Merry Cellars

What Merry Cellars does

Merry Cellars is a family-owned winery founded in 2004 by winemaker Patrick Merry in Pullman, Washington, producing approximately 5,000 cases of varietal wine annually. The portfolio spans twelve-plus red varietals (Cabernet Sauvignon, Merlot, Syrah, Malbec, Mourvedre-Syrah, Sangiovese, Tempranillo, Zinfandel, and others), nine-plus white varietals (Chardonnay, Viognier, Roussanne, Sauvignon Blanc, Semillon), a 50/50 Mourvedre-Syrah Rosé, a flagship Bordeaux-style blend called Crimson, and a 20-month-oak-aged dessert wine called Dolce Vita. Production is hand-crafted with hand-picked and hand-sorted grapes, gentle crushing, restrained pressing, minimal filtration, and small-barrel Eastern European oak aging; the winery emphasizes varietal character and Washington State terroir expression.

The business operates a hybrid go-to-market model. Direct-to-consumer revenue comes from the estate tasting room at 1300 NE Henley Ct (Pullman, WA), an OrderPort-powered e-commerce site enabling nationwide shipping, a three-tier "Family" wine club with quarterly Select (2-bottle), Vintage (6-bottle), and Reserve (12-bottle) shipments at 15-30% discounts, and a "Corks" points-based loyalty program with non-expiring points. Wholesale distribution covers 200+ accounts across Washington, Idaho, and Montana, including Costco placements in Clarkston and Spokane Valley, hospitality accounts such as the Courtyard at WSU, and specialty retailers (Moscow Food Co-op, Pilgrim's Market). Marketing channels include Instagram/Twitter/Facebook presence, email newsletters, "Merry's Kitchen" food-pairing content, and on-premise events. The company is privately held by the Merry family, has 1-10 employees, and is independently operated with no disclosed external funding or parent company.

Name

Merry Cellars

Legal name

Merry Cellars Winery

Website

https://merrycellars.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Merry Cellars is a family-owned Pullman, Washington winery producing 5,000 cases annually of varietal wines, sold DTC through a tasting room, e-commerce, and a tiered wine club, plus 200+ wholesale accounts across Washington, Idaho, and Montana.

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRANABAE

Fine Wine & Luxury Spirits Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYCRAOAIAA

Beer, Wine & Spirits Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Alcohol, Tobacco & Cannabis Wholesale Distribution

Keywords

• Craft wine production
• Wine club subscription
• Winery tasting room
• Washington State wines
• Direct-to-consumer wines

Headquarters

HQ city

Pullman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through the estate tasting room and online e-commerce platform. Customers can purchase bottles, glass pours, and merchandise on-site or through the order portal.
2. Wine Club Memberships: Quarterly wine shipments with 15-30% discount on purchases, exclusive access to limited production wines, priority access to new releases, and discounted shipping. Three tiers: Select (2 bottles), Vintage (6 bottles), Reserve (12 bottles).
3. Loyalty Program: 'Corks' points program rewarding purchases with redeemable points for discounts on tastings, bottle purchases, glass pours, canteen refills, and merchandise. Points never expire with no quarterly shipments required.
4. Tasting Room Experiences: On-site wine tastings and tours at the Pullman winery facility. Hours: 12:00pm-6:00pm Monday-Saturday.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Merry Cellars is a family-owned winery in Pullman, Washington that produces approximately 5,000 cases per year of red, white, rosé, and dessert wines sourced from premium Washington State vineyards. The winery sells its wines through an estate tasting room, an online storefront, and a tiered Wine Club subscription, and also distributes to restaurants, hotels, and retailers across the Pacific Northwest.

Product overview

Merry Cellars is a family-owned winery founded in 2004 in Pullman, Washington, producing approximately 5,000 cases annually. The company's core product portfolio consists of varietal wines organized into Red Wines (including Cabernet Sauvignon, Merlot, Syrah, Malbec, Mourvedre-Syrah, Cabernet Franc, Petit Verdot, Sangiovese, Tempranillo, and Zinfandel) and White Wines (including Chardonnay, Viognier, Roussanne, Sauvignon Blanc, Semillon, Soirée, and Dolce Vita). The flagship product is Crimson, a Bordeaux-style blend. Beyond wine sales through their OrderPort online platform, Merry Cellars offers a Wine Club subscription program called 'The Family' with three membership tiers, a Loyalty Program ('Corks') for reward points, merchandise, gift cards, and in-person tasting and tour experiences at their facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Wines A collection of red wine varietals including Cabernet Franc, Cabernet Sauvignon, Carmenere, Malbec, Merlot, Mourvedre, Mourvedre-Syrah, Petit Verdot, Sangiovese, Syrah, Tempranillo, and Zinfandel, sold to individual consumers through the estate tasting room and online OrderPort storefront.
• White Wines A collection of white wine varietals including Chardonnay, Gewurztraminer, Harvest White, Roussanne, Sauvignon Blanc, Semillon, Silhouette, Soirée, and Viognier, sold to individual consumers through the estate tasting room and online OrderPort storefront.
• Crimson Merry Cellars' signature Bordeaux-style blend, typically composed of Merlot, Cabernet Franc, and Cabernet Sauvignon. Described as smoky and masculine with mild herbal notes of eucalyptus and green tea, spirited tannins, and an ultra-smooth finish. A Gold Medal winner at the Los Angeles Invitational Wine Challenge.
• Dolce Vita A sweet dessert wine traditionally aged for a minimum of 20 months in neutral oak, featuring candied blackberries, reduced berry, blackberry jam, and old-fashioned candy notes with a luscious coating mouthfeel.
• Rosé A blend of 50% Mourvedre and 50% Syrah, offering hints of young strawberry, ripe kiwi, and a suggestion of melon. Fermented and aged in stainless steel.
• Wine Club (The Family) A tiered subscription membership program offering three levels — Select (2 bottles per quarter, 15% discount), Vintage (6 bottles per quarter, 20% discount), and Reserve (12 bottles per quarter, 30% discount) — providing exclusive access to limited-production and winery-exclusive wines, priority access to new releases, and discounted shipping for individual wine enthusiasts.
• Merchandise Branded merchandise items available for purchase alongside wines through the OrderPort storefront and at the estate tasting room.
• Gift Cards

Quantifiable outcome

• 92 points at Los Angeles Invitational Wine Challenge for 2022 Roussanne
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Washington State UniversitycoreStrategic or Co-development Partner · 1 January 2024Patrick Merry works closely with Washington State University to provide internship opportunities to their Enology students, creating a pipeline of future winemaking talent while supporting academic programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forgeron Cellars: Walla Walla boutique winery producing small-lot handcrafted red and white wines with a tasting-room-led DTC model. Comparable as a similarly-sized Washington producer emphasizing varietal expression and traditional techniques.
• Syncline Wine Cellars: Columbia Gorge/Walla Walla boutique producer with comparable case production scale and DTC-plus-restaurant distribution. Similar small-batch, terroir-focused philosophy.
• Hedges Family Estate: Family-owned Red Mountain AVA winery producing estate wines sold primarily through tasting room and fine-dining channels. Comparable as a multi-generational Washington boutique with similar scale and DTC orientation.
• Woodward Canyon Winery: Family-owned Walla Walla Valley winery founded in 1981 with comparable boutique production scale and a DTC-plus-restaurant distribution model. Closely comparable as a Washington-based family winery pursuing terroir-driven winemaking with premium positioning.
• L'Ecole No 41: Family-owned Walla Walla Valley winery producing estate and Columbia Valley wines through both tasting room and fine-dining wholesale channels. Comparable as a similarly-sized, multi-generational Washington boutique with strong on-premise presence.
• Andrew Rich Wines: Pacific Northwest small-lot producer crafting Rhone- and Bordeaux-style wines from Washington and Oregon fruit, with tasting room and limited distribution. Comparable as a founder-led boutique with similarly modest production.
• Va Piano Vineyards: Family-owned Walla Walla boutique winery focused on estate-grown, terroir-driven wines with tasting-room sales and selective wholesale. Highly comparable in ownership structure, scale, and DTC positioning.
• Reininger Winery: Boutique family winery in Walla Walla producing small-lot, terroir-focused wines sold primarily through tasting room and limited wholesale. Direct comparability in production philosophy, scale, and DTC orientation.

Broad incumbents

• Long Shadows Vintners: Walla Walla-based producer of premium Columbia Valley wines led by multiple celebrated winemakers, with broader wholesale and DTC reach. Comparable as a higher-end Washington boutique-incumbent targeting fine-dining and collector channels.
• Chateau Ste. Michelle: Largest and most established Washington State winery, producing across multiple tiers and varietals with national distribution. Relevant as the broad incumbent that defines the Washington category in which Merry Cellars competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MerryCellars
• Facebookfacebook.com/MerryCellars
• Instagraminstagram.com/merrycellarswinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merry Cellars