The Synergy Organization
The Synergy Organization is a privately held healthcare executive search and assessment firm founded in 1989, serving hospitals, health systems, and integrated networks across 40 U.S. states using its proprietary evidence-based Synergy Screening System® and a suite of assessment and consulting services.
- Company typePrivate
- Founded1989
- HeadquartersVoorhees, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Synergy Organization does
The Synergy Organization, founded in 1989 by Dr. Kenneth R. Cohen, is a privately held, founder-owned executive search and assessment firm headquartered in Voorhees, New Jersey. The firm specializes exclusively in healthcare leadership recruiting, serving hospitals, health systems, integrated delivery networks, and ancillary healthcare organizations across 40 U.S. states. Notable clients include UPMC, MedStar Health, Penn State Health, Jefferson Health, Methodist Le Bonheur, Tower Health, and LifeBridge Health, with engagements covering CEO, CMO, department chair, and service-line director placements.
The core technical asset is the proprietary Synergy Screening System®, an evidence-based three-dimensional framework that assesses candidates across Head (technical expertise), Heart (motivation, values, fit), and Feet (prior accomplishments and behaviors) using validated psychological testing, behavioral profiling, structured interviews, and internally characterized predictive analytics. All business practices are integrated with the Malcolm Baldrige Performance Excellence Program standards, and the firm holds four registered trademarks across its service stack.
Synergy generates revenue through professional-services fees on three streams: full-service Evidence-Based Executive Search engagements, a suite of eight Evidence-Based Executive Assessment modules (selection, developmental, team synergy, rerailment, organizational redesign, pre-employment, job analysis, succession planning), and Evidence-Based Consulting Services including executive coaching and conflict resolution. Pricing is quote-based and not publicly disclosed. Go-to-market is exclusively direct enterprise sales to healthcare C-suite, boards, and HR leadership, supported by content marketing, industry conference presentations, white papers, and case studies. The firm is led by Founder/CEO Dr. Kenneth R. Cohen (a consulting psychologist), President of Healthcare Solutions Ken Hanover (former Prezio Health CEO), and Vice President of Client Relationships Diane Stemler.
The Synergy Organization firmographics
Firmographics- Name
- The Synergy Organization
- Legal name
- The Synergy Organization, Inc.
- Website
- https://synergyorg.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Synergy Organization is a privately held healthcare executive search and assessment firm founded in 1989, serving hospitals, health systems, and integrated networks across 40 U.S. states using its proprietary evidence-based Synergy Screening System® and a suite of assessment and consulting services.
- Ownership category
- akta.pro rank
The Synergy Organization industry classification
Industry- Product category
- Executive Search & Leadership Assessment
- NAICS
- Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169), Other Management Consulting Services (541618)
- SIC
- Services-Employment Agencies (7361), Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)
Keywords
Where The Synergy Organization is headquartered
LocationHeadquarters
- HQ city
- Voorhees
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Synergy Organization business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Evidence-Based Executive Search: Full-service executive search engagements for healthcare leadership positions, including job analysis, candidate sourcing, screening, assessment, and placement services.
- Evidence-Based Executive Assessments: Standalone assessment services including selection assessments, developmental assessments, team synergy assessments, rerailment assessments, organizational redesign assessments, pre-employment assessments, job analysis, and succession planning.
- Consulting Services: Executive coaching and conflict resolution services to help organizations improve leadership effectiveness and resolve internal conflicts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
The Synergy Organization product offering
Product offeringCore offering
The Synergy Organization is a healthcare executive search and assessment firm that recruits and selects healthcare leaders using its proprietary Synergy Screening System®, which evaluates candidates across Head (technical expertise), Heart (motivation/values), and Feet (demonstrated accomplishments) dimensions through validated psychological testing, behavioral profiling, and predictive analytics. Its portfolio combines Evidence-Based Executive Search, Evidence-Based Succession Planning, Evidence-Based Job Analysis, a suite of Evidence-Based Executive Assessments, and Consulting (Executive Coaching and Conflict Resolution), all integrated with Malcolm Baldrige Performance Excellence Program standards.
Product overview
The Synergy Organization is a healthcare executive search and assessment firm founded in 1989, offering a unified portfolio of evidence-based services built around its proprietary Synergy Screening System®. The core offering combines the Synergy Screening System® (which assesses Head, Heart, and Feet dimensions) with Evidence-Based Executive Search®, Evidence-Based Succession Planning, and Evidence-Based Job Analysis services. The company also provides a suite of eight Executive Assessment modules including Selection Assessments, Developmental Assessments, Team Synergy Assessments, Rerailment Assessments, Organizational Redesign Assessments, and Pre-Employment Assessments. Consulting services include Evidence-Based Executive Coaching and Evidence-Based Conflict Resolution. All services integrate Malcolm Baldrige Performance Excellence Program standards and validated psychological testing.
Differentiator
Problem solved
Functional benefit
Brands
- Synergy Screening System®: Proprietary evidence-based three-step screening approach for hiring healthcare leaders, assessing Head (expertise), Heart (passion/values), and Feet (accomplishments).
- Evidence-Based Executive Search®
- Evidence-Based Executive Assessments
- Evidence-Based Consulting Services
- Harry S. Hertz Leadership Award
Products and services
- Synergy Screening System® Proprietary evidence-based three-step scientific screening approach that assesses candidates across Head (technical expertise, formal education), Heart (motivation, values, passions), and Feet (previous experience, demonstrated behaviors, accomplishments) to match candidates to healthcare leadership positions. Includes psychological testing and behavioral assessments.
- Evidence-Based Executive Search® Comprehensive executive recruitment service combining job analysis, candidate recruitment, screening, presentation, and follow-up using the Synergy Screening System® and Baldrige Performance Excellence standards for healthcare organizations.
- Evidence-Based Succession Planning Structured approach to identifying and developing future leaders to ensure leadership continuity and organizational stability, including stakeholder buy-in, talent gap analysis, and implementation timelines for healthcare organizations.
- Evidence-Based Job Analysis Scientific approach to clearly defining and validating job requirements before hiring, replacing assumptions with validated insight to clarify success factors and role competencies for healthcare leadership positions.
- Evidence-Based Selection Assessments Objective assessment of external or internal candidates for healthcare leadership positions, comparing candidates against standardized criteria through in-depth job analysis.
- Evidence-Based Developmental Assessments Individual assessment for healthcare leader growth strategies, leveraging the 80:20 rule to facilitate professional development and identify growth potential.
- Evidence-Based Team Synergy Assessments Evaluation of healthcare leadership teams to increase productivity, communication, and cooperation by identifying and leveraging individual and collective talents.
- Evidence-Based Rerailment Assessments Plans to help struggling healthcare leaders get back on track and maximize productivity through individualized strategies after evaluating performance within position context.
- Evidence-Based Organizational Redesign Assessments Assessment to identify which current or potential healthcare leaders are most likely to thrive within restructured or merged organizations.
- Evidence-Based Pre-Employment Assessments Validated assessment tools for making right hiring decisions the first time, including automated internet-based instruments for candidate evaluation in healthcare organizations.
- Evidence-Based Executive Coaching Structured coaching service producing quantifiable positive output through improved performance and competitive advantage for healthcare leaders, including 360° organizational audits and skill acquisition.
- Evidence-Based Conflict Resolution Unbiased confidential conflict resolution service helping healthcare organizations identify and resolve core issues through objective analysis and constructive employee forums.
Quantifiable outcome
- 98% success rate among placed leaders
- +4 more outcomes
Companies that use The Synergy Organization
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
The Synergy Organization technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
The Synergy Organization partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- American College of Healthcare Executives (ACHE)coreProfessional affiliation with leading healthcare management organization. Synergy presents at ACHE Congress and contributes to healthcare leadership knowledge development.
- American Society for Healthcare Human Resources Administration (ASHHRA)coreProfessional affiliation supporting HR leadership in healthcare organizations through presentations and publications on best practices.
- Baldrige FoundationflagshipThe Synergy Organization is founding sponsor and creator of the Harry S. Hertz Leadership Award in close collaboration with the Baldrige Foundation. Dr. Cohen serves as Founding Sponsor of the award.
- Baldrige Performance Excellence ProgramcoreSynergy is the first executive search firm in the world to integrate Baldrige Performance Excellence Program standards into all business practices. Dr. Cohen serves on the MAAPE Board.
- Mid-Atlantic Alliance for Performance Excellence (MAAPE)coreDr. Cohen serves as Board Member for MAAPE, the regional Baldrige program serving PA, NJ, DE and parts of MD. Synergy has been recognized twice by MAAPE.
- Healthcare CouncilminorProfessional affiliation with healthcare leadership network providing strategic planning support.
- Healthcare Leadership Network of the Delaware ValleyminorRegional healthcare leadership network affiliation supporting professional development and networking.
- Society for Human Resource Management (SHRM)minorProfessional affiliation supporting HR best practices and professional standards.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
The Synergy Organization competitors and assessment
Company assessmentDirect peers
- Cejka Search: Healthcare-specialized executive search firm serving hospitals, health systems, and medical groups. Directly comparable niche focus on healthcare leadership, with assessment-driven methodology similar in positioning to Synergy's Screening System.
- WittKieffer: Healthcare-exclusive executive search and leadership advisory firm focused on hospitals, health systems, academic medicine, and life sciences. Closest direct comparable in terms of healthcare-only specialization, evidence-based screening, and assessment-led methodology.
Broad incumbents
- B.E. Smith (AMN Healthcare): Healthcare-focused executive search and interim leadership firm now part of AMN Healthcare. Directly competes for healthcare executive placements and shares Synergy's healthcare-vertical specialization, with greater scale and a broader interim-leadership offering.
- Russell Reynolds Associates: Global executive search firm with a Healthcare practice placing CEOs, CMOs, and senior leaders across health systems, payers, and life sciences. Uses proprietary leadership assessment frameworks comparable to Synergy's evidence-based approach.
- Korn Ferry: Global organizational consulting firm with a dedicated Healthcare practice offering executive search, talent assessment, and succession planning. Directly competes for senior healthcare leadership searches but serves a much broader set of industries and functions.
- Heidrick & Struggles: Global executive search and consulting firm with a Healthcare practice offering executive search, leadership assessment, and culture shaping. Competes for senior healthcare placements and provides proprietary assessment IP that overlaps Synergy's Screening System.
- Spencer Stuart: Global executive search and leadership advisory firm with a long-standing Healthcare practice serving hospitals, health systems, and payers. Competes for CEO and senior healthcare leader placements using proprietary assessment tools.
- DHR Global: Global executive search firm with a dedicated Healthcare and Life Sciences practice placing senior leaders across providers, payers, and suppliers. Competes for healthcare C-suite searches with proprietary assessment methodologies.
Others
- Association of Executive Search and Leadership Consultants (AESC): Industry association representing executive search and leadership consulting firms globally. Functions as an industry body, standards setter, and member network—not a direct competitor but a peer organization Synergy engages with for category credibility.
- Hunt Scanlon Media: Media and intelligence provider covering the executive search and talent acquisition industry, including healthcare search. Adjacent rather than competing—serves as ecosystem intelligence, ranking, and visibility platform relevant to Synergy's category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Synergy Organization social profiles
Digital presenceThe Synergy Organization financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Synergy Organization leadership team
Management profileNumber of profiles
Profiles3 records
The Synergy Organization funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Synergy Organization M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Synergy Organization
What does The Synergy Organization do?
The Synergy Organization is a healthcare executive search and assessment firm that recruits and selects healthcare leaders using its proprietary Synergy Screening System®, which evaluates candidates across Head (technical expertise), Heart (motivation/values), and Feet (demonstrated accomplishments) dimensions through validated psychological testing, behavioral profiling, and predictive analytics. Its portfolio combines Evidence-Based Executive Search, Evidence-Based Succession Planning, Evidence-Based Job Analysis, a suite of Evidence-Based Executive Assessments, and Consulting (Executive Coaching and Conflict Resolution), all integrated with Malcolm Baldrige Performance Excellence Program standards.
Is The Synergy Organization a public or private company?
The Synergy Organization is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Synergy Organization founded?
The Synergy Organization was founded in 1989. It employs 11 to 50 people.
Where is The Synergy Organization based?
The Synergy Organization is headquartered in Voorhees, United States, in the North America region.
How does The Synergy Organization make money?
Three revenue lines are on record. Evidence-Based Executive Search is the primary driver. The others are evidence-Based Executive Assessments and consulting Services.
Who are The Synergy Organization's main competitors?
Direct peers on record are Cejka Search and WittKieffer. Broad incumbents are B.E. Smith (AMN Healthcare), Russell Reynolds Associates, Korn Ferry, Heidrick & Struggles, Spencer Stuart and DHR Global. Others are Association of Executive Search and Leadership Consultants (AESC) and Hunt Scanlon Media.
Does The Synergy Organization have an API?
No public API is recorded for The Synergy Organization.
What industry is The Synergy Organization in?
The Synergy Organization's product category is Executive Search & Leadership Assessment. Its primary akta.pro industry code is BPAHAGAH, People Analytics, Assessment & Psychometrics Consulting. Its NAICS code is 54161 and its SIC code is 7361.