The Women's Center

What The Women's Center does

The Women's Center is a privately-held OB/GYN medical practice headquartered in Altamonte Springs, Florida, founded in 2001 by Dr. Douglas Gearity. The practice operates 9 office locations (some sources cite 12+) throughout Central Florida — including Orlando, Altamonte Springs, Oviedo, Winter Park, St. Cloud, Lake Nona, and Celebration — and employs approximately 501-1,000 staff including roughly 10 OB-GYN physicians and 6 nurse practitioners and physician assistants with sub-specialties in urogynecology, minimally invasive surgery, da Vinci robotic surgery, midwifery, and medical aesthetics.

The practice provides comprehensive women's health services spanning obstetrics (prenatal care, pregnancy management, postpartum care), gynecology (annual exams, Pap tests, STI screening, treatment of reproductive conditions including PCOS, endometriosis, fibroids, and cysts), cancer screening (3D mammography via Digital Breast Tomosynthesis, breast cancer screening, cervical cancer screening), contraception (IUD insertion/removal, hormonal methods, sterilization), specialty treatments (MonaLisa Touch laser therapy for vaginal health, incontinence treatment, hormone replacement therapy, menstrual bleeding management), and in-office surgical procedures (hysteroscopy, endometrial ablation, hysterectomy, cystectomy, oophorectomy). The practice is supported by standard third-party healthcare technology infrastructure including Athenahealth (EHR and patient portal), Klara (online scheduling), and Tebra (website platform).

The Women's Center generates revenue through fee-for-service healthcare billed to patient health insurance plans — including Aetna, Blue Cross, Cigna, Humana, and United Healthcare — across office visits, diagnostic imaging, in-office procedures, and specialty treatments. The go-to-market motion is direct-to-consumer: patients self-schedule online or call locations directly. The practice's primary customer segment is women in Central Florida across all life stages, from adolescent gynecology through pregnancy care and menopause management. Marketing relies on the practice's 23-year community reputation, local SEO, an educational blog, and digital booking convenience.

Name

The Women's Center

Legal name

The Women's Center

Website

https://wcorlando.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Women's Center is a privately-held, multi-location OB/GYN practice founded in 2001, operating 9-12 offices across Central Florida and serving women of all ages with obstetrics, gynecology, 3D mammography, in-office surgery, and specialty treatments under insurance-based billing.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Obstetrics gynecology
• Women's health services
• Mammography screening
• Prenatal care
• Reproductive health

Headquarters

HQ city

Altamonte Springs

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Patient Services Revenue: The Women's Center generates revenue through fee-for-service healthcare consultations, procedures, and treatments covered by patient insurance plans. Services include obstetrics (prenatal care, delivery), gynecology exams, mammography, cancer screenings, birth control, hormone replacement therapy, and various in-office procedures. The practice accepts major insurance providers including Aetna, Blue Cross, Cigna, Humana, United Healthcare, and others.
2. Medical Procedures and Treatments: Revenue from in-office surgical procedures including hysteroscopy, endometrial ablation, MonaLisa Touch treatments, IUD insertion, ovarian cystectomy, oophorectomy, and hysterectomy services. These represent higher-margin service lines within the practice.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Women's Center is a private OB/GYN medical practice delivering comprehensive women's health services across nine Central Florida locations. Core offerings span obstetrics (prenatal care through postpartum), gynecology (annual exams, Pap tests, STI screening), mammography including 3D digital breast tomosynthesis, cancer screening, birth control and IUD services, hormone replacement therapy, MonaLisa Touch laser treatment, and minimally invasive in-office surgical procedures such as hysterectomy and cystectomy.

Product overview

The Women's Center is a comprehensive OB/GYN medical practice offering a unified portfolio of women's health services across nine locations in Central Florida. The core offerings include obstetrics (prenatal care, pregnancy management, postpartum care), gynecology (annual exams, Pap tests, STI screening), and cancer screening services (mammography including 3D, breast cancer screening, cervical cancer screening). The practice also provides specialty services including infertility treatment, menstrual bleeding management, incontinence treatment, and MonaLisa Touch laser therapy for vaginal health. Surgical offerings include various hysterectomy procedures (supracervical, total, radical) and ovarian cyst treatment. Contraception services encompass birth control counseling and IUD insertion/removal. All services are supported by advanced diagnostic technology including 3D mammography, ultrasound, and in-office procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• Mammogram (including 3D Mammography) X-ray screening of breast tissue for early detection of breast cancer, available as both screening and diagnostic mammograms, including 3D mammography (Digital Breast Tomosynthesis) that captures multiple images from different angles to create detailed three-dimensional views of breast tissue for improved cancer detection. Targeted at women seeking preventive breast cancer screening.
• Gynecology Specialist Services Annual gynecological exams, Pap tests, STI testing, and treatment for reproductive health conditions including irregular cycles, menopause symptoms, PCOS, endometriosis, fibroids, and cysts. Targeted at women across all life stages seeking preventive and diagnostic gynecologic care.
• Breast Cancer Screening Comprehensive breast cancer screening services including clinical breast exams, mammograms, ultrasound, MRI, and biopsy for early detection and diagnosis. Targeted at women requiring breast cancer screening, diagnosis, or follow-up.
• Pregnancy Care Full-spectrum prenatal care from preconception through postpartum, including routine check-ups, ultrasounds, high-risk pregnancy management, and labor and delivery support. Complimentary sonograms are included with pregnancy care. Targeted at expectant mothers from preconception planning through the postpartum period.
• Cervical Cancer Screening Cervical cancer prevention through Pap tests, HPV testing, colposcopy, and biopsy for early detection of precancerous and cancerous cells. Targeted at women requiring routine or diagnostic cervical cancer screening.
• Hysterectomy Surgical removal of the uterus, available as supracervical, total, or radical hysterectomy, with options for laparoscopic and minimally invasive approaches. Targeted at women requiring surgical treatment for gynecologic conditions such as fibroids, endometriosis, cancer, or chronic pelvic pain.
• IUD (Intrauterine Device) Long-acting reversible contraception including hormonal IUDs (3–8 years) and copper IUDs (up to 10–12 years), also available for emergency contraception. Targeted at women seeking long-term or emergency contraception.
• Birth Control Comprehensive birth control counseling and options including barrier methods, hormonal methods (pills, patches, implants, Depo-Provera), IUDs, and sterilization. Targeted at women seeking contraception and family planning guidance.
• Incontinence Treatment Diagnosis and treatment for urinary incontinence including stress incontinence and urge incontinence, with options ranging from lifestyle changes and pelvic floor exercises to medications and surgery. Targeted at women experiencing urinary incontinence symptoms.
• Ovarian Cysts Treatment Evaluation and treatment of ovarian cysts including monitoring, hormonal contraceptives, and surgical options such as cystectomy or oophorectomy. Targeted at women diagnosed with or being evaluated for ovarian cysts.
• Menstrual Bleeding Treatment Diagnosis and treatment for heavy menstrual bleeding caused by fibroids, polyps, PCOS, thyroid disorders, or other conditions, including medications and endometrial ablation. Targeted at women experiencing abnormal or heavy menstrual bleeding.
• MonaLisa Touch Laser Treatment Non-invasive laser treatment for vaginal health addressing dryness, itching, burning, painful intercourse, and mild urinary incontinence through collagen and elastin stimulation in vaginal tissue using laser energy. Targeted at women experiencing menopausal or postpartum vaginal symptoms.

Quantifiable outcome

• Same-visit convenience: Mammogram and annual exam can be completed in a single visit
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Privia Health: Physician practice platform providing technology, practice management, and value-based care enablement to multi-specialty groups. Relevant as an enabling platform / strategic option for a large private OB/GYN practice considering technology and risk-bearing arrangements.

Direct peers

• Together Women's Health: Private-equity-backed OB/GYN and women's health specialty platform that acquires and operates multi-physician OB/GYN practices. Highly comparable platform model to The Women's Center's multi-site specialty practice structure.
• Florida Woman Care: Large Florida-focused OB/GYN practice group operating across multiple locations in the state. Directly comparable geography and specialty footprint, competing for similar patient populations in Central and South Florida.
• Unified Women's Healthcare: PE-backed multi-site OB/GYN practice management platform operating across multiple states. Directly comparable as a scaled OB/GYN group practice model with a similar multi-location, multi-provider footprint and women's health service mix.
• OB-GYN Associates of Florida: Multi-physician OB/GYN group operating across multiple Florida sites offering obstetrics, gynecology, ultrasound, and in-office procedures. Comparable regional specialty practice with similar patient mix and payer mix.
• Women's Health Connecticut: Large Connecticut-based multi-location OB/GYN and women's health practice with similar portfolio breadth (obstetrics, gynecology, mammography, in-office procedures). Directly comparable as a regional multi-site women's specialty group.

Emerging players

• Tia: Women's primary and specialty care clinic operator offering gynecology, wellness, and mental health services with a modern DTC model. Comparable as a women's health clinic operator targeting a similar patient demographic, though currently focused in different geographies.

Broad incumbents

• Solis Mammography: Largest independent provider of mammography and breast health services in the U.S., including 3D tomosynthesis. Overlaps with The Women's Center's mammography service line as a specialist breast imaging incumbent expanding across regional markets.
• AdventHealth for Women: Hospital-affiliated women's health service line within a major non-profit health system operating throughout Central Florida. Comparable as an incumbent provider of comprehensive OB/GYN, mammography, and women's surgical services in the same Orlando metro.
• Winnie Palmer Hospital for Women & Babies: Specialty women's and maternity hospital within the Orlando Health system. Overlaps with The Women's Center's obstetrics, gynecology, and prenatal services in the same regional market as a major system-affiliated competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Women's Center