EKO Asset Managment Partners

What EKO Asset Managment Partners does

Socolive (also operating as Socolive TV and Socolive55) is a Vietnam-based direct-to-consumer online sports streaming platform founded on September 9, 2020 by Trịnh Tuấn Trung (content manager). The platform provides free, no-registration access to live broadcasts of football, basketball, tennis, badminton, volleyball, and table tennis in HD/Full HD/4K quality with Vietnamese-language commentary, serving Vietnamese sports fans seeking alternatives to paid services such as K+, FPT Play, and VieON. The company is headquartered at 34 Trịnh Hoài Đức, Nam Lý, Đồng Hới, Quảng Bình, Vietnam.

The platform is built on a CDN-based multi-server streaming infrastructure distributed across multiple countries, with auto-resolution adjustment supporting 3G/4G connections, multi-link backup systems (Link 1, Link 2, VIP Server), and real-time live chat integrated for viewer interaction with commentators and other viewers. Socolive monetizes primarily through advertising — operating a 100% freemium model with no subscription fees, account registration, or payment information collected — while delivering a portfolio of features including live scores, match schedules, standings/rankings, sports news, and highlight videos. Distribution is entirely web-based via responsive design accessible across desktop, mobile, tablet, and Smart TV without requiring app downloads.

In early 2022, Socolive executed a major market consolidation, merging with and acquiring seven competing Vietnamese sports streaming brands — 90phut, Cakhia, Mitom, Rakhoi, Thapcam, Luongson, and Xoilac — absorbing competitor user bases and rosters of named commentators (e.g., BLV Coca, Thạch Tú, Tạ Biên Giới, Rickhanter). This consolidation established Socolive as the dominant free sports streaming platform in Vietnam, with reported scale of hundreds of thousands of daily visits and millions of concurrent viewers during major events such as World Cup finals and 'super classic' matches. Growth channels rely on organic word-of-mouth and social media presence (Facebook, Twitter/X, Pinterest) rather than paid marketing. Note: Input data is internally inconsistent — the firmographics header references 'EKO Asset Management Partners' (a New York investment management firm founded 2008), but the substantive source data describes Socolive in detail; analysis is grounded in the data actually provided about Socolive.

Name

EKO Asset Managment Partners

Legal name

Socolive TV

Website

https://ekoamp.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Socolive is a Vietnam-based direct-to-consumer online sports streaming platform providing free, no-registration live broadcasts of football and other sports to Vietnamese sports fans, monetized via advertising and built on CDN streaming infrastructure consolidated from multiple acquired competitor brands.

Ownership category

akta.pro rank

Product category

Sports Streaming

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Live Streaming Platforms (MPACACAF)

Keywords

• Live sports streaming
• Football streaming
• Video streaming platform
• Sports media platform
• OTT streaming

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising Revenue: The platform generates revenue primarily through advertising, with optimized ad placement that minimizes user disruption while maintaining clean viewing experience

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EKO Asset Management Partners operates an online live sports streaming platform that provides free access to football, basketball, tennis, badminton, volleyball, and table tennis broadcasts in HD and 4K quality, supported by Vietnamese-language commentary, live scores, match schedules, and rankings. The platform is accessible via responsive web browsers across desktop, mobile, tablet, and Smart TV devices without requiring account registration.

Product overview

Socolive is a live sports streaming platform that aggregates and broadcasts sports content. The platform consolidates multiple acquired brands (90phut, Cakhia, Mitom, Rakhoi, Thapcam, Luongson, Xoilac) into a unified service offering live streaming, live scores, match schedules, rankings, sports news, and highlight videos across various international and regional leagues.

Differentiator

Problem solved

Functional benefit

Products and services

• Socolive (Socolive TV) Online sports streaming platform providing free live broadcasts of football, basketball, tennis, badminton, volleyball, and table tennis matches in HD and 4K quality with Vietnamese-language commentary, live scores, match schedules, standings, sports news, and interactive live chat. Accessible to individual viewers via any responsive web browser on desktop, mobile, tablet, and Smart TV without requiring account registration.

Quantifiable outcome

• Tens of thousands of daily visits within weeks of launch
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered major and minor.

• 90phutmajorStrategic or Co-development PartnerConsolidated competitor brand in early 2022 major merger/acquisition. This consolidation established Socolive's dominant market position in Vietnamese sports streaming by combining user bases and content resources.
• CakhiamajorStrategic or Co-development PartnerMajor competitor brand consolidated into Socolive ecosystem in early 2022 merger. Contributed to expanded content library and audience reach.
• MitommajorStrategic or Co-development PartnerCompetitor brand merged into Socolive platform in 2022 consolidation wave, strengthening market position.
• RakhoiminorStrategic or Co-development PartnerSmaller competitor brand consolidated during 2022 merger activities.
• ThapcamminorStrategic or Co-development PartnerCompetitor streaming platform absorbed into Socolive during early 2022 consolidation.
• LuongsonminorStrategic or Co-development PartnerCompetitor brand merged into Socolive during market consolidation.
• XoilacmajorStrategic or Co-development PartnerMajor competitor platform consolidated into Socolive in 2022, significantly expanding user base and content offerings.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• VieON: Major Vietnamese OTT streaming platform with live sports coverage alongside entertainment content. Comparable as a Vietnamese-language streaming destination competing for the same viewer attention and ad/subscription wallet.
• FPT Play: Leading Vietnamese paid OTT streaming service offering live sports (including football leagues) alongside movies and TV. Directly comparable as the primary legitimate paid alternative that Socolive positions against in the same Vietnamese sports streaming category.
• K+ (K Plus): Vietnamese premium pay-TV sports platform holding official broadcast rights for major football leagues (notably Premier League). Direct competitor for the same Vietnamese sports audience that Socolive serves free, and one of the paid services Socolive's value proposition explicitly contrasts against.
• MyTV (Vietnam): Vietnamese IPTV/streaming service from VNPT offering live sports and entertainment channels. Comparable as a Vietnamese streaming alternative competing for sports fans with both free and paid tiers.
• VTVcab ON: Vietnamese cable/streaming service from VTVcab with live sports offerings. Direct competitor in the Vietnamese sports streaming market, particularly for football and domestic league coverage.

Broad incumbents

• DAZN: Global sports streaming subscription service operating across multiple markets. Comparable as a broad incumbent in sports streaming with rights-holder relationships that highlight both the opportunity and the legal/content-acquisition gap versus Socolive's model.
• FuboTV: Sports-first live TV streaming platform with ad-supported and subscription tiers. Comparable as a streaming-first sports platform demonstrating the ad-supported + subscription hybrid model that could represent Socolive's monetization upside.
• ESPN+: US-based subscription sports streaming service from Disney, a broad incumbent in the sports streaming category. Comparable as a scaled, rights-licensed sports streaming platform representing the legitimate monetization model Socolive currently bypasses.

Emerging players

• OneFootball: Global football-focused media platform offering live scores, news, and streaming. Comparable as a digital-first, football-centric platform combining content, scores, and streaming — overlapping with Socolive's mix of live scores, news, and live streams for football fans.
• Xoilac TV (independent operators): Vietnamese free sports streaming platform with overlapping content offering focused on Vietnamese football fans. Comparable as an emerging/niche player in the same free-streaming segment; note that the Xoilac brand was also consolidated into Socolive per company history.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ekoamp
• Facebookfacebook.com/socolive68
• Pinterestpinterest.com/socoliveworld
• LinkedInlinkedin.com/company/eko-asset-management-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EKO Asset Managment Partners