Ipanema Clube

What Ipanema Clube does

Ipanema Clube is a private social and sports club (clube social e esportivo) organized as a Brazilian membership association, headquartered at Rua Arthur Diederichsen, 255/267 in the Campos Elíseos neighborhood of Ribeirão Preto, São Paulo. Founded on December 19, 1965 by 51 associates led by engineer Homilton Marincek, the club operates an approximately 80,000 m² campus (expanded from an initial 9,131 m² through multiple land acquisitions including the 29,000 m² Chácara Marincek in 1993) and serves roughly 16,000 members across approximately 8,000 membership titles. The facility portfolio includes an Olympic swimming pool (25m x 50m), a modern water park with multiple slides, a 4,000-seat covered multi-sport gymnasium, football fields (grass, sand, and futsal), bocce courts, 36 fully-equipped barbecue stations, a fitness center, sauna, game room, ice cream shop, snack bars, and the Salão Social and Salão VIP event venues. The club also operates free sports schools covering football, swimming, judo, tennis, volleyball, ballet, dance, and ballroom dance for members and dependents.

The club's revenue model is built on four streams: recurring monthly membership subscriptions (the core economic engine, with founding-member titles that are non-negotiable and non-transferable), one-time day passes sold to non-members at R$50 for adults (12+) and R$25 for children (5-12), rental of the Salão Social and Salão VIP for third-party events (weddings, graduations, corporate events, children's parties), and on-site food and beverage operations (lanchonete, sorveteria, choperia). Customer acquisition relies on direct membership sales, social media marketing (Facebook, Instagram, YouTube, Flickr, blogs), and the club's website. The club maintains a volunteer board governance model with an elected Executive Directorate, a Deliberative Council, and approximately 120 staff serving members and guests. Carlos Daniel Fernandes currently serves as President for the 2021-2023 biennium.

The underlying operational technology is minimal: no proprietary digital platform, no mobile application, no public API, and no documented AI or automation capabilities beyond an electronic turnstile access-control system installed in 1998. The club's competitive positioning rests on physical scale, 58 years of community heritage, established brand ('O Gigante dos Campos Elíseos' / 'Clube da Cidade'), and the breadth of its sports, recreation, and event facility portfolio — all anchored to a single location in Ribeirão Preto.

Name

Ipanema Clube

Legal name

Ipanema Clube

Website

https://ipanemaclube.com.br

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Ipanema Clube is a private social and sports club in Ribeirão Preto, Brazil, serving approximately 16,000 members from an 80,000 m² campus with sports facilities, a water park, event halls, and dining venues, monetized through monthly memberships, day passes, event rentals, and on-site food and beverage.

Ownership category

akta.pro rank

Headquarters

HQ city

Campos Elyseos

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Membership subscriptions: Monthly membership fees paid by associates (sócios), with approximately 8,000 titles and 16,000 associated members
2. Day passes (Convites): Guest day passes sold at R$50 for adults (12+) and R$25 for children (5-12 years), allowing non-members to access club facilities
3. Event services: Rental of salão social and salão VIP for third-party events including weddings, graduations, corporate events, and children's parties
4. Food and beverage: On-site restaurants, lanchonete, sorveteria, and choperia generating revenue from food and beverage sales to members and guests

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ipanema Clube operates a private social and sports club on an ~80,000 m² campus in Ribeirão Preto, Brazil, selling associate memberships (Títulos de Sócio) that grant access to sports, recreational, dining, and event facilities for approximately 16,000 members and dependents. It supplements subscription revenue with day passes (Convites) for non-members, rental of the Salão Social and Salão VIP for weddings, graduations, corporate events and parties, and food and beverage sales from on-site restaurants, snack bars, an ice cream shop, and a choperia.

Product overview

Ipanema Clube is a social and sports club (clube social e esportivo) located in Ribeirão Preto, Brazil. The club offers a unified portfolio of recreational, sports, and leisure services including a modern gym (Academia), water park (Parque Aquático), multiple sports facilities (football fields, bocce courts, multi-sport gymnasium), sports schools (swimming, judo, tennis, volleyball, dance), event venues (Salão Social), dining options (Lanchonete, Sorveteria), sauna, beach area with 36 barbecue stations, and game room. The club serves approximately 16,000 members and offers free classes for members and dependents, positioning itself as a complete recreational destination.

Differentiator

Problem solved

Functional benefit

Products and services

• Associate Membership (Título de Sócio)
• Day Pass (Convite)

Quantifiable outcome

• Over 15,000 attendees at major inaugurations
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sistema Clube de ComunicaçãominorGTM or Marketing PartnerPartnership for annual music presentations in celebration of Ribeirão Preto's anniversary, featuring various Brazilian music genres from MPB to Sertanejo Universitário

Scale indicators6 records

Recent moves9 records

Expansion highlights4 records

Emerging players

• Smart Fit: Largest low-cost fitness chain in Latin America offering flexible monthly memberships (typically under R$100) without long-term contracts. Competes for price-sensitive fitness and casual-leisure consumers that Ipanema Clube targets through its academia and day passes.

Direct peers

• Hebraica São Paulo: São Paulo-based community social and sports club with comprehensive sports facilities, event halls, and subscription-based membership. Operates identical clube social e esportivo model targeting a defined community.
• Club Athletico Paulistano: Premium São Paulo social and sports club founded 1900 with traditional membership model, multiple sports facilities, F&B venues, and event spaces. Directly comparable traditional Brazilian clube social e esportivo with similar revenue model.
• Esporte Clube Pinheiros: Major São Paulo-based social and sports club offering similar multi-sport facilities, swimming, event halls, and member subscriptions. Operates the same clube social e esportivo business model as Ipanema Clube in a different (larger) Brazilian city.
• Grêmio Náutico União: Porto Alegre-based traditional social and sports club with multiple units, sports schools, event venues, and member subscriptions. Closely comparable business model and revenue mix to Ipanema Clube.
• Clube Tietê: São Paulo social and sports club with member subscriptions, multi-sport facilities, and event hosting. Same traditional membership-based social club model serving São Paulo metropolitan area residents.

Broad incumbents

• SESC (Serviço Social do Comércio): Brazil-wide commerce-sector social service organization operating numerous recreational, sports, and cultural facilities with low-cost membership. Provides competing leisure services to Ipanema Clube's target market across multiple cities, though not a private club.

Regional players

• Country Club de Campinas: Premium social and sports club in Campinas (nearby São Paulo state interior city) with similar facilities and subscription model. Geographic neighbor in the same Brazilian state but distinct catchment area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSfFT4km6TQV9-EsWlPIqnQ/feed?activity_view=1
• Facebookfacebook.com/IpanemaClubeRP
• Instagraminstagram.com/ipanemacluberp
• Xx.com/ipanema_clube
• LinkedInlinkedin.com/company/ipanema-clube

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ipanema Clube