What Ben Touch does

Ben Touch Group is a privately held French diversified holding company founded by Benjamin Erisoglu, operating across three divisions: Habitat & Renovation, Hôtellerie & Gastronomie, and Innovation & Investment. The renovation division is anchored by Technitoit (founded 2002, 87 franchised branches across France, €108M turnover in 2023), which the group operates as the only manufacturer-applicator in the French home renovation market — Smart Lab (R&D laboratory established 2011, Angers) designs and manufactures proprietary INPI-registered surface treatment products including coloured water repellents, anti-moss treatments, and reflective paints, applied under guarantees of up to 15 years. The renovation ecosystem is extended by Mister Toiture (22 retail branches selling professional-grade products directly to individuals, launched 2021), Europe Energie (5 RGE-certified agencies for solar self-consumption, heat pumps, and energy efficiency, launched 2019), and Tendance Travaux (a renovation editorial platform with 1,150+ articles, 30,000 monthly visits, and 600 partner sites).

Revenue is generated through three primary mechanics: franchise royalties and fees from Technitoit's 87 branches, direct consumer sales (renovation installations, DIY products, solar/heat-pump installations), and luxury hospitality transactions. Government subsidy eligibility (MaPrimeRénov', CEE, 5.5% VAT) underpins the energy efficiency segment, and the group has begun international master-franchise expansion (Portugal, June 2023; Belgium and Spain announced January 2026). The hospitality division operates two châteaux (Château de Noirieux — 4-star Relais & Châteaux, 19 rooms, acquired 2022; Château du Portereau — 4-star, 26 rooms, €10M investment, opened May 2026), four L'Attilio Italian fine-dining restaurants led by Chef Attilio Marrazzo, and Spa Shaman wellness centres. Innovation operations include Ben Touch Digital (a 30+ person integrated creative/digital agency generating €60M in attributed revenue for group brands), Smart Lab R&D, and minority participations in Energy Observer (founding partner since 2012), E-Cassini (geospatial platform, CES Innovation Award 2019, Solar Impulse label), and Harun Yachting. The group employs 1,200+ people across 40+ professions and targets approximately €200 million in aggregate turnover.

Name

Ben Touch

Legal name

Groupe Bentouch

Website

https://bentouch.group

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Ben Touch Group is a privately held French diversified holding company operating in home renovation (Technitoit, 87 franchises; Mister Toiture, 22 branches; Europe Energie, 5 agencies), luxury hospitality (two châteaux, L'Attilio restaurants, Spa Shaman), and innovation (Smart Lab R&D, Ben Touch Digital), serving individual French homeowners and affluent travellers with 1,200+ employees.

Ownership category

akta.pro rank

Headquarters

HQ city

Les Ponts-de-cé

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Home Renovation Services (Technitoit, Mister Toiture): Technitoit generates revenue through franchise fees and direct renovation services. Customers (homeowners) pay for roof, facade, and insulation renovation services delivered by franchised agencies or in-house teams. Technitoit generated €108 million in total turnover in 2023 (+10% vs 2022). Mister Toiture sells professional-grade products directly to consumers from its 22 branches.
2. Franchise Network Royalties and Fees: Technitoit operates 87 franchised branches across France. Franchisees pay royalties and fees for the brand, training, exclusive product access (Smart Lab), and marketing support (Ben Touch Digital).
3. Energy Efficiency Products & Installation (Europe Energie): Europe Energie installs photovoltaic panels, heat pumps, thermodynamic water heaters, and ventilation systems for homeowners. Revenue from installation contracts, with customers eligible for government subsidies (MaPrimeRénov', CEE, 5.5% VAT rate). Reduction in electricity bills of 30–80%.
4. Hospitality & Gastronomy: Revenue from luxury hotel operations (Château de Noirieux: 19 rooms; Château du Portereau: 26 rooms, opened May 2026, €10M investment), restaurant dining at L'Attilio locations (Paris 8th, Briollay, Vertou, Port Bourgenay), and spa services at Spa Shaman.
5. Digital Marketing Services (Ben Touch Digital): Ben Touch Digital generates €60 million in revenue for group brands through integrated marketing, web development, and digital campaigns. The agency also recruits for and supports group brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Ben Touch Group is a French diversified holding operating a vertically integrated home renovation ecosystem (Technitoit franchise services, Mister Toiture retail products, Europe Energie solar/heat pump installations) alongside a luxury hospitality division (two 4-star châteaux, the L'Attilio fine-dining restaurant brand, Spa Shaman wellness). It also houses Smart Lab, an in-house R&D laboratory that designs and manufactures exclusive surface-treatment formulations, and Ben Touch Digital, an integrated creative agency supporting all group brands.

Product overview

Ben Touch Group is a French diversified conglomerate with three core divisions: Habitat & Heritage Renovation (home renovation services and products), Hospitality & Gastronomy (luxury hotels and restaurants), and Innovation & Investment (digital agency, R&D laboratory, and strategic investments). The group's renovation ecosystem includes Technitoit (national franchise leader, 87+ agencies), Mister Toiture (professional products retail, 22 branches), Europe Energie (solar/energy savings, 5 branches), and Tendance Travaux (renovation media platform). The hospitality division operates Château de Noirieux and Château du Portereau (4-star hotels), L'Attilio restaurants (Italian fine dining), and Spa Shaman wellness centers. Innovation operations include Ben Touch Digital (integrated creative agency), Smart Lab (proprietary R&D laboratory), and investments in Energy Observer and E-Cassini. The group employs 1,200+ people with €200+ million in turnover.

Differentiator

Problem solved

Functional benefit

Brands

• Technitoit: French leader in home renovation with 87 agencies, manufacturing and applying own products. Covers roofing, facades, insulation, solar, heating, and joinery. Voted Best Franchise 2023-2026.
• Mister Toiture
• Europe Energie
• Tendance Travaux
• Ben Touch Digital
• Smart Lab
• Château de Noirieux
• Château du Portereau
• L'Attilio
• Spa Shaman

Products and services

• Technitoit French national leader in home renovation with 87 franchised branches offering comprehensive services: roofing, facade treatment with exclusive Smart Lab water repellents, thermal insulation, heating systems, ventilation, joinery, and solar energy installation. Targets French homeowners seeking full-service, end-to-end renovation with manufacturer-applicator guarantees up to 15 years.
• Mister Toiture Retail network of 22 branches across France selling the same water repellents, anti-moss treatments, roof paints, and waterproofing products used by Technitoit professionals directly to individuals. Covers roofing, facade, insulation, and accessories. Customers can buy products for DIY application or opt for full-service installation.
• Europe Energie Home energy savings specialist operating 5 agencies (Nantes/Vertou, Cholet, Les Sables-d'Olonne, Toulouse/Aucamville, Strasbourg/Ostheim). Installs photovoltaic panels for solar self-consumption, heat pumps, thermodynamic water heaters, ventilation systems, and insulation. Eligible for government subsidies (MaPrimeRénov', CEE, 5.5% VAT). Reduces electricity bills by 30-80%.
• Château de Noirieux Luxury 4-star Relais & Châteaux hotel in Briollay near Angers with 17th-century château and 15th-century manor house set in a 9-hectare park overlooking the Loir valley. Features 19 rooms and suites, the L'Attilio gastronomic restaurant (Michelin Guide selection), bar lounge, wellness area, and heated outdoor pool. Hosts weddings, seminars, and private events.
• Château du Portereau 4-star hotel in Vertou near Nantes opened in May 2026 with 26 rooms and suites across château and pavilion. Includes L'Attilio Vertou restaurant, Spa Shaman wellness center, heated outdoor pool, riverside guinguette, and a 200 m² orangery for weddings, seminars, and private events up to 400 attendees. Located on a 3-hectare estate on the banks of the Sèvre Nantaise.
• L'Attilio Gastronomic Italian-French fine dining restaurant brand by Chef Attilio Marrazzo combining Mediterranean tradition with French gastronomy. Four locations: Paris 8th arrondissement (Michelin Guide, 9.3/10 on TheFork), Briollay at Château de Noirieux (Michelin Guide), Vertou at Château du Portereau, and Port Bourgenay marina on the Vendée Atlantic coast (bistronomic brasserie).
• Spa Shaman Wellness sanctuary brand operating within group hotel estates. Offers hammam, sauna, outdoor jacuzzi, signature rituals, and Omnisens treatments. Locations at Château du Portereau (Vertou, open daily 10am-7pm) and Château de Noirieux (under construction). External client access €40 per 60-minute relaxation session; minimum €110 treatment spend grants complimentary relaxation access. Capacity limited to 6 people simultaneously.
• Harun Luxury Yacht 36.5-metre luxury yacht brand born from Turkish-French collaboration, embodying "Engineering of Simplicity." Features 1 master cabin, 1 VIP cabin, 2 guest cabins, jacuzzi, jet-ski, and full audio/video equipment. Extends the group's luxury hospitality offering onto the water.

Quantifiable outcome

• Electricity bill reduction of 30–80% through solar self-consumption installations
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• Portuguese Master Franchisee (Technitoit Portugal)coreChannel Partner/ Reseller/ Distributor · 1 June 2023First master franchise opened in Portugal in June 2023. Local partner trained in the group's methods and products develops the Technitoit branch network in Portugal. This international laboratory has confirmed the relevance of the manufacturer-applicator model beyond France.
• CES (Consumer Technology Association)minorOthers · 1 January 2019E-Cassini was awarded at the CES Innovation Awards in Las Vegas in 2019. Ben Touch Group was the first renovation group to be present at CES Las Vegas.
• HarunminorStrategic or Co-development Partner · 1 January 2015Turkish-French luxury yacht brand. Born from collaboration between Turkish and French decorators, designers, engineers, and manufacturers. Harun extends the group's art of receiving on the water. Harun is a 36.5-metre yacht launched in 2015, embodying 'Engineering of Simplicity.' Within the group, Harun represents the luxury hospitality extension onto water.
• Energy ObserverflagshipStrategic or Co-development Partner · 1 January 2012Ben Touch Group (via Technitoit) was the first French company to support Energy Observer as a founding partner since 2012. The group participated in the design of the vessel and treated its solar panels with Smart Solar technology. Energy Observer is the world's first hydrogen-powered, self-sufficient vessel, serving as a floating laboratory for the energy transition.
• Relais & ChâteauxcoreOthers · 1 January 1995Château de Noirieux has held the Relais & Châteaux label since 1995. This international association of boutique luxury hotels and restaurants represents the pinnacle of French hospitality standards.

Scale indicators19 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Tryba: French home improvement franchise specialising in windows, doors, and verandas with a multi-branch national network. Directly comparable to Technitoit in franchise-based home renovation services targeting French homeowners.
• KparK: French home renovation franchise (windows, doors, and home improvement) with a national branch network and franchise model that closely mirrors Technitoit. Highly comparable in go-to-market, customer profile (French homeowners), and franchise economics.
• Soprema: French waterproofing and roofing products manufacturer serving construction professionals. Direct comparable for Smart Lab's R&D and manufacturing of surface treatment / waterproofing products within the renovation ecosystem.
• Airelles: Collection of French luxury château hotels (e.g., Château d'If, Airelles Courchevel) competing in the same heritage-luxury hospitality segment as Château du Portereau and Château de Noirieux. Closest direct comparable for Ben Touch's heritage hotel strategy.

Broad incumbents

• Maisons du Monde: French home furnishings retailer and former owner of Château du Portereau. Comparable in French home/lifestyle consumer market and specifically relevant given the historical Château du Portereau ownership and Maisons du Monde's expanding hotel concept.
• ENGIE Solutions: Energy services arm of French utility ENGIE, providing solar, heating, and HVAC installations to residential and commercial customers. Direct competitor to Europe Energie in French residential solar and energy-efficiency installations.
• Point.P: Major French building materials distribution network serving trades and renovation professionals. Comparable in distribution scale and French home renovation market presence, but focused on materials supply rather than full-service renovation.
• Leroy Merlin: France's leading home improvement retail chain. Comparable in serving French DIY and renovation consumers, but operates a retail-store model rather than Ben Touch's franchise/applicator approach.
• Saint-Gobain: French multinational building materials giant offering roofing, insulation, and renovation products across a much broader portfolio. Operates as a broad incumbent that overlaps with Technitoit's product and installation categories but is not franchise-specialised.

Others

• Relais & Châteaux: International association of boutique luxury hotels and gourmet restaurants that Château de Noirieux has been a member of since 1995. Comparable as the hospitality network/ecosystem in which Ben Touch's luxury hotel assets participate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ben-touch-group

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ben Touch