Sistema Clube de Comunicação

What Sistema Clube de Comunicação does

Sistema Clube de Comunicação is a private Brazilian regional media company headquartered in Ribeirão Preto, São Paulo, operating continuously since 1923 (101 years on air). The company runs a multi-platform broadcast portfolio consisting of 8 radio stations — Clube FM 100.5, Clube FM 104.7 São Carlos, Clube 1 (AM), 106 Sertaneja, 91 Sertaneja, Melody FM, Mix FM Ribeirão Preto, and Mix FM São Carlos — and one television station, TV Clube, which has been affiliated with Rede Bandeirantes since 1993. The combined radio and TV footprint covers approximately 300+ municipalities across the São Paulo macroregion, reaching an estimated population of 4.7 million, with TV Clube alone broadcasting 100% digital signal to 3.3 million inhabitants across 82 municipalities and 1,071,182 TV households. The company has invested in HD production infrastructure (Sony HDC cameras, EVS replay systems, Midas audio consoles, Harris routing matrices, fiber optic distribution, and satellite HD transmission) enabling 24-hour live broadcasting and remote contribution from any community in the macroregion.

The company monetizes almost exclusively through advertising sales across its radio and TV properties, with pricing not publicly disclosed and media kits distributed for direct advertiser engagement. Its customer base consists of local and regional advertisers (Anunciantes) seeking reach to engaged audiences in the Ribeirão Preto and São Carlos macroregion, served via direct sales, WhatsApp, email, and downloadable media kits per station. Digital extensions — mobile apps (215,000+ downloads), web portals (5,400,000+ accesses), and social media presence (Facebook, Twitter, YouTube) — provide additional audience touchpoints and potential cross-platform advertising inventory. Beyond advertising, Sistema Clube also operates a Broadcast Production Services line ("Geração e Transmissão"), offering HD video capture, satellite transmission, and live production services using professional equipment.

Sistema Clube positions itself as a long-standing, quality-focused regional media group ("A Marca da Qualidade") with no disclosed institutional investors, parent company, or M&A activity. It operates as an independent, privately-held broadcaster with 51-100 employees and serves as one of the longest-running media operations in the interior of Brazil.

Name

Sistema Clube de Comunicação

Legal name

Sistema Clube de Comunicação

Website

https://clube.com.br

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

101–250 employees

Short description

Sistema Clube de Comunicação is a private Brazilian regional broadcaster headquartered in Ribeirão Preto, São Paulo, operating 8 radio stations and 1 TV station (affiliated with Rede Bandeirantes since 1993) across 300+ municipalities. It monetizes primarily through regional advertising sales to local SMBs and offers HD broadcast production services.

Ownership category

akta.pro rank

Product category

Radio and Television Broadcasting

NAICS

Radio Broadcasting Stations (51611), Television Broadcasting Stations (51612)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Radio broadcasting
• Television broadcasting
• Broadcast production services
• Regional media advertising
• HD satellite transmission

Headquarters

HQ city

Ribeirão Prêto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Television Advertising: Advertising sales for TV Clube, affiliated with Rede Bandeirantes since 1993, covering 82 municipalities with 100% digital signal to 3.3+ million inhabitants.
2. Radio Advertising: Advertising sales across 8 radio stations (Clube FM 100.5, Clube FM 104.7 São Carlos, Clube 1, 106 Sertaneja, 91 Sertaneja, Melody FM, Mix FM, Mix FM São Carlos) reaching 100,000+ listeners per minute.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Sistema Clube de Comunicação operates 8 radio stations and 1 TV station in the Ribeirão Preto and São Carlos macroregion of São Paulo state, producing and broadcasting 24-hour programming including news, music, and entertainment to a regional audience of more than 3.5 million consumers. The company monetizes this audience reach through advertising sales across its radio, TV, and digital platforms, and also offers professional broadcast production and HD satellite transmission services. The radio stations span multiple formats (general FM, sertanejo, melody, mix) and together with TV Clube (affiliated with Rede Bandeirantes since 1993) cover more than 300 municipalities.

Product overview

Sistema Clube de Comunicação operates a media conglomerate consisting of 8 radio stations (Clube FM 100.5, Clube FM 104.7, Clube 1, 106 Sertaneja, 91 Sertaneja, Melody FM, Mix FM 91.7, and Mix FM) and 1 television station (TV Clube affiliated with Rede Bandeirantes), all serving the Ribeirão Preto and São Carlos macroregion in São Paulo state. The company also provides broadcast generation and transmission services including live HD video capture, satellite transmission, and professional audio/video production capabilities. Radio stations serve specific genres and geographic areas, while TV Clube delivers news and programming to over 3 million inhabitants across 82 municipalities.

Differentiator

Problem solved

Functional benefit

Brands

• Clube FM: FM radio station brand operating in Ribeirão Preto and São Carlos, SP
• Clube 1
• 106 Sertaneja
• 91 Sertaneja
• Melody FM
• Mix FM
• TV Clube

Products and services

• Clube FM 100.5 FM radio station based in Ribeirão Preto, SP, covering 115 municipalities with an estimated population of 4,714,032. Broadcasts to advertisers and listeners in the São Paulo macroregion as part of the company's advertising-supported regional media portfolio.
• Clube FM 104.7 São Carlos FM radio station based in São Carlos, SP, covering 25 municipalities with an estimated population of 1,651,831. Broadcasts to advertisers and listeners in the São Carlos region as part of the company's advertising-supported regional media portfolio.
• Clube 1 AM radio station based in Ribeirão Preto, SP, covering 84 municipalities with an estimated population of 3,557,753. Broadcasts to advertisers and listeners in the Ribeirão Preto region as part of the company's advertising-supported regional media portfolio.
• 106 Sertaneja Sertanejo (country) music format FM radio station based in Ribeirão Preto, SP, covering 89 municipalities with an estimated population of 3,440,477. Broadcasts sertanejo music and advertising to listeners in the Ribeirão Preto region.
• 91 Sertaneja Sertanejo (country) music format FM radio station based in São Carlos, SP, covering 13 municipalities with an estimated population of 836,174. Broadcasts sertanejo music and advertising to listeners in the São Carlos region.
• Melody FM FM radio station based in Ribeirão Preto, SP, covering 93 municipalities with an estimated population of 3,758,209. Broadcasts to advertisers and listeners in the Ribeirão Preto region as part of the company's advertising-supported regional media portfolio.
• Mix FM Ribeirão Preto FM radio station based in Ribeirão Preto, SP, covering 16 municipalities with an estimated population of 1,743,835. Broadcasts to advertisers and listeners in the Ribeirão Preto region as part of the company's advertising-supported regional media portfolio.
• Mix FM São Carlos FM radio station based in São Carlos, SP, covering 10 municipalities with an estimated population of 668,390. Broadcasts to advertisers and listeners in the São Carlos region as part of the company's advertising-supported regional media portfolio.
• TV Clube Television station affiliated with Rede Bandeirantes since 1993, offering 100% digital signal across 82 municipalities covering 3,314,485 inhabitants in 1,071,182 TV households. Digital TV (TV DIGITAL) was implemented in 2010, enabling mobile reception of the TV signal. Delivers news, programming, and advertising to viewers in the São Paulo macroregion.
• Geração e Transmissão (Broadcast Generation and Transmission Services) Professional broadcast production services including video and audio capture, recording, generation, and HD satellite transmission for the broadcast market. Uses professional equipment including Sony HDC cameras, EVS replay systems (XT3, XT2+, XT2), Midas VENICE and Yamaha DM-1000 audio consoles, Harris Platinum audio/video routing matrix, fiber optic signal distribution, and Harris Inscriber Title One character generator. Provided to broadcast clients seeking high-quality live capture and HD satellite transmission.

Quantifiable outcome

• 100,000+ listeners per minute across radio stations
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Rede BandeirantescoreChannel Partner/ Reseller/ Distributor · 1 January 1993TV Clube has been affiliated with Rede Bandeirantes since 1993, serving as the network's regional affiliate. This partnership enables TV Clube to broadcast network programming while maintaining local content production, reaching 3.3+ million viewers in 82 municipalities with 100% digital signal coverage.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Grupo RBS: Brazilian regional media conglomerate operating multiple TV affiliates (RBS TV) and radio stations across Rio Grande do Sul and Santa Catarina. Most directly comparable to Sistema Clube via its multi-platform regional broadcast model anchored by a major network affiliation.
• Grupo JCPM: Regional media group in Pernambuco operating TV Jornal do Commercio (affiliated with Rede Globo) and radio stations. Comparable as a regional multi-station broadcaster monetizing local advertisers across radio and TV.

Others

• EBC (Empresa Brasil de Comunicação): Brazilian federal public broadcaster operating TV Brasil and radio services. Comparable as a multi-platform Brazilian broadcaster, though operating in a different funding model and competitive posture.

Regional players

• Grupo Massa: Regional broadcaster based in Paraná operating Massa FM radio network and TV stations. Similar asset profile of multiple radio stations plus a TV affiliate serving a defined Brazilian macroregion.
• TV Cultura (Fundação Padre Anchieta): São Paulo state public broadcaster operating TV and radio services. Comparable as a São Paulo-based broadcaster with radio and TV distribution, though funded by a different model (state/public vs. commercial).
• TV Gazeta (São Paulo): São Paulo-based broadcast group operating Gazeta TV and affiliated radio stations. Comparable as a regional multi-platform broadcaster in Brazil's most populous state, though with deeper capital markets roots.

Broad incumbents

• SBT (Grupo Silvio Santos): National Brazilian broadcast network with regional affiliates. Comparable as competing network provider that competes with Bandeirantes for regional affiliate relationships and advertiser share.
• Rede Bandeirantes: National free-to-air TV network that is also Sistema Clube's content affiliate since 1993. Comparable as the parent network whose programming and brand is distributed via regional affiliates like TV Clube.
• TV Globo (and affiliates): Brazil's largest broadcast network with the most extensive regional affiliate system. Comparable as the dominant regional affiliate network that competes with Sistema Clube for local advertising budgets in the macroregion.
• Record TV (Grupo Record): Major Brazilian broadcast network with a national affiliate structure. Comparable as competing network relationship available to regional broadcasters and a potential affiliate switch option for partners like Sistema Clube.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jornaldaclube
• YouTubeyoutube.com/jornaldaclube
• Facebookfacebook.com/sistemaclubedecomunicacao
• LinkedInlinkedin.com/company/sistema-clube-de-comunicacao-ltda

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sistema Clube de Comunicação