Offff
Offff is a Rotterdam-based branding and design studio with a six-person team that delivers brand strategy, identity, and campaign work for primarily Dutch and European food-and-beverage, hospitality, museum, and premium consumer technology clients. Revenue comes from fixed-price project engagements across three branding and three campaign tiers.
- Company typePrivate
- Founded2016
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Offff does
Offff (legal entity OFFFF B.V.) is a Rotterdam-based branding and design studio founded in 2016, operating with a small senior team of six that includes a founder/creative strategist, a project manager-strategist, and four designers. The studio delivers integrated work across three service categories — brand strategy (Merkstrategie), brand identity (Merkidentiteit), and brand experience (Merkbeleving) — anchored in a proprietary methodology built on Ehrenberg-Bass marketing science (Byron Sharp). Core offerings include the OFFFF Road Workshop for brand DNA and positioning, the ONNNN Route Workshop for go-to-market strategy, and downstream execution across logo, graphic, packaging, web, motion, and campaign design. An Online Brand Platform (cloud brand guidelines and asset library) ships with mid- and top-tier engagements.
The business is project-based and sales-led. Revenue is generated through publicly disclosed fixed-price tiers: branding packages Core (from €12,500), Scale (from €18,000), and Shine (from €27,500); campaign production tiers Base (from €7,500), Bold (€15,000–€25,000), and Brave (from €35,000). Discovery is driven by the portfolio website, organic Instagram and LinkedIn presence, a regularly published insights blog, and inbound from award recognition (Pentawards Platinum and Gold 2022, NL Packaging Award 2023, European Design Award nomination, Awwwards Site of the Day). Customers span food and beverage (primary vertical — Williams Premium Canned Cocktails, Nolet's Gin, San Pellegrino Naturali, De Gele Kanarie, Labo de Mezcal, Freasy, &Donuts), hospitality and leisure, arts and culture (Museum Beelden aan Zee, Rijksmuseum Boerhaave), and premium consumer technology (Dutch & Dutch). Notable commercial outcomes include a 25% sales lift for the San Pellegrino Naturali campaign, the Heineken acquisition of De Gele Kanarie for national rollout, and expansion of Schaatsbaan Rotterdam to a second Drenthe location.
Operationally, Offff runs from Vijverhofstraat 88, Rotterdam, with the legal address at Bataviakade 32, Rotterdam. It is privately held, founder-owned, has no external funding or parent company, and discloses no revenue. Pricing, methodology, and a curated project portfolio are publicly available on its website, indicating a transparent, content-driven go-to-market rather than a traditional agency pitch model.
Offff firmographics
Firmographics- Name
- Offff
- Legal name
- OFFFF B.V.
- Website
- https://offff.studio
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Offff is a Rotterdam-based branding and design studio with a six-person team that delivers brand strategy, identity, and campaign work for primarily Dutch and European food-and-beverage, hospitality, museum, and premium consumer technology clients. Revenue comes from fixed-price project engagements across three branding and three campaign tiers.
- Ownership category
- akta.pro rank
Offff industry classification
Industry- Product category
- Branding & Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industries
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Offff is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Offff business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Project-based Branding & Design Services: Offff generates revenue through fixed-price project engagements structured in three tiers: Core (from €12,500), Scale (from €18,000), and Shine (from €27,500). Campaign production is priced separately across three levels: Base (from €7,500), Bold (from €15,000–€25,000), and Brave (from €35,000). Revenue is driven by brand identity projects, packaging design, web design, and campaign development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Core: Strategic foundation and visual identity — from €12,500 |
| One time/ perpetual license | Multi-year contract | Scale: Full brand identity plus application — from €18,000 |
| One time/ perpetual license | Multi-year contract | Shine: Brand building plus go-to-market approach — from €27,500 |
| One time/ perpetual license | Pay-as-you-go | Base: Efficient digital-only or low-budget campaign — from €7,500 |
| One time/ perpetual license | Pay-as-you-go | Bold: Professional multi-channel campaign — from €15,000 to €25,000 |
| One time/ perpetual license | Pay-as-you-go | Brave: High-end campaign for brands taking the spotlight — from €35,000 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Offff product offering
Product offeringCore offering
Offff is a creative branding and design studio that delivers end-to-end brand building services — from brand strategy workshops and visual identity design through to packaging, web design, and campaign production. The studio sells fixed-price project engagements structured into Core, Scale, and Shine branding tiers and Base, Bold, and Brave campaign tiers for mid-market and enterprise clients primarily in food and beverage, hospitality, cultural institutions, and consumer technology.
Product overview
Offff is a branding and design studio from Rotterdam offering a comprehensive suite of brand strategy and design services. The portfolio spans three core service categories: Merkstrategie (brand strategy) including the OFFFF Road Workshop for brand DNA discovery and ONNNN Route Workshop for go-to-market activation; Merkidentiteit (brand identity) covering branding, graphic design, logo design, brand guidelines, motion design, animation, photography, design systems, and tone of voice; and Merkbeleving (brand experience) encompassing web design, packaging design, campaigns, art direction, and print/merchandise. The studio also delivers its brand guidelines via an online brand platform. Offff operates on Ehrenberg-Bass marketing science principles, building brands around mental and physical availability, distinctive brand assets, and consistent brand systems. Pricing is structured through three branding packages: Core (from €12,500), Scale (from €18,000), and Shine (from €27,500), plus campaign production tiers: Base (from €7,500–€10,000), Bold (from €15,000–€25,000), and Brave (from €35,000).
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Core branding service building distinctive brand identities grounded in strategy, creating brands that stand out and build recognition for mid-market and enterprise clients.
- OFFFF Road Workshop Strategic brand workshop that uncovers brand DNA, positioning, values, archetype, promise, and tone of voice, delivered as a strategic document that guides all subsequent branding, communication, and campaign work.
- ONNNN Route Workshop Go-to-market strategy workshop translating brand strategy into a concrete marketing plan with Category Entry Points, messaging framework, distribution plan, and campaign priorities.
- Logo Design Logo design service creating distinctive, memorable brand marks that reflect brand personality and values.
- Graphic Design Graphic design service developing comprehensive graphic systems and visual brand expressions across all brand touchpoints.
- Brand Guidelines (including Online Brand Platform) Brand guidelines development service ensuring consistent brand presentation across all touchpoints, delivered both as PDF and via the cloud-based Online Brand Platform where clients can log in, access complete brand guidelines, and download brand assets on demand.
- Web Design Web design service creating brand-consistent websites that serve as digital extensions of brand identity for mid-market and enterprise clients.
- Packaging Design Packaging design service crafting physical brand manifestations for products that reinforce brand identity and drive shelf recognition.
- Campaigns Campaign development grounded in Ehrenberg-Bass marketing science, focused on increasing brand mental and physical availability to drive growth, offered in Base, Bold, and Brave tiers.
- Print and Merchandise
Quantifiable outcome
- 25% increase in sales for Sanpellegrino Naturali campaign, with concrete new HORECA customer acquisitions
- +3 more outcomes
Companies that use Offff
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
Offff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Offff partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- Gerrit SchreursminorGerrit Schreurs provided photography for the Museum Beelden aan Zee rebranding project.
- District 10minorDistrict 10 provided photography for the &Donuts project and for Sanpellegrino Naturali campaign.
- OMNII DesignminorOMNII Design collaborated on interior design for the De Gele Kanarie project, translating the brand identity into the physical space.
- 500wattminor500watt provided production and photography services for the Sanpellegrino Naturali campaign.
- Flavour Network (Sebastian Cichowlas)minorFlavour Network by @sebshake (Sebastian Cichowlas) developed cocktails for the Sanpellegrino Naturali campaign in collaboration with Bartender of the Year and Bacardi.
- Mathilde KarrèrminorMathilde Karrèr provided photography for the Nolet's Gin repositioning project.
- Hotel RebelminorHotel Rebel provided production services for the Nolet's Gin campaign.
- 's Zomers Bloemenminor's Zomers Bloemen provided floral arrangements and contributed a unique brand asset — a flower punch for cocktail garnishing — for the Nolet's Gin campaign.
- Jeroen MuschminorJeroen Musch provided photography of the Kunstkerk building for the brand identity project.
- Adinda de BoerminorAdinda de Boer provided photography services for the Williams Premium Canned Cocktails project, contributing to the premium visual identity and campaign assets that earned multiple packaging awards.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Offff competitors and assessment
Company assessmentBroad incumbents
- Dept Agency: Major Dutch digital creative agency offering branding, design, and technology services at much greater scale. Overlaps with Offff in branding and design but bundles broader digital, engineering, and marketing capabilities.
- Landor & Fitch: Global brand consulting and design firm with expertise in brand identity, packaging, and brand strategy. Comparable in offering breadth across strategy-to-execution, with similar premium positioning and award-winning work.
- Interbrand: Global brand consultancy covering brand strategy, identity design, and brand valuation. Comparable in delivering enterprise brand engagements across strategy, identity, and experience layers.
- Pentagram: Global multidisciplinary design firm with award-winning work in brand identity and packaging. Comparable in design excellence and packaging awards track record, but operates as a global partnership at very different scale.
- Saffron Brand Consultants: Global brand consultancy with strategy-first approach that explicitly uses marketing science principles to build brand equity. Comparable in branding methodology and emphasis on distinctiveness as a growth driver.
Regional players
- Wieden+Kennedy: Independent global creative agency with Amsterdam office and a major campaign, branding, and design reputation. Comparable in campaign and brand work for global brands, though significantly larger and headquartered in Portland, US.
Direct peers
- VBAT: Amsterdam-based branding and design agency with deep expertise in visual identity, packaging, and brand systems. Comparable in size, methodology, and client segments served.
- Total Design: Amsterdam-based design agency with long-standing reputation in visual identity, brand strategy, and communications design. Comparable Dutch branding studio heritage, though somewhat larger in scale.
- Thonik: Amsterdam-based multidisciplinary design studio specializing in visual identity, typography, and brand systems. Comparable boutique scale and creative-first positioning.
- Studio Dumbar: Rotterdam-based brand and design agency with strong portfolio in visual identity, packaging, and motion design. Closely comparable to Offff in geography, scale, and offering focus on brand identity and packaging.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Offff social profiles
Digital presenceOffff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Offff leadership team
Management profileNumber of profiles
Profiles6 records
Offff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Offff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Offff
What does Offff do?
Offff is a creative branding and design studio that delivers end-to-end brand building services — from brand strategy workshops and visual identity design through to packaging, web design, and campaign production. The studio sells fixed-price project engagements structured into Core, Scale, and Shine branding tiers and Base, Bold, and Brave campaign tiers for mid-market and enterprise clients primarily in food and beverage, hospitality, cultural institutions, and consumer technology.
Is Offff a public or private company?
Offff is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Offff founded?
Offff was founded in 2016. It employs 1 to 10 people.
Where is Offff based?
Offff is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Offff make money?
One revenue line is on record: project-based Branding & Design Services.
Who are Offff's main competitors?
Broad incumbents on record are Dept Agency, Landor & Fitch, Interbrand, Pentagram and Saffron Brand Consultants. Wieden+Kennedy is listed as a regional player. Direct peers are VBAT, Total Design, Thonik and Studio Dumbar.
Does Offff have an API?
No public API is recorded for Offff.
What industry is Offff in?
Offff's product category is Branding & Design Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage). Its NAICS code is 541430 and its SIC code is 7311.