Culture n Strategy
Culture n Strategy is a two-co-founder boutique consulting firm that advises C-suite executives and leadership teams on aligning organizational strategy and culture through advisory, coaching, workshops, and keynote engagements, with a published book and small online shop as secondary assets.
- Company typePrivate
- Founded-
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Culture n Strategy does
Culture n Strategy is a privately-held, two-co-founder boutique consulting firm that provides advisory services at the intersection of organizational strategy and culture. Co-founded by Dr. Andrew YJ Kim (DDS, MS, MBA), who serves as the subject-matter expert, and Sarah Kim, who leads the community and team-leadership practice, the firm targets C-suite executives and leadership teams of companies — ranging from startups to enterprises — that need to translate strategic plans into aligned execution across the organization.
The firm's core service is a flagship strategy advisory engagement that pairs with a structured progression of supplemental offerings: keynote speaking to create awareness, workshops and webinars to equip client teams with tools, and retainer/coaching engagements to guide transformation over time. Its proprietary methodology focuses on aligning strategy and culture simultaneously, drawing on templates, case studies, and a published book ('Culture Left Brain Leader') as intellectual assets. The company also operates the Culture Collective Houston community for people leaders and a small WooCommerce-powered online shop selling business books and branded merchandise, the latter appearing to contain default placeholder items and not a primary revenue line.
The business model is a sales-led professional services firm with quote-based engagement pricing (no public price list), supplemented by recurring retainer revenue from coaching engagements and a small one-time transactional e-commerce stream. Go-to-market is direct, leveraging the founders' personal credibility, thought leadership content (book, speaking, website), and a small set of publicly disclosed client testimonials from Mainline (enterprise) and Eva (startup). Customer testimonials cite a quantified 27% increase in employee Overall Engagement Score after engagement. The firm has no disclosed funding, no institutional investors, no M&A activity, and no reported headcount, indicating a lean independent practice.
Culture n Strategy firmographics
Firmographics- Name
- Culture n Strategy
- Website
- https://culturenstrategy.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Culture n Strategy is a two-co-founder boutique consulting firm that advises C-suite executives and leadership teams on aligning organizational strategy and culture through advisory, coaching, workshops, and keynote engagements, with a published book and small online shop as secondary assets.
- Ownership category
- akta.pro rank
Culture n Strategy industry classification
Industry- Product category
- Management Consulting
- NAICS
- Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Organization Design & Change Management Consulting (BPAHACAD)
- akta.pro secondary industries
- Strategy & Corporate Development Consulting (BPAHACAA), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Executive Leadership & C-Suite Development (EDABAAAA), Organizational Change & Transformation Coaching (EDABANAG)
Keywords
Where Culture n Strategy is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Markets served
Culture n Strategy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Strategy Advisory Services: Flagship strategy advisory service that guides organizations through transformative process of aligning strategy and culture. This is the primary revenue stream involving direct consulting engagements with leadership teams.
- Executive Coaching & Retainers: Step-by-step coaching engagements through organizational transformation, typically delivered through retainer arrangements with ongoing client relationships.
- Training & Workshops: Group training sessions and workshops/webinars that equip clients with tools to lead their own transformation. Can be one-time or series engagements.
- Speaking & Advisory: Keynote speaking engagements for thought leadership and industry events, plus advisory or board participation for ongoing organizational guidance.
- E-commerce Store: Online shop selling books, clothing, and other merchandise. While products appear to be placeholder WooCommerce items, they indicate a secondary revenue stream through digital commerce.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Various book and merchandise items available |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Culture n Strategy product offering
Product offeringCore offering
Culture n Strategy is a professional consulting firm that delivers a synchronized approach to aligning organizational strategy and culture. Its flagship offering is strategy advisory services that guide companies through transformative processes to get C-suite executives and frontline workers aligned strategically to achieve their intended vision. Supplemental services include keynote speaking, workshops/webinars, executive coaching, group training, strategy facilitation, and advisor/board participation.
Product overview
Culture 'n Strategy is a strategy consulting firm that offers a synchronized approach to aligning organizational strategy and culture. The core offering consists of flagship strategy advisory services supplemented by keynote speaking, workshops/webinars, retainer/coaching, executive coaching, group training, and advisory/board participation. Additionally, the company operates a WooCommerce-powered online store selling business-related books (including Art of the Start, Built to Last, Business Adventures, Good to Great, The Lean Startup, The Innovator's Dilemma) and branded merchandise (hoodies, t-shirts, and music products). The company also fosters community engagement through Culture Collective Houston.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Advisory Services Flagship strategy advisory service that guides companies through transformative culture and strategy alignment processes, helping C-suite executives to frontline workers achieve unified strategic direction.
- Keynote Speaking Thought-provoking keynote presentations that engage audiences on the intersection of strategy and culture alignment.
- Workshop / Webinars Group training sessions and webinars that equip clients with templates and frameworks to lead their own organizational transformation.
- Retainer / Coaching Ongoing retainer coaching engagements that walk clients step-by-step through the transformation process with continued support.
- Advisor / Board Advisory or board participation engagements to guide organizations as they grow and scale.
- Executive Coaching Supplemental executive coaching services for leadership development of C-suite and senior leaders.
- Group Training Group training sessions for organizational team development and leadership alignment.
- Strategy Facilitation Facilitation services for strategic planning and alignment processes across executive teams and organizations.
Quantifiable outcome
- Employee 'Overall Engagement Score' increased from 6.6 to 8.4 (27% increase) after working with Culture n Strategy
Companies that use Culture n Strategy
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Culture n Strategy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Culture n Strategy partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Culture n Strategy competitors and assessment
Company assessmentEmerging players
- BetterUp: Tech-enabled leadership coaching and development platform. Competes for the same C-suite L&D and culture budgets as Culture n Strategy's coaching and training services, but via a scaled platform model rather than bespoke consulting.
- Culture Amp: Employee engagement and culture analytics SaaS platform. Adjacent rather than direct — Culture n Strategy delivers the transformation, Culture Amp delivers the measurement infrastructure that increasingly competes for the same buyer budget.
Direct peers
- The Table Group (Patrick Lencioni): Boutique consulting firm built around organizational health and leadership team cohesion, anchored by Patrick Lencioni's frameworks. Comparable as a thought-leadership-driven, methodology-led boutique advising leadership teams on culture and execution.
- Giant Worldwide: Leadership development and culture consulting firm with faith-based and enterprise clients. Comparable as a boutique consultancy combining leadership development, culture, and values-driven transformation for executive teams.
- Senn Delaney (Korn Ferry Culture): A dedicated culture-transformation consulting firm (now part of Korn Ferry) that helps organizations align culture with strategy. Most directly comparable to Culture n Strategy on the intersection of culture change and strategic execution.
- The Energy Project: Consulting firm focused on renewing organizations through sustainable, purpose-driven culture practices. Comparable boutique scale and methodology-led approach to culture and engagement transformation work.
Broad incumbents
- Heidrick & Struggles: Executive search and leadership advisory firm with growing culture and organizational advisory capabilities. Comparable for C-suite culture and leadership work, though primarily known for executive search.
- Korn Ferry: Global organizational consulting firm with dedicated culture, leadership, and talent practices. Competes with Culture n Strategy for C-suite culture and leadership engagements, but from a significantly broader portfolio of services.
- FranklinCovey: Large leadership and execution consulting firm selling content, training, and advisory. Overlaps with Culture n Strategy on culture, leadership development, and execution content, but at much greater scale and with broader content distribution.
- Bain & Company: Top-tier global management consultancy with organizational practice areas. Overlaps on the strategy side and increasingly on culture/organizational design, though engagements are typically much larger and more strategic in nature.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Culture n Strategy social profiles
Digital presenceCulture n Strategy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Culture n Strategy leadership team
Management profileNumber of profiles
Profiles2 records
Culture n Strategy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Culture n Strategy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Culture n Strategy
What does Culture n Strategy do?
Culture n Strategy is a professional consulting firm that delivers a synchronized approach to aligning organizational strategy and culture. Its flagship offering is strategy advisory services that guide companies through transformative processes to get C-suite executives and frontline workers aligned strategically to achieve their intended vision. Supplemental services include keynote speaking, workshops/webinars, executive coaching, group training, strategy facilitation, and advisor/board participation.
Is Culture n Strategy a public or private company?
Culture n Strategy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Culture n Strategy founded?
Culture n Strategy was founded in -1. It employs 1 to 10 people.
Where is Culture n Strategy based?
Culture n Strategy is headquartered in Houston, United States, in the North America region.
How does Culture n Strategy make money?
Five revenue lines are on record. Strategy Advisory Services are the primary driver. The others are executive Coaching & Retainers, training & Workshops, speaking & Advisory and E-commerce Store.
Who are Culture n Strategy's main competitors?
Emerging players on record are BetterUp and Culture Amp. Direct peers are The Table Group (Patrick Lencioni), Giant Worldwide, Senn Delaney (Korn Ferry Culture) and The Energy Project. Broad incumbents are Heidrick & Struggles, Korn Ferry, FranklinCovey and Bain & Company.
Does Culture n Strategy have an API?
No public API is recorded for Culture n Strategy.
What industry is Culture n Strategy in?
Culture n Strategy's product category is Management Consulting. Its primary akta.pro industry code is BPAHACAD, Organization Design & Change Management Consulting, with a secondary code of BPAHACAA, Strategy & Corporate Development Consulting. Its NAICS code is 541611 and its SIC code is 8742.