What Yumpingo does

Yumpingo was a London-based SaaS company founded in 2016 that operated a guest experience and analytics platform designed for the restaurant industry. The platform captured menu-level guest feedback through adaptive surveys, processed sentiment using restaurant-trained AI models, and provided benchmarking against industry standards. Its core technology stack included natural language processing for review and survey analysis, predictive analytics for performance forecasting, and a recommendation engine for guest recovery actions. The company's primary differentiator was a proprietary AI model trained specifically on restaurant industry data, enabling domain-specific sentiment classification and menu-level performance attribution that generic analytics platforms could not replicate.

Yumpingo's product suite included menu-level surveys that captured check-level feedback at the individual dish level, reputation management across multiple review platforms via a unified inbox, smart adaptive surveys that customized questions based on prior responses, and guest recovery workflows to identify and win back dissatisfied guests. The platform integrated with restaurant POS, loyalty, and CRM systems to connect guest sentiment data directly to transactional outcomes, supporting use cases from operational improvement and menu optimization to staff training and reputation management across multi-unit operators.

The company operated an enterprise-focused SaaS subscription model with a field sales motion targeting multi-unit restaurant operators and franchise groups. Named customers included Brinker International, CKE Restaurant Holdings (1000+ global locations), The Restaurant Group, Kura Sushi, Twin Peaks, Velvet Taco, Red Robin, and Denny's, spanning casual dining, fast-casual, and international segments. In June 2025, Yumpingo was acquired by Black Box Intelligence, rebranded as BBI Survey Studio, and integrated into the parent company's Guest Intelligence platform, where its technology now powers the survey module of a broader restaurant intelligence suite spanning guest, workforce, and financial benchmarks.

Name

Yumpingo

Legal name

Yumpingo

Website

https://yumpingo.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

11–50 employees

Short description

Yumpingo, founded in 2016 in London, operated a guest experience analytics platform for the restaurant industry, capturing menu-level feedback and providing AI-driven sentiment benchmarking. Acquired by Black Box Intelligence in June 2025, it now operates as BBI Survey Studio.

Ownership category

akta.pro rank

Product category

Restaurant Guest Experience Analytics

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Reputation Management & Guest Feedback (THALACAK)

akta.pro secondary industries

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Guest experience platform
• Restaurant analytics software
• Menu-level surveys
• Reputation management
• Hospitality intelligence

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform: The platform operates as a cloud-based SaaS solution providing guest experience management capabilities to restaurant operators on a subscription basis, with enterprise-grade survey capabilities, analytics, and benchmarking tools.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Yumpingo (now branded as BBI Survey Studio) provides a cloud-based guest experience management platform for restaurant operators. It captures check-level and menu-item-level guest feedback via smart surveys, applies restaurant-trained AI analytics for sentiment and benchmarking, and unifies reputation management across review channels. The platform is sold on a subscription basis to multi-unit restaurant chains and franchise operators.

Product overview

Yumpingo, now operating as BBI Survey Studio, is a guest experience platform acquired by Black Box Intelligence in June 2025. It has been integrated into the broader BBI Guest Intelligence platform, which also includes Performance Intelligence, Financial Intelligence, and Workforce Intelligence modules. The platform provides a unified guest experience solution combining menu-level surveys, reputation management, and restaurant-trained AI analytics with deep benchmarking capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• BBI Survey Studio (formerly Yumpingo) Restaurant menu-level guest experience survey platform that captures check-level feedback at the individual menu item level for multi-unit restaurant operators; now integrated into the BBI Guest Intelligence suite following the 2025 acquisition.
• Guest Intelligence Platform Comprehensive guest experience management platform combining reputation management, menu-level surveys, restaurant-trained AI analytics, and benchmarking for restaurant operators.
• Performance Intelligence AI-powered command center combining guest, workforce, and financial data to give restaurant operators total visibility and prioritization across performance metrics.
• Financial Intelligence Restaurant sales and traffic benchmarking platform providing industry performance data for finance and operations leaders at restaurant brands.
• Workforce Intelligence Restaurant pay, benefits, and turnover benchmarking platform for HR and operations teams at restaurant companies.
• Restaurant Performance Network Trusted industry data network providing benchmarks for sales, traffic, sentiment, and workforce metrics across the restaurant industry, underpinning all BBI platform modules.

Quantifiable outcome

• Average Star Rating identified as a proven leading indicator of sales performance
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Black Box IntelligenceflagshipStrategic or Co-development Partner · 5 June 2025Yumpingo was acquired by Black Box Intelligence in June 2025 as a portfolio exit for Branded Hospitality Ventures. The acquisition integrated Yumpingo's guest experience survey technology into Black Box Intelligence's Guest Intelligence platform, now branded as BBI Survey Studio.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Black Box Intelligence: Direct acquirer and now parent platform of Yumpingo; provides restaurant performance benchmarks across sales, traffic, workforce, and guest sentiment, with Yumpingo re-branded as BBI Survey Studio within its Guest Intelligence suite.
• Tattle: Restaurant-specific CX/causal analytics platform that collects guest feedback across ordering channels and ties it to operational drivers, directly comparable to Yumpingo's menu-level survey and benchmarking approach.
• Service Management Group (SMG): Enterprise CX and location-level experience management provider with strong restaurant and retail presence; competes with Yumpingo/BBI on multi-unit guest feedback, surveys, and operational benchmarking.
• Birdeye: Reputation management and customer experience platform with strong multi-location presence; competes with Yumpingo's reputation management module across review aggregation, response, and listings.
• CustomerGauge: Enterprise customer experience and feedback analytics platform with account-level CX and benchmarking; overlaps with Yumpingo's guest sentiment and Net Promoter-oriented analytics for multi-unit operators.
• Podium: Customer interaction and reputation platform widely adopted by multi-location restaurant and service brands; overlaps with Yumpingo on review management, messaging, and local CX workflows.

Broad incumbents

• Medallia: Large enterprise experience management platform with text/NLP analytics and surveys across industries; a broader incumbent competing for the same multi-unit guest experience budget that Yumpingo targets.
• Qualtrics: Enterprise experience management (XM) platform with deep survey, analytics, and benchmarking capabilities; competes indirectly with Yumpingo's restaurant-trained AI through generic but well-resourced analytics.
• Sprinklr: Unified customer experience management platform covering social, reviews, and feedback; overlaps with Yumpingo's unified reputation inbox and cross-channel review response capabilities.
• InMoment: Enterprise CX platform with surveys, social listening, and text analytics serving multi-unit operators; competes with Yumpingo's guest sentiment analytics and benchmarking at enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/yumpingo
• LinkedInlinkedin.com/company/yumpingo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yumpingo