Baktotaal Bouwhuis

What Baktotaal Bouwhuis does

Baktotaal Bouwhuis B.V. is a Dutch e-commerce retailer specializing in baking supplies, ingredients, tools, and cake decoration products, founded in 1981 and headquartered in Goor, Netherlands. The company operates a Magento-based online platform at baktotaal.nl serving hobbyist consumers, and a parallel B2B portal at zakelijk.baktotaal.nl serving professional bakers and bakery businesses, with the storefront available in Dutch, English, and German. Its catalog spans more than 12,500 SKUs across 100+ third-party brands (PME Knightsbridge, Kitchen Craft, Patisse, Wilton, Culpitt, Callebault, Pidy, Emile Henry) plus a private-label Baktotaal Eigen Merk line, organized into categories covering raw materials, baking tools, decorating equipment, ready-made decorations, presentation and packaging, chocolate, edible printing, ice cream and desserts, and themed assortments by holiday, season, and dietary preference.

The platform supports same-day shipping on orders placed before 10 PM and offers free delivery from €75, with Webshop Keurmerk trust certification and a 9.2/10 customer rating across 17,446 reviews. The company is privately held, founder-led or family-controlled, with no disclosed external investors, no parent company, and no subsidiaries. Baktotaal functions as a long-tail e-commerce business monetized through one-time retail transactions on per-product pricing, with no subscription tiers, enterprise contracts, or platform fees referenced in available data. Operational scale sits in the 51-100 employee range, and the firm maintains a content-led acquisition model through a comprehensive recipe database, SEO-optimized category structure, email newsletters, and social media channels.

Name

Baktotaal Bouwhuis

Legal name

Baktotaal Bouwhuis B.V.

Website

https://bouwhuis.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Baktotaal Bouwhuis is a Dutch e-commerce retailer founded in 1981 that sells 12,500+ baking supplies, ingredients, and cake-decorating products from 100+ brands to both professional bakers via a B2B portal and home bakers via a consumer storefront.

Ownership category

akta.pro rank

Product category

Baking & Cake Decorating Supplies Retail

NAICS

Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

akta.pro secondary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

Keywords

• Baking supplies
• Cake decorating
• Chocolate products
• Edible printing
• Baking ingredients

Headquarters

HQ city

Goor

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail e-commerce sales: Direct online sales of baking supplies, ingredients, tools, and equipment to professional bakers and hobby bakers. Revenue generated through product sales with per-transaction pricing.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Baktotaal Bouwhuis is a Netherlands-based e-commerce retailer specializing in baking supplies and cake decorating products, offering more than 12,500 SKUs across raw materials, baking tools, decorating tools, ready-made decorations, packaging, chocolate, edible printing, ice cream/dessert supplies, and themed assortments. The company operates two distinct online storefronts — baktotaal.nl for hobbyist consumers and zakelijk.baktotaal.nl for professional bakeries — and also markets a private-label brand called Baktotaal Eigen Merk alongside over 100 third-party brands including Pidy, Emile Henry, PME Knightsbridge, Kitchen Craft, Patisse, Wilton, and Culpitt.

Product overview

Baktotaal Bouwhuis operates an e-commerce platform offering over 12,500 baking supplies and cake decorating products for both professional bakers and hobbyists. The platform serves as a one-stop shop organized into main categories: Raw Materials & Ingredients (flour, mixes, fondant, coloring agents), Baking Tools (pans, molds, appliances, small tools), Decorating Tools (piping, airbrushing, sugar craft), Ready-Made Decorations (edible sprinkles, cake toppers), Presentation & Packaging (boxes, boards, stands), Chocolate World ( Callebaut, Dobla products), Edible Printing (food printers, edible ink), Ice Cream & Desserts, and Themed products. The company also offers its own private label Baktotaal brand and features professional brands like Pidy (pastry shells), Emile Henry (ceramic bakeware), PME Knightsbridge, Kitchen Craft, Patisse, Wilton, and Culpitt. An integrated recipe section provides baking instructions across all product categories.

Differentiator

Problem solved

Functional benefit

Brands

• Baktotaal Zakelijk: B2B ordering platform for business customers

Quantifiable outcome

• 9.2 out of 10 customer satisfaction score based on 17,446 reviews
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Amazon Netherlands: Global e-commerce incumbent operating in the Netherlands with long-tail coverage of baking supplies and Prime shipping. Comparable as a scale competitor pressuring specialist retailers on price, range, and delivery.
• Hobbycraft: UK's largest arts and hobbies retailer with a meaningful baking and cake decorating category. Comparable as a multi-category incumbent that competes for the same hobbyist basket and increasingly online.
• HEMA: Iconic Dutch variety retailer with both stores and a growing online presence, carrying baking tools and seasonal bakeware. Comparable broad incumbent in the Dutch market targeting similar consumers.
• Callebaut: Global B2B chocolate brand (Barry Callebaut) carried by Baktotaal but also sells direct to professional bakers. Comparable as a supplier-side incumbent with overlapping B2B customer base.
• Bol.com: Largest general e-commerce platform in the Netherlands and Belgium. Competes with Baktotaal on overlapping baking supply assortments, leveraging scale, logistics, and Prime-style shipping.

Direct peers

• Sugar & Crumbs: UK-based specialist in flavoured icing sugars and baking ingredients with a strong e-commerce DTC presence. Comparable in target audience (hobby/professional bakers) and product specialism.
• Cake Stuff: UK-based online specialist retailer of cake decorating and baking supplies. Closest direct comparable: pure-play e-commerce in the same hobby/professional category with deep SKU breadth and brand-led assortment.
• PME Cake: Cake decorating brand and supplier of tools, cutters, and sugarcraft equipment. Comparable as a specialist brand carried by Baktotaal that also sells direct via its own e-commerce site.
• The Cake Decorating Company: UK online cake decorating and baking supplies retailer serving hobbyists and professionals. Directly comparable in category, customer mix, and product breadth (ingredients, tools, decorations).

Others

• Pidy: Belgian manufacturer of pastry shells, tartelettes, and choux products carried by Baktotaal. Relevant as a supplier and adjacent B2B player serving the same professional bakery segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bouwhuis_nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baktotaal Bouwhuis