GoForGood

What GoForGood does

GoForGood is an internal sustainability initiative of the Galeries Lafayette Group — a major French retail conglomerate — launched around 2018 to identify and promote more responsible products across fashion, beauty, home, jewelry, watchmaking, and food categories. It is not a separate legal entity and has no independent ownership, investors, or standalone revenue. Operated as a curated product selection label, GoForGood applies a rigorous criteria framework organized across three dimensions — Environment & Health (raw materials, manufacturing processes), Social Development (fair trade, solidarity manufacturing), and Local Production — backed by independent third-party certifications including GOTS, OCS, GRS, OEKO-TEX, Fairtrade, Fairmined, RJC, LWG, MSC, FSC, and PEFC. Less than 10% of products sold across Galeries Lafayette, La Redoute, and Louis Pion stores meet the criteria, with an ambition to reach 25% Go for Good offerings by 2024. The program encompasses nearly 1,000 participating brands and is supported by complementary services: ARRONDI en caisse (checkout rounding donations routed through microDON, collecting over €3.6 million since 2020), an in-store recycling service (textiles and shoes via Le Relais with 97% resale/recycling rate; cosmetics packaging via TerraCycle), and proprietary brand collections experimenting with on-demand manufacturing.

Name

GoForGood

Legal name

Go for Good (initiative of Galeries Lafayette)

Website

https://goforgood.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

GoForGood is an internal sustainability initiative of the Galeries Lafayette Group that curates and labels more responsible products across fashion, beauty, home, jewelry, and food categories, distributed through nearly 1,000 participating brands at Galeries Lafayette, La Redoute, and Louis Pion retail and e-commerce channels.

Ownership category

akta.pro rank

Product category

Sustainable Retail Labeling

NAICS

Clothing and Clothing Accessories Retailers (4581), Jewelry, Luggage, and Leather Goods Retailers (4583), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Gourmet Food & Specialty Food Halls (Department Store–Operated) (CRAGADAH)

Keywords

• Sustainable product selection
• Responsible retail curation
• Ethical fashion labeling
• Charitable donation program
• In-store product recycling

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Retail Product Sales: Go for Good products are sold through Galeries Lafayette, La Redoute, and Louis Pion physical stores and e-commerce platforms. The initiative drives customer traffic to partner brands by highlighting responsible products.
2. ARRONDI en caisse (Rounding Donation Program): Customers can round up their purchase amount to the nearest euro when paying by card. The difference is donated to partner associations. Since 2020, over 3.6 million euros have been collected through this mechanism. microDON manages the technical operation with a 10% service fee charged to associations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Go for Good is a curated product selection initiative operated by Galeries Lafayette Group that identifies and labels more responsible products across fashion, beauty, home, jewelry, watchmaking, and food categories. The program qualifies products against rigorous criteria covering environmental impact, social development, and local production, with nearly 1,000 participating brands and only products meeting demanding standards qualifying (less than 10% of products sold). It also operates the ARRONDI en caisse rounding donation program and an in-store recycling service for textiles, shoes, and cosmetics packaging.

Product overview

Go for Good is a comprehensive responsible product selection initiative by the Galeries Lafayette group, not a single unified product but rather a portfolio of interconnected services and programs. The core offering is the Go for Good Product Selection—a curated labeling program that identifies products meeting environmental, social, and local production criteria across fashion, beauty, home, jewelry, watchmaking, and food categories. This selection framework is supported by complementary services: the ARRONDI en caisse rounding-up donation program that channels customer micro-donations to partner associations; the Product Recycling Service that collects textiles, shoes, and cosmetics packaging in stores; and private label brands (Galeries Lafayette, La Redoute, Louis Pion) that serve as a laboratory for testing higher responsibility standards. The initiative operates across nearly 1,000 participating brands in Galeries Lafayette, La Redoute, and Louis Pion stores, with an ambitious goal of reaching 25% Go for Good product offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Galeries Lafayette (Private Label): Own brands of the Galeries Lafayette Group including ready-to-wear and accessories that participate in the Go for Good selection.
• La Redoute (Private Label)
• Louis Pion (Private Label)

Products and services

• Go for Good Product Selection A curated selection of more responsible products across fashion, beauty, home, jewelry, watchmaking, and food sectors, with products selected based on rigorous criteria covering environmental impact, social responsibility, and local production. Nearly 1,000 brands participate across Galeries Lafayette, La Redoute, and Louis Pion stores.
• ARRONDI en caisse (Rounding Up at Checkout) A charitable giving program allowing customers to round up their purchase amount to the nearest euro when paying by card; the difference is donated to partner associations. Since 2020, over 3.6 million euros have been collected, with microDON managing the technical operation and charging a 10% service fee to associations.
• Product Recycling Service

Quantifiable outcome

• Over 3.6 million euros collected for charitable causes since 2020 through ARRONDI en caisse
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

16 partnerships are on record, tiered core, strategic and minor.

• Agir pour le Cœur des FemmescoreStrategic or Co-development Partner · 1 January 2025Association reducing impact of cardiovascular diseases (first cause of mortality in women). Bus du Cœur des Femmes mobile screening unit. Goal: preserve health of 100,000 women by 2030. ARRONDI en caisse campaign April-June 2025.
• Maison des Femmes RESTARTcoreStrategic or Co-development Partner · 1 January 2024Multi-disciplinary care centers for women victims of violence. Supported since 2024 to launch new locations including Bourg-en-Bresse. Provides centralized support through adapted care centers with professionals from different sectors.
• microDONcoreImplementation/ SI/ Consulting Partner · 1 January 2020Technical partner managing the ARRONDI en caisse donation program. Handles collection and distribution of rounded donations to partner associations. Charges 10% service fee to associations.
• Fondation des FemmescoreStrategic or Co-development Partner · 1 January 2019Women's rights foundation supported since 2019. Over 450,000 euros collected through ARRONDI en caisse. Supported Cité Audacieuse (first multidisciplinary center for women's rights in Paris), Grands Prix funding 20-25 projects annually for insertion, professional equality, and poverty relief.
• Rêv'ellescoreStrategic or Co-development Partner · 1 January 2013Inspires and supports young women (14-20 years) from disadvantaged neighborhoods in personal and professional development. Programs build confidence, construct professional projects, and create community of engaged women.
• Force FemmescoreStrategic or Co-development Partner · 1 January 2005Supports women over 45 unemployed with free professional reintegration assistance. Motivées vers l'emploi program in Paris and Bordeaux. 165,570.80 euros in 2025 supporting 175 candidates.
• Dons SolidairescoreStrategic or Co-development Partner · 1 January 2004Fights waste and poverty by collecting unsold non-food products from companies and redistributing to solidarity associations. Supported winter aid operations distributing 477,805 products to 105,000 women in 2024.
• ICS (Initiative for Compliance and Sustainability)strategicStrategic or Co-development Partner · 1 January 2003Galeries Lafayette has been a member since 2003. ICS groups retail and textile companies sharing common methods for identifying and addressing human rights and environmental risks in supply chains. 75% of suppliers in Asia, 25% in Europe and Mediterranean basin. 194 social audits conducted in 2020.
• Secours Populaire FrançaiscoreStrategic or Co-development Partner · 1 January 1945Public utility association fighting for a more just and supportive world. Supported Pères Noël Verts initiative providing toys, books, and festive experiences to disadvantaged families across France.
• Le RelaiscoreOthersTextile and shoe recycling partner. Collected textiles and shoes in all Galeries Lafayette stores. 97% of items are resold second-hand or recycled (into insulation, wipes, etc.). 3% undergo energy recovery. Le Relais is a recognized social economy actor employing people in professional integration.
• TerraCyclecoreTechnology or IntegrationCosmetics packaging recycling partner. Collects empty makeup packaging (lipstick, gloss, mascara, eyeshadow, eyeliner) at Galeries Lafayette Haussmann and recycles them into new products.
• Fashion PactstrategicStrategic or Co-development PartnerCoalition of over 50 fashion and textile companies committed to climate, biodiversity, and ocean preservation. Galeries Lafayette collaborates with industry actors to advance responsible fashion.
• Paris Good FashionstrategicStrategic or Co-development PartnerInitiative to make Paris the capital of responsible fashion. Go for Good participates in collaborative efforts to transform the fashion industry.
• CAREminorStrategic or Co-development PartnerPartnership with NGO CARE for cotton farming experimentation in India (Maharashtra region). Project promotes sustainable cotton practices (reduced water, pesticides, insecticides) while ensuring better incomes for farmers. 110 farmers participating across 22 hectares.
• Emmaüs DéficoreStrategic or Co-development PartnerSocial insertion workshop fighting exclusion and poverty while promoting second-hand. Super Noël events providing affordable quality gifts. Also received donations from mask sales in 2020.
• Institut CuriecoreStrategic or Co-development PartnerFrance's leading cancer research and treatment center, top European breast cancer center. Supported 'Women, Youth and Breast Cancer' project improving care for young patients with breast and gynecological cancers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ThredUp: ThredUp's resale-as-a-service and branded take-back programs (including with retailers) overlap with GoForGood's partnership with Le Relais for textile/shoe collection and recycling.
• Reformation: Reformation publishes per-product sustainability scores and uses sustainability as its core merchandising filter in fashion — a comparable product-level responsible-retail approach in a single-category context.
• Vestiaire Collective: Vestiaire Collective operates a curated resale marketplace for pre-owned fashion and luxury with authentication — an adjacent circular-platform business echoing GoForGood's recycling and second-life initiatives for textiles.
• Patagonia (Worn Wear): Patagonia's Worn Wear program combines resale, repair, and recycling for apparel and footwear — directly comparable to GoForGood/Le Relais 97% second-hand/recycled collection model and the in-store loyalty-point deposit program.

Others

• microDON: microDON is the technical operator behind GoForGood's ARRONDI en caisse round-up-at-checkout program; it is the closest enabling-services peer for the donation mechanics that anchor GoForGood's charitable impact.

Broad incumbents

• Nordstrom (Sustainability / Nordstrom Made): Nordstrom operates Nordstrom Made and broader responsible-retail initiatives across apparel, beauty, and accessories via its department-store and e-commerce platforms — a comparable responsible-selection program within a large multi-brand retailer.
• H&M (Conscious Collection): H&M's Conscious Collection labels a subset of SKUs as more sustainable, supported by garment-collection and recycling programs — a broader-incumbent analogue to GoForGood's criteria-based product tagging at retail.

Direct peers

• Marks & Spencer (Plan A): Marks & Spencer's Plan A is a long-running, retailer-wide sustainability program with explicit targets across products, operations, and supply chains — directly comparable to GoForGood's parent-branded responsible selection framework.
• IKEA (People & Planet Positive): IKEA's People & Planet Positive strategy combines sustainable product ranges, circular services, and supplier standards across furniture and home — a peer model for retailer-scale product qualification programs like GoForGood.
• Selfridges (Project Earth): Selfridges Group's Project Earth is a department-store-led sustainability initiative targeting resale, repair, refill, and responsible materials across fashion, beauty, and home — the closest analogue to GoForGood's curated selection label operating inside a department-store owner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoForGood