Loca Top

What Loca Top does

Loca Top SRL is a privately held Italian equipment rental and sales company headquartered in Bologna, with an operational base in Fossatone di Medicina. Founded in 1996, the company has operated for over 30 years in the aerial work platform and lifting-equipment sector, building a fleet of more than 1,000 units spanning 6 to 75 meters of working height. Product surface covers articulated, telescopic, vertical, spider, truck-mounted and crawler-mounted aerial platforms; telehandlers; forklifts; truck cranes; electric cranes; and mini-cranes.

The business operates four revenue streams: short- and long-cycle equipment rental (daily through annual Full Rent subscription), sale of new and certified used equipment via a dedicated e-commerce storefront (locatopvendita.it), operator training courses (PLE certification and DPI 3rd-category work-at-height training), and managed services including 12-hour daily technical support, on-site assistance, programmed maintenance, and spare parts. Distribution is entirely domestic through 15+ owned regional branches concentrated in Emilia Romagna with extension into Lombardy, supported by direct delivery and collection to customer job sites throughout Italy.

Loca Top serves a horizontal cross-section of trade customers including sign installers, electrical contractors, plumbing and HVAC technicians, roofing and building maintenance companies, and facade cleaning specialists, with a "rental with operator" offering and proprietary ASSI TOP rental insurance providing additional service wrappers. Go-to-market is enterprise field sales via the branch network, supplemented by a content-marketing website (locatop.it), a monthly newsletter (Loca Top News), and LinkedIn and YouTube corporate channels.

Name

Loca Top

Legal name

LOCATOP SRL

Website

https://locatop.it

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Loca Top is an Italian equipment rental and sales company that rents, sells, and services aerial work platforms, cranes, telehandlers, and forklifts from a 15-branch network across Italy, serving trade contractors in signage, electrical, HVAC, roofing, and building maintenance.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Lifting & Hoisting Rental & Leasing (IMAHAJAN)

akta.pro secondary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

Keywords

• Aerial platform rental
• Lifting equipment
• Construction equipment rental
• Telehandler rental
• Forklift rental

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Rental of aerial platforms, lift trucks, truck cranes, and forklifts across Italy with over 1000 units ranging from 6 to 75 meters height. Offers daily, weekly, monthly, annual rental formulas plus Full Rent annual option.
2. Equipment Sales: Sale of new and certified used aerial platforms and lifting equipment, all inspected and refurbished by company staff.
3. Training Courses: Professional training courses for aerial work platform operators (PLE) and fall protection equipment (DPI), including certification and recertification programs valid for 5 years.
4. Maintenance and Assistance: Technical assistance services, scheduled maintenance programs, spare parts supply, and on-site support throughout Italy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Loca Top rents and sells aerial work platforms, lifting equipment, cranes, and forklifts across Italy through a fleet of over 1,000 units with working heights ranging from 6 to 75 meters. The company also offers operator training courses (PLE and work-at-height), technical assistance with 12-hour daily phone support, on-site maintenance, spare parts supply, the ASSI TOP insurance coverage program, and rental-with-operator services.

Product overview

Loca Top is a rental and sales company for aerial work platforms and lifting equipment operating primarily in Emilia Romagna and throughout Italy. The company offers over 1000 units ranging from 6 to 75 meters in height. The core product portfolio includes rental and sale of aerial platforms (articulated, telescopic, vertical, spider, truck-mounted, crawler-mounted), telehandlers, forklifts, cranes, and mini cranes. Supporting services include operator training courses (PLE certification and work at height courses), technical assistance with 12-hour daily support, on-site maintenance, spare parts supply, insurance coverage (ASSI TOP), and rental with operator. The company has over 15 branches across Italy including Bologna, Milan, Parma, Reggio Emilia, and other cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Aerial Work Platform and Lifting Equipment Rental Rental of aerial work platforms (articulated, telescopic, vertical, spider, truck-mounted, crawler-mounted), telehandlers, forklifts, truck cranes, electric cranes, and mini cranes. Fleet exceeds 1,000 units with working heights from 6 to 75 meters; available in daily, weekly, monthly, annual, and Full Rent formulas.
• New and Used Equipment Sales Sale of new and certified used aerial platforms, lifting equipment, cranes, and forklifts, all inspected and refurbished by company staff. Available through a dedicated sales portal.
• PLE Operator Training Course Professional training courses for aerial work platform (PLE) operators, including theoretical and practical modules for platforms with and without stabilizers. Certification and recertification programs valid for 5 years.
• Work at Height and PPE Category 3 Training Course Training course covering fall protection systems, harnesses, and anchor devices for work at height with Category 3 personal protective equipment (DPI). Delivered at company facilities in Emilia Romagna.
• Technical Assistance and Programmed Maintenance Technical assistance including 12-hour daily phone support, on-site support at customer job sites, programmed maintenance plans, and spare parts supply throughout Italy.
• ASSI TOP Insurance Coverage Insurance coverage program providing protection against damages to rental equipment during work operations. Offered as part of rental agreements.
• Rental with Certified Operator Rental service for aerial platforms and lifting equipment bundled with a certified operator for safe equipment operation at customer job sites.

Quantifiable outcome

• Over 1000 units available ranging from 6 to 75 meters height
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kiloutou: Large French equipment rental company with deep presence in aerial platforms among other categories. Overlapping product range and customer base in adjacent Italian-adjacent construction markets.
• Mateco: European aerial platform and forklift rental specialist operating across multiple countries. Direct competitor with overlapping fleet type (aerial platforms, telehandlers, forklifts) and similar regional branch-led GTM.
• Riwal: Pan-European aerial work platform rental specialist (acquired by Palfinger). Most direct comparable to Loca Top in product mix, customer segments (construction, industrial, signage), and rental-led model.

Broad incumbents

• Niftylift: UK-based manufacturer of aerial work platforms that also supplies rental channels. Comparable because its products are stocked by Loca Top for end-rental use and compete for the same Italian contractors.
• Boels Rental: European multi-category equipment rental major (including aerial platforms, telehandlers, forklifts). Larger, broader incumbent offering overlapping capability with Loca Top at greater scale and digital booking capability.
• Manitou: French global manufacturer of telehandlers, aerial platforms and forklifts. Indirect competitor via its rental-dealer network in Italy and supplier of competing units to Loca Top's fleet.
• JLG Industries: US-based global aerial work platform manufacturer (Oshkosh subsidiary). Comparable as one of the leading OEMs whose units Loca Top competes with on Italian rental bid lists.
• Sunbelt Rentals: Largest North American equipment rental operator with growing European footprint. Competes broadly in aerial platforms and industrial equipment rental, though its scale and breadth outclass Loca Top by orders of magnitude.
• Haulotte: French global manufacturer of aerial work platforms and material handling equipment. Indirect competitor/partner, since Loca Top rents comparable Haulotte units; useful for fleet-mix and pricing benchmarking.

Regional players

• Cramo: Nordic-focused equipment rental company (now part of Boels). Overlapping aerial platform and material handling rental offering, primarily serves Scandinavian and Baltic geographies not covered by Loca Top.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCjtA4DnNUwZsAjfOMFuBvXA
• LinkedInlinkedin.com/company/loca-top-s.r.l.
• Xx.com/LocatopSrl
• Facebookfacebook.com/LocaTopSrl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loca Top