PointProd
- Company typePrivate
- Founded1996
- HeadquartersGenève, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PointProd does
PointProd (legally Point Productions SA) is a Geneva-based audiovisual production company founded in 1996 and operating as a subsidiary of the Point Prod Actua Group. It produces drama series, documentaries, TV and digital content, and audiovisual exhibition and event design, with an in-house technical services capability consolidated through the 2007 merger with Actua. The company is headquartered in a 2,000m² production facility in the La Praille district of Geneva, where it operates production, post-production, and broadcasting technical services end-to-end.
The company serves two principal customer segments. Its primary segment is major European public broadcasters — most prominently RTS Radio Télévision Suisse, ARTE G.E.I.E., and SRG SSR — for whom it co-produces drama and documentary content. Its secondary segment is private-sector companies purchasing audiovisual communication and event design services. Its catalog includes over 100 productions spanning decades, with recent feature works including the eight-part drama series Winter Palace and the documentary Lost Cells.
PointProd's business model is project-based professional services revenue, generated through direct enterprise sales and co-production partnerships. Pricing is quote-driven and not publicly disclosed. The go-to-market motion is relationship-driven rather than digitally marketed: co-production deals, industry events and film festivals, and broadcaster commission pipelines. International co-production partners include French firms Cinema Defacto and Oble, and Germany's Pandora Filmproduktion, enabling cross-border financing for projects such as Transamazonia and Olga. Distribution reaches audiences through the named broadcasters, the Swiss domestic streaming platform Play Suisse, and theatrical cinema release for feature films.
PointProd firmographics
Firmographics- Name
- PointProd
- Legal name
- Point Productions SA
- Website
- https://pointprod.ch
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
PointProd industry classification
Industry- Product category
- Audiovisual Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Short-Form Documentaries (MPADADAC)
- akta.pro secondary industry
- Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)
Keywords
Where PointProd is headquartered
LocationHeadquarters
- HQ city
- Genève
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
PointProd business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Production Services for Broadcasters: PointProd provides audiovisual content production services to major European broadcasters including drama, documentaries, and event design for TV, cinema, and digital media platforms.
- Corporate Communication Services: The company offers audiovisual communication expertise to private sector companies wishing to manage their audiovisual communication needs.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
PointProd product offering
Product offeringCore offering
PointProd is a Swiss audiovisual production company that produces drama series, documentaries, TV and digital content for major European broadcasters such as RTS, ARTE, and SRG SSR. The company also offers audiovisual exhibition and event design services, including scenographic design, to private sector clients. It manages the entire audiovisual production cycle from initial concept through broadcast, including production, post-production, and transmission services via its 2,000m² facility in Geneva.
Product overview
PointProd is an audiovisual production company that provides content and services for major European broadcasters and private companies. The company operates across four main content categories: Drama (fictional narrative productions), Documentaries (non-fictional content), TV & Digital (television series and streaming content), and Audiovisual Exhibition and Event Design (scenographic services). Notable productions include Winter Palace (an 8-episode drama series), Lost Cells (documentary), and Dans la jungle d'Emilienne (documentary). Productions are distributed through broadcasters such as RTS, ARTE, SRF, RSI, and streaming platforms including Play Suisse. The company manages the entire audiovisual production cycle from concept to broadcast.
Differentiator
Problem solved
Functional benefit
Companies that use PointProd
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
PointProd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PointProd partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ActuacoreIn 2007, Point Prod merged with Actua, a technical services company specializing in production, post-production, and broadcasting. This merger established the combined entity in the La Praille district of Geneva.
- RTS Radio Télévision SuissecoreLong-standing co-production partner with RTS, collaborating on numerous drama and documentary productions including Winter Palace and Lost Cells.
- ARTE G.E.I.E.coreEuropean broadcaster ARTE co-produces documentary content with PointProd, including Lost Cells and other investigative documentaries.
- ObleminorCo-production partner on various drama series including Winter Palace.
- Cinema DefactominorFrench co-production partner for films such as Olga and Green Underground.
- Pandora FilmproduktionminorGerman co-production partner for Transamazonia project.
- SRG SSRcoreSwiss public broadcaster group (SRF, RSI) co-produces documentary and drama content with PointProd.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PointProd competitors and assessment
Company assessmentBroad incumbents
- ITV Studios: ITV Studios is the global production and distribution arm of ITV, producing drama and entertainment for broadcasters and streamers. A broad incumbent in the same European content production space as PointProd.
- Studiocanal: Studiocanal is a leading European production, distribution, and sales company owned by Canal+, active in film and TV drama production and co-financing. It operates in PointProd's European drama co-production space at significantly larger scale.
- Zodiak Media (Banijay): Zodiak, now part of Banijay, is a large European production group producing drama, documentary, and entertainment across multiple territories. It is a broader incumbent operating in PointProd's category at significantly greater scale.
- BBC Studios: BBC Studios is the production and distribution arm of the BBC, producing drama and factual content globally. It is a broad incumbent competitor in the European broadcaster-supply market.
- Fremantle: Fremantle is one of the largest global content producers, producing drama, documentary, and entertainment for broadcasters worldwide. A broad incumbent serving the same European broadcaster customers as PointProd.
Direct peers
- Elephant Doc: Elephant Doc is a French documentary production company specializing in premium factual content for European public broadcasters. A directly comparable peer in documentary production and broadcaster commissioning.
- Pernel Media: Pernel Media is a French independent production company producing drama, documentary, and event-related content for French broadcasters including ARTE and France Télévisions. A direct peer with comparable scale, geography, and broadcaster customer set.
- Beta Film: Beta Film is a German distribution and co-production company producing and licensing high-end drama and documentary for international broadcasters and streaming platforms. Comparable to PointProd in the cross-border European co-production and broadcaster supply model.
- UFA (Bertelsmann): UFA is one of Germany's largest TV production companies, producing drama, documentary, and entertainment content for major European broadcasters. It is a directly comparable peer given PointProd's similar European drama/documentary production model.
Regional players
- C-Films: C-Films is a Swiss independent film and television production company producing drama and documentary for Swiss and European broadcasters. A regional peer operating in PointProd's home market with similar scale and customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PointProd social profiles
Digital presencePointProd financial estimates
Financial estimateRevenue estimate
Valuation estimate
PointProd leadership team
Management profileNumber of profiles
PointProd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PointProd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PointProd
What does PointProd do?
PointProd is a Swiss audiovisual production company that produces drama series, documentaries, TV and digital content for major European broadcasters such as RTS, ARTE, and SRG SSR. The company also offers audiovisual exhibition and event design services, including scenographic design, to private sector clients. It manages the entire audiovisual production cycle from initial concept through broadcast, including production, post-production, and transmission services via its 2,000m² facility in Geneva.
Is PointProd a public or private company?
PointProd is a private company. It is classified as corporate owned and is currently operating.
When was PointProd founded?
PointProd was founded in 1996. It employs 11 to 50 people.
Where is PointProd based?
PointProd is headquartered in Genève, Switzerland, in the Europe region.
How does PointProd make money?
Two revenue lines are on record. Production Services for Broadcasters are the primary driver. The others are corporate Communication Services.
Who are PointProd's main competitors?
Broad incumbents on record are ITV Studios, Studiocanal, Zodiak Media (Banijay), BBC Studios and Fremantle. Direct peers are Elephant Doc, Pernel Media, Beta Film and UFA (Bertelsmann). C-Films is listed as a regional player.
Does PointProd have an API?
No public API is recorded for PointProd.
What industry is PointProd in?
PointProd's product category is Audiovisual Production Services. Its primary akta.pro industry code is MPADADAC, Short-Form Documentaries, with a secondary code of MPAAAGAB, Event Production & Technical Services (AV/Lighting/Staging). Its NAICS code is 512 and its SIC code is 7812.