TIPPS App

What TIPPS App does

TIPPS App, operating as Tipps Limited, is a UK-headquartered (London) technology company that operates a mystery dining and customer feedback platform for the food and beverage (F&B) sector. Founded in 2015, the company is present in three continents — the UK, the United States (Texas), and the UAE (Dubai) — and serves small and mid-sized F&B operators including restaurants, coffee shops, and quick-service chains. Its logo base includes Island Poké, Notes Coffee Roasters & Bars, The Crossing, Pink Imli, Bowls and Blenders, Streetery, and Lina. The company is privately held, bootstrapped, and operates with a small team of 1-10 employees.

The product surface is built around three interconnected offerings. The core product, Mystery Dining, is a tech-enabled mystery shopping service that uses a network of "Tippsters" — recruited, incentivized diners — who visit venues and submit structured feedback through WhatsApp in real time, with reports surfaced in a unified dashboard. Quick Tipps extends the platform with QR code- and WhatsApp-based customer surveys for proactive reputation management, and Staff Tipps repurposes the same infrastructure for internal training by sending staff on visits to experience and audit service standards. The underlying technology stack is a web app, a self-serve mobile app (app.tipps.co.uk), an enterprise dashboard (dashboard.tipps.co.uk), WhatsApp as the primary data capture channel, and standard content/social marketing channels for acquisition.

TIPPS monetizes through a low-friction subscription: £25 per month for unlimited mystery dining visits, with a £50 one-time tier also referenced. Distribution is product-led, with a self-serve "Try for Free" CTA on the website and direct app signup; enterprise clients access a dedicated dashboard. The company is actively soliciting international partners to extend its footprint beyond the current three locations.

Name

TIPPS App

Legal name

Tipps Limited

Website

https://tippsapp.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

TIPPS App is a UK-headquartered mystery dining platform for the food and beverage sector, offering unlimited WhatsApp-based restaurant visits at £25 per month. Founded in 2015, it serves SMBs across the UK, US, and UAE through three products: Mystery Dining, Quick Tipps, and Staff Tipps.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription - Unlimited Mystery Dining: Fixed monthly subscription fee providing unlimited mystery dining visits. Customers pay a flat rate of £25 per month for unlimited access to mystery dining missions, making it cost-effective compared to traditional mystery dining options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TIPPS App operates a tech-enabled mystery dining platform for the Food & Beverage sector. Genuine foodie diners (Tippsters) visit restaurants and use WhatsApp to submit real-time, discreet evaluations of the customer experience. The core offering is priced at £25 per month for unlimited mystery dining visits, supplemented by Quick Tipps (QR code customer feedback) and Staff Tipps (internal staff mystery dining).

Product overview

Tipps is a feedback management platform serving the Food & Beverage sector with three interconnected products. The core offering is Mystery Dining, a tech-enabled solution where genuine diners (Tippsters) visit establishments using WhatsApp for discreet, real-time reporting. Quick Tipps extends the platform with QR code and WhatsApp-based customer surveys for proactive feedback management. Staff Tipps leverages the same mystery dining infrastructure for internal training purposes, sending employees on missions to experience service firsthand. All products share unified reporting dashboards with real-time insights across mystery dining, mystery shopping, and QR surveys.

Differentiator

Problem solved

Functional benefit

Brands

• Quick Tipps: QR code and WhatsApp-based customer feedback solution allowing businesses to proactively manage feedback and protect reputation.
• Staff Tipps

Products and services

• Mystery Dining Tech-enabled mystery dining service where genuine Tippster diners visit F&B establishments and submit real-time, WhatsApp-based evaluations of the customer experience. Priced at £25/month for unlimited visits, it provides a cost-effective alternative to traditional mystery dining agencies. Targeted at restaurant, coffee shop, and hospitality operators.
• Quick Tipps QR code and WhatsApp-based customer feedback solution that lets businesses proactively gather real-time customer feedback, quickly identify and resolve issues, and prevent negative reviews from damaging their reputation. Built for F&B and hospitality operators.
• Staff Tipps Internal mystery dining program that sends a company's own staff members on mystery dining missions to its restaurants so they can experience customer service firsthand, learn customer expectations, and observe company standards to improve their own service delivery.

Quantifiable outcome

• Affordable mystery dining at £25/month for unlimited visits vs traditional expensive mystery dining

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MaritzCX: Large-scale customer experience and mystery shopping solutions provider serving multiple verticals including hospitality. A broader incumbent whose mystery dining arm competes with Tipps but with much deeper enterprise reach and traditional engagement models.
• Qualtrics: Experience management platform with restaurant and hospitality customers. Comparable in providing customer/employee feedback infrastructure to F&B operators, but as part of a much larger enterprise suite rather than a vertical-focused mystery dining solution.
• Medallia: Enterprise customer experience management platform used by major restaurant chains to capture and analyze feedback. Adjacent in function (F&B CX insights) but vastly broader in scope, serving as a potential competitor or partner depending on go-to-market.
• Ipsos Mystery Shopping: Global market research firm with a dedicated mystery shopping practice. Operates in the same category as Tipps but as part of a much larger research portfolio, serving enterprise F&B clients with traditional methodology.

Direct peers

• Yumpingo: Restaurant-specific customer intelligence and feedback platform. Highly comparable because it focuses exclusively on the F&B vertical and combines real-time diner feedback with operator dashboards — directly overlapping with Tipps' Mystery Dining and Quick Tipps offerings.
• Market Force Information: Global mystery shopping and customer experience measurement provider serving restaurants and retailers. Operates in the same core category (mystery dining/shopping) with comparable enterprise client base, though typically at higher price points and longer reporting cycles.
• HGEM: Long-established UK-based mystery dining and customer experience agency. Direct competitor targeting the same F&B and hospitality verticals with a more traditional agency model that Tipps is attempting to disrupt via WhatsApp and flat-fee pricing.
• Service Management Group (SMG): Customer experience management and mystery shopping provider for restaurants and retailers. Comparable in offering mystery dining/feedback programs to F&B chains, though typically serving larger enterprise accounts than Tipps' SMB/startup base.

Emerging players

• HappyOrNot: Customer feedback solution using physical kiosks and digital channels deployed in retail and F&B. Comparable to Quick Tipps' real-time customer feedback use case for restaurants, though primarily hardware-led and competing on a different collection modality.

Others

• SevenRooms: Restaurant CRM, marketing, and guest experience platform used by F&B operators. Adjacent rather than directly competitive, but a likely partner or ecosystem overlap as both serve the same independent and chain F&B accounts with operational intelligence.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@tippsmysterydining
• LinkedInlinkedin.com/company/tipps-mystery-dining
• Instagraminstagram.com/tipps_mystery_dining

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIPPS App