CampWay

What CampWay does

CampWay is a privately held, family-owned outdoor hospitality and retreat operator headquartered in Prescott, Arizona. The company operates three distinct properties totaling approximately 753 beds across roughly 270 acres: Friendly Pines (31 cabins, 321 beds, established 1941, on 130 acres with private lake and equestrian facilities), Prescott Pines (21 cabins, 206-212 beds, on 40 acres, operated in partnership with Yavapai College), and Yavapai College Campus (220 dorm-style beds with access to collegiate sports and arts facilities). Co-owned by CEO Matt Gilmer, CMO Mary Gilmer, and COO Jonathan Pierson, CampWay traces its roots to Friendly Pines Camp founded in 1941 by Bud and Isabelle Brown and was rebranded to CampWay in 2024-2026 to reflect the consolidated multi-property operation.

The company's product portfolio spans overnight summer camps, NGSS-aligned outdoor education programs (Science Camp), corporate and organization retreats, weddings, family camps, and short-term rentals. Programs include zip lining, high/low ropes courses, archery, axe throwing, canoeing, team-building exercises, and outdoor science lessons, delivered by an in-house program, food service, and booking team. Operations are supported by dedicated directors for rentals, booking, programming, and food service, alongside a head chef and assistant program director. Distribution combines direct sales (phone, email, web contact) for enterprise/ group bookings with third-party platforms (Eventbrite, Airbnb) for consumer family camps and short-term stays. Marketing is primarily website-led with content (Nature Notes blog), email newsletter, and organic social on Facebook and Instagram.

CampWay generates revenue through four streams: venue and lodging rentals (per-person pricing varying by location, accommodation, and group size), program and activity fees (hourly, per-activity billing), catering and dining services (bundled in per-person pricing with premium menu upgrades), and wedding packages (venue, catering, activities, decorations). Pricing is customized by group size, event type, and activity package, with a non-refundable 25% deposit required to secure dates and final invoicing post-departure (net 30). Booking is recommended 6-12 months in advance, indicating sustained demand.

Name

CampWay

Legal name

CampWay

Website

https://gocampway.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

CampWay is a family-owned Prescott, Arizona outdoor hospitality operator running three properties (Friendly Pines, Prescott Pines, Yavapai College) totaling 753 beds, serving K-12 schools, corporate retreats, weddings, and families with lodging, meals, and activity programming.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Retreat Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cabin & Cottage Campgrounds (THAMAJAD)

akta.pro secondary industries

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Cabin & Cottage Campgrounds (THAGAOAD), Group Camping & Scout Camps (THAGAOAI)

Keywords

• Outdoor hospitality services
• Camp and retreat operations
• Outdoor education programs
• Corporate retreat venues
• Wedding event venues

Headquarters

HQ city

Prescott

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Venue and Lodging Rentals: CampWay generates primary revenue through venue and lodging rentals across its three properties. Pricing is per person and varies by location, accommodation type, and group size. Friendly Pines offers cabins (321 guests capacity), Prescott Pines offers cabins and yurts (206 beds), and Yavapai College offers dorm-style lodging (220 beds).
2. Program and Activity Fees: Revenue from outdoor education programs, team-building activities, and recreational experiences. Activities include zip lining, high/low ropes courses, archery, axe throwing, canoeing, science camp lessons, and team-building exercises. Activities are billed per hour, per activity with customized schedules based on staff and participant numbers.
3. Catering and Dining Services: On-site dining is offered as part of group bookings. Meals are freshly prepared and included in per-person pricing. Special menu upgrades with premium entrees and ingredients are available at additional cost. Dietary accommodations are provided for allergies and restrictions.
4. Wedding Services: Wedding packages include venue rental, catering, decorations setup/takedown, and optional activities for guests. Customized wedding menus are created during planning with additional fees for premium options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

CampWay operates an outdoor hospitality and retreat business across three Prescott, Arizona properties (Friendly Pines, Prescott Pines, and Yavapai College), delivering all-inclusive overnight experiences that bundle lodging, meals, and guided activities. Core sellable offerings include NGSS-aligned outdoor education/school retreat programs, corporate and organizational retreats, weddings, family camps, and short-term rentals. Bookings are secured with a non-refundable deposit, with pricing built around per-person lodging and usage-based activity fees.

Product overview

CampWay is a camp and retreat operator offering three distinct Arizona locations—Friendly Pines, Prescott Pines, and Yavapai College—that provide purpose-driven experiences ranging from youth summer camp to corporate retreats, outdoor education, and weddings. The portfolio includes overnight camp experiences at Friendly Pines (established 1941, Arizona's longest-running family-owned camp) and Prescott Pines (modern cabins with amenities), plus dorm-style lodging at Yavapai College. Key programs include Science Camp with NGSS-aligned outdoor education, Family Camp with all-inclusive activities, Wedding packages, and Venue Rentals for corporate retreats and group gatherings. Frontier Village glamping accommodations are launching at Prescott Pines in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Friendly Pines: A classic summer camp established in 1941 with rustic cabins and a private lake, perfect for youth camps, outdoor education, and retreats. Located at 933 E. Friendly Pines Rd, Prescott, AZ 86303. Accommodates up to 321 guests across 31 cabins.
• Prescott Pines
• Yavapai College

Products and services

• Science Camp (Outdoor Education) Multi-day school retreat program featuring NGSS-aligned outdoor science lessons, team-building, and experiential learning for K-12 school groups. Includes lodging, meals, and activity blocks.
• Venue Rentals (Corporate & Organizational Retreats) Corporate, nonprofit, church, and community retreat venue packages including lodging, meals, and guided activity programming such as ropes courses, axe throwing, archery, and canoeing.
• Weddings Outdoor wedding packages including ceremony space, in-house catering, decorations setup/takedown, and optional camp-inspired guest activities. Available primarily at Friendly Pines with ceremony spaces among pine trees.
• Family Camp All-inclusive multi-generational family getaway program with private cabins, meals, and supervised activities such as archery, ziplining, arts and crafts, and hiking.
• Short-Term Rentals Weekend cabin escapes and short retreats for individuals and families, distributed through Airbnb for consumer self-serve booking.
• Frontier Village (Glamping Yurts) 14 three-season yurt-style glamping accommodations at Prescott Pines offering electricity, heat, air conditioning, an outdoor amphitheater, dining lodge, and Old Western town setting for individual and group rentals.
• Yavapai College Day Camps Day camp programs at the Yavapai College campus featuring adventure activities, creative programs, and outdoor experiences for children.

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Yavapai CollegecoreStrategic or Co-development PartnerCampWay operates Prescott Pines in partnership with Yavapai College, utilizing college facilities for retreat and camp operations. The partnership provides access to collegiate infrastructure including classrooms, dormitories, sports facilities, and dining services. Yavapai College gains revenue from facility utilization during non-academic periods while CampWay expands capacity and amenity offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kampgrounds of America (KOA): Largest U.S. campground franchise system with thousands of locations. Broader incumbent in the same RV/camp lodging space; less specialized than CampWay on retreat and outdoor-education programming.
• Great Wolf Lodge: Indoor waterpark resort chain with family-suite lodging and activities. Comparable as a multi-property family retreat operator, though indoor-waterpark-centric rather than outdoor camp-based.
• Center Parcs UK: European operator of forest village resorts with cabin lodging and indoor/outdoor activities. Comparable all-inclusive family-cabin retreat model at larger scale and regional breadth.
• YMCA of the USA: Operates YMCA resident camps across the U.S. with summer-camp and retreat programming. Comparable as a family- and youth-focused multi-property camp operator, though non-profit and broader mission.

Emerging players

• Ridge Outdoor Adventures: Outdoor retreat operator offering team-building and adventure programming at camp-style properties. Comparable on experiential retreat programming and group-booking model.

Direct peers

• Under Canvas: Luxury glamping operator with safari-inspired tent camps near national parks. Directly comparable to CampWay's Frontier Village yurt expansion as both target weddings, retreats, and experiential travelers seeking upscale outdoor lodging.
• AutoCamp: Outdoor hospitality brand offering Airstream suites, cabins, and tent accommodations at multiple U.S. locations. Comparable on cabin-style lodging, multi-region retreat positioning, and wedding/event bookings.
• Collective Retreats: Luxury outdoor retreat operator with upscale tented and cabin accommodations. Comparable to CampWay's glamping expansion and corporate retreat positioning.
• Yogi Bear's Jellystone Park: Franchised family camping resort chain with cabins, RV sites, and family activities. Comparable family-camp programming, cabin lodging, and multi-property operating model, though franchise-based.
• Camp Cedar (Ohio): Multi-property luxury camp resort offering cabin lodging, glamping, waterparks, and family programming. Closest direct comparator to CampWay's all-inclusive family-camp + cabin model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gocampway
• Instagraminstagram.com/gocampway
• Xx.com/gocampway
• LinkedInlinkedin.com/company/campway

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CampWay