PROA Comunicacion

What PROA Comunicacion does

PROA Comunicacion is a private, for-profit communications consulting firm headquartered in Madrid, Spain. Founded in 2009 by Lucia Casanueva, who continues to serve as founder and managing partner, the company provides communications services spanning public relations, reputation management, events, and branding. Its client base, scale, and specific service offerings beyond the four named practice areas are not documented in the available sources.

The firm operates as a mid-sized professional services consultancy with 51-100 employees, placing it in the small-to-mid tier of the Spanish communications industry. No technology platform, proprietary tools, AI capabilities, partnerships, awards, or certifications are documented. The business model is consistent with traditional agency economics: fee-for-service engagements across PR, corporate reputation, event execution, and brand consulting, though contract structures, pricing, and client mix are not disclosed.

Governance is founder-led, with Lucia Casanueva identified as the sole named principal. No additional management team, board composition, ownership structure, funding history, M&A activity, or geographic expansion beyond Spain are documented. The company's website (proacomunicacion.es) is the only confirmed digital presence, and primary financial and operational data are unavailable in the supplied source material.

Name

PROA Comunicacion

Website

https://proacomunicacion.es

Company type

Private

Founded year

2009

Headcount range

51–100 employees

Short description

PROA Comunicacion is a Madrid-based communications consulting firm founded in 2009 by Lucia Casanueva, offering public relations, reputation management, events, and branding services to clients through a 51-100 employee team.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Consulting

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Public relations consulting
• Reputation management
• Corporate communications
• Event management
• Branding services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

PROA Comunicacion is a Madrid-based communications consultancy that provides public relations, reputation management, event management, and branding services to organizational clients. The firm operates as a traditional agency delivering external communications strategy, media relations, and brand-building programs for corporate accounts across Spain. Founded in 2009 and staffed by 51-100 professionals, it executes communications projects end-to-end for clients seeking managed external communications support.

Product overview

No product information available. The source content shows only a verification/loading page ('One moment, please...') with no substantive company information.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Public relations consulting for corporate clients in Spain, covering media relations and external communications strategy.
• Reputation Management Services Reputation management consulting to help organizational clients protect and shape their public image.
• Event Management Services
• Branding Services Branding consulting to support corporate clients in positioning and presenting their brand identity.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Weber Shandwick: Global PR network with a significant Madrid office competing for the same multinational and large Spanish corporate clients. Broader portfolio and global scale set it apart from PROA's independent boutique profile.
• Edelman: World's largest independent PR firm with a well-established Madrid practice. Competes with PROA for top-tier corporate and crisis communications work at the high end of the Spanish market.
• Burson Cohn & Wolfe: Global communications agency with a strong Spanish footprint following the BCW merger. Competes in corporate communications, public affairs, and brand PR across Spain.
• FleishmanHillard: International PR and communications network with operations in Spain. Overlaps with PROA on corporate communications and public affairs engagements in the Spanish market.
• Hill+Knowlton: Global public relations firm with a Madrid office serving corporate, government, and institutional clients in Spain. Comparable in the corporate and crisis communications segment.

Direct peers

• LLYC (Llorente y Cuenca): One of the largest Spanish-language PR and communications consultancies, headquartered in Madrid with deep LatAm presence. Closest scale and geographic comparable to PROA, competing for the same Spanish corporate accounts.
• Marco de Comunicación: Spanish communications and PR agency with a multi-service offering including corporate communications, events, and digital. Direct competitor in the Madrid-based mid-sized agency segment.
• Atrevia: Madrid-based independent communications consultancy offering corporate communications, public affairs, and branding. Directly comparable in service mix, geography, and mid-market positioning.
• Roman (Roman Reputation Management): Madrid-headquartered communications and reputation management firm with a strong corporate and institutional client base in Spain. Overlaps with PROA on reputation management and corporate PR.
• Tinkle: Barcelona-based independent communications and PR agency serving Spanish brands with corporate communications, branding, and digital services. Comparable mid-sized Spanish independent competing in the same client pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/proacomunica
• Facebookfacebook.com/proacomunicacion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROA Comunicacion