Ladang Lima
Ladang Lima is an Indonesian gluten-free food manufacturer founded in 2013 that produces cassava-based flour, noodles, pasta, cookies, and premixes using biotechnology fermentation, selling through 5,000+ retail outlets, e-commerce marketplaces, and its own webstore to health-conscious consumers and individuals with gluten intolerance.
- Company typePrivate
- Founded2013
- HeadquartersSurabaya, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ladang Lima does
Ladang Lima (legal entity PT Ladang Sehat Indonesia) is an Indonesian gluten-free food manufacturer founded in 2013 in Surabaya, East Java. The company produces cassava-based products using a biotechnology fermentation method (Mocaf — Modified Cassava Flour) that yields flour with characteristics similar to wheat flour, enabling 1-to-1 substitution in recipes. Its product portfolio spans core cassava flour, premix flours (pancake, seasoned, fritter, banana, brownies), five cookie variants, five noodle SKUs including localized Indonesian varieties such as Soto Lamongan, and two pasta formats. Manufacturing is concentrated at a 3-hectare facility in Pasuruan near Mount Bromo, strategically co-located with cassava farming regions, with over 70% of the workforce drawn from surrounding communities and an emphasis on women's empowerment.
The company sells to Indonesian health-conscious consumers, individuals with celiac disease or gluten sensitivity, and retail partners through an omnichannel model: direct-to-consumer via its own webstore (ladanglimastore.com) and official Tokopedia and Shopee storefronts, plus B2B/wholesale distribution across more than 5,000 retail outlets spanning modern trade, specialty health stores, and general trade, supported by 1,500 loyal resellers. Pricing is unit-based across retail (500gr), family (5kg), and bulk (25kg) pack sizes, with no publicly disclosed pricing. Ladang Lima holds GFCO gluten-free certification (under 10ppm), SGS Gluten Free, Halal MUI, and BPOM certifications, supporting both medical-needs and mainstream Muslim-majority consumer trust. Marketing combines content marketing, Instagram influencer collaborations, community cooking classes, and sports event sponsorships (e.g., the 2026 Ladang Lima 3x3 Basketball Competition with Jawa Pos Edu Fun East). The company is founder-led by CEO Raka Bagus Vinaya, bootstrapped with no disclosed venture or private equity funding, and has recently established a dedicated export department, signaling intent to pursue international markets.
Ladang Lima firmographics
Firmographics- Name
- Ladang Lima
- Legal name
- PT Ladang Sehat Indonesia
- Website
- https://ladanglima.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ladang Lima is an Indonesian gluten-free food manufacturer founded in 2013 that produces cassava-based flour, noodles, pasta, cookies, and premixes using biotechnology fermentation, selling through 5,000+ retail outlets, e-commerce marketplaces, and its own webstore to health-conscious consumers and individuals with gluten intolerance.
- Ownership category
- akta.pro rank
Ladang Lima industry classification
Industry- Product category
- Gluten-Free Food Products
- NAICS
- Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Cookie, Cracker, and Pasta Manufacturing (31182), Bakeries and Tortilla Manufacturing (3118), Food Manufacturing (311)
- SIC
- Grain Mill Products (2040), Food And Kindred Products (2000), Bakery Products (2050)
- akta.pro primary industry
- Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)
Keywords
Where Ladang Lima is headquartered
LocationHeadquarters
- HQ city
- Surabaya
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Ladang Lima business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Gluten-Free Food Products: Sale of cassava-based gluten-free products including flour, noodles, pasta, cookies, and premix flours through retail and e-commerce channels.
- B2B/Wholesale Distribution: Supply of products to over 5,000 retail outlets across modern trade, specialty health stores, and general trade channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail products sold in various package sizes |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Ladang Lima product offering
Product offeringCore offering
Ladang Lima (PT Ladang Sehat Indonesia) manufactures and sells gluten-free food products based on cassava flour produced through a proprietary biotechnology fermentation method (Mocaf) — giving it wheat-like functional characteristics. Its portfolio spans All Purpose Cassava Flour, multiple premix flours (pancake, seasoned, vegetable fritter, banana fritter, brownies), five cookie varieties, five noodle varieties (Beet, Kale, Korean Mushroom Beef, Onion Chicken Soup, Soto Lamongan), and two pasta products (Mac & Cheese, Fusilli), distributed across more than 5,000 retail outlets in Indonesia and via online channels.
Product overview
Ladang Lima is a pioneer of gluten-free food products in Indonesia since 2013, offering a diversified portfolio centered on cassava-based ingredients and ready-to-consume products. The core offering includes All Purpose Cassava Flour as the foundational ingredient, supported by multiple premix flour products (Pancake Mix, Seasoned Flour, Vegetable Fritter Flour, Banana Fritter Flour, Brownies Mix) that enable convenient home cooking. The product line extends to four cookie variants (Blackmond, Blackthins, Pumpberry, Cheesethins, Matchathins), five noodle varieties (Beet, Kale, Korean Mushroom Beef, Onion Chicken Soup, Soto Lamongan), and two pasta products (Mac & Cheese, Fusilli). All products are manufactured using biotechnology-derived cassava flour (Mocaf) sourced from East Java farmers, with no artificial preservatives, flavors, colors, or sweeteners.
Differentiator
Problem solved
Functional benefit
Products and services
- All Purpose Cassava Flour 100% premium cassava flour produced through biotechnological fermentation (Mocaf), with functional characteristics similar to wheat flour. For baking cakes, muffins, cookies, crackers, and fritters. Targeted at health-conscious consumers and those with gluten intolerance.
- Pancake Mix Flour Instant pancake blend made from cassava flour and coconut sugar, free from wheat, eggs, and milk, garnished with dried cranberries. Designed for convenient home preparation of gluten-free pancakes.
- Multi-Purpose Seasoned Flour Cassava flour blended with natural herbs and spices, intended for coating fried chicken, tempeh, shrimp, and other fried foods. For consumers wanting gluten-free seasoned coatings.
- Vegetable Fritter Flour Gluten-free flour blend infused with chicken stock and natural spices for making crispy vegetable fritters, with no added MSG. For home cooks of gluten-free savory snacks.
- Brownies Mix Instant brownie mix made with cassava flour, coconut sugar, and chocolate, designed to produce soft and moist gluten-free brownies. Targeted at home bakers seeking convenient gluten-free desserts.
- Blackmond Cookies Best-seller gluten-free cookies baked with cassava flour, coconut sugar, real dark chocolate, and roasted almond slices. Sold as a packaged ready-to-eat snack.
- Blackthins Cookies Thin gluten-free cookies crafted with cassava flour, dark chocolate, coconut sugar, coconut flakes, and roasted almond slices. Packaged gluten-free snack.
- Pumpberry Cookies Gluten-free cookies baked with cassava flour, palm sugar, cinnamon powder, flaxseed, pumpkin seeds, sunflower seeds, and dried cranberries. Packaged gluten-free snack.
- Cheesethins Cookies Savory gluten-free cookies baked with cassava flour, real cheese, almond sprinkles, and coconut flakes. Packaged gluten-free savory snack.
- Matchathins Cookies Gluten-free cookies baked with cassava flour and authentic Japanese matcha, topped with almond and coconut flakes. Packaged gluten-free snack.
- Beet Noodle Vegetable noodle made with cassava flour and pesticide-free beet extract for natural red-purple color, with no added MSG. Packaged gluten-free instant noodle.
- Kale Noodle Vegetable noodle made with cassava flour and pesticide-free kale extract for natural green color, with no added MSG. Packaged gluten-free instant noodle.
- Korean Mushroom Beef Noodle Gluten-free instant noodle crafted with cassava flour, natural spices, and mushroom flakes; trans-fat free, rich in calcium and iron. Packaged gluten-free instant noodle meal.
- Onion Chicken Soup Noodle Classic Indonesian-style onion chicken soup noodle made with cassava flour, authentic chicken stock, and natural spices without added MSG. Packaged gluten-free instant noodle meal.
- Soto Lamongan Noodle Gluten-free noodle made from Mocaf flour with authentic Indonesian Soto Lamongan spices and koya, no added MSG, trans-fat and cholesterol free. Packaged gluten-free instant noodle meal.
- Pasta Mac & Cheese Gluten-free pasta created with cassava flour, with no eggs or artificial coloring, combined with real cheese for a creamy flavor and al dente texture. Packaged gluten-free pasta meal.
- Pasta Fusilli Gluten-free fusilli pasta made with cassava flour, free of eggs and artificial coloring, suitable for those with gluten intolerance. Packaged gluten-free dry pasta.
Quantifiable outcome
- Products available in over 5,000 retail outlets across Indonesia
- +2 more outcomes
Companies that use Ladang Lima
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Ladang Lima technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Ladang Lima partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Jawa Pos - Edu Fun EastcoreLadang Lima collaborated with Jawa Pos through the Edu Fun East platform to host the Ladang Lima 3x3 Basketball Competition as part of the Edu Fun East 2026 event. This partnership marks Ladang Lima's inaugural event at Jawa Pos and will be developed as a sustainable campaign to support healthy lifestyle education for Indonesian children.
- Chef Risma Good (Risma Widyastuti)minorCollaboration with Chef Risma Good, a culinary professional trained at Le Cordon Bleu Paris, for online gluten-free baking classes using Ladang Lima's Mocaf flour. The two-day online event was attended by more than 500 participants who learned to make gluten-free bread, sourdough, and other baked goods.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
Ladang Lima competitors and assessment
Company assessmentBroad incumbents
- Schar: European gluten-free incumbent offering breads, pasta, cookies, and flours at scale. Comparable gluten-free portfolio depth, but a much larger, geographically diversified incumbent operating as a category leader in multiple regions.
- Indofood Sukses Makmur: Indonesia's largest packaged food conglomerate, with Indomie noodles and Bogasari flour brands. Comparable in noodles and flour categories and Indonesian retail distribution scale, but vastly larger and broader portfolio.
- Garuda Food: Major Indonesian packaged food company producing snacks, noodles, and biscuits. Comparable as a domestic CPG with national retail reach, but operates a much broader mainstream portfolio rather than specializing in gluten-free.
Direct peers
- Glutino: North American gluten-free brand spanning pantry staples, snacks, and baking mixes. Comparable in gluten-free SKU breadth (flours, cookies, mixes) and retail distribution-led model.
- King Arthur Baking Company: Premium specialty flour and baking-mix brand with a growing gluten-free sub-line. Comparable in the flour-and-mix anchor product and in selling baking enablement to home cooks seeking substitutes for wheat.
- Bob's Red Mill: US-based gluten-free and whole-grain flour brand offering a wide portfolio of specialty flours, mixes, and pantry products. Directly comparable in core product (specialty gluten-free flours and baking mixes) and category leadership positioning.
- Dr. Schär: Global gluten-free food manufacturer offering bread, pasta, cookies, and flours. Comparable in gluten-free product breadth, certification-driven trust model, and focus on celiac-and-sensitivity consumer segments.
- Lemonilo: Indonesian health-focused CPG brand offering better-for-you noodles, snacks, and pantry staples. Closely comparable in target consumer (health-conscious Indonesians), product categories (noodles, snacks), and DTC-plus-marketplace GTM in Indonesia.
Others
- Bobs Red Mill: (Duplicate inclusion avoided; placeholder for ecosystem supplier: grain sourcing and milling infrastructure provider serving gluten-free and specialty flour brands.)
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Ladang Lima social profiles
Digital presenceLadang Lima financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ladang Lima leadership team
Management profileNumber of profiles
Profiles1 record
Ladang Lima funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ladang Lima M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ladang Lima
What does Ladang Lima do?
Ladang Lima (PT Ladang Sehat Indonesia) manufactures and sells gluten-free food products based on cassava flour produced through a proprietary biotechnology fermentation method (Mocaf) — giving it wheat-like functional characteristics. Its portfolio spans All Purpose Cassava Flour, multiple premix flours (pancake, seasoned, vegetable fritter, banana fritter, brownies), five cookie varieties, five noodle varieties (Beet, Kale, Korean Mushroom Beef, Onion Chicken Soup, Soto Lamongan), and two pasta products (Mac & Cheese, Fusilli), distributed across more than 5,000 retail outlets in Indonesia and via online channels.
Is Ladang Lima a public or private company?
Ladang Lima is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ladang Lima founded?
Ladang Lima was founded in 2013. It employs 11 to 50 people.
Where is Ladang Lima based?
Ladang Lima is headquartered in Surabaya, Indonesia, in the Asia region.
How does Ladang Lima make money?
Two revenue lines are on record. Gluten-Free Food Products are the primary driver. The others are B2B/Wholesale Distribution.
Who are Ladang Lima's main competitors?
Broad incumbents on record are Schar, Indofood Sukses Makmur and Garuda Food. Direct peers are Glutino, King Arthur Baking Company, Bob's Red Mill, Dr. Schär and Lemonilo. Bobs Red Mill is listed as an others.
Does Ladang Lima have an API?
No public API is recorded for Ladang Lima.
What industry is Ladang Lima in?
Ladang Lima's product category is Gluten-Free Food Products. Its primary akta.pro industry code is AFAKABAK, Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains). Its NAICS code is 311824 and its SIC code is 2040.