Celjske mesnine

What Celjske mesnine does

Celjske mesnine d.o.o. is a privately held Slovenian meat processing and food production company headquartered at Cesta v Trnovlje 17, Celje. It operates under the consumer brand 'Z'dežele' and produces fresh packed beef and pork (ground beef, steaks, minute steaks, soup beef, goulash cuts) packaged in controlled atmosphere, alongside a broad portfolio of processed meat products including dry-cured salami, pancetta, smoked neck hams, traditional sausages (Kranjska klobasa, Hmeljarska klobasa, Pivska klobasa), smoked pork knuckles, and a premium grill range (čevapčiči, pleskavica, Angus and Premium burgers, T-bone, Tomahawk, Biftek, Argentinski steak). Production runs under HACCP and IFS food-safety certification and the company is one of the certified producers of authentic Kranjska klobasa bearing the EU Quality Symbol.

The business operates a hybrid distribution model. Direct-to-consumer channels include company-owned retail stores ('trgovina'), the on-site Mesninček restaurant and catering operation, and direct phone/email ordering. Wholesale channels include the Mercator supermarket chain, which distributes the company's products under its own and Mercator private labels. The company also offers ancillary B2B services, notably published pricing for third-party animal slaughter under the Agro line. It is part of a multi-brand food group that includes the Z'dežele meat brand, Radgonske gorice (wines), Lokev / Pršutarna Skraša (prosciutto), and Kraljica mortadela — all under apparent common ownership. Geographic footprint is single-country (Slovenia, Central Europe).

In 2025 the company received multiple gold, silver, and bronze medals at the 46th International Meat and Meat Products Evaluation (AGRA 2025) and a special recognition for market offering at the 45th evaluation. It also executed a voluntary recall of Mercator-branded Mleto mešano meso 450g in September 2025 following detection of verotoxic E.coli. Headcount is reported in the 251–500 band; revenue is not disclosed. The company markets via a website with traditional-recipe content, Facebook, Instagram, and YouTube.

Name

Celjske mesnine

Legal name

Celjske mesnine d.o.o.

Website

https://celjske-mesnine.si

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Meat Processing

NAICS

Meat Processed from Carcasses (311612), Animal Slaughtering and Processing (3116), Animal (except Poultry) Slaughtering (311611)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011)

akta.pro primary industry

Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)

akta.pro secondary industries

Sausage & Ground Pork Manufacturing (Fresh & Cooked) (AFANABAF), Cooked & RTE Processed Meats (Roasts, Meatloaf, Sliced RTE) (AFANAEAF), Hog Slaughtering (Harvest & Evisceration) (AFANABAA)

Keywords

• Meat processing
• Fresh meat production
• Charcuterie manufacturing
• Sausage production
• Slaughterhouse services

Headquarters

HQ city

Celje

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Meat Products: Sale of fresh packed beef and pork meat products, including minced meat, steaks, and cuts packaged in controlled atmosphere
2. Processed Meat Products: Production and sale of dried meat products, semi-dried colored products, smoked products, fit hams, and specialty 100% beef products
3. Slaughter Services: Animal slaughter services for third parties with published pricing (CENIK STORITEV ZAKOLA)

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Celjske mesnine is a Slovenian meat-processing company that slaughters livestock and produces, packages, and sells fresh controlled-atmosphere-packed beef and pork cuts, dry-cured and smoked meat products (salamis, bacon, hams), and a range of sausages and grilled specialties under the Z'dežele brand. The company also operates the Mesninček restaurant and shop and provides third-party slaughterhouse services under the Agro banner.

Product overview

Celjske mesnine d.o.o. is a Slovenian meat processing company with a long tradition, operating primarily under the Z'dežele consumer brand. The product portfolio consists of three main pillars: (1) fresh packed meat (beef and pork), including ground beef, beef steaks, minute steaks, soup beef, and goulash meat, all packaged in controlled atmosphere; (2) processed meat products including dry-cured products (Grofovska salama, Domača panceta, Dimljen zašinek, Čajna klobasa), smoked products (prekajena svinjska krača), and grilled products (čevapčiči, pleskavica, burgers including Angus and Premium varieties, various steaks such as T-bone, Tomahawk, Argentinean, and Biftek); and (3) restaurant/catering services through the Mesninček brand and agricultural/livestock slaughter services under Agro. The company also produces specialty sausages including certified Kranjska klobasa (bearing the EU quality symbol), Hmeljarska klobasa, and Pivske klobase. Celjske mesnine is organized as a group encompassing Z'dežele, Radgonske gorice, Lokev (Pršutarna Skrasa), and Kraljica mortadela.

Differentiator

Problem solved

Functional benefit

Brands

• Mesninček: Restaurant and shop brand operated by Celjske mesnine
• Žarkulator

Products and services

• Goveje mleto meso (Ground Beef) Young beef ground meat, category II (neck and shoulder), with less than 15% fat content and less than 15% connective tissue to meat protein ratio, packaged in controlled atmosphere. Sold to Slovenian consumers for home cooking.
• Minutni goveji zrezki (Minute Beef Steaks) Fresh-packed thigh of young beef, category I, cut to consistent thickness and packaged in controlled atmosphere for quick home preparation.
• Goveje meso za juho (Beef for Soup) Fresh-packed neck and chuck of young beef, category III, packaged in controlled atmosphere and intended for goulash, stews, and soups.
• Meso za golaž (Goulash Meat) Fresh-packed neck and chuck of young beef, category III, packaged in controlled atmosphere and portioned for goulash preparation.
• Goveji zrezki (Beef Steaks) Fresh-packed thigh cuts of young beef, category I, suited for rich sauces and packaged in controlled atmosphere.
• Žarkulator (grill product line) Specialty grill product line for outdoor cooking, marketed under the Z'dežele brand.
• Pleskavica (Klasik, Leskovačka, Sarajevska) Classic Balkan grilled meat patties offered in three styles: classic, Leskovačka, and Sarajevska. Traditionally served with kaymak in lepinja bread.
• Čevapčiči Classic Balkan grilled sausage links, requiring movement on the grill for even cooking and juiciness, served with sautéed onion, warm lepinja, and kaymak.
• Leskovački čevapčiči (Leskovac Čevapčiči) A regional Leskovac variety of čevapčiči sold in 480g packs under the Z'dežele brand.
• Sarajevske pleskavice (Sarajevo Pleskavica) Sarajevo-style pleskavica patty sold in 480g packages as a Balkan grilled meat patty.
• Argentinski steak (Argentinean Steak) Premium Argentine-style beef steak sold in 300g portions, intended for grilling.
• T-bone steak Steak cut from the loin and sirloin of young cattle, featuring a T-shaped bone with strip steak on one side and tenderloin on the other.
• Tomahawk steak Premium bone-in ribeye steak with a long frenched rib bone, weighing approximately 1.2–1.5 kg, intended for grilling and presentation-led serving.
• Biftek (Beefsteak) Premium beef steaks cut from rib-eye or filet mignon with marbling for optimal taste and texture.
• Burger z angusom (Angus Burger) Premium burger made from Angus beef with fine marbling, sold as 400g patties for tender and juicy preparation.
• Premium burger Premium burger patty positioned for restaurant-quality preparation at home, with rich flavor and elegant presentation.
• Prekajena svinjska krača (Smoked Pork Knuckle) Smoked pork knuckle prepared through traditional dry-curing and natural smoking with beech or oak wood, weighing approximately 1500g.
• Domača panceta (Homemade Pancetta) Classic dried bacon with characteristic aged, smoky aroma and mild smoky flavor from spices, 120-day shelf life when stored at temperatures up to +10°C.
• Dimljen domači zašinek (Smoked Homemade Neck Ham) Bone-free, dried, smoked pork neck with marbled texture, traditionally aged and seasoned with Piran salt, garlic, and pepper for a gentle smoky aroma.
• Grofovska salama (Count's Salami) Aged dry salami made from finely ground, high-quality pork with a light, mild aroma, 120-day shelf life when stored at temperatures up to +10°C.
• Čajna klobasa (Tea Sausage) Finely ground pork salami with characteristic aroma and mild flavor, distinguished by its unique shape; thin rings are suited for cold cuts and canapés.
• Pivska klobasa / Pikant pivska klobasa (Beer Sausage / Spicy Beer Sausage) Traditional beer-style sausages offered in regular and spicy varieties, used in grilled dishes and skewers.
• Hmeljarska klobasa (Hops Sausage) Traditional Slovenian sausage flavored with hops, used in bean stews and other traditional dishes.
• Kranjska klobasa (Carniolan Sausage) The original and authentic Carniolan sausage, produced by Celjske mesnine as one of the certified EU quality-symbol holders of Kranjska klobasa.
• Mesninček Restaurant and Shop On-site restaurant and shop operated by Celjske mesnine, offering freshly prepared meals and direct retail meat purchases. Restaurant contact 051 229 246; shop 040 904 118; orders 051 249 187.
• Agro (Slaughter Services) Agricultural / livestock slaughterhouse services for third parties, with a published pricing list (CENIK STORITEV ZAKOLA) updated November 2025 and a dedicated service contact (03 42 55 200).
• Z'dežele (Consumer Brand Portfolio) The primary consumer-facing brand of Celjske mesnine, unifying fresh meat, processed meats, sausages, and grill products under a banner emphasizing tradition, high quality, and authentic domestic taste.

Quantifiable outcome

• Special recognition at 45th meat and meat products evaluation for highest points in category D based on medals earned

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Radgonske goriceminorOthersRelated brand under the Celjske mesnine Group. Wine producer, logo displayed on company family group page.
• Pršutarna Kraš (Lokev)minorOthersRelated brand under the Celjske mesnine Group. Prosciutto producer, logo displayed on company family group page.
• Kraljica mortadelaminorOthersRelated brand under the Celjske mesnine Group. Mortadella specialist producer, logo displayed on company family group page.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JBS: The world's largest meat processor, with operations spanning beef, pork, lamb, and processed meats globally. Anchors the broad incumbent category that sets industry benchmarks for scale, cost, and distribution.
• Tönnies: Major German meat processor and one of Europe's largest pork and beef producers. Comparable product categories and processing approach, though operating at significantly larger scale and across broader European markets.
• Tyson Foods: Global meat and protein producer with broad processed and fresh meat portfolios across beef, pork, and chicken. Representative of the broad incumbent tier that defines competitive dynamics in the meat processing industry worldwide.
• Danish Crown: One of the world's largest pork processors and a global meat industry incumbent. While operating at vastly larger scale and with global reach, it competes in the same product categories (fresh pork, processed meats) and represents the type of broad incumbent that anchors the competitive landscape.

Direct peers

• Košaki TMI: Slovenian meat processing company producing fresh and processed meat products for the domestic market. Operates in the same category with comparable product breadth, serving Slovenian retail and foodservice customers.
• Perutnina Ptuj Group (MIP Mesna industrija): The meat processing arm within the Perutnina Ptuj group, producing processed and fresh meat products for Slovenian and regional retail customers. Direct product overlap and shared domestic market positioning with Celjske mesnine.
• Perutnina Ptuj: Slovenia's leading poultry processor and broader protein producer, supplying retail and foodservice across the region. Same domestic market, similar retail and foodservice customer profile, and overlapping product portfolio in the protein category.
• Panvita: One of Slovenia's largest integrated meat and food producers, offering fresh meat, processed meat products, and poultry under established Slovenian brands. Directly comparable in product mix, customer base (Slovenian retail), and operating geography.

Regional players

• Mesna industrija Sloboda: Croatian meat processing company producing fresh meat, cured meats, and sausages for the Croatian and broader Adriatic market. Comparable in product range and traditional meat processing model, though focused on a neighboring market.
• Vajda Group: Hungarian meat processor producing fresh pork and processed meat products, operating across Central Europe. Comparable product mix and processing model, serving neighboring Central European retail and foodservice markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@celjskemesnine
• Facebookfacebook.com/zdezele
• Instagraminstagram.com/zdezele
• LinkedInlinkedin.com/company/about

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celjske mesnine