RE/MAX Preferred
RE/MAX Preferred is a privately held, 26-agent residential and commercial real estate brokerage franchise based in Prior Lake, Minnesota, serving 28+ Twin Cities metro communities under commission-based transaction economics and the RE/MAX brand.
- Company typePrivate
- Founded2014
- HeadquartersPrior Lake, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RE/MAX Preferred does
RE/MAX Preferred is a privately held real estate brokerage franchise established in 2014 and headquartered at 16180 Hastings Ave SE Ste 100 in Prior Lake, Minnesota. The firm operates under the RE/MAX brand and serves the Minnesota Twin Cities metro, covering 28+ communities including Prior Lake, Wayzata, Lakeville, Edina, Shakopee, Savage, Minneapolis, and Saint Paul. Its core business is residential and commercial property transactions, with specialized handling of short sales and foreclosures. The agent roster of 26 licensed real estate professionals holds industry designations including CRS, GRI, SFR, SRES, CCIM, and CLHMS, and the firm emphasizes a culture-focused, client-service orientation.
The company's technology stack is built on the BoldTrail real estate platform, which powers its consumer-facing property search portal at mntopagents.com. The portal exposes a traditional filtered search alongside a "Search with AI" beta experience. A separate home valuation tool aggregates public records data from ATTOM and Zillow to produce automated price estimates for prospective sellers. Listings are distributed through the NorthstarMLS Broker Reciprocity Program, and the site has integrated Rental Beast for rental application workflows and Leaflet/Google Maps for interactive listing maps. There is no public API, no proprietary mobile app, and no disclosed developer-facing platform.
Commercially, RE/MAX Preferred operates on a traditional transaction-based commission model: agents earn commissions on each closed residential or commercial deal, with the brokerage retaining a share after franchise fees and operating costs. The go-to-market motion is sales-led and agent-driven, supported by content marketing (an active blog covering home buying/selling, seasonal maintenance, and market topics), SEO-driven property search, email lead capture via home valuation and search-alert registration forms, and social login integrations. No enterprise customers, recurring contracts, or disclosed revenue figures exist; all revenue is consumer transaction-based.
RE/MAX Preferred firmographics
Firmographics- Name
- RE/MAX Preferred
- Legal name
- RE/MAX Preferred
- Website
- https://mntopagents.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RE/MAX Preferred is a privately held, 26-agent residential and commercial real estate brokerage franchise based in Prior Lake, Minnesota, serving 28+ Twin Cities metro communities under commission-based transaction economics and the RE/MAX brand.
- Ownership category
- akta.pro rank
RE/MAX Preferred industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Foreclosure/REO & Distressed Property Brokerage (BPAJAAAI)
- akta.pro secondary industry
- Special Purpose & Alternative Asset Brokerage (BPAJABAH)
Keywords
Where RE/MAX Preferred is headquartered
LocationHeadquarters
- HQ city
- Prior Lake
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RE/MAX Preferred business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Real Estate Commissions: Traditional real estate commission-based revenue from residential and commercial property transactions. Agents operate under the RE/MAX franchise model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based real estate services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
RE/MAX Preferred product offering
Product offeringCore offering
RE/MAX Preferred is a real estate brokerage that provides buying and selling representation for residential and commercial properties in the Minnesota Twin Cities metro area. Its core offering consists of agent-led real estate services, a property search website with AI-enhanced search (Beta), and an automated home valuation tool, supplemented by specialized support for short sales and foreclosures. The firm operates as part of the RE/MAX franchise network with 26 licensed agents serving 28+ communities including Prior Lake, Wayzata, Lakeville, Edina, and Minneapolis.
Product overview
RE/MAX Preferred is a real estate brokerage offering a unified platform combining property search, home valuation tools, and agent services. The core offering is a property search platform with AI-powered search (beta) alongside traditional filtering methods, complemented by automated home price estimates and a roster of affiliated real estate agents. The company, established in 2014 (with team experience since 1990), operates from Prior Lake, Minnesota and serves the greater Twin Cities metropolitan area, specializing in residential and commercial real estate transactions including short sales and foreclosures.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Search Platform Real estate search platform enabling buyers to browse residential listings by location, price, beds, baths, and property type (single family, condos, townhouse, land), with a 'Search with AI' beta option alongside traditional filtering.
- Home Price Estimate Tool
- Agent Roster Directory
- Residential and Commercial Real Estate Brokerage Services Agent-led real estate brokerage services for buying and selling residential and commercial properties, with specialization in short sales, foreclosures, and representation of buyers and sellers in the Minnesota Twin Cities metro area.
Companies that use RE/MAX Preferred
Customer profileSegments3 records
Ideal customer profiles3 records
RE/MAX Preferred technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
RE/MAX Preferred partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
RE/MAX Preferred competitors and assessment
Company assessmentDirect peers
- Edina Realty: One of the largest and most established residential brokerages in the Twin Cities metro. Competes head-to-head for the same residential buyer/seller customers with similar full-service residential and relocation services.
- Coldwell Banker Burnet: Major regional residential brokerage serving the Twin Cities and greater Minnesota under the national Coldwell Banker franchise. Direct competitor for agents, listings, and the same buyer/seller customer base.
- RE/MAX Results: Another RE/MAX-affiliated brokerage operating in the broader Minnesota market. Most directly comparable peer — same franchise system, same commission model, same target buyer/seller in the Twin Cities region.
- Keller Williams Realty Minnesota: Large national franchise with significant presence in the Twin Cities. Competes for agents and listings under a similar full-service residential brokerage model.
- Berkshire Hathaway HomeServices North Properties: National franchise competing in the Minnesota residential market with comparable commission-based services. Particularly relevant overlap in luxury and established-suburb segments.
Others
- Zillow Premier Agent / Zillow Group: Not a brokerage in the traditional sense, but the dominant consumer real estate portal that controls lead flow to small brokerages like RE/MAX Preferred and competes for the same buyer/seller audience with its own Premier Agent marketplace.
Emerging players
- HomeSmart Realty: Discount-commission franchise expanding in the Midwest, competing for the same buyer/seller clients with lower-fee offerings and active agent recruiting.
- eXp Realty: Cloud-based brokerage with a rapidly growing Minnesota agent base. Competes for the same agent talent and consumer transactions with a lower-overhead, agent-friendly model.
- Compass: Tech-forward national brokerage entering the Twin Cities with proprietary search/CRM technology. Competes for the same luxury and mid-market residential segments with a stronger digital platform.
- Realty ONE Group Next Level: Growing flat-fee/commission-sharing franchise with emerging Minnesota presence. Targets the same residential buyer/seller customer with a more agent-friendly economic model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RE/MAX Preferred social profiles
Digital presenceRE/MAX Preferred financial estimates
Financial estimateRevenue estimate
Valuation estimate
RE/MAX Preferred leadership team
Management profileNumber of profiles
RE/MAX Preferred funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RE/MAX Preferred M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RE/MAX Preferred
What does RE/MAX Preferred do?
RE/MAX Preferred is a real estate brokerage that provides buying and selling representation for residential and commercial properties in the Minnesota Twin Cities metro area. Its core offering consists of agent-led real estate services, a property search website with AI-enhanced search (Beta), and an automated home valuation tool, supplemented by specialized support for short sales and foreclosures. The firm operates as part of the RE/MAX franchise network with 26 licensed agents serving 28+ communities including Prior Lake, Wayzata, Lakeville, Edina, and Minneapolis.
Is RE/MAX Preferred a public or private company?
RE/MAX Preferred is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RE/MAX Preferred founded?
RE/MAX Preferred was founded in 2014. It employs 11 to 50 people.
Where is RE/MAX Preferred based?
RE/MAX Preferred is headquartered in Prior Lake, United States, in the North America region.
How does RE/MAX Preferred make money?
One revenue line is on record: real Estate Commissions.
Who are RE/MAX Preferred's main competitors?
Direct peers on record are Edina Realty, Coldwell Banker Burnet, RE/MAX Results, Keller Williams Realty Minnesota and Berkshire Hathaway HomeServices North Properties. Zillow Premier Agent / Zillow Group is listed as an others. Emerging players are HomeSmart Realty, eXp Realty, Compass and Realty ONE Group Next Level.
Does RE/MAX Preferred have an API?
No public API is recorded for RE/MAX Preferred.
What industry is RE/MAX Preferred in?
RE/MAX Preferred's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAI, Foreclosure/REO & Distressed Property Brokerage, with a secondary code of BPAJABAH, Special Purpose & Alternative Asset Brokerage. Its NAICS code is 5312 and its SIC code is 6531.