Amass & G
Amass & G is a Guadalajara, Mexico-based boutique interior design firm serving hospitality, restaurant, and high-end residential clients in Mexico and the United States, offering end-to-end design and turnkey project delivery through its sister company Furnishing Consulting.
- Company typePrivate
- Founded-
- HeadquartersGuadalajara, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Amass & G does
Amass & G is a boutique interior design firm headquartered in Guadalajara, Mexico, founded by Interior Architect Mariana Valero and operating as GoAmass S.C. The firm specializes in developing custom design concepts for boutique hotels, restaurants, and high-end residential projects, with a documented portfolio spanning 100+ projects across Mexico and the United States between 2016 and 2021. Its client base includes major international hospitality brands such as Hyatt, Hilton, Thompson Hotels, IHG, and Waldorf Astoria, alongside independent developers like Grupo Rodavento, Thor Urbana, and DC Partners, as well as high-net-worth residential clients.
The company's service offering spans six core product lines: Interior Design (concept, design development, and construction documents), Furniture, Fixtures & Equipment (FF&E) including bespoke furniture and lighting design, Operational Supplies & Equipment (OS&E), Turnkey Services (procurement, logistics, and installation), Styling & Artwork Consulting, and Site Supervision. A structurally important sister company, Furnishing Consulting — also founded and directed by Mariana Valero — provides integrated FF&E, OS&E, and decorative item supply, procurement, and installation. This sister-company relationship enables Amass & G to deliver end-to-end turnkey project solutions that differentiate it from pure design studios.
Amass & G generates revenue through professional services fees on a project-by-project, quote-based basis (pricing not publicly disclosed), supplemented by FF&E supply revenue (classified as one-time license). Its go-to-market is enterprise field sales with a consultative, relationship-driven motion targeting developers, hoteliers, restaurant operators, and high-net-worth residential clients. The firm leverages a bilingual (English/Spanish) website, project portfolio marketing, industry press, and client referrals as its primary channels. The company is privately held with no external institutional investors, no disclosed funding rounds, and no public listing.
Amass & G firmographics
Firmographics- Name
- Amass & G
- Legal name
- GoAmass S.C.
- Website
- https://amassandg.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amass & G is a Guadalajara, Mexico-based boutique interior design firm serving hospitality, restaurant, and high-end residential clients in Mexico and the United States, offering end-to-end design and turnkey project delivery through its sister company Furnishing Consulting.
- Ownership category
- akta.pro rank
Amass & G industry classification
Industry- Product category
- Hospitality Interior Design Services
- NAICS
- Interior Design Services (54141)
- akta.pro primary industry
- Furniture, Fixtures & Equipment (FF&E) Planning & Reconfiguration (BPABAFAE)
Keywords
Where Amass & G is headquartered
LocationHeadquarters
- HQ city
- Guadalajara
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Amass & G business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Interior Design Services: Full-service interior design including concept development, design development, and construction documents for boutique hotels, restaurants, and residential projects.
- FF&E Supply Services: Bespoke furniture and lighting design, specifications, matrix development, and supply services for hospitality and residential projects.
- Turnkey Project Services: Comprehensive design development, procurement, logistics, and installation services for boutique hotels, restaurants, and residences, providing end-to-end project delivery.
- Styling, Artwork & OS&E Services: Artwork consulting, supply, and operational supplies & equipment specifications including back of house, food & beverage, and table setting services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Amass & G product offering
Product offeringCore offering
Amass & G provides full-service interior design for boutique hotels, restaurants, and high-end residential projects, spanning concept development, design development, and construction documents. The firm also delivers FF&E (furniture, fixtures, and equipment) and OS&E (operational supplies and equipment) specification, supply, and styling services, and can execute turnkey project delivery including procurement, logistics, and installation. Through its sister company Furnishing Consulting, the firm offers an integrated design-to-installation capability for developers, hotel brands, and restaurant operators.
Product overview
Amass & G is an interior design firm that offers a comprehensive suite of services for boutique hotels, restaurants, and residential projects. The core offering includes Interior Design (concept, design development and construction documents), Furniture/Fixtures/Equipment (FF&E) services, Operational Supplies & Equipment (OS&E), Turnkey Services (design development, procurement, logistics and installation), Styling & Artwork Consulting, and Site Supervision. The company operates in collaboration with its sister company Furnishing Consulting, which handles furniture and equipment supply for their projects.
Differentiator
Problem solved
Functional benefit
Brands
- Furnishing Consulting: Sister company specializing in supply, procurement and installation services of FF&E, OS&E and decorative items for hotel, restaurant and residential projects, founded and directed by interior architect Mariana Valero.
Products and services
- Interior Design Full-service interior design covering concept development, design development, and construction documents for boutique hotels, restaurants, and residential projects. Sold to developers, hotel brands, restaurant operators, and high-net-worth residential clients as a standalone design engagement.
- Furniture, Fixtures & Equipment (FF&E) Bespoke design of furniture and lighting, along with FF&E specifications, matrix development, and supply services for hospitality and residential projects. Delivered as a standalone service offering for clients needing FF&E design and procurement independent of full interior design.
- Operational Supplies & Equipment (OS&E) Specifications and supply for back-of-house, food & beverage, and table setting needs, serving restaurant and hotel operators that require operational equipment design and supply.
- Turnkey Project Services Comprehensive end-to-end project delivery including design development, procurement, logistics, and installation for boutique hotels, restaurants, and residences, providing a single-partner solution from concept to installed project.
- Styling, Artwork & OS&E Consulting Artwork consulting and supply combined with OS&E specifications, including back of house, food & beverage, and table setting, for hotel, restaurant, and residential clients.
- Site Supervision On-site supervision services during project execution to ensure design intent and quality standards are maintained through construction and installation phases.
- Furnishing Consulting (Sister Company) Sister company of Amass & G, founded and directed by Interior Architect Mariana Valero, specializing in supply, procurement, and installation services for FF&E, OS&E, and decorative items for hotel, restaurant, and residential projects. Operating in Guadalajara, Mexico, and offering personalized service directly with national suppliers, manufacturers, and artisans to deliver unique quality pieces for turnkey solutions.
Quantifiable outcome
- Travel + Leisure award winner for CINCO Rodavento boutique hotel project
Companies that use Amass & G
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Amass & G technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amass & G partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Furnishing ConsultingcoreFurnishing Consulting is a sister company of Amass & G, founded and directed by Interior Architect Mariana Valero. Specializes in supply, procurement, and installation services of FF&E, OS&E, and decorative items for hotel, restaurant, and residential projects. The partnership enables Amass & G to offer comprehensive turnkey project solutions, collaborating with national suppliers, manufacturers, artisans, and designers to deliver quality pieces. The collaboration has successfully raised the standard of turnkey solutions for developers and international clients.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Amass & G competitors and assessment
Company assessmentDirect peers
- Studio Munge: Studio Munge is a hospitality-focused interior design firm with a portfolio of boutique and luxury hotel projects for international brands. Directly comparable to Amass & G in servicing boutique hotel and restaurant clients with bespoke interiors.
- Yabu Pushelberg: Yabu Pushelberg is a luxury interior design studio with deep hospitality and high-end residential portfolios for international hotel brands. Comparable to Amass & G in serving flagship hotel brands and high-net-worth residential clients with bespoke design.
- AvroKO: AvroKO is a hospitality-focused design and branding firm specializing in boutique hotels, restaurants, and residential projects. Like Amass & G, it offers integrated concept, interior design, and FF&E expertise for lifestyle hospitality clients.
- Champalimaud Design: Champalimaud Design is a boutique luxury interior design firm specializing in high-end hotels, restaurants, and residences. Directly comparable to Amass & G in premium hospitality design with a focus on bespoke, brand-led interiors.
- Rottet Studio: Rottet Studio is an architecture and interior design firm with a strong boutique and luxury hospitality portfolio for international hotel brands. Comparable to Amass & G in delivering high-end hospitality interiors and FF&E expertise.
- tangerine: tangerine is an interior design and FF&E consultancy with a hospitality focus, providing design, sourcing, and procurement services for hotels. Comparable to Amass & G in offering integrated design-to-installation support for hospitality clients.
- Bill Rooney Studio: Bill Rooney Studio is a boutique interior design firm specializing in luxury hotels, resorts, and residences for international hospitality brands. Comparable to Amass & G as a similarly sized specialist in bespoke hospitality interiors.
Broad incumbents
- WATG: WATG is a global hospitality architecture and design firm with deep experience in resort and boutique hotel projects. Comparable to Amass & G in serving international hotel developers across hospitality design and planning.
- Hirsch Bedner Associates (HBA): HBA is the world's largest hospitality-focused interior design firm with offices globally and a portfolio spanning luxury hotels, resorts, and branded residences. It is the broad incumbent in the same boutique and lifestyle hotel design space that Amass & G targets.
- Wilson Associates (now part of TRH): Wilson Associates is a long-established hospitality interior design firm with extensive boutique and luxury hotel work for major brands. Comparable as a competitor for international boutique hotel interior design commissions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Amass & G social profiles
Digital presenceAmass & G financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amass & G leadership team
Management profileNumber of profiles
Profiles1 record
Amass & G subsidiaries and ownership
Company hierarchySubsidiaries2 records
Amass & G funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amass & G M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amass & G
What does Amass & G do?
Amass & G provides full-service interior design for boutique hotels, restaurants, and high-end residential projects, spanning concept development, design development, and construction documents. The firm also delivers FF&E (furniture, fixtures, and equipment) and OS&E (operational supplies and equipment) specification, supply, and styling services, and can execute turnkey project delivery including procurement, logistics, and installation. Through its sister company Furnishing Consulting, the firm offers an integrated design-to-installation capability for developers, hotel brands, and restaurant operators.
Is Amass & G a public or private company?
Amass & G is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Amass & G founded?
Amass & G was founded in -1. It employs 11 to 50 people.
Where is Amass & G based?
Amass & G is headquartered in Guadalajara, Mexico, in the Latin America region.
How does Amass & G make money?
Four revenue lines are on record. Interior Design Services are the primary driver. The others are FF&E Supply Services, turnkey Project Services and styling, Artwork & OS&E Services.
Who are Amass & G's main competitors?
Direct peers on record are Studio Munge, Yabu Pushelberg, AvroKO, Champalimaud Design, Rottet Studio, tangerine and Bill Rooney Studio. Broad incumbents are WATG, Hirsch Bedner Associates (HBA) and Wilson Associates (now part of TRH).
Does Amass & G have an API?
No public API is recorded for Amass & G.
What industry is Amass & G in?
Amass & G's product category is Hospitality Interior Design Services. Its primary akta.pro industry code is BPABAFAE, Furniture, Fixtures & Equipment (FF&E) Planning & Reconfiguration. Its NAICS code is 54141.