SHIFTit Health

What SHIFTit Health does

SHIFTit Health is a US-based healthcare workforce technology company founded in 2023 and headquartered in Pleasanton, California. The company operates an AI-powered platform that connects healthcare facilities with qualified medical professionals (branded 'SHIFTerz') for shift-based work, positioning itself explicitly as a workforce technology platform rather than a traditional staffing agency. Its product surface includes a web-based ProConnect portal for facilities, native iOS and Android mobile applications, and a dedicated Clinical Rotations module for medical and dental schools.

The platform's core technology centers on an AI real-time matching engine that cross-references professional credentials, licensure, location, and rates against facility requirements, combined with a centralized Credentialing Vault for licenses, certifications, background checks, and drug screenings, and built-in compliance and education tracking with expiration alerts. SHIFTit charges facilities a flat, transparent 9% platform fee on top of facility-set rates per shift filled, with zero transfer or buyout fees when facilities hire SHIFTerz permanently — directly contrasting with traditional agency markups of 40-100% on hourly rates and $5,000-$15,000+ conversion fees. The go-to-market combines enterprise field sales (Calendly-scheduled demos) with self-serve registration, supported by association partnerships (notably CAHF Preferred Provider status), conference presence (CAHSAH, MoneyShow 2024), content marketing, and social media.

The company targets eight healthcare verticals including acute care hospitals, skilled nursing facilities, home health and hospice, assisted living, private duty in-home care, rural health clinics, behavioral health and crisis care, and dental offices. Disclosed customers are concentrated among small-to-mid-sized California facilities (Memorial Hospital of Gardena, Coast Plaza Hospital, Los Angeles Community Hospital, Antelope Valley Medical Center, Central Medical Center, Pacific Healthcare Group, Metro Dental Associates). The firm is privately held with 1-10 employees, no disclosed funding rounds, and no disclosed revenue; the founder and CTO is Rick Duggan.

Name

SHIFTit Health

Legal name

SHIFTit Health

Website

https://shiftithealth.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

SHIFTit Health is a healthcare workforce technology platform, founded in 2023 and based in Pleasanton, California, that uses AI matching to connect healthcare facilities across eight care verticals with medical professionals for shift work at a flat 9% platform fee.

Ownership category

akta.pro rank

Product category

Healthcare Workforce Technology Platform

NAICS

Temporary Help Services (561320)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

Keywords

• Healthcare workforce platform
• Medical staffing software
• Shift matching technology
• Healthcare credentialing platform
• Clinical workforce management

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Fee on Shift Transactions: SHIFTit charges a flat 9% platform fee on top of rates set by facilities for each shift filled. Facilities set their own rates; SHIFTit adds its transparent platform fee on top. No markups, no hidden fees, no negotiation required. The fee is applied per transaction (per shift), making it a usage-based transaction fee model. Zero transfer or buyout fees when facilities want to hire SHIFTerz permanently.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SHIFTit Health is an AI-powered workforce technology platform that connects healthcare facilities (hospitals, skilled nursing, assisted living, home health, dental clinics, rural health clinics, behavioral health) with qualified medical professionals called SHIFTerz for shift-based work. The platform automates credentialing, compliance and education tracking, real-time shift matching, and payment processing, replacing traditional staffing agencies with a transparent flat 9% platform fee and zero transfer/buyout fees. It enables facilities to hire and rehire high-performing SHIFTerz directly, building a reusable workforce rather than relying on one-time agency placements.

Product overview

SHIFTit Health is a workforce technology platform that operates as a unified system with the core SHIFTit Health Platform at its center, complemented by the ProConnect web portal for facilities, a mobile application for healthcare professionals, and a dedicated Clinical Rotations module for educational institutions. The platform's core value proposition is enabling direct connections between healthcare facilities and qualified professionals (called SHIFTerz) with built-in compliance tracking, credentialing verification, and transparent pricing (9% platform fee with zero transfer fees). Key modules include a Credentialing Vault for centralized license/certification management, workforce visibility and performance insights, and a Clinical Rotations platform that creates an employment pipeline linking students to facilities.

Differentiator

Problem solved

Functional benefit

Brands

• ProConnect: Portal for facilities to post shifts and manage workforce - available at proconnectv2.shiftithealth.com
• SHIFTit Clinical Rotations

Products and services

• SHIFTit Health Platform The core SHIFTit Health Platform is a workforce technology platform that enables healthcare providers to source, manage, and hire qualified healthcare professionals (SHIFTerz) directly, with built-in compliance and education tracking, zero transfer fees, and a transparent 9% platform fee.
• SHIFTit Mobile App Native iOS and Android mobile applications for healthcare facilities and SHIFTerz professionals that enable shift posting, shift acceptance, credential management, and real-time payment processing from a mobile device.
• ProConnect Portal The facility-facing web portal where healthcare organizations register, post shifts, define roles, rates, and requirements, review SHIFTerz profiles, manage credentials, and rehire high-performing professionals.
• SHIFTit Clinical Rotations AI-powered platform for managing clinical rotations that facilitates real-time scheduling, placement site access, and comprehensive management tools for students, schools, and clinical sites, creating an employment pipeline for future hiring.

Quantifiable outcome

• Reduce agency spend significantly by replacing high agency markups (40-100%) with a flat 9% platform fee
• +5 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor.

• CAHF - California Association of Health FacilitiesminorGTM or Marketing PartnerCAHF is listed as a trusted partner on SHIFTit's website. CAHF is a professional association representing skilled nursing facilities in California. SHIFTit is listed as a CAHF Preferred Provider, suggesting a marketing and referral relationship that gives SHIFTit visibility among CAHF member facilities.
• Memorial Hospital of GardenaminorOthersListed as a trusted partner/customer on SHIFTit's homepage with a logo. Memorial Hospital of Gardena is an acute care hospital using the SHIFTit platform for workforce management.
• Coast Plaza HospitalminorOthersListed as a trusted partner/customer on SHIFTit's homepage with a logo. Coast Plaza Hospital is an acute care hospital using the SHIFTit platform.
• Los Angeles Community HospitalminorOthersListed as a trusted partner/customer on SHIFTit's homepage with a logo. Los Angeles Community Hospital is an acute care hospital using the SHIFTit platform.
• Antelope Valley Medical CenterminorOthersListed as a trusted partner/customer on SHIFTit's homepage with a logo. Antelope Valley Medical Center is an acute care hospital using the SHIFTit platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trusted Health: Healthcare staffing platform for nurses with credentialing, compliance, and direct-to-facility placement. Comparable marketplace model serving hospitals and post-acute providers.
• CareRev: On-demand healthcare staffing platform enabling hospitals and health systems to post shifts filled by local vetted clinicians. Closely comparable product, pricing model, and acute-care focus.
• Clipboard Health: Marketplace connecting healthcare facilities (especially SNFs and post-acute) with licensed professionals for shift work. Comparable two-sided marketplace and SNF customer focus.
• IntelyCare: AI-powered workforce marketplace for nursing professionals across post-acute and acute care settings. Closely comparable in AI matching, nursing focus, and facility self-serve model.
• Nomad Health: Online marketplace connecting healthcare clinicians (nurses, allied health, physicians) with facilities for travel and per-diem shifts. Direct peer in marketplace approach and clinician self-serve onboarding.
• ShiftMed: On-demand healthcare staffing marketplace connecting hospitals, SNFs, and assisted living facilities with credentialed clinicians. Direct peer in product category, target customer, and gig/marketplace business model.
• SnapNurse: Digital healthcare staffing marketplace focused on rapid credentialed clinician placement for hospitals and health systems. Comparable marketplace and clinician-led on-demand model.
• Vivian Health: Healthcare career and staffing marketplace primarily serving nurses with shift and travel opportunities. Direct competitor for SHIFTerz supply and facility demand.

Broad incumbents

• AMN Healthcare: Public, large-scale healthcare staffing and workforce solutions company spanning travel nursing, per-diem, locum tenens, and leadership placement. Represents the legacy agency model SHIFTit targets.
• Aya Healthcare: Largest US healthcare staffing agency offering travel, per-diem, and permanent placement across nursing, allied, and physician roles. Broad incumbent SHIFTit is positioning to displace.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/shiftithealth
• Facebookfacebook.com/shiftithealth
• Instagraminstagram.com/shiftithealth
• TikToktiktok.com/@shiftit.health
• LinkedInlinkedin.com/company/shiftit-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHIFTit Health