EKO Asset Managment Partners
Socolive is a Vietnam-based direct-to-consumer online sports streaming platform providing free, no-registration live broadcasts of football and other sports to Vietnamese sports fans, monetized via advertising and built on CDN streaming infrastructure consolidated from multiple acquired competitor brands.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What EKO Asset Managment Partners does
Socolive (also operating as Socolive TV and Socolive55) is a Vietnam-based direct-to-consumer online sports streaming platform founded on September 9, 2020 by Trịnh Tuấn Trung (content manager). The platform provides free, no-registration access to live broadcasts of football, basketball, tennis, badminton, volleyball, and table tennis in HD/Full HD/4K quality with Vietnamese-language commentary, serving Vietnamese sports fans seeking alternatives to paid services such as K+, FPT Play, and VieON. The company is headquartered at 34 Trịnh Hoài Đức, Nam Lý, Đồng Hới, Quảng Bình, Vietnam.
The platform is built on a CDN-based multi-server streaming infrastructure distributed across multiple countries, with auto-resolution adjustment supporting 3G/4G connections, multi-link backup systems (Link 1, Link 2, VIP Server), and real-time live chat integrated for viewer interaction with commentators and other viewers. Socolive monetizes primarily through advertising — operating a 100% freemium model with no subscription fees, account registration, or payment information collected — while delivering a portfolio of features including live scores, match schedules, standings/rankings, sports news, and highlight videos. Distribution is entirely web-based via responsive design accessible across desktop, mobile, tablet, and Smart TV without requiring app downloads.
In early 2022, Socolive executed a major market consolidation, merging with and acquiring seven competing Vietnamese sports streaming brands — 90phut, Cakhia, Mitom, Rakhoi, Thapcam, Luongson, and Xoilac — absorbing competitor user bases and rosters of named commentators (e.g., BLV Coca, Thạch Tú, Tạ Biên Giới, Rickhanter). This consolidation established Socolive as the dominant free sports streaming platform in Vietnam, with reported scale of hundreds of thousands of daily visits and millions of concurrent viewers during major events such as World Cup finals and 'super classic' matches. Growth channels rely on organic word-of-mouth and social media presence (Facebook, Twitter/X, Pinterest) rather than paid marketing. Note: Input data is internally inconsistent — the firmographics header references 'EKO Asset Management Partners' (a New York investment management firm founded 2008), but the substantive source data describes Socolive in detail; analysis is grounded in the data actually provided about Socolive.
EKO Asset Managment Partners firmographics
Firmographics- Name
- EKO Asset Managment Partners
- Legal name
- Socolive TV
- Website
- https://ekoamp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Socolive is a Vietnam-based direct-to-consumer online sports streaming platform providing free, no-registration live broadcasts of football and other sports to Vietnamese sports fans, monetized via advertising and built on CDN streaming infrastructure consolidated from multiple acquired competitor brands.
- Ownership category
- akta.pro rank
EKO Asset Managment Partners industry classification
Industry- Product category
- Sports Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Live Streaming Platforms (MPACACAF)
Keywords
Where EKO Asset Managment Partners is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EKO Asset Managment Partners business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Advertising Revenue: The platform generates revenue primarily through advertising, with optimized ad placement that minimizes user disruption while maintaining clean viewing experience
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tier - 100% free access with full features |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
EKO Asset Managment Partners product offering
Product offeringCore offering
EKO Asset Management Partners operates an online live sports streaming platform that provides free access to football, basketball, tennis, badminton, volleyball, and table tennis broadcasts in HD and 4K quality, supported by Vietnamese-language commentary, live scores, match schedules, and rankings. The platform is accessible via responsive web browsers across desktop, mobile, tablet, and Smart TV devices without requiring account registration.
Product overview
Socolive is a live sports streaming platform that aggregates and broadcasts sports content. The platform consolidates multiple acquired brands (90phut, Cakhia, Mitom, Rakhoi, Thapcam, Luongson, Xoilac) into a unified service offering live streaming, live scores, match schedules, rankings, sports news, and highlight videos across various international and regional leagues.
Differentiator
Problem solved
Functional benefit
Products and services
- Socolive (Socolive TV) Online sports streaming platform providing free live broadcasts of football, basketball, tennis, badminton, volleyball, and table tennis matches in HD and 4K quality with Vietnamese-language commentary, live scores, match schedules, standings, sports news, and interactive live chat. Accessible to individual viewers via any responsive web browser on desktop, mobile, tablet, and Smart TV without requiring account registration.
Quantifiable outcome
- Tens of thousands of daily visits within weeks of launch
- +1 more outcomes
Companies that use EKO Asset Managment Partners
Customer profileSegments2 records
Ideal customer profiles2 records
EKO Asset Managment Partners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EKO Asset Managment Partners partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major and minor.
- 90phutmajorConsolidated competitor brand in early 2022 major merger/acquisition. This consolidation established Socolive's dominant market position in Vietnamese sports streaming by combining user bases and content resources.
- CakhiamajorMajor competitor brand consolidated into Socolive ecosystem in early 2022 merger. Contributed to expanded content library and audience reach.
- MitommajorCompetitor brand merged into Socolive platform in 2022 consolidation wave, strengthening market position.
- RakhoiminorSmaller competitor brand consolidated during 2022 merger activities.
- ThapcamminorCompetitor streaming platform absorbed into Socolive during early 2022 consolidation.
- LuongsonminorCompetitor brand merged into Socolive during market consolidation.
- XoilacmajorMajor competitor platform consolidated into Socolive in 2022, significantly expanding user base and content offerings.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
EKO Asset Managment Partners competitors and assessment
Company assessmentDirect peers
- VieON: Major Vietnamese OTT streaming platform with live sports coverage alongside entertainment content. Comparable as a Vietnamese-language streaming destination competing for the same viewer attention and ad/subscription wallet.
- FPT Play: Leading Vietnamese paid OTT streaming service offering live sports (including football leagues) alongside movies and TV. Directly comparable as the primary legitimate paid alternative that Socolive positions against in the same Vietnamese sports streaming category.
- K+ (K Plus): Vietnamese premium pay-TV sports platform holding official broadcast rights for major football leagues (notably Premier League). Direct competitor for the same Vietnamese sports audience that Socolive serves free, and one of the paid services Socolive's value proposition explicitly contrasts against.
- MyTV (Vietnam): Vietnamese IPTV/streaming service from VNPT offering live sports and entertainment channels. Comparable as a Vietnamese streaming alternative competing for sports fans with both free and paid tiers.
- VTVcab ON: Vietnamese cable/streaming service from VTVcab with live sports offerings. Direct competitor in the Vietnamese sports streaming market, particularly for football and domestic league coverage.
Broad incumbents
- DAZN: Global sports streaming subscription service operating across multiple markets. Comparable as a broad incumbent in sports streaming with rights-holder relationships that highlight both the opportunity and the legal/content-acquisition gap versus Socolive's model.
- FuboTV: Sports-first live TV streaming platform with ad-supported and subscription tiers. Comparable as a streaming-first sports platform demonstrating the ad-supported + subscription hybrid model that could represent Socolive's monetization upside.
- ESPN+: US-based subscription sports streaming service from Disney, a broad incumbent in the sports streaming category. Comparable as a scaled, rights-licensed sports streaming platform representing the legitimate monetization model Socolive currently bypasses.
Emerging players
- OneFootball: Global football-focused media platform offering live scores, news, and streaming. Comparable as a digital-first, football-centric platform combining content, scores, and streaming — overlapping with Socolive's mix of live scores, news, and live streams for football fans.
- Xoilac TV (independent operators): Vietnamese free sports streaming platform with overlapping content offering focused on Vietnamese football fans. Comparable as an emerging/niche player in the same free-streaming segment; note that the Xoilac brand was also consolidated into Socolive per company history.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
EKO Asset Managment Partners social profiles
Digital presenceEKO Asset Managment Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
EKO Asset Managment Partners leadership team
Management profileNumber of profiles
Profiles1 record
EKO Asset Managment Partners subsidiaries and ownership
Company hierarchySubsidiaries7 records
EKO Asset Managment Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EKO Asset Managment Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EKO Asset Managment Partners
What does EKO Asset Managment Partners do?
EKO Asset Management Partners operates an online live sports streaming platform that provides free access to football, basketball, tennis, badminton, volleyball, and table tennis broadcasts in HD and 4K quality, supported by Vietnamese-language commentary, live scores, match schedules, and rankings. The platform is accessible via responsive web browsers across desktop, mobile, tablet, and Smart TV devices without requiring account registration.
Is EKO Asset Managment Partners a public or private company?
EKO Asset Managment Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EKO Asset Managment Partners founded?
EKO Asset Managment Partners was founded in 2020. It employs 11 to 50 people.
Where is EKO Asset Managment Partners based?
EKO Asset Managment Partners is headquartered in New York, United States, in the North America region.
How does EKO Asset Managment Partners make money?
One revenue line is on record: advertising Revenue.
Who are EKO Asset Managment Partners's main competitors?
Direct peers on record are VieON, FPT Play, K+ (K Plus), MyTV (Vietnam) and VTVcab ON. Broad incumbents are DAZN, FuboTV and ESPN+. Emerging players are OneFootball and Xoilac TV (independent operators).
Does EKO Asset Managment Partners have an API?
No public API is recorded for EKO Asset Managment Partners.
What industry is EKO Asset Managment Partners in?
EKO Asset Managment Partners's product category is Sports Streaming. Its primary akta.pro industry code is MPACACAF, Sports Live Streaming Platforms. Its NAICS code is 516210 and its SIC code is 7900.