Mont du Lac Resort

What Mont du Lac Resort does

Mont du Lac Resort is a privately held, year-round family recreational resort operating on a 400-acre property in Superior, Wisconsin, overlooking the St. Louis River. Founded in 1948, the resort generates revenue across a broad portfolio of activities anchored by winter operations (11 ski runs with 320 feet of vertical drop, a 3,000-foot longest run, a 20+ feature terrain park, and a 500-foot tubing park), and summer operations (Big Kahuna Water Park, three disc golf courses, a 100-yard archery range, COGGS-developed mountain biking trails, and a marina with pontoon, canoe, and kayak rentals). The resort operates 10+ lodging configurations including Trophy Lodge Suites, slope-side cabins, RV cabins, RV sites, Mountain Lodge, and River Lodge, complemented by four distinct dining venues (Trophy Lodge upscale, Base Burgers and Brews casual, Beach Bar tiki, Trophy Cafe diner), event hosting for weddings and corporate retreats, and a children's winter camp program for ages 3-14.

The business model is direct-to-consumer with eight primary revenue streams: season passes (winter and summer), day and night lift tickets, equipment rentals (skis, snowboards, and a $99 rental-inclusive pass), lodging, food and beverage, lessons and camps, marina rentals, and event-driven ticket sales (Bowfest, Ruck Life, Lake Superior Open). Pricing is intentionally mass-market — adult winter season passes start at $199, kids ski free for 2026-27, and adult summer passes are $79. Distribution runs entirely through the resort's own channels: the Odoo-powered eCommerce website for season passes and event tickets, RMS Cloud for lodging reservations, and on-site guest services. The target customer base spans families, winter sports enthusiasts, summer recreation visitors, wedding parties, corporate groups, and youth ski campers — a hybrid segmentation strategy designed to maximize utilization across seasons.

The resort has no disclosed institutional ownership, no funding rounds, no M&A activity, no reported headcount trajectory, and no publicly disclosed revenue. Strategic emphasis is on multi-season utilization of a fixed real estate base, community-driven signature events (Bowfest archery festival, Lake Superior Open PDGA-sanctioned disc golf tournament), and partnership-based activity development (COGGS for mountain biking, Northern Lights Disc Golf for tournaments). Technology is limited to standard hospitality SaaS (Odoo + RMS Cloud); there are no proprietary platforms, AI/ML capabilities, or differentiated digital assets evident in the source data.

Name

Mont du Lac Resort

Legal name

Mont du Lac Resort

Website

https://mdlresort.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Mont du Lac Resort is a privately held, year-round family resort in Superior, Wisconsin operating on 400 acres with skiing, snowboarding, tubing, waterpark, disc golf, mountain biking, archery, lodging, dining, and event hosting serving families, winter sports enthusiasts, and summer recreation visitors.

Ownership category

akta.pro rank

Product category

Resort & Outdoor Recreation Services

NAICS

Skiing Facilities (713920), Skiing Facilities (71392), Recreational Goods Rental (532284)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Ski & Mountain Full-Service Hotels (THAGAAAJ), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Mountain & Adventure All-Inclusive Resorts (THAGAKAH)

Keywords

• Ski resort services
• Winter recreation activities
• Family resort lodging
• Summer outdoor recreation
• Disc golf courses

Headquarters

HQ city

Superior

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Season Passes: Winter and summer season passes providing unlimited access to resort amenities including skiing, snowboarding, tubing, waterpark, mountain biking, disc golf, and archery. Winter passes include benefits like ski tuning services.
2. Day Lift Tickets: Day and night lift tickets for skiing and snowboarding, priced differently for weekdays vs weekends. Early season and regular season pricing available.
3. Equipment Rentals: Rental equipment including skis, snowboards, and rental season passes that include all gear. Also includes pontoon boats, kayaks, and canoes from marina.
4. Lodging: On-site lodging including Trophy Lodge suites, slopeside cabins, RV cabins, RV sites, Mountain Lodge, and River Lodge. Various accommodation types for families, groups, and couples.
5. Food & Beverage: Dining across four venues: Trophy Lodge (upscale), Base Lodge/Burgers and Brews (casual), Beach Bar (tropical), and Trophy Cafe (off-site homestyle). Revenue from food, beverages, and bar sales.
6. Tubing & Activity Tickets: Winter tubing tickets and summer activity day passes for waterpark, disc golf, archery, and other recreational activities.
7. Ski & Snowboard Lessons: Private, semi-private, and group lessons for skiing and snowboarding for all ages and skill levels. Can include lift tickets and rentals.
8. Winter Camps: Holiday Break Adventure Camp and Presidents' Day Mini Adventure Camp for children ages 3-14, including lessons, lift tickets, rentals, and lunch.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mont du Lac Resort is a 400-acre, year-round family resort in Superior, Wisconsin offering winter sports (skiing, snowboarding, tubing on 11 runs with a 320-foot vertical drop), summer recreation (waterpark, three disc golf courses, archery range, mountain biking, marina), on-site lodging (suites, cabins, RV sites), four dining venues, ski lessons, children's winter camps, and wedding and corporate event hosting.

Product overview

Mont du Lac Resort is a year-round family resort in Superior, Wisconsin offering a diverse portfolio of recreational products and services. Winter operations include skiing and snowboarding (11 runs, terrain park with 20+ features), tubing, and ski lessons. Summer activities center on the Big Kahuna Water Park, three disc golf courses (White Cedar, Hidden Meadows, Backwoods), mountain biking trails, archery range, and marina rentals. The resort operates multiple lodging properties including Trophy Lodge Suites, Slope Side Cabins, RV Sites, RV Cabins, Mountain Lodge, and River Lodge. Dining venues include Trophy Lodge Bar & Restaurant (upscale), Base Burgers and Brews (casual), Beach Bar, and Trophy Cafe. The resort also offers winter camps for children, wedding and corporate event venues, and various season passes and day tickets across both seasons.

Differentiator

Problem solved

Functional benefit

Brands

• Trophy Lodge Bar & Restaurant: Upscale dining venue perched atop the slopes with panoramic views of the St. Louis River and Jay Cooke State Park, featuring handcrafted log architecture and a menu including signature Safari Burger and Ahi Tuna Crisp.
• Base Burgers and Brews
• Beach Bar
• Trophy Cafe
• Big Kahuna Beach Area
• White Cedar Disc Golf Course
• Hidden Meadows Disc Golf Course
• Backwoods Disc Golf Course
• Outta Bounds Tubing Park

Products and services

• Skiing & Snowboarding

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and flagship.

• Cyclists of Gitchee Gumee Shores (COGGS)coreStrategic or Co-development PartnerCOGGS partnered with Mont du Lac Resort to design and develop the mountain biking trail system. The trails cater to various skill levels with miles of singletrack featuring elevation changes, technical sections, and flowy descents. COGGS is a local cycling organization helping create professional-grade mountain biking experiences.
• Northern Lights Disc GolfflagshipStrategic or Co-development PartnerNorthern Lights Disc Golf partners with Mont du Lac to present the annual Lake Superior Open, a PDGA-sanctioned disc golf tournament. This flagship event attracts competitive disc golf players to the resort's three championship courses (White Cedar, Hidden Meadows, Backwoods) and drives significant visitation.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boyne Resorts: Owner-operator of multiple large ski resorts across the U.S. (Boyne Mountain, Boyne Highlands, Big Sky, Loon, etc.) with integrated lodging, F&B, golf, and spas. Useful as a benchmark for multi-resort operating efficiency and capital deployment, even though MDL's scale is materially smaller.
• Marriott Vacation Club / Destination Hotels: Large hospitality operators with mountain and ski-area properties (e.g., Marriott Mountain Resort at Sundance). Comparable only as a benchmark for resort lodging yield, F&B capture, and event/wedding programming economics — not a product substitute.
• Powdr Corporation: Private operator of a portfolio of U.S. ski resorts (Killington, Park City, Mt. Bachelor, Snowbird, etc.). Relevant as a comparable operator profile for how a multi-resort holding company might value, operate, or acquire a smaller regional asset like MDL.

Direct peers

• Wild Mountain: Taylors Falls, MN ski and snowboard area offering winter sports plus a summer waterpark. The year-round winter-summer model directly parallels MDL's waterpark/disc golf/mountain biking summer build, making it a strong operational comparable.
• Lutsen Mountains: Largest ski resort in the Upper Midwest (1,000+ ft vertical, 95 runs) located on Lake Superior's North Shore. Comparable as a Minnesota-region ski destination with on-site lodging, F&B, and summer activities, but at substantially larger scale; useful as an upside aspirational benchmark for revenue-per-visitor economics.
• Trollhaugen Ski Area: Western Wisconsin ski and snowboard resort (Dresser, WI) with terrain park emphasis, night skiing, and snow tubing. Similar regional positioning and small-mountain profile to MDL; the closest comparable for the terrain park + family day-trip use case.
• Welch Village: Minnesota ski area (Welch, MN) with comparable vertical (~360 ft), family-friendly terrain, ski school programs, and on-property amenities. Operates on a similar regional Midwest family-ski business model and serves as a useful pricing/pass comparison.
• Granite Peak Ski Area: Wisconsin ski hill located in Wausau with a comparable vertical (~700 ft) and night-skiing offering. Like MDL, it is a regional Midwest ski operator with a mix of family-friendly terrain and on-property food/beverage, making it a useful comparable for unit-economics benchmarking.
• Spirit Mountain Recreation Area: Year-round recreation area in Duluth, MN, just across the border from Superior, WI, offering skiing, snowboarding, tubing, mountain biking, and a chalet/lodging program. Spirit Mountain is the closest direct competitor in both geography and product mix (winter sports + summer activities), making it the most natural comparable for pricing and visitation analysis.

Emerging players

• Smugglers' Notch Resort: Family-focused Vermont ski resort with on-site lodging, multi-venue F&B, ski school, terrain parks, tubing, and signature family programs. Closest U.S. analogue for the multi-generational, all-on-one-property family-resort business model MDL operates, despite being in a different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/montdulac
• Xx.com/mdlresort
• LinkedInlinkedin.com/company/mont-du-lac-ski-resort

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mont du Lac Resort