What Projektil Werbeagentur does

Projektil Werbeagentur is a Munich-based, owner-managed full-service marketing and communications agency founded in 1998 by Jörg Werner. The agency operates under a 'Design.Dialog.Digital.' philosophy, delivering end-to-end brand and communication services to German Mittelstand companies and international brands, primarily in the DACH region (Germany, Austria, Switzerland). Its client base of 50+ named logos spans legal/notary practices, manufacturing, finance and asset management, housing cooperatives, IT services, and enterprise technology — including Adobe, Sensirion, Allplan, Bayerische Vermögen, Kiefel, and Dorst Technologies.

The agency's core technical platform is TYPO3 CMS, deployed across 30+ project implementations with capabilities spanning multi-language websites, E-Learning platforms, product finders, digital housing application systems, B2B online shops with product assistants, and Local SEO microsite architectures (notably 26 stand-alone optimized location pages for Cyberport IT-Services). Supporting tooling includes Matomo for analytics, Mittwald for hosting, Usercentrics for consent management, and Adobe Creative Suite for production. The agency also delivers print, photography, video production, trade show and event design, and editorial design as integrated cross-media outputs.

Projektil generates revenue through three engagement models: (1) long-term strategic consulting retainers as a 'Sparringspartner', (2) discrete project-based creative and development work, and (3) an 'extended workbench' team augmentation model that embeds agency experts into client workflows. Pricing is not publicly disclosed and is project-quoted. The agency maintains a headcount of approximately 8–10 named professionals with capacity extending toward the 11–50 range, supported by ongoing hiring for TYPO3 technical roles. The firm is privately held with no external investors or parent company identified.

Name

Projektil Werbeagentur

Legal name

PROJEKTIL

Website

https://projektil.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Projektil Werbeagentur is a Munich-based, owner-managed full-service marketing and communications agency founded in 1998, delivering brand strategy, corporate design, TYPO3 web development, video, and event design to German Mittelstand companies and international brands across the DACH region.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Communications Services

NAICS

Graphic Design Services (54143), Graphic Design Services (541430), Other Specialized Design Services (54149)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

akta.pro secondary industry

Exhibition, Retail & Experiential Design (BPAHAKAL)

Keywords

• Brand strategy consulting
• Corporate design branding
• TYPO3 web development
• Marketing communications agency
• Creative design services

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brand & Communication Strategy Consulting: Long-term strategic consulting engagements for brand and marketing strategy development, positioning, and marketing strategy execution. Offered as ongoing Sparringspartner (strategic partner) retainer model.
2. Creative & Design Services: Project-based creative services including corporate design, branding, logo design, print design, UI/UX design, photography, video production, animation, editorial design, and event/messe design. Typically delivered as discrete projects or campaign engagements.
3. Web Development & Digital Production: TYPO3-based website development, web applications, E-Learning platforms, digital housing application systems, and online form/workflow systems. Delivered as project engagements, with ongoing maintenance and support.
4. Extended Bench / Team Augmentation: Flexible team augmentation where PROJEKTIL experts integrate into client's internal workflows as an 'extended workbench'. Billed as additional capacity for clients needing extra creative/technical resources.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Projektil Werbeagentur is a Munich-based, owner-managed full-service marketing and communications agency delivering end-to-end brand, design, and digital services. Its core offering spans brand strategy and consulting, corporate design and logo development, TYPO3-based web development, photography and video production, trade show/event design, SEO, dialog marketing, and editorial design. Services are delivered through three engagement models: strategic partnership retainer, discrete project-based work, and extended workbench team augmentation for client internal teams.

Product overview

PROJEKTIL is a full-service marketing and communication agency headquartered in Munich, Germany, founded in 1998. The agency operates as a unified service offering organized around three pillars: Design, Dialog, and Digital. Its core service portfolio includes strategic consulting, brand positioning, corporate design and branding, TYPO3-based web development and design, photography and video production, SEO/SEA, event and trade show design, print design, and PowerPoint presentations. The agency delivers services through three engagement models: long-term strategic partnership, discrete project-based work, and as an extended workbench augmenting client internal teams. The workflow follows four phases: consulting, conception, creation, and realization. PROJEKTIL's portfolio includes named sub-products built for specific clients, such as an E-Learning Center for DataKustik, a B2B Product Assistant/Online Shop for EGO Dichtstoffwerke, digital property management systems for housing cooperatives (VfV, BG Hof), a property management system for BG Hartmannshofen, and the BIMnow training brand for Allplan Schweiz. The agency does not offer a packaged SaaS product; all deliverables are custom-built for individual client projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Communication Strategy Consulting Long-term strategic consulting engagements covering brand strategy, marketing strategy development, positioning, and ongoing Sparringspartner (strategic sounding board) retainer support for mid-sized companies and international brands.
• Corporate Design & Branding Corporate identity, logo design, typography, color systems, brand books, business stationery (including premium finishes like hot-foil stamping and screen printing), and editorial design for rebrand and ongoing brand stewardship engagements.
• TYPO3 Web Development TYPO3 CMS-based website design and development, including multi-language sites, product finders, e-learning platforms, digital housing application systems, workflow-optimized online forms, and stand-alone Local SEO microsites for multi-location clients.
• Photography & Video Production Professional photoshooting, image film production, drone video, product/illustration, animated and editorial video, supporting campaigns, brand launches, and corporate digital presence for marketing departments.
• Event & Trade Show Design (Messe Design) Trade show booth design, event branding, roll-ups, giveaways and on-site visual identity, including multi-channel campaign support for major industry exhibitions such as K-Messe.
• SEO / Search Engine Optimization Keyword strategy, meta-tag optimization, SEO-friendly site architecture, and Local SEO with individually optimized stand-alone location websites for multi-branch clients across Germany.
• Extended Workbench / Team Augmentation Flexible integration of PROJEKTIL creative and technical experts into client internal workflows as additional capacity for projects requiring extra design, web, or campaign resources on demand.

Quantifiable outcome

• Over 10-year ongoing client relationships (e.g., ebm since 2013, Schubert & Salzer since 2017, Sensirion since 2020)
• +2 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jung von Matt: One of Germany's largest independent agency groups, headquartered in Hamburg. Overlaps Projektil in brand strategy, corporate design, and digital but operates at significantly greater scale with multiple specialized offices and international presence.
• Serviceplan Group: Munich-based Europe's largest independent agency group. Provides the same brand, design, web, and digital services as Projektil but at group scale with multiple specialist houses and global footprint; sets the competitive ceiling for independent Munich-based agencies.

Direct peers

• Kolle Rebbe: Hamburg-based independent creative agency of similar size, offering brand strategy, corporate design, and digital production. Comparable in ownership structure (independent), service scope, and mid-market/enterprise client focus.
• KMS Team: Munich- and Düsseldorf-based brand consultancy of similar scale, specializing in corporate design, brand strategy, and integrated communications for enterprise clients. Directly comparable in client profile and service mix, including housing cooperative and B2B engagements.
• MetaDesign: Berlin-headquartered brand consultancy with deep German roots, offering brand strategy, corporate design, and digital experiences. Comparable in service mix and Mittelstand/enterprise client orientation, with somewhat larger footprint.
• denkwerk: Cologne-based digital agency specializing in brand communication, web development, and digital strategy. Comparable in offering integrated creative-plus-technical services to mid-sized and enterprise German clients.
• Strichpunkt Design: Stuttgart- and Berlin-based brand and design agency comparable in size and service scope, with strong focus on corporate identity, brand systems, and digital design for German Mittelstand and enterprise clients.
• Scholz & Volkmer: German owner-managed digital agency with comparable size (mid-sized team) and similar full-service offering spanning brand strategy, web development, and digital production. Both agencies serve international and German Mittelstand clients and compete for similar mandates.
• loved: Hamburg-based independent creative agency of comparable size, focused on brand design, communication, and digital production. Competes in the same German Mittelstand and enterprise design-engagement segment.
• Elbdudler: Hamburg-based independent agency combining brand strategy, design, and digital execution. Similar in independent ownership, integrated offering, and target customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Projektil.Werbeagentur
• LinkedInlinkedin.com/company/projektil-werbeagentur
• Instagraminstagram.com/projektil.werbeagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projektil Werbeagentur