscription platform offering classes and instructor-led programs globally. Comparable as a digital-first yoga education competitor for daily class subscribers; lacks certification depth but excels at content production and brand marketing.
• Glo (Yoga, Pilates, Meditation): Online subscription platform offering thousands of yoga, Pilates, and meditation classes from world-renowned teachers. Comparable as a digital subscription alternative for daily practitioners; competes on breadth of instructor roster and production quality rather than certification authority.

Broad incumbents

• Cult.fit (Cure.fit): India's largest fitness and wellness platform offering group yoga classes (online and at studios), personal training, and therapy across multiple cities. Comparable because it competes for Bodhi's daily-class subscribers with a tech-enabled, low-cost subscription model and has national studio reach Bodhi lacks.
• Art of Living (Sri Sri Yoga): Major Indian yoga and meditation institution with international reach offering teacher training programs and daily yoga classes. Comparable because both target aspiring yoga teachers and practitioners in India with multi-level certification paths; Art of Living has substantially larger brand and global footprint.
• Isha Foundation (Isha Yoga): Large established Indian yoga organization offering teacher training, daily classes, and specialized programs globally. Comparable because it is a Yoga Alliance-recognized Indian school offering Hatha-based TTCs with both online and in-person delivery; larger scale and broader brand recognition create the dominant incumbent Bodhi competes against for aspiring teachers.
• Sivananda Yoga Vedanta Centre: International yoga institution with multiple ashrams offering classical Hatha yoga teacher training (TTC 200/500) and daily classes. Comparable as a direct competitor for classical-lineage RYT 200/300 certification seekers, with strong brand among international yoga aspirants.

Regional players

• Morarji Desai National Institute of Yoga (MDNIY): Government of India institute under Ministry of Ayush offering diploma and certificate yoga programs at subsidized prices. Comparable because both operate within the Ayush/yoga education ecosystem in India; MDNIY competes on price and government brand, particularly for the Indian practitioner segment.

Direct peers

• Sri Sri Yoga (Art of Living TTT): Specific Art of Living teacher training vertical offering certified YTT programs across India and internationally. Comparable in target audience (aspiring Indian yoga teachers) and certification structure; Sri Sri Yoga holds comparable multi-accreditation positioning but with stronger brand recognition.
• Purple Valley Yoga (Rishikesh): Boutique Yoga Alliance-registered school in Rishikesh offering 200/300-hour YTT with a focus on classical Hatha and Ashtanga. Directly comparable in target student (international TTC aspirants), lineage authenticity, and program structure; smaller scale than Bodhi but stronger international brand.
• Rishikesh Yogpeeth: Yoga Alliance-registered school based in Rishikesh, India offering 200-hour and 300-hour YTT plus specialty certifications. Directly comparable as a Yoga Alliance RYS-200/300 Indian school with similar pricing (USD-denominated) and a curriculum grounded in classical Hatha; competes head-to-head for international online TTC students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bodhischoolofyoga
• Instagraminstagram.com/bodhischoolofyoga
• Facebookfacebook.com/BodhiSchoolofYogaHyd
• LinkedInlinkedin.com/company/bodhi-school-of-yoga

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bodhi School of Yoga