International Tele-Film

What International Tele-Film does

International Tele-Film (operating as ITF Canada) is a privately held Canadian training resources company founded circa 1970 and headquartered in Barrie, Ontario. The company distributes soft-skills training content — primarily leadership, customer service, workplace culture, communication, harassment prevention, and school culture programs — to Canadian businesses, government agencies, K-12 schools, and non-profit organizations. ITF is the exclusive Canadian licensee for the globally recognized FISH! Philosophy, FISH! For Leaders, and FISH! For Schools portfolios from ChartHouse Learning Corporation, a relationship that constitutes the foundation of its brand and revenue.

The company's product offering spans three main pillars: (1) a curated catalog of 1,800+ training DVDs plus streaming and e-learning delivery (including the 1,200+ title ArcLearn business-skills library) with SCORM 1.2 / MP4 LMS integration; (2) the FISH! ecosystem of facilitator toolkits, leader development modules, schools packages, books, and branded merchandise; and (3) instructor-led workshops delivered by certified facilitators, including two-day Train the Trainer certification programs. Revenue is generated primarily through one-time perpetual licenses for training materials and certifications, with a growing subscription/streaming layer and professional-services revenue from custom workshops. Pricing spans from $2.50 unit merchandise to $2,995 per-person certification packages, with net-30 payment terms in Canadian dollars.

ITF distributes and sells through its own website (itf.ca), toll-free phone sales staffed by account managers, printed catalogs, email marketing, and on-site workshop delivery. Geographic scope is exclusively Canadian — the company explicitly prohibits export of programs outside Canada without written consent. The customer base is horizontally diversified across enterprise (e.g., RIM, Sprint Global Communications, Aspen Skiing, Missouri Baptist Medical Center), government (Correctional Services Canada, Electrical Safety Authority), education (Simcoe County Board of Education, Barons/Carmangay School), and non-profit (Scouts Canada, Public Health Canada) verticals. The company operates with 11-50 employees and provides no public revenue disclosure.

Name

International Tele-Film

Legal name

International Tele-Film

Website

https://itf.ca

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

International Tele-Film is a privately held Canadian training resources company founded circa 1970 that exclusively licenses and distributes the FISH! Philosophy and 1,800+ soft-skills training titles to Canadian businesses, government, K-12 schools, and non-profits via DVD, streaming, e-learning, and certified workshops.

Ownership category

akta.pro rank

Product category

Corporate Training Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

akta.pro secondary industries

Train-the-Trainer & Instructor Enablement Services (BPAEANAL), Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG), Sales & Customer Service Training (EDAGANAC)

Keywords

• Soft skills training
• Workplace culture training
• Leadership development programs
• E-learning courseware
• Instructor-led workshops

Headquarters

HQ city

Vaughan

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Training Materials Sales: Sale of off-the-shelf training DVDs, USB flash drives, and digital downloads covering soft skills topics including leadership, customer service, harassment, communication, and workplace safety. Products are licensed for unlimited internal use within purchasing organization.
2. Streaming and Digital Licensing: Subscription-based streaming access to training content library, including ArcLearn library access with 1200+ business skills titles. License fees based on number of users and term duration.
3. E-Learning Courses: Online learning courses combining award-winning videos with interactive exercises, quizzes, and assessments. Includes downloadable support materials.
4. Instructor-Led Workshops: Experiential workshop events delivered by certified facilitators, customized to client organizational needs. Includes FISH! Philosophy workshops, leadership development, and Train the Trainer certification.
5. Train the Trainer Certification: Two-day intensive certification workshop enabling internal trainers to deliver FISH! Philosophy training within their organizations. Packages include accommodation, meals, and training materials.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

International Tele-Film distributes and delivers soft skills training content and workshops to Canadian organizations across business, government, and education sectors. It is the exclusive Canadian source for the FISH! Philosophy training ecosystem from ChartHouse Learning, complemented by a 1,800+ DVD training library, a 1,200+ title ArcLearn streaming library, SCORM/MP4 e-learning courses, and customizable instructor-led workshops on leadership, customer service, communication, and workplace culture.

Product overview

International Tele-Film is a Canadian training resources company that provides a comprehensive portfolio of soft skills training solutions for business, industry, government, and education. The portfolio is organized around three main pillars: (1) The FISH! Philosophy ecosystem—a family of products for workplace and school culture transformation including FISH! Starter Kit, FISH! Culture, FISH! For Leaders, FISH! For Schools, FISH! Train the Trainer, FISH! Sticks, FISH! Tales, FISH! Mindset, FISH! Books, and FISH! Gear; (2) General Training Resources spanning 1800+ DVD titles, Streamed Learning via ArcLearn or custom LMS integration, and E-Learning courses in SCORM/MP4 formats; and (3) Instructor-Led Workshops (ILT) conducted by certified facilitators. The company also offers the TRAFFIC communication assessment program and sells fish-themed merchandise. Delivery options include DVD, USB Flash Drive, downloads, streaming, and e-learning. International Tele-Film serves as the sole Canadian source for ChartHouse Learning's FISH! products.

Differentiator

Problem solved

Functional benefit

Products and services

• FISH! Philosophy Workplace culture training program based on four practices (Be There, Play, Make Their Day, Choose Your Attitude) derived from Seattle's Pike Place Fish Market. Improves culture, teamwork, customer service, and employee engagement through videos, workshops, and ongoing training materials.
• FISH! Starter Kit Foundational FISH! training package including the original FISH! video, facilitator guide, playbook, and accessories pack with Pete the Perch, pens, and magnets. Designed to introduce workplace culture transformation. Priced at $1,295.
• FISH! Business Solution Comprehensive bundle combining FISH! introduction, Trainer Tools, FISH! Culture, and FISH! For Leaders to energize organizational culture long-term.
• FISH! For Leaders Six-unit leadership development video series covering It Starts With Me, Be There, Play, Make Their Day, Choose Your Attitude, and Who Are You Being. Delivered on USB stick with facilitator guides and assessments. Series Collection priced at $1,049.
• FISH! For Schools School culture program developed by educators to build supportive school communities through classroom management, engaged learning, positive behavior, and staff morale. Includes Complete Pack at $1,295.
• FISH! Train the Trainer Two-day intensive workshop certification program teaching participants to create FISH! Philosophy learning events. Includes Trainer Tools pack with 25 study videos, PowerPoint slides, and participant workbooks. T2 Package priced from $2,195 per person.
• FISH! Tales Video series featuring real organizations (Rochester Ford Toyota, Missouri Baptist Medical Center, Aspen Skiing Company, Sprint) demonstrating FISH! Philosophy application. Series Collection DVD priced at $1,395.
• DVD Training Programs Traditional soft-skills training DVDs available in 1,800+ titles covering topics from accountability to workplace violence. Off-the-shelf programs with facilitator guides and participant workbooks.
• Streamed Learning (ArcLearn Library) Digitized video streaming delivery to employee desktops or LMS systems. Includes options for ArcLearn library (1,200+ titles) or custom organization streaming. Flexible delivery for classroom training and self-study.
• E-Learning Courses Online courses combining award-winning videos with interactive exercises. Available titles include Fundamentals of Coaching, Delegation, Leadership, OUCH! That Stereotype Hurts, Time Challenged, and Being Assertive. SCORM 1.2 or MP4 format.
• Instructor-Led Workshops Customizable experiential workshop events including FISH! Workshops, FISH! For Schools Workshops, and TRAFFIC workshops conducted by certified facilitators. Delivered on-site or at scheduled public events.
• TRAFFIC Communication Style Assessment Communication styles assessment program based on Neural Linguistic Programming (NLP) principles. Helps participants understand thinking and communication styles and improve interpersonal effectiveness through workshops.

Quantifiable outcome

• Every school year, teachers lose approximately 400 hours of instruction time dealing with behaviour issues - FISH! For Schools helps regain that time

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• ChartHouse Learning CorporationcoreOEM/ Whitelabel/ Licensing PartnerInternational Tele-Film serves as the exclusive Canadian source for all FISH! Philosophy, FISH! for Leaders, and FISH! for Schools workshops and products from ChartHouse Learning Corporation. This licensing relationship grants ITF exclusive rights to distribute, deliver, and certify FISH! training programs in Canada.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vital Learning: Provider of sales, service, and leadership training workshops and reinforcement tools targeting mid-market and enterprise customers. Comparable product mix (workshops plus digital reinforcement) and similar customer base to ITF's FISH! and TRAFFIC offerings.
• Wilson Learning Worldwide: Global provider of sales, leadership, and interpersonal skills training with blended learning solutions (workshops, e-learning, content libraries). Competes directly with ITF in the Canadian corporate soft-skills training market across multiple delivery formats.
• The Ken Blanchard Companies: Long-established leadership and management training company offering workshops, books, and digital content (e.g., Situational Leadership). Directly comparable to ITF's FISH! for Leaders and instructor-led workshop model for Canadian enterprises.
• Sandler Training: Global sales and leadership training franchise delivering instructor-led workshops, e-learning, and coaching. Operates in Canada and competes for the same corporate training budget as ITF, with overlapping workshop-plus-content delivery model.
• AchieveGlobal / Interaction Associates: Providers of leadership, customer service, and team effectiveness training with blended workshop and digital delivery. Compete with ITF's training resources portfolio for Canadian enterprise and government L&D budgets.

Broad incumbents

• Skillsoft (SumTotal, Pluralsight): Enterprise digital learning platform offering thousands of soft-skills, leadership, and compliance courses via subscription. Competes with ITF's ArcLearn streaming library and e-learning courses at the corporate L&D buyer level.
• Dale Carnegie Training: Iconic global training brand offering instructor-led courses in leadership, communication, sales, and customer service across a worldwide franchise network including Canada. Overlaps with ITF's FISH! workshop and customer service training offerings.
• ChartHouse Learning Corporation: Original creator and owner of the FISH! Philosophy IP that ITF licenses for Canada. Operates globally with broader scope, offering the same FISH! workshops, books, and training programs in markets outside Canada. Most direct peer at the product level, though it is also ITF's licensor.

Emerging players

• Coursera for Business: Enterprise-facing catalog of online courses from top universities and companies covering leadership, soft skills, and professional development. Represents the modern SaaS alternative to ITF's catalog and instructor-led model.
• LinkedIn Learning: Subscription-based video learning library from LinkedIn covering business, leadership, and soft-skills topics. Increasingly competing with ITF's streaming and e-learning content as Canadian employers consolidate on integrated learning platforms.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/int_telefilm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Tele-Film